TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
62 product SKUs launched in the Western Europe baby personal care market 2
Bath and Shower Products is the leading category in the Western Europe baby personal care market 2
Auchan Group is the leading manufacturer of new baby personal care products in the Western Europe 2
Bottles was the dominant packing type among the new products launched in the Western Europe baby personal care market 2
Majority of the products launched in the baby personal care market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Baby Personal Care Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 10
Baby Personal Care Product Analysis 11
New product SKUs by country 11
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 48
Further reading 48
Country Groupings 48
Datamonitor consulting 48
How to contact experts in your industry 48
LIST OF FIGURES
Figure 1: Western Europe, baby personal care market value by category ($m), 2004–09 9
Figure 2: Western Europe, baby personal care market value by category ($m), 2009–14 10
Figure 3: Western Europe, baby personal care market, new product SKUs by top five countries, Q3 2010 11
Figure 4: Western Europe, baby personal care market, new product SKUs by category, Q3 2010 13
Figure 5: Western Europe, baby personal care market, new product SKUs by manufacturer, Q3 2010 14
Figure 6: Western Europe, baby personal care market, new product launches by package type, Q3 2010 16
Figure 7: Western Europe, baby personal care market, new product launches by package material, Q3 2010 17
LIST OF TABLES
Table 1: Baby personal care category definitions 4
Table 2: Western Europe, baby personal care market value by category ($m), 2004–09 9
Table 3: Western Europe, baby personal care market value by category ($m), 2009–14 10
Table 4: Western Europe, baby personal care market, new product SKUs by top five countries, Q3 2010 12
Table 5: Western Europe, baby personal care market, new product SKUs by category, Q3 2010 13
Table 6: Western Europe, baby personal care market, new product SKUs by manufacturer, Q3 2010 15
Table 7: Western Europe, baby personal care market, new product launches by package type, Q3 2010 16
Table 8: Western Europe, baby personal care market, new product launches by package material, Q3 2010 17
Table 9: Simple Baby - All In One Wash - Natural Chamomile Goodness 18
Table 10: Watsons - Moisturising Baby Oil 19
Table 11: Esselunga Baby - Crema Viso e Corpo 20
Table 12: Chicco Pure.Bio - Crema Corpo - Aloe Vera; Olio Massaggio - Mandorla 21
Table 13: Chicco Pure.Bio - Detergente Delicato - Acqua di Camomilla 22
Table 14: Chicco Pure.Bio - Balsamo Protettivo - Burro di Karite 23
Table 15: Zwitsal - Shampoo - Slaap Zacht 24
Table 16: Zwitsal - Body Creme Lotion - Slaap Zacht 25
Table 17: Auchan Baby - Carres Douceur 26
Table 18: Zwitsal - Massage Oliegel - Slaap Zacht 27
Table 19: Auchan Baby Confort Plus - Changes pour Bebe - Hypoallergeniques 28
Table 20: Tesco - Easy Fit Pants 29
Table 21: Di Meglio - Pannolini - Junior 11/25 Kg; Maxi 9/18 Kg; Midi 4/9 Kg 30
Table 22: Carrefour Baby - Couche pour bebe - Taille 4; Taille 5 31
Table 23: Milford - Tee - Erdbeere Cranberry; Ingwer Pur; Quitte; Sanddorn Mango 32
Table 24: Hipp Baby Sanft - Wundschutz Creme 33
Table 25: Hipp Baby Sanft - Zartcreme 34
Table 26: Auchan Baby Bio - Lait de Toilette 35
Table 27: Auchan Baby Bio - Gel Lavant - Corps et Cheveux 36
Table 28: Auchan Baby Bio - Eau Nettoyante 37
Table 29: Mister Baby Top Dentini - Gel Gengivale per Bambini 38
Table 30: Mister Baby Top Rossore Linea Dermo-Rigenerante - Crema Cambio 39
Table 31: Pampers New Baby - Couche pour Bebe - Dry Max 40
Table 32: Huggies Little Walkers - Pannolino Mutandina - Taglia 4; Taglia 5; Taglia 6 41
Table 33: Babydream Natural - Pflegecreme mit Calendula 42
Table 34: Mustela - Creme - Minerale Special Intolerance; Protectrice Peau Delicate & Fragile 43
Table 35: Auchan Baby - Aleses Jetables pour Bebe 44
Table 36: Superdrug - No Tears 2 in 1 Shampoo & Conditioner - Strawberry 45
Table 37: Cattier Paris Bebe - Gel Lavant Duox 46
Table 38: Dodot Etapas - Toallitas Para Bebe - Talla 2; Talla 3; Talla 3 Extra; Talla 4; Talla 4 Extra; Talla 5; Talla 5 Extra; Talla 6 47
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