Baby Personal Care Market in Hong Kong to 2014

Introduction

This databook provides key data and information on the baby personal care market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: baby toiletries and diapers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Hong Kong increased at a compound annual growth rate of 1.7% between 2004 and 2009.

The diapers category led the baby personal care market in Hong Kong, accounting for a share of 87.1%.

The leading player in the Hong Kong baby personal care market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Hong Kong Dollar), 2004?09 17
Value analysis (Hong Kong Dollar), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 35
The Procter & Gamble Company 35
DSG International plc 37
Chapter 5 Category Analysis: Baby Toiletries 39
Value analysis (Hong Kong Dollar), 2004?09 39
Value analysis (Hong Kong Dollar), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Diapers 61
Value analysis (Hong Kong Dollar), 2004?09 61
Value analysis (Hong Kong Dollar), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Country Comparison 77
Value 77
Volume 81
Market share 85
Chapter 8 New Product Development 86
Product launches over time 86
Recent product launches 88
Chapter 9 Macroeconomic Profile 89
Macroeconomic Indicators 89
Chapter 10 Research Methodology 94
Methodology overview 94
Secondary research 95
Market modeling 96
Creating an initial data model 96
Revising the initial data model 96
Creating a final estimate 97
Creating demographic value splits 97
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 11 Appendix 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Baby personal care, Hong Kong, value by category (HK$m), 2004?14 19
Figure 2: Baby personal care, Hong Kong, category growth comparison, by value, 2004?14 21
Figure 3: Baby personal care, Hong Kong, volume by category (units, million), 2004?14 24
Figure 4: Baby personal care, Hong Kong, category growth comparison, by volume, 2004?14 24
Figure 5: Baby personal care, Hong Kong, company share by value (%), 2008?09 27
Figure 6: Baby personal care, Hong Kong, distribution channels by value (%), 2008?09 31
Figure 7: Baby toiletries, Hong Kong, value by segment (HK$m), 2004?14 41
Figure 8: Baby toiletries, Hong Kong, category growth comparison, by value, 2004?14 44
Figure 9: Baby toiletries, Hong Kong, volume by segment (units, million), 2004?14 47
Figure 10: Baby toiletries, Hong Kong, category growth comparison, by volume, 2004?14 47
Figure 11: Baby toiletries, Hong Kong, company share by value (%), 2008?09 50
Figure 12: Baby toiletries, Hong Kong, distribution channels by value (%), 2008?09 54
Figure 13: Diapers, Hong Kong, value by segment (HK$m), 2004?14 63
Figure 14: Diapers, Hong Kong, category growth comparison, by value, 2004?14 65
Figure 15: Diapers, Hong Kong, volume by segment (units, million), 2004?14 68
Figure 16: Diapers, Hong Kong, category growth comparison, by volume, 2004?14 68
Figure 17: Diapers, Hong Kong, company share by value (%), 2008?09 70
Figure 18: Diapers, Hong Kong, distribution channels by value (%), 2008?09 73
Figure 19: Global baby personal care market split (value terms, 2009), top five countries 78
Figure 20: Global baby personal care market value, 2004–09, top five countries 80
Figure 21: Global baby personal care market split (volume terms, 2009), top five countries 82
Figure 22: Global baby personal care market volume, 2004–09, top five countries 84
Figure 23: Annual data review process 95

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Hong Kong, value by category (HK$m), 2004?09 17
Table 4: Baby personal care, Hong Kong, value forecast by category (HK$m), 2009?14 18
Table 5: Baby personal care, Hong Kong, value by category ($m), 2004?09 20
Table 6: Baby personal care, Hong Kong, value forecast by category ($m), 2009?14 20
Table 7: Baby personal care, Hong Kong, volume by category (units, million), 2004?09 22
Table 8: Baby personal care, Hong Kong, volume forecast by category (units, million), 2009?14 23
Table 9: Baby personal care, Hong Kong, brand share by value (%), 2008?09 25
Table 10: Baby personal care, Hong Kong, value by brand (HK$m), 2008?09 26
Table 11: Baby personal care, Hong Kong, company share by value (%), 2008?09 28
Table 12: Baby personal care, Hong Kong, value by company (HK$m), 2008?09 29
Table 13: Baby personal care, Hong Kong, distribution channels by value (%), 2008?09 30
Table 14: Baby personal care, Hong Kong, value by distribution channel (HK$m), 2008?09 30
Table 15: Baby personal care, Hong Kong, expenditure per capita (HK$), 2004?09 32
Table 16: Baby personal care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 32
Table 17: Baby personal care, Hong Kong, expenditure per capita ($), 2004?09 33
Table 18: Baby personal care, Hong Kong, forecast expenditure per capita ($), 2009?14 33
Table 19: Baby personal care, Hong Kong, consumption per capita (units), 2004?09 34
Table 20: Baby personal care, Hong Kong, forecast consumption per capita (units), 2009?14 34
Table 21: The Procter & Gamble Company key facts 35
Table 22: DSG International plc key facts 37
Table 23: Baby toiletries, Hong Kong, value by segment (HK$m), 2004?09 39
Table 24: Baby toiletries, Hong Kong, value forecast by segment (HK$m), 2009?14 40
Table 25: Baby toiletries, Hong Kong, value by segment ($m), 2004?09 42
Table 26: Baby toiletries, Hong Kong, value forecast by segment ($m), 2009?14 43
Table 27: Baby toiletries, Hong Kong, volume by segment (units, million), 2004?09 45
Table 28: Baby toiletries, Hong Kong, volume forecast by segment (units, million), 2009?14 46
Table 29: Baby toiletries, Hong Kong, brand share by value (%), 2008?09 48
Table 30: Baby toiletries, Hong Kong, value by brand (HK$m), 2008?09 49
Table 31: Baby toiletries, Hong Kong, company share by value (%), 2008?09 51
Table 32: Baby toiletries, Hong Kong, value by company (HK$m), 2008?09 52
Table 33: Baby toiletries, Hong Kong, distribution channels by value (%), 2008?09 53
Table 34: Baby toiletries, Hong Kong, value by distribution channel (HK$m), 2008?09 53
Table 35: Baby toiletries, Hong Kong, expenditure per capita (HK$), 2004?09 55
Table 36: Baby toiletries, Hong Kong, forecast expenditure per capita (HK$), 2009?14 56
Table 37: Baby toiletries, Hong Kong, expenditure per capita ($), 2004?09 57
Table 38: Baby toiletries, Hong Kong, forecast expenditure per capita ($), 2009?14 58
Table 39: Baby toiletries, Hong Kong, consumption per capita (units), 2004?09 59
Table 40: Baby toiletries, Hong Kong, forecast consumption per capita (units), 2009?14 60
Table 41: Diapers, Hong Kong, value by segment (HK$m), 2004?09 61
Table 42: Diapers, Hong Kong, value forecast by segment (HK$m), 2009?14 62
Table 43: Diapers, Hong Kong, value by segment ($m), 2004?09 64
Table 44: Diapers, Hong Kong, value forecast by segment ($m), 2009?14 64
Table 45: Diapers, Hong Kong, volume by segment (units, million), 2004?09 66
Table 46: Diapers, Hong Kong, volume forecast by segment (units, million), 2009?14 67
Table 47: Diapers, Hong Kong, brand share by value (%), 2008?09 69
Table 48: Diapers, Hong Kong, value by brand (HK$m), 2008?09 69
Table 49: Diapers, Hong Kong, company share by value (%), 2008?09 71
Table 50: Diapers, Hong Kong, value by company (HK$m), 2008?09 71
Table 51: Diapers, Hong Kong, distribution channels by value (%), 2008?09 72
Table 52: Diapers, Hong Kong, value by distribution channel (HK$m), 2008?09 72
Table 53: Diapers, Hong Kong, expenditure per capita (HK$), 2004?09 74
Table 54: Diapers, Hong Kong, forecast expenditure per capita (HK$), 2009?14 74
Table 55: Diapers, Hong Kong, expenditure per capita ($), 2004?09 75
Table 56: Diapers, Hong Kong, forecast expenditure per capita ($), 2009?14 75
Table 57: Diapers, Hong Kong, consumption per capita (units), 2004?09 76
Table 58: Diapers, Hong Kong, forecast consumption per capita (units), 2009?14 76
Table 59: Global baby personal care market value, 2009 77
Table 60: Global baby personal care market split (value terms ($m), 2009), top five countries 80
Table 61: Global baby personal care market volume, 2009 81
Table 62: Global baby personal care market split (volume terms, 2009), top five countries 84
Table 63: Leading players, top five countries 85
Table 64: Hong Kong baby personal care new product launches reports, by company 2009 86
Table 65: Hong Kong baby personal care new product launches SKUs, by company 2009 86
Table 66: Hong Kong baby personal care new product launches (reports), by flavours and fragrances 2009 87
Table 67: Hong Kong baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 87
Table 68: Hong Kong baby personal care new product launches (reports), by package tags or claims 2009 87
Table 69: Hong Kong baby personal care new product launches - recent launches (2009) 88
Table 70: Hong Kong population, by age group, 2004?09 (millions) 89
Table 71: Hong Kong population forecast, by age group, 2009?14 (millions) 90
Table 72: Hong Kong population, by gender, 2004?09 (millions) 90
Table 73: Hong Kong population forecast, by gender, 2009?14 (millions) 91
Table 74: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 91
Table 75: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 91
Table 76: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 92
Table 77: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 92
Table 78: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 92
Table 79: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 93
Table 80: Hong Kong consumer price index, 2004?09 (2000=100) 93
Table 81: Hong Kong consumer price index, 2009?14 (2000=100) 93



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