Baby Snacks Market in Asia-Pacific to 2013 (Baby Food)

Introduction

This databook provides key data and information on the Baby Snacks Market in Asia-Pacific (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The baby snacks category was valued at $71.5m in 2008, representing a CAGR of 2.6% since 2003.

By the end of 2013, the baby snacks category will be worth $82.3m, with an expected CAGR of 2.8% between 2008 and 2013.

The baby snacks market volume totaled 6.5 million kg in 2008, representing a CAGR of 1.9% since 2003.

By the end of 2013, the baby snacks market will total 7.1 million kg, with an expected CAGR of 1.9% between 2008 and 2013.

The baby snacks market was led by other biscuits (representing 24.8% of the total value) followed by rusks and cereal bars, with a 21.6% and 19.1% market share, respectively. Other snacks and rice cakes constitute the remaining segments with a 17.6% and 17% market share, respectively.

H.J. Heinz Company is the market leader with a 16% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Baby Snacks Market in Asia-Pacific (Baby Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: baby snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Baby snacks 8
Value analysis (US Dollar), 2003?08 8
Value analysis (US Dollar), 2008?13 9
Volume analysis, 2003?08 11
Volume analysis, 2008?13 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26

LIST OF FIGURES
Figure 1: Baby snacks, Asia Pacific, value by segment ($m), 2003?13 10
Figure 2: Baby snacks, Asia Pacific, category growth comparison, by value, 2003?13 10
Figure 3: Baby snacks, Asia Pacific, volume by segment (kg, million), 2003?13 13
Figure 4: Baby snacks, Asia Pacific, category growth comparison, by volume, 2003?13 13
Figure 5: Baby snacks, Asia Pacific, company share (top five companies) by value (%), 2007?08 16
Figure 6: Baby snacks, Asia Pacific, distribution channels by value (%), 2007?08 18
Figure 7: Annual data review process 23

LIST OF TABLES
Table 1: Baby Snacks category definitions 3
Table 2: Baby Snacks distribution channels 4
Table 3: Baby snacks, Asia Pacific, value by segment ($m), 2003?08 8
Table 4: Baby snacks, Asia Pacific, value forecast by segment ($m), 2008?13 9
Table 5: Baby snacks, Asia Pacific, volume by segment (kg, million), 2003?08 11
Table 6: Baby snacks, Asia Pacific, volume forecast by segment (kg, million), 2008?13 12
Table 7: Baby snacks, Asia Pacific, company share by value (%), 2007?08 14
Table 8: Baby snacks, Asia Pacific, value by company ($m), 2007?08 15
Table 9: Baby snacks, Asia Pacific, distribution channels by value (%), 2007?08 17
Table 10: Baby snacks, Asia Pacific, value by distribution channel ($m), 2007?08 17
Table 11: Baby snacks, Asia Pacific, expenditure per capita ($), 2003?08 19
Table 12: Baby snacks, Asia Pacific, forecast expenditure per capita ($), 2008?13 20
Table 13: Baby snacks, Asia Pacific, consumption per capita (kg), 2003?08 20
Table 14: Baby snacks, Asia Pacific, forecast consumption per capita (kg), 2008?13 21


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