Bakery and cereals in Canada to 2012

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Bakery and cereals in Canada increased between 2002-2007, growing at an average annual rate of 2.5%.

The leading company in the market in 2007 was Kraft Foods, Inc. The second-largest player was Maple Leaf with PepsiCo, Inc. in third place.
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Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Canada bakery and cereals value, 2002–2007 (CAD m, nominal prices) 27
Table 4: Canada bakery and cereals value forecast, 2007–2012 (CAD m, nominal prices) 29
Table 5: Canada bakery and cereals value, 2002–2007 (US$ m nominal prices) 31
Table 6: Canada bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 32
Table 7: Canada bakery and cereals volume, 2002–2007 (Kg m) 34
Table 8: Canada bakery and cereals volume forecast, 2007–2012 (Kg m) 35
Table 9: Canada bakery and cereals brand share, by value, 2006–2007 (%) 38
Table 10: Canada bakery and cereals value, by brand 2006–2007 (CAD m nominal prices) 39
Table 11: Canada bakery and cereals company share by value, 2006–2007 (%) 40
Table 12: Canada bakery and cereals value, by company, 2006–2007 (CAD m nominal prices) 41
Table 13: Canada bakery and cereals distribution channels, by value, 2006–2007 (%) 42
Table 14: Canada bakery and cereals value, by distribution channel, 2006–2007 (CAD m nominal prices) 42
Table 15: Canada bakery and cereals expenditure per capita, 2002–2007 (CAD, nominal prices) 44
Table 16: Canada bakery and cereals forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 45
Table 17: Canada bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 46
Table 18: Canada bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 47
Table 19: Canada bakery and cereals consumption per capita, 2002–2007 (Kg) 48
Table 20: Canada bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 49
Table 21: Kraft Foods, Inc. Key Facts 50
Table 22: Maple Leaf Foods Inc. Key Facts 52
Table 23: Canada bread & rolls value, 2002–2007 (CAD m, nominal prices) 55
Table 24: Canada bread & rolls value forecast, 2007–2012 (CAD m, nominal prices) 56
Table 25: Canada bread & rolls value, 2002–2007 (US$ m nominal prices) 58
Table 26: Canada bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 58
Table 27: Canada bread & rolls volume, 2002–2007 (Kg m) 60
Table 28: Canada bread & rolls volume forecast, 2007–2012 (Kg m) 61
Table 29: Canada bread & rolls brand share, by value, 2006–2007 (%) 64
Table 30: Canada bread & rolls value, by brand 2006–2007 (CAD m nominal prices) 64
Table 31: Canada bread & rolls company share by value, 2006–2007 (%) 66
Table 32: Canada bread & rolls value, by company, 2006–2007 (CAD m nominal prices) 66
Table 33: Canada bread & rolls distribution channels, by value, 2006–2007 (%) 67
Table 34: Canada bread & rolls value, by distribution channel, 2006–2007 (CAD m nominal prices) 67
Table 35: Canada bread & rolls expenditure per capita, 2002–2007 (CAD, nominal prices) 69
Table 36: Canada bread & rolls forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 69
Table 37: Canada bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 70
Table 38: Canada bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 70
Table 39: Canada bread & rolls consumption per capita, 2002–2007 (Kg) 71
Table 40: Canada bread & rolls forecast consumption per capita, 2007–2012 (Kg) 71
Table 41: Canada breakfast cereals value, 2002–2007 (CAD m, nominal prices) 72
Table 42: Canada breakfast cereals value forecast, 2007–2012 (CAD m, nominal prices) 73
Table 43: Canada breakfast cereals value, 2002–2007 (US$ m nominal prices) 75
Table 44: Canada breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 75
Table 45: Canada breakfast cereals volume, 2002–2007 (Kg m) 77
Table 46: Canada breakfast cereals volume forecast, 2007–2012 (Kg m) 78
Table 47: Canada breakfast cereals brand share, by value, 2006–2007 (%) 81
Table 48: Canada breakfast cereals value, by brand 2006–2007 (CAD m nominal prices) 81
Table 49: Canada breakfast cereals company share by value, 2006–2007 (%) 83
Table 50: Canada breakfast cereals value, by company, 2006–2007 (CAD m nominal prices) 83
Table 51: Canada breakfast cereals distribution channels, by value, 2006–2007 (%) 84
Table 52: Canada breakfast cereals value, by distribution channel, 2006–2007 (CAD m nominal prices) 84
Table 53: Canada breakfast cereals expenditure per capita, 2002–2007 (CAD, nominal prices) 86
Table 54: Canada breakfast cereals forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 86
Table 55: Canada breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 87
Table 56: Canada breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 87
Table 57: Canada breakfast cereals consumption per capita, 2002–2007 (Kg) 88
Table 58: Canada breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 88
Table 59: Canada cakes & pastries value, 2002–2007 (CAD m, nominal prices) 89
Table 60: Canada cakes & pastries value forecast, 2007–2012 (CAD m, nominal prices) 90
Table 61: Canada cakes & pastries value, 2002–2007 (US$ m nominal prices) 92
Table 62: Canada cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 92
Table 63: Canada cakes & pastries volume, 2002–2007 (Kg m) 94
Table 64: Canada cakes & pastries volume forecast, 2007–2012 (Kg m) 95
Table 65: Canada cakes & pastries brand share, by value, 2006–2007 (%) 98
Table 66: Canada cakes & pastries value, by brand 2006–2007 (CAD m nominal prices) 98
Table 67: Canada cakes & pastries company share by value, 2006–2007 (%) 100
Table 68: Canada cakes & pastries value, by company, 2006–2007 (CAD m nominal prices) 100
Table 69: Canada cakes & pastries distribution channels, by value, 2006–2007 (%) 101
Table 70: Canada cakes & pastries value, by distribution channel, 2006–2007 (CAD m nominal prices) 101
Table 71: Canada cakes & pastries expenditure per capita, 2002–2007 (CAD, nominal prices) 103
Table 72: Canada cakes & pastries forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 103
Table 73: Canada cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 104
Table 74: Canada cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 104
Table 75: Canada cakes & pastries consumption per capita, 2002–2007 (Kg) 105
Table 76: Canada cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 105
Table 77: Canada cookies (sweet biscuits) value, 2002–2007 (CAD m, nominal prices) 107
Table 78: Canada cookies (sweet biscuits) value forecast, 2007–2012 (CAD m, nominal prices) 109
Table 79: Canada cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 111
Table 80: Canada cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 112
Table 81: Canada cookies (sweet biscuits) volume, 2002–2007 (Kg m) 115
Table 82: Canada cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 117
Table 83: Canada cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 120
Table 84: Canada cookies (sweet biscuits) value, by brand 2006–2007 (CAD m nominal prices) 120
Table 85: Canada cookies (sweet biscuits) company share by value, 2006–2007 (%) 121
Table 86: Canada cookies (sweet biscuits) value, by company, 2006–2007 (CAD m nominal prices) 121
Table 87: Canada cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 122
Table 88: Canada cookies (sweet biscuits) value, by distribution channel, 2006–2007 (CAD m nominal prices) 122
Table 89: Canada cookies (sweet biscuits) expenditure per capita, 2002–2007 (CAD, nominal prices) 124
Table 90: Canada cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 125
Table 91: Canada cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 126
Table 92: Canada cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 127
Table 93: Canada cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 128
Table 94: Canada cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 129
Table 95: Canada crackers (savory biscuits) value, 2002–2007 (CAD m, nominal prices) 130
Table 96: Canada crackers (savory biscuits) value forecast, 2007–2012 (CAD m, nominal prices) 131
Table 97: Canada crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 133
Table 98: Canada crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 133
Table 99: Canada crackers (savory biscuits) volume, 2002–2007 (Kg m) 135
Table 100: Canada crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 136
Table 101: Canada crackers (savory biscuits) brand share, by value, 2006–2007 (%) 139
Table 102: Canada crackers (savory biscuits) value, by brand 2006–2007 (CAD m nominal prices) 140
Table 103: Canada crackers (savory biscuits) company share by value, 2006–2007 (%) 141
Table 104: Canada crackers (savory biscuits) value, by company, 2006–2007 (CAD m nominal prices) 141
Table 105: Canada crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 142
Table 106: Canada crackers (savory biscuits) value, by distribution channel, 2006–2007 (CAD m nominal prices) 142
Table 107: Canada crackers (savory biscuits) expenditure per capita, 2002–2007 (CAD, nominal prices) 144
Table 108: Canada crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 144
Table 109: Canada crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 145
Table 110: Canada crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 145
Table 111: Canada crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 146
Table 112: Canada crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 146
Table 113: Canada morning goods value, 2002–2007 (CAD m, nominal prices) 147
Table 114: Canada morning goods value forecast, 2007–2012 (CAD m, nominal prices) 148
Table 115: Canada morning goods value, 2002–2007 (US$ m nominal prices) 150
Table 116: Canada morning goods value forecast, 2007–2012 (US$ m nominal prices) 150
Table 117: Canada morning goods volume, 2002–2007 (Kg m) 152
Table 118: Canada morning goods volume forecast, 2007–2012 (Kg m) 153
Table 119: Canada morning goods brand share, by value, 2006–2007 (%) 156
Table 120: Canada morning goods value, by brand 2006–2007 (CAD m nominal prices) 156
Table 121: Canada morning goods company share by value, 2006–2007 (%) 158
Table 122: Canada morning goods value, by company, 2006–2007 (CAD m nominal prices) 158
Table 123: Canada morning goods distribution channels, by value, 2006–2007 (%) 159
Table 124: Canada morning goods value, by distribution channel, 2006–2007 (CAD m nominal prices) 159
Table 125: Canada morning goods expenditure per capita, 2002–2007 (CAD, nominal prices) 161
Table 126: Canada morning goods forecast expenditure per capita, 2007–2012 (CAD, nominal prices) 161
Table 127: Canada morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 162
Table 128: Canada morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 162
Table 129: Canada morning goods consumption per capita, 2002–2007 (Kg) 163
Table 130: Canada morning goods forecast consumption per capita, 2007–2012 (Kg) 163
Table 131: Global bakery and cereals market value, 2007 164
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 167
Table 133: Global bakery and cereals market volume, 2007 169
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 172
Table 135: Leading players - Top 5 countries 174
Table 136: Canada bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 175
Table 137: Canada bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 176
Table 138: Canada bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 176
Table 139: Canada bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 177
Table 140: Canada bakery and cereals new product launches (reports) - Recent 5 launches 177
Table 141: Canada Key Facts 179
Table 142: Canada population, by age group, 2002-2007 (millions) 182
Table 143: Canada population forecast, by age group, 2007-2012 (millions) 183
Table 144: Canada population, by gender, 2002-2007 (millions) 183
Table 145: Canada population forecast, by gender, 2007-2012 (millions) 184
Table 146: Canada nominal GDP, 2002-2007 (C $ bn, 2000 prices) 184
Table 147: Canada nominal GDP forecast, 2007-2012 (C $ bn, 2000 prices) 184
Table 148: Canada real GDP, 2002-2007 (C $ bn, nominal prices) 185
Table 149: Canada real GDP forecast, 2007-2012 (C $ bn, nominal prices) 185
Table 150: Canada real GDP, 2002-2007 (US$ bn, 2000 prices) 185
Table 151: Canada real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 186
Table 152: Canada consumer price index, 2002-2007 (2003=100) 186
Table 153: Canada consumer price index, 2007-2012 (2003=100) 186
Figure 1: Canada bakery and cereals value & value forecast, 2002?2012 (CAD m, nominal prices) 30
Figure 2: Canada bakery and cereals category growth comparison, by value, 2002?2012 33
Figure 3: Canada bakery and cereals volume & volume forecast, 2002?2012 (Kg m) 36
Figure 4: Canada bakery and cereals category growth comparison, by volume, 2002?2012 37
Figure 5: Canada bakery and cereals distribution channels, by value, 2006?2007(%) 43
Figure 6: Canada bread & rolls value & value forecast, 2002?2012 (CAD m, nominal prices) 57
Figure 7: Canada bread & rolls category growth comparison, by value, 2002?2012 59
Figure 8: Canada bread & rolls volume & volume forecast, 2002?2012 (Kg m) 62
Figure 9: Canada bread & rolls category growth comparison, by volume, 2002?2012 63
Figure 10: Canada bread & rolls company share, by value, 2006?2007 (%) 65
Figure 11: Canada bread & rolls distribution channels, by value, 2006?2007(%) 68
Figure 12: Canada breakfast cereals value & value forecast, 2002?2012 (CAD m, nominal prices) 74
Figure 13: Canada breakfast cereals category growth comparison, by value, 2002?2012 76
Figure 14: Canada breakfast cereals volume & volume forecast, 2002?2012 (Kg m) 79
Figure 15: Canada breakfast cereals category growth comparison, by volume, 2002?2012 80
Figure 16: Canada breakfast cereals company share, by value, 2006?2007 (%) 82
Figure 17: Canada breakfast cereals distribution channels, by value, 2006?2007(%) 85
Figure 18: Canada cakes & pastries value & value forecast, 2002?2012 (CAD m, nominal prices) 91
Figure 19: Canada cakes & pastries category growth comparison, by value, 2002?2012 93
Figure 20: Canada cakes & pastries volume & volume forecast, 2002?2012 (Kg m) 96
Figure 21: Canada cakes & pastries category growth comparison, by volume, 2002?2012 97
Figure 22: Canada cakes & pastries company share, by value, 2006?2007 (%) 99
Figure 23: Canada cakes & pastries distribution channels, by value, 2006?2007(%) 102
Figure 24: Canada cookies (sweet biscuits) value & value forecast, 2002?2012 (CAD m, nominal prices) 110
Figure 25: Canada cookies (sweet biscuits) category growth comparison, by value, 2002?2012 113
Figure 26: Canada cookies (sweet biscuits) volume & volume forecast, 2002?2012 (Kg m) 118
Figure 27: Canada cookies (sweet biscuits) category growth comparison, by volume, 2002?2012 119
Figure 28: Canada cookies (sweet biscuits) distribution channels, by value, 2006?2007(%) 123
Figure 29: Canada crackers (savory biscuits) value & value forecast, 2002?2012 (CAD m, nominal prices) 132
Figure 30: Canada crackers (savory biscuits) category growth comparison, by value, 2002?2012 134
Figure 31: Canada crackers (savory biscuits) volume & volume forecast, 2002?2012 (Kg m) 137
Figure 32: Canada crackers (savory biscuits) category growth comparison, by volume, 2002?2012 138
Figure 33: Canada crackers (savory biscuits) distribution channels, by value, 2006?2007(%) 143
Figure 34: Canada morning goods value & value forecast, 2002?2012 (CAD m, nominal prices) 149
Figure 35: Canada morning goods category growth comparison, by value, 2002?2012 151
Figure 36: Canada morning goods volume & volume forecast, 2002?2012 (Kg m) 154
Figure 37: Canada morning goods category growth comparison, by volume, 2002?2012 155
Figure 38: Canada morning goods company share, by value, 2006?2007 (%) 157
Figure 39: Canada morning goods distribution channels, by value, 2006?2007(%) 160
Figure 40: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 165
Figure 41: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 168
Figure 42: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 170
Figure 43: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 173
Figure 44: Map of Canada 179
Figure 45: Annual data review process 188
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