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This databook provides key data and information on the bakery and cereals market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resourc.....
This databook provides key data and information on the bakery and cereals market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods
Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data
Category level company share as well as distribution share information for 2007 and 2008
Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights
The market for bakery and cereals in Asia-Pacific increased at a compound annual growth rate of 5.8% between 2003 and 2008.
The cakes & pastries category led the bakery and cereals market in Asia-Pacific, accounting for a share of 48.5%.
The leading players in the Asia-Pacific bakery and cereals market include Kraft Foods, Inc., Lotte Group and Kellogg Company.
Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Asia-Pacific
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements
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