Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Turkey Baby Personal Care value, 2002-2007 (TRL m, nominal prices) 17
Table 4: Turkey Baby Personal Care value forecast, 2007-2012 (TRL m, nominal prices) 18
Table 5: Turkey Baby Personal Care value, 2002-2007 (US$ m nominal prices) 20
Table 6: Turkey Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 20
Table 7: Turkey Baby Personal Care volume, 2002-2007 (Units m) 22
Table 8: Turkey Baby Personal Care volume forecast, 2007-2012 (Units m) 23
Table 9: Turkey Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Turkey Baby Personal Care value, by brand 2006-2007 (TRL m nominal prices) 26
Table 11: Turkey Baby Personal Care company share by value, 2006-2007 (%) 28
Table 12: Turkey Baby Personal Care value, by company, 2006-2007 (TRL m nominal prices) 28
Table 13: Turkey Baby Personal Care distribution channels, by value, 2006-2007 (%) 29
Table 14: Turkey Baby Personal Care value, by distribution channel, 2006-2007 (TRL m nominal prices) 29
Table 15: Turkey Baby Personal Care expenditure per capita, 2002-2007 (TRL, nominal prices) 31
Table 16: Turkey Baby Personal Care forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 31
Table 17: Turkey Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Turkey Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 32
Table 19: Turkey Baby Personal Care consumption per capita, 2002-2007 (Units) 33
Table 20: Turkey Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 33
Table 21: Procter & Gamble Company, The Key Facts 34
Table 22: Turkey Diapers value, 2002-2007 (TRL m, nominal prices) 37
Table 23: Turkey Diapers value forecast, 2007-2012 (TRL m, nominal prices) 38
Table 24: Turkey Diapers value, 2002-2007 (US$ m nominal prices) 40
Table 25: Turkey Diapers value forecast, 2007-2012 (US$ m nominal prices) 40
Table 26: Turkey Diapers volume, 2002-2007 (Units m) 42
Table 27: Turkey Diapers volume forecast, 2007-2012 (Units m) 43
Table 28: Turkey Diapers brand share, by value, 2006-2007 (%) 46
Table 29: Turkey Diapers value, by brand 2006-2007 (TRL m nominal prices) 46
Table 30: Turkey Diapers company share by value, 2006-2007 (%) 48
Table 31: Turkey Diapers value, by company, 2006-2007 (TRL m nominal prices) 48
Table 32: Turkey Diapers distribution channels, by value, 2006-2007 (%) 49
Table 33: Turkey Diapers value, by distribution channel, 2006-2007 (TRL m nominal prices) 49
Table 34: Turkey Diapers expenditure per capita, 2002-2007 (TRL, nominal prices) 51
Table 35: Turkey Diapers forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 51
Table 36: Turkey Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 52
Table 37: Turkey Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 52
Table 38: Turkey Diapers consumption per capita, 2002-2007 (Units) 53
Table 39: Turkey Diapers forecast consumption per capita, 2007-2012 (Units) 53
Table 40: Turkey Baby Toiletries value, 2002-2007 (TRL m, nominal prices) 54
Table 41: Turkey Baby Toiletries value forecast, 2007-2012 (TRL m, nominal prices) 55
Table 42: Turkey Baby Toiletries value, 2002-2007 (US$ m nominal prices) 57
Table 43: Turkey Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 58
Table 44: Turkey Baby Toiletries volume, 2002-2007 (Units m) 60
Table 45: Turkey Baby Toiletries volume forecast, 2007-2012 (Units m) 61
Table 46: Turkey Baby Toiletries brand share, by value, 2006-2007 (%) 64
Table 47: Turkey Baby Toiletries value, by brand 2006-2007 (TRL m nominal prices) 64
Table 48: Turkey Baby Toiletries company share by value, 2006-2007 (%) 66
Table 49: Turkey Baby Toiletries value, by company, 2006-2007 (TRL m nominal prices) 66
Table 50: Turkey Baby Toiletries distribution channels, by value, 2006-2007 (%) 67
Table 51: Turkey Baby Toiletries value, by distribution channel, 2006-2007 (TRL m nominal prices) 67
Table 52: Turkey Baby Toiletries expenditure per capita, 2002-2007 (TRL, nominal prices) 69
Table 53: Turkey Baby Toiletries forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 70
Table 54: Turkey Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 55: Turkey Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 56: Turkey Baby Toiletries consumption per capita, 2002-2007 (Units) 71
Table 57: Turkey Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 72
Table 58: Global Baby Personal Care market value, 2007 73
Table 59: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 76
Table 60: Global Baby Personal Care market volume, 2007 78
Table 61: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 81
Table 62: Leading players - Top 5 countries 83
Table 63: Turkey Baby Personal Care new product launches (reports) and SKUs, by company (Top 5 companies), 2007 84
Table 64: Turkey Baby Personal Care new product launches (reports), by flavor and fragrances 2007 85
Table 65: Turkey Baby Personal Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 85
Table 66: Turkey Baby Personal Care new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 86
Table 67: Turkey Baby Personal Care new product launches (reports) - Recent 5 launches 86
Table 68: Turkey Key Facts 88
Table 69: Turkey population, by age group, 2002-2007 (millions) 91
Table 70: Turkey population forecast, by age group, 2007-2012 (millions) 92
Table 71: Turkey population, by gender, 2002-2007 (millions) 92
Table 72: Turkey population forecast, by gender, 2007-2012 (millions) 93
Table 73: Turkey nominal GDP, 2002-2007 (TRL bn, 2000 prices) 93
Table 74: Turkey nominal GDP forecast, 2007-2012 (TRL bn, 2000 prices) 93
Table 75: Turkey real GDP, 2002-2007 (TRL bn, nominal prices) 94
Table 76: Turkey real GDP forecast, 2007-2012 (TRL bn, nominal prices) 94
Table 77: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices) 94
Table 78: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 95
Table 79: Turkey consumer price index, 2002-2007 (2003=100) 95
Table 80: Turkey consumer price index, 2007-2012 (2003=100) 95
Figure 1: Turkey Baby Personal Care value & value forecast, 2002-2012 (TRL m, nominal prices) 19
Figure 2: Turkey Baby Personal Care category growth comparison, by value, 2002-2012 21
Figure 3: Turkey Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 24
Figure 4: Turkey Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Turkey Baby Personal Care company share, by value, 2006-2007 (%) 27
Figure 6: Turkey Baby Personal Care distribution channels, by value, 2006-2007(%) 30
Figure 7: Turkey Diapers value & value forecast, 2002-2012 (TRL m, nominal prices) 39
Figure 8: Turkey Diapers category growth comparison, by value, 2002-2012 41
Figure 9: Turkey Diapers volume & volume forecast, 2002-2012 (Units m) 44
Figure 10: Turkey Diapers category growth comparison, by volume, 2002-2012 45
Figure 11: Turkey Diapers company share, by value, 2006-2007 (%) 47
Figure 12: Turkey Diapers distribution channels, by value, 2006-2007(%) 50
Figure 13: Turkey Baby Toiletries value & value forecast, 2002-2012 (TRL m, nominal prices) 56
Figure 14: Turkey Baby Toiletries category growth comparison, by value, 2002-2012 59
Figure 15: Turkey Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 62
Figure 16: Turkey Baby Toiletries category growth comparison, by volume, 2002-2012 63
Figure 17: Turkey Baby Toiletries company share, by value, 2006-2007 (%) 65
Figure 18: Turkey Baby Toiletries distribution channels, by value, 2006-2007(%) 68
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 74
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 77
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 79
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 82
Figure 23: Map of Turkey 88
Figure 24: Annual data review process 97
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