Baby Personal Care Market in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the baby personal care market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: diapers and baby toiletries

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Middle East and Africa increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The diapers category led the baby personal care market in Middle East and Africa, accounting for a share of 95.6%.

The leading player in the Middle East and African baby personal care market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 15
Value Analysis 15
Volume Analysis 16
Chapter 4 Middle East and Africa Baby Personal Care: Market Overview 17
Value analysis (US Dollar), 2004?09 17
Value analysis (US Dollar), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Company share analysis 23
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 5 Leading Company Profiles 30
The Procter & Gamble Company 30
Kimberly-Clark Corporation 32
Chapter 6 Category Analysis: Baby Toiletries 34
Value analysis (US Dollar), 2004?09 34
Value analysis (US Dollar), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 7 Category Analysis: Diapers 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Research Methodology 62
Methodology overview 62
Secondary research 63
Market modeling 64
Creating an initial data model 64
Revising the initial data model 64
Creating a final estimate 65
Creating demographic value splits 65
Primary research 65
Data finalization 66
Ongoing research 66
Chapter 9 Appendix 67
Future readings 67
How to contact experts in your industry 67
Disclaimer 67

LIST OF FIGURES
Figure 1: Baby personal care, Middle East and Africa, value by category ($m), 2004?14 19
Figure 2: Baby personal care, Middle East and Africa, category growth comparison, by value, 2004?14 19
Figure 3: Baby personal care, Middle East and Africa, volume by category (units, million), 2004?14 22
Figure 4: Baby personal care, Middle East and Africa, category growth comparison, by volume, 2004?14 22
Figure 5: Baby personal care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 25
Figure 6: Baby personal care, Middle East and Africa, distribution channels by value (%), 2008?09 27
Figure 7: Baby toiletries, Middle East and Africa, value by segment ($m), 2004?14 36
Figure 8: Baby toiletries, Middle East and Africa, category growth comparison, by value, 2004?14 36
Figure 9: Baby toiletries, Middle East and Africa, volume by segment (units, million), 2004?14 39
Figure 10: Baby toiletries, Middle East and Africa, category growth comparison, by volume, 2004?14 39
Figure 11: Baby toiletries, Middle East and Africa, company share (top five companies) by value (%), 2008?09 42
Figure 12: Baby toiletries, Middle East and Africa, distribution channels by value (%), 2008?09 44
Figure 13: Diapers, Middle East and Africa, value by segment ($m), 2004?14 51
Figure 14: Diapers, Middle East and Africa, category growth comparison, by value, 2004?14 51
Figure 15: Diapers, Middle East and Africa, volume by segment (units, million), 2004?14 54
Figure 16: Diapers, Middle East and Africa, category growth comparison, by volume, 2004?14 54
Figure 17: Diapers, Middle East and Africa, company share (top five companies) by value (%), 2008?09 57
Figure 18: Diapers, Middle East and Africa, distribution channels by value (%), 2008?09 59
Figure 19: Annual data review process 63

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Middle East and Africa, value (country-wise), 2004?09 ($m) 15
Table 4: Baby personal care, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 15
Table 5: Baby personal care, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 16
Table 6: Baby personal care, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 16
Table 7: Baby personal care, Middle East and Africa, value by category ($m), 2004?09 17
Table 8: Baby personal care, Middle East and Africa, value forecast by category ($m), 2009?14 18
Table 9: Baby personal care, Middle East and Africa, volume by category (units, million), 2004?09 20
Table 10: Baby personal care, Middle East and Africa, volume forecast by category (units, million), 2009?14 21
Table 11: Baby personal care, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 23
Table 12: Baby personal care, Middle East and Africa, value by company ($m), 2008?09 24
Table 13: Baby personal care, Middle East and Africa, distribution channels by value (%), 2008?09 26
Table 14: Baby personal care, Middle East and Africa, value by distribution channel ($m), 2008?09 26
Table 15: Baby personal care, Middle East and Africa, expenditure per capita ($), 2004?09 28
Table 16: Baby personal care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 28
Table 17: Baby personal care, Middle East and Africa, consumption per capita (units), 2004?09 29
Table 18: Baby personal care, Middle East and Africa, forecast consumption per capita (units), 2009?14 29
Table 19: The Procter & Gamble Company key facts 30
Table 20: Kimberly-Clark Corporation key facts 32
Table 21: Baby toiletries, Middle East and Africa, value by segment ($m), 2004?09 34
Table 22: Baby toiletries, Middle East and Africa, value forecast by segment ($m), 2009?14 35
Table 23: Baby toiletries, Middle East and Africa, volume by segment (units, million), 2004?09 37
Table 24: Baby toiletries, Middle East and Africa, volume forecast by segment (units, million), 2009?14 38
Table 25: Baby toiletries, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 40
Table 26: Baby toiletries, Middle East and Africa, value by company ($m), 2008?09 41
Table 27: Baby toiletries, Middle East and Africa, distribution channels by value (%), 2008?09 43
Table 28: Baby toiletries, Middle East and Africa, value by distribution channel ($m), 2008?09 43
Table 29: Baby toiletries, Middle East and Africa, expenditure per capita ($), 2004?09 45
Table 30: Baby toiletries, Middle East and Africa, forecast expenditure per capita ($), 2009?14 46
Table 31: Baby toiletries, Middle East and Africa, consumption per capita (units), 2004?09 47
Table 32: Baby toiletries, Middle East and Africa, forecast consumption per capita (units), 2009?14 48
Table 33: Diapers, Middle East and Africa, value by segment ($m), 2004?09 49
Table 34: Diapers, Middle East and Africa, value forecast by segment ($m), 2009?14 50
Table 35: Diapers, Middle East and Africa, volume by segment (units, million), 2004?09 52
Table 36: Diapers, Middle East and Africa, volume forecast by segment (units, million), 2009?14 53
Table 37: Diapers, Middle East and Africa, company share by value (%), 2008?09 55
Table 38: Diapers, Middle East and Africa, value by company ($m), 2008?09 56
Table 39: Diapers, Middle East and Africa, distribution channels by value (%), 2008?09 58
Table 40: Diapers, Middle East and Africa, value by distribution channel ($m), 2008?09 58
Table 41: Diapers, Middle East and Africa, expenditure per capita ($), 2004?09 60
Table 42: Diapers, Middle East and Africa, forecast expenditure per capita ($), 2009?14 60
Table 43: Diapers, Middle East and Africa, consumption per capita (units), 2004?09 61
Table 44: Diapers, Middle East and Africa, forecast consumption per capita (units), 2009?14 61



[Inhaltsverzeichnis ausblenden]