Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Morocco Baby Personal Care value, 2002-2007 (MAD m, nominal prices) 16
Table 4: Morocco Baby Personal Care value forecast, 2007-2012 (MAD m, nominal prices) 17
Table 5: Morocco Baby Personal Care value, 2002-2007 (US$ m nominal prices) 19
Table 6: Morocco Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 19
Table 7: Morocco Baby Personal Care volume, 2002-2007 (Units m) 21
Table 8: Morocco Baby Personal Care volume forecast, 2007-2012 (Units m) 22
Table 9: Morocco Baby Personal Care brand share, by value, 2006-2007 (%) 24
Table 10: Morocco Baby Personal Care value, by brand 2006-2007 (MAD m nominal prices) 24
Table 11: Morocco Baby Personal Care company share by value, 2006-2007 (%) 26
Table 12: Morocco Baby Personal Care value, by company, 2006-2007 (MAD m nominal prices) 26
Table 13: Morocco Baby Personal Care distribution channels, by value, 2006-2007 (%) 27
Table 14: Morocco Baby Personal Care value, by distribution channel, 2006-2007 (MAD m nominal prices) 27
Table 15: Morocco Baby Personal Care expenditure per capita, 2002-2007 (MAD, nominal prices) 29
Table 16: Morocco Baby Personal Care forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 29
Table 17: Morocco Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 30
Table 18: Morocco Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 30
Table 19: Morocco Baby Personal Care consumption per capita, 2002-2007 (Units) 31
Table 20: Morocco Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 31
Table 21: Kimberly-Clark Corporation Key Facts 32
Table 22: Procter & Gamble Company, The Key Facts 34
Table 23: Morocco Diapers value, 2002-2007 (MAD m, nominal prices) 37
Table 24: Morocco Diapers value forecast, 2007-2012 (MAD m, nominal prices) 38
Table 25: Morocco Diapers value, 2002-2007 (US$ m nominal prices) 40
Table 26: Morocco Diapers value forecast, 2007-2012 (US$ m nominal prices) 40
Table 27: Morocco Diapers volume, 2002-2007 (Units m) 42
Table 28: Morocco Diapers volume forecast, 2007-2012 (Units m) 43
Table 29: Morocco Diapers brand share, by value, 2006-2007 (%) 45
Table 30: Morocco Diapers value, by brand 2006-2007 (MAD m nominal prices) 45
Table 31: Morocco Diapers company share by value, 2006-2007 (%) 47
Table 32: Morocco Diapers value, by company, 2006-2007 (MAD m nominal prices) 47
Table 33: Morocco Diapers distribution channels, by value, 2006-2007 (%) 48
Table 34: Morocco Diapers value, by distribution channel, 2006-2007 (MAD m nominal prices) 48
Table 35: Morocco Diapers expenditure per capita, 2002-2007 (MAD, nominal prices) 50
Table 36: Morocco Diapers forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 50
Table 37: Morocco Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 51
Table 38: Morocco Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 51
Table 39: Morocco Diapers consumption per capita, 2002-2007 (Units) 52
Table 40: Morocco Diapers forecast consumption per capita, 2007-2012 (Units) 52
Table 41: Morocco Baby Toiletries value, 2002-2007 (MAD m, nominal prices) 53
Table 42: Morocco Baby Toiletries value forecast, 2007-2012 (MAD m, nominal prices) 54
Table 43: Morocco Baby Toiletries value, 2002-2007 (US$ m nominal prices) 56
Table 44: Morocco Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 57
Table 45: Morocco Baby Toiletries volume, 2002-2007 (Units m) 59
Table 46: Morocco Baby Toiletries volume forecast, 2007-2012 (Units m) 60
Table 47: Morocco Baby Toiletries brand share, by value, 2006-2007 (%) 62
Table 48: Morocco Baby Toiletries value, by brand 2006-2007 (MAD m nominal prices) 62
Table 49: Morocco Baby Toiletries company share by value, 2006-2007 (%) 63
Table 50: Morocco Baby Toiletries value, by company, 2006-2007 (MAD m nominal prices) 63
Table 51: Morocco Baby Toiletries distribution channels, by value, 2006-2007 (%) 64
Table 52: Morocco Baby Toiletries value, by distribution channel, 2006-2007 (MAD m nominal prices) 64
Table 53: Morocco Baby Toiletries expenditure per capita, 2002-2007 (MAD, nominal prices) 66
Table 54: Morocco Baby Toiletries forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 67
Table 55: Morocco Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 67
Table 56: Morocco Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 68
Table 57: Morocco Baby Toiletries consumption per capita, 2002-2007 (Units) 68
Table 58: Morocco Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 69
Table 59: Global Baby Personal Care market value, 2007 70
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 73
Table 61: Global Baby Personal Care market volume, 2007 75
Table 62: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 78
Table 63: Leading players - Top 5 countries 80
Table 64: Morocco Key Facts 82
Table 65: Morocco population, by age group, 2002-2007 (millions) 85
Table 66: Morocco population forecast, by age group, 2007-2012 (millions) 86
Table 67: Morocco population, by gender, 2002-2007 (millions) 86
Table 68: Morocco population forecast, by gender, 2007-2012 (millions) 87
Table 69: Morocco real GDP, 2002-2007 (MAD bn, 2000 prices) 87
Table 70: Morocco real GDP forecast, 2007-2012 (MAD bn, 2000 prices) 87
Table 71: Morocco nominal GDP, 2002-2007 (MAD bn, nominal prices) 88
Table 72: Morocco nominal GDP forecast, 2007-2012 (MAD bn, nominal prices) 88
Table 73: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 88
Table 74: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 89
Table 75: Morocco consumer price index, 2002-2007 (2003=100) 89
Table 76: Morocco consumer price index, 2007-2012 (2003=100) 89
Figure 1: Morocco Baby Personal Care value & value forecast, 2002-2012 (MAD m, nominal prices) 18
Figure 2: Morocco Baby Personal Care category growth comparison, by value, 2002-2012 20
Figure 3: Morocco Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 23
Figure 4: Morocco Baby Personal Care category growth comparison, by volume, 2002-2012 23
Figure 5: Morocco Baby Personal Care company share, by value, 2006-2007 (%) 25
Figure 6: Morocco Baby Personal Care distribution channels, by value, 2006-2007(%) 28
Figure 7: Morocco Diapers value & value forecast, 2002-2012 (MAD m, nominal prices) 39
Figure 8: Morocco Diapers category growth comparison, by value, 2002-2012 41
Figure 9: Morocco Diapers volume & volume forecast, 2002-2012 (Units m) 44
Figure 10: Morocco Diapers category growth comparison, by volume, 2002-2012 44
Figure 11: Morocco Diapers company share, by value, 2006-2007 (%) 46
Figure 12: Morocco Diapers distribution channels, by value, 2006-2007(%) 49
Figure 13: Morocco Baby Toiletries value & value forecast, 2002-2012 (MAD m, nominal prices) 55
Figure 14: Morocco Baby Toiletries category growth comparison, by value, 2002-2012 58
Figure 15: Morocco Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 61
Figure 16: Morocco Baby Toiletries category growth comparison, by volume, 2002-2012 61
Figure 17: Morocco Baby Toiletries distribution channels, by value, 2006-2007(%) 65
Figure 18: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 71
Figure 19: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 74
Figure 20: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 76
Figure 21: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 79
Figure 22: Map of Morocco 82
Figure 23: Annual data review process 91
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