Baby Personal Care Market in Latin America to 2014

Introduction

This databook provides key data and information on the baby personal care market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:diapers and baby toiletries

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Latin America increased at a compound annual growth rate of 6.7% between 2004 and 2009.

The diapers category led the baby personal care market in Latin America, accounting for a share of 75%.

The leading players in the Latin American baby personal care market are Procter & Gamble Company, The and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 15
Chapter 4 Latin America Baby Personal Care: Market Overview 16
Value analysis (US Dollar), 2004?09 16
Value analysis (US Dollar), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Company share analysis 22
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 5 Leading Company Profiles 29
The Procter & Gamble Company 29
Kimberly-Clark Corporation 31
Chapter 6 Category Analysis: Baby Toiletries 33
Value analysis (US Dollar), 2004?09 33
Value analysis (US Dollar), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 7 Category Analysis: Diapers 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Research Methodology 61
Methodology overview 61
Secondary research 62
Market modeling 63
Creating an initial data model 63
Revising the initial data model 63
Creating a final estimate 64
Creating demographic value splits 64
Primary research 64
Data finalization 65
Ongoing research 65
Chapter 9 Appendix 66
Future readings 66
How to contact experts in your industry 66
Disclaimer 66

LIST OF FIGURES
Figure 1: Baby personal care, Latin America, value by category ($m), 2004?14 18
Figure 2: Baby personal care, Latin America, category growth comparison, by value, 2004?14 18
Figure 3: Baby personal care, Latin America, volume by category (units, million), 2004?14 21
Figure 4: Baby personal care, Latin America, category growth comparison, by volume, 2004?14 21
Figure 5: Baby personal care, Latin America, company share (top five companies) by value (%), 2008?09 24
Figure 6: Baby personal care, Latin America, distribution channels by value (%), 2008?09 26
Figure 7: Baby toiletries, Latin America, value by segment ($m), 2004?14 35
Figure 8: Baby toiletries, Latin America, category growth comparison, by value, 2004?14 35
Figure 9: Baby toiletries, Latin America, volume by segment (units, million), 2004?14 38
Figure 10: Baby toiletries, Latin America, category growth comparison, by volume, 2004?14 38
Figure 11: Baby toiletries, Latin America, company share (top five companies) by value (%), 2008?09 41
Figure 12: Baby toiletries, Latin America, distribution channels by value (%), 2008?09 43
Figure 13: Diapers, Latin America, value by segment ($m), 2004?14 50
Figure 14: Diapers, Latin America, category growth comparison, by value, 2004?14 50
Figure 15: Diapers, Latin America, volume by segment (units, million), 2004?14 53
Figure 16: Diapers, Latin America, category growth comparison, by volume, 2004?14 53
Figure 17: Diapers, Latin America, company share (top five companies) by value (%), 2008?09 56
Figure 18: Diapers, Latin America, distribution channels by value (%), 2008?09 58
Figure 19: Annual data review process 62

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Latin America, value (country-wise), 2004?09 ($m) 14
Table 4: Baby personal care, Latin America, value (country-wise) forecast, 2009?14 ($m) 14
Table 5: Baby personal care, Latin America, volume (country-wise), 2004?09 (units, million) 15
Table 6: Baby personal care, Latin America, volume (country-wise) forecast, 2009?14 (units, million) 15
Table 7: Baby personal care, Latin America, value by category ($m), 2004?09 16
Table 8: Baby personal care, Latin America, value forecast by category ($m), 2009?14 17
Table 9: Baby personal care, Latin America, volume by category (units, million), 2004?09 19
Table 10: Baby personal care, Latin America, volume forecast by category (units, million), 2009?14 20
Table 11: Baby personal care, Latin America, company share (top 20 companies) by value (%), 2008?09 22
Table 12: Baby personal care, Latin America, value by company ($m), 2008?09 23
Table 13: Baby personal care, Latin America, distribution channels by value (%), 2008?09 25
Table 14: Baby personal care, Latin America, value by distribution channel ($m), 2008?09 25
Table 15: Baby personal care, Latin America, expenditure per capita ($), 2004?09 27
Table 16: Baby personal care, Latin America, forecast expenditure per capita ($), 2009?14 27
Table 17: Baby personal care, Latin America, consumption per capita (units), 2004?09 28
Table 18: Baby personal care, Latin America, forecast consumption per capita (units), 2009?14 28
Table 19: The Procter & Gamble Company key facts 29
Table 20: Kimberly-Clark Corporation key facts 31
Table 21: Baby toiletries, Latin America, value by segment ($m), 2004?09 33
Table 22: Baby toiletries, Latin America, value forecast by segment ($m), 2009?14 34
Table 23: Baby toiletries, Latin America, volume by segment (units, million), 2004?09 36
Table 24: Baby toiletries, Latin America, volume forecast by segment (units, million), 2009?14 37
Table 25: Baby toiletries, Latin America, company share (top 20 companies) by value (%), 2008?09 39
Table 26: Baby toiletries, Latin America, value by company ($m), 2008?09 40
Table 27: Baby toiletries, Latin America, distribution channels by value (%), 2008?09 42
Table 28: Baby toiletries, Latin America, value by distribution channel ($m), 2008?09 42
Table 29: Baby toiletries, Latin America, expenditure per capita ($), 2004?09 44
Table 30: Baby toiletries, Latin America, forecast expenditure per capita ($), 2009?14 45
Table 31: Baby toiletries, Latin America, consumption per capita (units), 2004?09 46
Table 32: Baby toiletries, Latin America, forecast consumption per capita (units), 2009?14 47
Table 33: Diapers, Latin America, value by segment ($m), 2004?09 48
Table 34: Diapers, Latin America, value forecast by segment ($m), 2009?14 49
Table 35: Diapers, Latin America, volume by segment (units, million), 2004?09 51
Table 36: Diapers, Latin America, volume forecast by segment (units, million), 2009?14 52
Table 37: Diapers, Latin America, company share by value (%), 2008?09 54
Table 38: Diapers, Latin America, value by company ($m), 2008?09 55
Table 39: Diapers, Latin America, distribution channels by value (%), 2008?09 57
Table 40: Diapers, Latin America, value by distribution channel ($m), 2008?09 57
Table 41: Diapers, Latin America, expenditure per capita ($), 2004?09 59
Table 42: Diapers, Latin America, forecast expenditure per capita ($), 2009?14 59
Table 43: Diapers, Latin America, consumption per capita (units), 2004?09 60
Table 44: Diapers, Latin America, forecast consumption per capita (units), 2009?14 60


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