Baby Personal Care Market in North America to 2014

Introduction

This databook provides key data and information on the baby personal care market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:diapers and baby toiletries

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in North America increased at a compound annual growth rate of 1.4% between 2004 and 2009.

The diapers category led the baby personal care market in North America, accounting for a share of 84.6%.

The leading player in the North American baby personal care market is Kimberly-Clark Corporation and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 15
Chapter 4 North America Baby Personal Care: Market Overview 16
Value analysis (US Dollar), 2004?09 16
Value analysis (US Dollar), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Company share analysis 22
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 5 Leading Company Profiles 28
Kimberly-Clark Corporation 28
The Procter & Gamble Company 30
Chapter 6 Category Analysis: Baby Toiletries 32
Value analysis (US Dollar), 2004?09 32
Value analysis (US Dollar), 2009?14 33
Volume analysis, 2004?09 35
Volume analysis, 2009?14 36
Company share analysis 38
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 7 Category Analysis: Diapers 46
Value analysis (US Dollar), 2004?09 46
Value analysis (US Dollar), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 8 Research Methodology 58
Methodology overview 58
Secondary research 59
Market modeling 60
Creating an initial data model 60
Revising the initial data model 60
Creating a final estimate 61
Creating demographic value splits 61
Primary research 61
Data finalization 62
Ongoing research 62
Chapter 9 Appendix 63
Future readings 63
How to contact experts in your industry 63
Disclaimer 63

LIST OF FIGURES
Figure 1: Baby personal care, North America, value by category ($m), 2004?14 18
Figure 2: Baby personal care, North America, category growth comparison, by value, 2004?14 18
Figure 3: Baby personal care, North America, volume by category (units, million), 2004?14 21
Figure 4: Baby personal care, North America, category growth comparison, by volume, 2004?14 21
Figure 5: Baby personal care, North America, company share by value (%), 2008?09 23
Figure 6: Baby personal care, North America, distribution channels by value (%), 2008?09 25
Figure 7: Baby toiletries, North America, value by segment ($m), 2004?14 34
Figure 8: Baby toiletries, North America, category growth comparison, by value, 2004?14 34
Figure 9: Baby toiletries, North America, volume by segment (units, million), 2004?14 37
Figure 10: Baby toiletries, North America, category growth comparison, by volume, 2004?14 37
Figure 11: Baby toiletries, North America, company share by value (%), 2008?09 39
Figure 12: Baby toiletries, North America, distribution channels by value (%), 2008?09 41
Figure 13: Diapers, North America, value by segment ($m), 2004?14 48
Figure 14: Diapers, North America, category growth comparison, by value, 2004?14 48
Figure 15: Diapers, North America, volume by segment (units, million), 2004?14 51
Figure 16: Diapers, North America, category growth comparison, by volume, 2004?14 51
Figure 17: Diapers, North America, company share by value (%), 2008?09 53
Figure 18: Diapers, North America, distribution channels by value (%), 2008?09 55
Figure 19: Annual data review process 59

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, North America, value (country-wise), 2004?09 ($m) 14
Table 4: Baby personal care, North America, value (country-wise) forecast, 2009?14 ($m) 14
Table 5: Baby personal care, North America, volume (country-wise), 2004?09 (units, million) 15
Table 6: Baby personal care, North America, volume (country-wise) forecast, 2009?14 (units, million) 15
Table 7: Baby personal care, North America, value by category ($m), 2004?09 16
Table 8: Baby personal care, North America, value forecast by category ($m), 2009?14 17
Table 9: Baby personal care, North America, volume by category (units, million), 2004?09 19
Table 10: Baby personal care, North America, volume forecast by category (units, million), 2009?14 20
Table 11: Baby personal care, North America, company share by value (%), 2008?09 22
Table 12: Baby personal care, North America, value by company ($m), 2008?09 22
Table 13: Baby personal care, North America, distribution channels by value (%), 2008?09 24
Table 14: Baby personal care, North America, value by distribution channel ($m), 2008?09 24
Table 15: Baby personal care, North America, expenditure per capita ($), 2004?09 26
Table 16: Baby personal care, North America, forecast expenditure per capita ($), 2009?14 26
Table 17: Baby personal care, North America, consumption per capita (units), 2004?09 27
Table 18: Baby personal care, North America, forecast consumption per capita (units), 2009?14 27
Table 19: Kimberly-Clark Corporation key facts 28
Table 20: The Procter & Gamble Company key facts 30
Table 21: Baby toiletries, North America, value by segment ($m), 2004?09 32
Table 22: Baby toiletries, North America, value forecast by segment ($m), 2009?14 33
Table 23: Baby toiletries, North America, volume by segment (units, million), 2004?09 35
Table 24: Baby toiletries, North America, volume forecast by segment (units, million), 2009?14 36
Table 25: Baby toiletries, North America, company share by value (%), 2008?09 38
Table 26: Baby toiletries, North America, value by company ($m), 2008?09 38
Table 27: Baby toiletries, North America, distribution channels by value (%), 2008?09 40
Table 28: Baby toiletries, North America, value by distribution channel ($m), 2008?09 40
Table 29: Baby toiletries, North America, expenditure per capita ($), 2004?09 42
Table 30: Baby toiletries, North America, forecast expenditure per capita ($), 2009?14 43
Table 31: Baby toiletries, North America, consumption per capita (units), 2004?09 44
Table 32: Baby toiletries, North America, forecast consumption per capita (units), 2009?14 45
Table 33: Diapers, North America, value by segment ($m), 2004?09 46
Table 34: Diapers, North America, value forecast by segment ($m), 2009?14 47
Table 35: Diapers, North America, volume by segment (units, million), 2004?09 49
Table 36: Diapers, North America, volume forecast by segment (units, million), 2009?14 50
Table 37: Diapers, North America, company share by value (%), 2008?09 52
Table 38: Diapers, North America, value by company ($m), 2008?09 52
Table 39: Diapers, North America, distribution channels by value (%), 2008?09 54
Table 40: Diapers, North America, value by distribution channel ($m), 2008?09 54
Table 41: Diapers, North America, expenditure per capita ($), 2004?09 56
Table 42: Diapers, North America, forecast expenditure per capita ($), 2009?14 56
Table 43: Diapers, North America, consumption per capita (units), 2004?09 57
Table 44: Diapers, North America, forecast consumption per capita (units), 2009?14 57


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