Baby Personal Care Market in Vietnam to 2014

Introduction

This databook provides key data and information on the baby personal care market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: baby toiletries and diapers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Vietnam increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The diapers category led the baby personal care market in Vietnam, accounting for a share of 72.7%.

The leading players in Vietnamese baby personal care market include Procter & Gamble Company, The, Kimberly-Clark Corporation and KyVy Company Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 16
Value analysis (Vietnamese Dong), 2004?09 16
Value analysis (Vietnamese Dong), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company and brand share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profiles 32
The Procter & Gamble Company 32
Kimberly-Clark Corporation 34
Chapter 5 Category Analysis: Baby Toiletries 36
Value analysis (Vietnamese Dong), 2004?09 36
Value analysis (Vietnamese Dong), 2009?14 37
Value analysis (US dollars), 2004?09 39
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Diapers 55
Value analysis (Vietnamese Dong), 2004?09 55
Value analysis (Vietnamese Dong), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Country Comparison 71
Value 71
Volume 75
Market share 79
Chapter 8 Macroeconomic Profile 80
Macroeconomic Indicators 80
Chapter 9 Research Methodology 85
Methodology overview 85
Secondary research 86
Market modeling 87
Creating an initial data model 87
Revising the initial data model 87
Creating a final estimate 88
Creating demographic value splits 88
Primary research 88
Data finalization 89
Ongoing research 89
Chapter 10 Appendix 90
Future readings 90
How to contact experts in your industry 90
Disclaimer 90

LIST OF FIGURES
Figure 1: Baby personal care, Vietnam, value by category (VNDm), 2004?14 18
Figure 2: Baby personal care, Vietnam, category growth comparison, by value, 2004?14 20
Figure 3: Baby personal care, Vietnam, volume by category (units, million), 2004?14 23
Figure 4: Baby personal care, Vietnam, category growth comparison, by volume, 2004?14 23
Figure 5: Baby personal care, Vietnam, company share by value (%), 2008?09 25
Figure 6: Baby personal care, Vietnam, distribution channels by value (%), 2008?09 28
Figure 7: Baby toiletries, Vietnam, value by segment (VNDm), 2004?14 38
Figure 8: Baby toiletries, Vietnam, category growth comparison, by value, 2004?14 41
Figure 9: Baby toiletries, Vietnam, volume by segment (units, million), 2004?14 44
Figure 10: Baby toiletries, Vietnam, category growth comparison, by volume, 2004?14 44
Figure 11: Baby toiletries, Vietnam, company share by value (%), 2008?09 46
Figure 12: Baby toiletries, Vietnam, distribution channels by value (%), 2008?09 49
Figure 13: Diapers, Vietnam, value by segment (VNDm), 2004?14 57
Figure 14: Diapers, Vietnam, category growth comparison, by value, 2004?14 59
Figure 15: Diapers, Vietnam, volume by segment (units, million), 2004?14 62
Figure 16: Diapers, Vietnam, category growth comparison, by volume, 2004?14 62
Figure 17: Diapers, Vietnam, company share by value (%), 2008?09 64
Figure 18: Diapers, Vietnam, distribution channels by value (%), 2008?09 67
Figure 19: Global baby personal care market split (value terms, 2009), top five countries 72
Figure 20: Global baby personal care market value, 2004–09, top five countries 74
Figure 21: Global baby personal care market split (volume terms, 2009), top five countries 76
Figure 22: Global baby personal care market volume, 2004–09, top five countries 78
Figure 23: Annual data review process 86

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Vietnam, value by category (VNDm), 2004?09 16
Table 4: Baby personal care, Vietnam, value forecast by category (VNDm), 2009?14 17
Table 5: Baby personal care, Vietnam, value by category ($m), 2004?09 19
Table 6: Baby personal care, Vietnam, value forecast by category ($m), 2009?14 19
Table 7: Baby personal care, Vietnam, volume by category (units, million), 2004?09 21
Table 8: Baby personal care, Vietnam, volume forecast by category (units, million), 2009?14 22
Table 9: Baby personal care, Vietnam, brand share by value (%), 2008?09 24
Table 10: Baby personal care, Vietnam, value by brand (VNDm), 2008?09 24
Table 11: Baby personal care, Vietnam, company share by value (%), 2008?09 26
Table 12: Baby personal care, Vietnam, value by company (VNDm), 2008?09 26
Table 13: Baby personal care, Vietnam, distribution channels by value (%), 2008?09 27
Table 14: Baby personal care, Vietnam, value by distribution channel (VNDm), 2008?09 27
Table 15: Baby personal care, Vietnam, expenditure per capita (VND), 2004?09 29
Table 16: Baby personal care, Vietnam, forecast expenditure per capita (VND), 2009?14 29
Table 17: Baby personal care, Vietnam, expenditure per capita ($), 2004?09 30
Table 18: Baby personal care, Vietnam, forecast expenditure per capita ($), 2009?14 30
Table 19: Baby personal care, Vietnam, consumption per capita (units), 2004?09 31
Table 20: Baby personal care, Vietnam, forecast consumption per capita (units), 2009?14 31
Table 21: The Procter & Gamble Company key facts 32
Table 22: Kimberly-Clark Corporation key facts 34
Table 23: Baby toiletries, Vietnam, value by segment (VNDm), 2004?09 36
Table 24: Baby toiletries, Vietnam, value forecast by segment (VNDm), 2009?14 37
Table 25: Baby toiletries, Vietnam, value by segment ($m), 2004?09 39
Table 26: Baby toiletries, Vietnam, value forecast by segment ($m), 2009?14 40
Table 27: Baby toiletries, Vietnam, volume by segment (units, million), 2004?09 42
Table 28: Baby toiletries, Vietnam, volume forecast by segment (units, million), 2009?14 43
Table 29: Baby toiletries, Vietnam, brand share by value (%), 2008?09 45
Table 30: Baby toiletries, Vietnam, value by brand (VNDm), 2008?09 45
Table 31: Baby toiletries, Vietnam, company share by value (%), 2008?09 47
Table 32: Baby toiletries, Vietnam, value by company (VNDm), 2008?09 47
Table 33: Baby toiletries, Vietnam, distribution channels by value (%), 2008?09 48
Table 34: Baby toiletries, Vietnam, value by distribution channel (VNDm), 2008?09 48
Table 35: Baby toiletries, Vietnam, expenditure per capita (VND), 2004?09 50
Table 36: Baby toiletries, Vietnam, forecast expenditure per capita (VND), 2009?14 51
Table 37: Baby toiletries, Vietnam, expenditure per capita ($), 2004?09 52
Table 38: Baby toiletries, Vietnam, forecast expenditure per capita ($), 2009?14 52
Table 39: Baby toiletries, Vietnam, consumption per capita (units), 2004?09 53
Table 40: Baby toiletries, Vietnam, forecast consumption per capita (units), 2009?14 54
Table 41: Diapers, Vietnam, value by segment (VNDm), 2004?09 55
Table 42: Diapers, Vietnam, value forecast by segment (VNDm), 2009?14 56
Table 43: Diapers, Vietnam, value by segment ($m), 2004?09 58
Table 44: Diapers, Vietnam, value forecast by segment ($m), 2009?14 58
Table 45: Diapers, Vietnam, volume by segment (units, million), 2004?09 60
Table 46: Diapers, Vietnam, volume forecast by segment (units, million), 2009?14 61
Table 47: Diapers, Vietnam, brand share by value (%), 2008?09 63
Table 48: Diapers, Vietnam, value by brand (VNDm), 2008?09 63
Table 49: Diapers, Vietnam, company share by value (%), 2008?09 65
Table 50: Diapers, Vietnam, value by company (VNDm), 2008?09 65
Table 51: Diapers, Vietnam, distribution channels by value (%), 2008?09 66
Table 52: Diapers, Vietnam, value by distribution channel (VNDm), 2008?09 66
Table 53: Diapers, Vietnam, expenditure per capita (VND), 2004?09 68
Table 54: Diapers, Vietnam, forecast expenditure per capita (VND), 2009?14 68
Table 55: Diapers, Vietnam, expenditure per capita ($), 2004?09 69
Table 56: Diapers, Vietnam, forecast expenditure per capita ($), 2009?14 69
Table 57: Diapers, Vietnam, consumption per capita (units), 2004?09 70
Table 58: Diapers, Vietnam, forecast consumption per capita (units), 2009?14 70
Table 59: Global baby personal care market value, 2009 71
Table 60: Global baby personal care market split (value terms ($m), 2009), top five countries 74
Table 61: Global baby personal care market volume, 2009 75
Table 62: Global baby personal care market split (volume terms, 2009), top five countries 78
Table 63: Leading players, top five countries 79
Table 64: Vietnam population, by age group, 2004?09 (millions) 80
Table 65: Vietnam population forecast, by age group, 2009?14 (millions) 81
Table 66: Vietnam population, by gender, 2004?09 (millions) 81
Table 67: Vietnam population forecast, by gender, 2009?14 (millions) 82
Table 68: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 82
Table 69: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices)z 82
Table 70: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 83
Table 71: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 83
Table 72: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 83
Table 73: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 84
Table 74: Vietnam consumer price index, 2004?09 (2000=100) 84
Table 75: Vietnam consumer price index, 2009?14 (2000=100) 84



[Inhaltsverzeichnis ausblenden]