TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
82 product SKUs launched in the North America baby personal care market 2
Bath and Shower Products is the leading category in the North America baby personal care market 2
Bio Harvest Cosmoceutical Sdn Bhd is the leading manufacturer of new baby personal care products in the North America 2
Bottles was the dominant packing type among the new products launched in the North America baby personal care market 2
Majority of the products launched in the baby personal care market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Baby Personal Care Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Baby Personal Care Product Analysis 12
New product SKUs by country 12
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 15
New product by package material 16
Detailed Product Descriptions 17
Appendix 47
Further reading 47
Country Groupings 47
Datamonitor consulting 47
How to contact experts in your industry 47
LIST OF FIGURES
Figure 1: North America, baby personal care market value by category ($m), 2004–09 10
Figure 2: North America, baby personal care market value by category ($m), 2009–14 11
Figure 3: North America, baby personal care market, new product SKUs by countries, Q3 2010 12
Figure 4: North America, baby personal care market, new product SKUs by category, Q3 2010 13
Figure 5: North America, baby personal care market, new product SKUs by manufacturer, Q3 2010 14
Figure 6: North America, baby personal care market, new product launches by package type, Q3 2010 15
Figure 7: North America, baby personal care market, new product launches by package material, Q3 2010 16
LIST OF TABLES
Table 1: Baby personal care category definitions 4
Table 2: North America, baby personal care market value by category ($m), 2004–09 10
Table 3: North America, baby personal care market value by category ($m), 2009–14 11
Table 4: North America, baby personal care market, new product SKUs by countries, Q3 2010 12
Table 5: North America, baby personal care market, new product SKUs by category, Q3 2010 13
Table 6: North America, baby personal care market, new product SKUs by manufacturer, Q3 2010 14
Table 7: North America, baby personal care market, new product launches by package type, Q3 2010 15
Table 8: North America, baby personal care market, new product launches by package material, Q3 2010 16
Table 9: Episencial - Better Body Butter Silky Soft Hydrating Lotion; Nurturing Balm for Diaper Area and Sensitive Places; Protective Face Balm All-Over Relief for Chapped Skin & Lips SPF 6; Soothing Cream for Eczema, Itches and Bothered Skin 17
Table 10: Top Care - Baby Lotion - Moisturizing 18
Table 11: Top Care - Baby Powder - Cornstarch; Regular 19
Table 12: DG Baby - Baby Wipes - Sensitive Skin; Shea Butter 20
Table 13: DG Baby - Diapers - Size 3; Size 4; Diapers Jumbo Pack - Size 1; Size 4; Size 5; Diapers Mega Pack - Size 5 21
Table 14: DG Toddler - Training Pants Jumbo Pack - Boys Medium; Girls Medium 22
Table 15: Johnson's - Baby Oil - Shea & Cocoa Butter; Baby Oil Gel - Aloe Vera & Vitamin E; Chamomile & Multi-Vitamin Complex; Shea & Cocoa Butter 23
Table 16: My Fair Baby - Bath Bath for Bedtime - Calming; Vapor Bath - Soothing 24
Table 17: Johnson's - Head-to-Toe Fragrance Free Baby Lotion 25
Table 18: Johnson's Natural - Baby Powder - Calming Lavender & Chamomile; Cucumber Melon; Medicated with Aloe & Vitamin E; Pure Cornstarch with Aloe Vera & Vitamin E 26
Table 19: Johnson's Natural - Head-to-Toe Foaming Baby Wash - 98% Natural 27
Table 20: Johnson's Natural - Baby Shampoo - 98% Natural 28
Table 21: Johnson's Natural - Baby Lotion - 99% Natural 29
Table 22: Home 360 Baby - Baby Wipes - Sensitive; Unscented 30
Table 23: Home 360 Baby - Mild Baby Wash 31
Table 24: Pampers - Cynthia Rowley Design Disposable Diapers - Madras; Pastels; Ruffle; Stripes 32
Table 25: Erbaorganics - Organic Monkey Balm 33
Table 26: Top Care Baby Soft - Baby Wipes - Shea Butter 34
Table 27: Johnson's - Baby Creamy Oil - Aloe Vera & Vitamin E; Cocoa & Shea Butter 35
Table 28: Pampers - Swaddlers Sensitive Diapers - Size 3; Size 4 36
Table 29: Baby Orajel - SmartDose Teething Gel - Cherry Flavored Gel 37
Table 30: Buds Soothing Organics for Baby - Eczema Care Super Soothing Hydrating Cleanser - with Fructan, Aloe Vera & Prebiotic; Eczema Care Super Soothing Rescue Lotion - with Shiso Extract, Spent Grain Wax & Prebiotic 38
Table 31: Buds Soothing Organics for Baby - First Aid Care Lotion - with Shiso Extract, Tea Tree Oil & Prebiotic 39
Table 32: Buds Soothing Organics for Baby - Cradle Cap Care Cradle Cap Cleansing Lotion - with Aloe Vera, Vitamin E & Prebiotic; Cradle Cap Care Cradle Cap Rescue Oil - with Bisabolol, Jojoba Oil & Vitamin E 40
Table 33: Buds Soothing Organics for Baby - Nappy Rash Rescue Cream - with Shiso Extract, Spent Grain Wax & Prebiotic 41
Table 34: Buds Organics for Baby - Precious Newborn Cream; Precious Newborn Head to Toe Cleanser 42
Table 35: Buds Organics for Baby - Nappy Time Care Nappy Time Change Cream - with Sunflower Oil, Vitamin E & Bisabolol; Nappy Time Care Nappy Time Rinse Free Cleanser - with Aloe Vera & Sunflower Oil 43
Table 36: Buds Organics for Baby - Daily Care Baby Bum Balm; Daily Care Baby First Aid Lotion; Daily Care Baby Massage Oil; Daily Care Everyday Shampoo - with Aloe Vera, Jojoba Oil & Vitamin E; Daily Care Happy Baby Cream; Daily Care Happy Baby Head to Toe Cleanser; Daily Care On the Spot Rinse Free Cleanser; Daily Care Pukka Pucker Lip Balm 44
Table 37: Buds Organics for Baby - Summer Care Mozzie Clear Lotion - with Citronella Oil, Portulaca Extract & Aloe Vera; Winter Care Frost Defense Cream - with Spanish Lavender, Shea Butter & Vitamin E 45
Table 38: Little Twig Organic - Calming Lavender Baby Oil; Calming Lavender Baby Wash; Calming Lavender Bodymilk; Calming Lavender Mini Gift Set; Extra Mild Unscented Baby Powder; Extra Mild Unscented Baby Wash; Extra Mild Unscented Bodymilk; Extra Mild Unscented Diaper Cream; Extra Mild Unscented Mini Gift Set; Happy Tangerine Baby Wash; Happy Tangerine Shampoo; Travel Basics Bee Calming Lavender Set; Travel Basics Extra Mild Unscented Set 46
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