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Introduction
This databook provides key data and information on the bakery and cereals market in China. This report is a comprehensive resource for market, category and segment leve.....
Introduction This databook provides key data and information on the bakery and cereals market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goodsMarket,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution share information for 2007 and 2008Highlights The market for bakery and cereals in China increased at a compound annual growth rate of 9% between 2003 and 2008.The cakes & pastries category led the bakery and cereals market in China, accounting for a share of 75.2%.Leading players in Chinese bakery and cereals market include Lotte Group, ColaCao Food (Tianjin) Co., Ltd. and Beijing Daoxiangcun Food Co., Ltd.Reasons to Purchase Develop business strategies by understanding the quantitative trends within the bakery and cereals market in ChinaDesign effective marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan lucrative M&A, partnerships and agreements
Report Highlights
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