This databook is a detailed information resource covering all the key data points on Baby Personal Care in Pakistan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Baby Personal Care in Pakistan increased between 2002-2007, growing at an average annual rate of 6.9%.

The leading company in the market in 2007 was Johnson & Johnson. The second-largest player was Procter & Gamble Company, The with Kimberly-Clark Limited in third place.
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Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Pakistan Baby Personal Care value, 2002-2007 (PKR m, nominal prices) 18
Table 4: Pakistan Baby Personal Care value forecast, 2007-2012 (PKR m, nominal prices) 19
Table 5: Pakistan Baby Personal Care value, 2002-2007 (US$ m nominal prices) 21
Table 6: Pakistan Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 21
Table 7: Pakistan Baby Personal Care volume, 2002-2007 (Units m) 23
Table 8: Pakistan Baby Personal Care volume forecast, 2007-2012 (Units m) 24
Table 9: Pakistan Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Pakistan Baby Personal Care value, by brand 2006-2007 (PKR m nominal prices) 26
Table 11: Pakistan Baby Personal Care company share by value, 2006-2007 (%) 28
Table 12: Pakistan Baby Personal Care value, by company, 2006-2007 (PKR m nominal prices) 28
Table 13: Pakistan Baby Personal Care distribution channels, by value, 2006-2007 (%) 29
Table 14: Pakistan Baby Personal Care value, by distribution channel, 2006-2007 (PKR m nominal prices) 29
Table 15: Pakistan Baby Personal Care expenditure per capita, 2002-2007 (PKR, nominal prices) 31
Table 16: Pakistan Baby Personal Care forecast expenditure per capita, 2007-2012 (PKR, nominal prices) 31
Table 17: Pakistan Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Pakistan Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 32
Table 19: Pakistan Baby Personal Care consumption per capita, 2002-2007 (Units) 33
Table 20: Pakistan Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 33
Table 21: Johnson & Johnson Key Facts 34
Table 22: Procter & Gamble Company, The Key Facts 36
Table 23: Pakistan Diapers value, 2002-2007 (PKR m, nominal prices) 39
Table 24: Pakistan Diapers value forecast, 2007-2012 (PKR m, nominal prices) 40
Table 25: Pakistan Diapers value, 2002-2007 (US$ m nominal prices) 42
Table 26: Pakistan Diapers value forecast, 2007-2012 (US$ m nominal prices) 42
Table 27: Pakistan Diapers volume, 2002-2007 (Units m) 44
Table 28: Pakistan Diapers volume forecast, 2007-2012 (Units m) 45
Table 29: Pakistan Diapers brand share, by value, 2006-2007 (%) 47
Table 30: Pakistan Diapers value, by brand 2006-2007 (PKR m nominal prices) 47
Table 31: Pakistan Diapers company share by value, 2006-2007 (%) 49
Table 32: Pakistan Diapers value, by company, 2006-2007 (PKR m nominal prices) 49
Table 33: Pakistan Diapers distribution channels, by value, 2006-2007 (%) 50
Table 34: Pakistan Diapers value, by distribution channel, 2006-2007 (PKR m nominal prices) 50
Table 35: Pakistan Diapers expenditure per capita, 2002-2007 (PKR, nominal prices) 52
Table 36: Pakistan Diapers forecast expenditure per capita, 2007-2012 (PKR, nominal prices) 52
Table 37: Pakistan Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 53
Table 38: Pakistan Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 53
Table 39: Pakistan Diapers consumption per capita, 2002-2007 (Units) 54
Table 40: Pakistan Diapers forecast consumption per capita, 2007-2012 (Units) 54
Table 41: Pakistan Baby Toiletries value, 2002-2007 (PKR m, nominal prices) 55
Table 42: Pakistan Baby Toiletries value forecast, 2007-2012 (PKR m, nominal prices) 56
Table 43: Pakistan Baby Toiletries value, 2002-2007 (US$ m nominal prices) 58
Table 44: Pakistan Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 59
Table 45: Pakistan Baby Toiletries volume, 2002-2007 (Units m) 61
Table 46: Pakistan Baby Toiletries volume forecast, 2007-2012 (Units m) 62
Table 47: Pakistan Baby Toiletries brand share, by value, 2006-2007 (%) 64
Table 48: Pakistan Baby Toiletries value, by brand 2006-2007 (PKR m nominal prices) 64
Table 49: Pakistan Baby Toiletries company share by value, 2006-2007 (%) 66
Table 50: Pakistan Baby Toiletries value, by company, 2006-2007 (PKR m nominal prices) 66
Table 51: Pakistan Baby Toiletries distribution channels, by value, 2006-2007 (%) 67
Table 52: Pakistan Baby Toiletries value, by distribution channel, 2006-2007 (PKR m nominal prices) 67
Table 53: Pakistan Baby Toiletries expenditure per capita, 2002-2007 (PKR, nominal prices) 69
Table 54: Pakistan Baby Toiletries forecast expenditure per capita, 2007-2012 (PKR, nominal prices) 70
Table 55: Pakistan Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 56: Pakistan Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 57: Pakistan Baby Toiletries consumption per capita, 2002-2007 (Units) 71
Table 58: Pakistan Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 72
Table 59: Global Baby Personal Care market value, 2007 73
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 76
Table 61: Global Baby Personal Care market volume, 2007 78
Table 62: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 81
Table 63: Leading players - Top 5 countries 83
Table 64: Pakistan Baby Personal Care new product launches (reports) and SKUs, by company 2007 84
Table 65: Pakistan Baby Personal Care new product launches (reports), by flavor and fragrances 2007 84
Table 66: Pakistan Baby Personal Care new product launches (reports), by Ingredients 2007 85
Table 67: Pakistan Baby Personal Care new product launches (reports), by Package tags or Claims 2007 85
Table 68: Pakistan Baby Personal Care new product launches (reports) 85
Table 69: Pakistan Key Facts 87
Table 70: Pakistan population, by age group, 2002-2007 (millions) 91
Table 71: Pakistan population forecast, by age group, 2007-2012 (millions) 92
Table 72: Pakistan population, by gender, 2002-2007 (millions) 92
Table 73: Pakistan population forecast, by gender, 2007-2012 (millions) 93
Table 74: Pakistan real GDP, 2002-2007 (PKR bn, 2000 prices) 93
Table 75: Pakistan real GDP forecast, 2007-2012 (PKR bn, 2000 prices) 93
Table 76: Pakistan nominal GDP, 2002-2007 (PKR bn, nominal prices) 94
Table 77: Pakistan nominal GDP forecast, 2007-2012 (PKR bn, nominal prices) 94
Table 78: Pakistan real GDP, 2002-2007 (US$ bn, 2000 prices) 94
Table 79: Pakistan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 95
Table 80: Pakistan consumer price index, 2002-2007 (2003=100) 95
Table 81: Pakistan consumer price index, 2007-2012 (2003=100) 95
Figure 1: Pakistan Baby Personal Care value & value forecast, 2002-2012 (PKR m, nominal prices) 20
Figure 2: Pakistan Baby Personal Care category growth comparison, by value, 2002-2012 22
Figure 3: Pakistan Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 25
Figure 4: Pakistan Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Pakistan Baby Personal Care company share, by value, 2006-2007 (%) 27
Figure 6: Pakistan Baby Personal Care distribution channels, by value, 2006-2007(%) 30
Figure 7: Pakistan Diapers value & value forecast, 2002-2012 (PKR m, nominal prices) 41
Figure 8: Pakistan Diapers category growth comparison, by value, 2002-2012 43
Figure 9: Pakistan Diapers volume & volume forecast, 2002-2012 (Units m) 46
Figure 10: Pakistan Diapers category growth comparison, by volume, 2002-2012 46
Figure 11: Pakistan Diapers company share, by value, 2006-2007 (%) 48
Figure 12: Pakistan Diapers distribution channels, by value, 2006-2007(%) 51
Figure 13: Pakistan Baby Toiletries value & value forecast, 2002-2012 (PKR m, nominal prices) 57
Figure 14: Pakistan Baby Toiletries category growth comparison, by value, 2002-2012 60
Figure 15: Pakistan Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 63
Figure 16: Pakistan Baby Toiletries category growth comparison, by volume, 2002-2012 63
Figure 17: Pakistan Baby Toiletries company share, by value, 2006-2007 (%) 65
Figure 18: Pakistan Baby Toiletries distribution channels, by value, 2006-2007(%) 68
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 74
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 77
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 79
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 82
Figure 23: Map of Pakistan 87
Figure 24: Annual data review process 97
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