TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
100 product SKUs launched in the Latin America baby personal care market 2
Shampoo is the leading category in the Latin America baby personal care market 2
American Hygiene Industries LLC is the leading manufacturer of new baby personal care products in the Latin America 2
Resealables was the dominant packing type among the new products launched in the Latin America baby personal care market 2
Majority of the products launched in the baby personal care market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Baby Personal Care Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Baby Personal Care Product Analysis 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 74
Further reading 74
Country Groupings 74
Datamonitor consulting 74
How to contact experts in your industry 74
LIST OF FIGURES
Figure 1: Latin America, baby personal care market value by category ($m), 2004–09 10
Figure 2: Latin America, baby personal care market value by category ($m), 2009–14 11
Figure 3: Latin America, baby personal care market, new product SKUs by top five countries, Q3 2010 12
Figure 4: Latin America, baby personal care market, new product SKUs by category, Q3 2010 13
Figure 5: Latin America, baby personal care market, new product SKUs by manufacturer, Q3 2010 14
Figure 6: Latin America, baby personal care market, new product launches by package type, Q3 2010 16
Figure 7: Latin America, baby personal care market, new product launches by package material, Q3 2010 17
LIST OF TABLES
Table 1: Baby personal care category definitions 4
Table 2: Latin America, baby personal care market value by category ($m), 2004–09 10
Table 3: Latin America, baby personal care market value by category ($m), 2009–14 11
Table 4: Latin America, baby personal care market, new product SKUs by top five countries, Q3 2010 12
Table 5: Latin America, baby personal care market, new product SKUs by category, Q3 2010 13
Table 6: Latin America, baby personal care market, new product SKUs by manufacturer, Q3 2010 15
Table 7: Latin America, baby personal care market, new product launches by package type, Q3 2010 16
Table 8: Latin America, baby personal care market, new product launches by package material, Q3 2010 17
Table 9: Carrefour Baby - Colonia - Citrica; Clasica con Glicerina 18
Table 10: Q-Soft Baby - Toallitas Humedas Hipoalergenicas 19
Table 11: Baby Basic - Antibacterial Soft Wipes 20
Table 12: Ideal para Tu Bebe - Hipoalergenicas Toallitas Humedas - Clasicas Formula sin Alcohol 21
Table 13: Huggies Active Sec - Panales Desechables con Huellitas de Colores que Combinan con la Vida de Tu Bebe - XG; XXG 22
Table 14: Baby Connection - Jabon de Tocador para Bebe 23
Table 15: Suabebe - Toallas Humedas - Jungle 24
Table 16: Huggies Natural Care - Toallitas Humedas - Sin Aroma 25
Table 17: Hello Kitty - Baby Wipes 26
Table 18: bbtips - Toallitas Humedas - Arnica y Avena 27
Table 19: Ricitos de Oro - Locion Aclarante Natural con Manzanilla 28
Table 20: Huggies Turma da Monica Soft Touch - Fraldas Descartaveis - M 29
Table 21: Moranguinho Baby - Shampoo Sem Lagrimas 30
Table 22: Calidex - Esponja de Bano Bebe 31
Table 23: Huggies Turma da Monica - Sabonete Suave 32
Table 24: Huggies Turma da Monica Tripla Protecao - Fraldas Descartaveis - M 33
Table 25: Huggies Turma da Monica - Lencos Umedecidos - Aloe Vera 34
Table 26: Lorys Baby - Colonia para Bebe - Blue; Pink 35
Table 27: Chicco Dermo Solution - Gentle Foam Soap Bar for Babies 0 m+ 36
Table 28: Pampers BabySan - Panales Desechables - G (7-11 kg); M (4-9 kg); P (6 kg); XG (10-14 kg); XXG (+13 kg) 37
Table 29: Johnson's - Baby Shampoo - Suavidad Para el Cabello 38
Table 30: Wetclean Wipes - Toallitas - con Aloe 39
Table 31: Huggies - Panales Desechables - Recien Nacido Prematuro 40
Table 32: Huggies - Baby Wipes - Classic 41
Table 33: Terra Natural - Esponja para Bebe 42
Table 34: Algabo Baby - Shampoo - Extra Suave 43
Table 35: Sininho - Lencos Umedecidos 44
Table 36: Dry Baby Plus - Fraldas Descartaveis - G; GG; M; P 45
Table 37: Huggies Natural Care Fazendinha - Fralda - G; M; P; XG; XXG 46
Table 38: Hipomax - Pomada para Assadura 47
Table 39: Hipoglos Edicao Limitada - Kit Pomada para Bebe 48
Table 40: Dermil - Creme Bebe para Prevencao de Assaduras - Camomila 49
Table 41: Winny - Toallitas Humedas - Aloe Vera; Aloe Vera y Vitamina E; Aveny y Miel; Calendula y Manzanilla; Enriquecidas con Leche; Eucalipto; Limpieza de Pezones; Tea Tree 50
Table 42: Baby Looney Tunes Vaselina - Petroleum Jelly - Fresca Caricia con Sabila 51
Table 43: Johnson's - Baby Colonia para Antes de Dormir 52
Table 44: Ricitos de Oro - Shampoo - Miel 53
Table 45: Johnson's Baby - Aceite para Antes de Dormir - Lavanda 54
Table 46: Baby Magic Mennen - Crema para Bebes con UV 55
Table 47: Farmacity - Super Premium Toallitas Humedas para Bebes - con Manzanilla y Vitamina E 56
Table 48: Vitacilina Bebe - Crema 57
Table 49: Vitacilina Bebe - Shampoo - Relajante 58
Table 50: Vitacilina Bebe - Toallitas Humedas 59
Table 51: Suabebe Bio Pocoyo - Toallitas Humedas 60
Table 52: Johnson's Hidratacion Intensiva - Baby Combing Cream; Baby Conditioner; Baby Shampoo 61
Table 53: Ricitos de Oro - Toallitas Humedas con Manzanilla 62
Table 54: Suabebe Tricolors - Toallas Humedas - Green; Red; White 63
Table 55: Equate - Toallitas Humedas para Bebes 64
Table 56: Johnson's Baby Protege - Jabon - Avena 65
Table 57: Organika by Karla Di - Baby Soap 66
Table 58: Aurrera - Toallitas Humedas para Bebe 67
Table 59: Suavinex 123 Plaza Sesamo - Gel Infantil - con Brillantina Naranja; con Gliter y Brillantina Azul; con Gliter y Brillantina Rosa; con Gliter y Brillantina Transparente 68
Table 60: Huggies Humectante - Jabon en Barra 69
Table 61: Vitacilina Bebe - Jabon en Barra - Relajante 70
Table 62: Ricitos de Oro - Jabon de Tocador - Miel 71
Table 63: Baby Dreams Ultratrim Plus - Panales Desechables - Extra Extra Grande; Extra Grande; Grande; Mediano; Pequeno 72
Table 64: Equate - Lencos Umedecidos - Camomila e Lavanda 73
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