Bakery and Cereals in Croatia to 2013

Introduction

This databook provides key data and information on the bakery and cereals market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: bread&rolls, cakes&pastries, cookies(sweet biscuits), breakfast cereals, morning goods and crackers (savory)

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in Croatia increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Croatia, accounting for a share of 63.7%.

Leading players in Croatian bakery and cereals market include Kra prehrambena industrija d.d., Poslovni sistem Mercator, d.d. and Radnik dd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for bakery and cereals in Croatia increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Croatia, accounting for a share of 63.7%.

Leading players in Croatian bakery and cereals market include Kra prehrambena industrija d.d., Poslovni sistem Mercator, d.d. and Radnik dd.


[Studien Infos ausblenden]

LIST OF FIGURES
Figure 1: Croatia bakery and cereals value and value forecast, 2003?13 (HRKm, nominal prices) 29
Figure 2: Croatia bakery and cereals category growth comparison, by value, 2003?13 32
Figure 3: Croatia bakery and cereals volume and volume forecast, 2003?13 (kg, million) 35
Figure 4: Croatia bakery and cereals category growth comparison, by volume, 2003?13 35
Figure 5: Croatia bakery and cereals company share, by value, 2007?08 (%) 38
Figure 6: Croatia bakery and cereals distribution channels, by value, 2007?08 (%) 42
Figure 7: Croatia bread & rolls value and value forecast, 2003?13 (HRKm, nominal prices) 51
Figure 8: Croatia bread & rolls category growth comparison, by value, 2003?13 53
Figure 9: Croatia bread & rolls volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: Croatia bread & rolls category growth comparison, by volume, 2003?13 56
Figure 11: Croatia bread & rolls company share, by value, 2007?08 (%) 58
Figure 12: Croatia bread & rolls distribution channels, by value, 2007?08 (%) 61
Figure 13: Croatia breakfast cereals value and value forecast, 2003?13 (HRKm, nominal prices) 67
Figure 14: Croatia breakfast cereals category growth comparison, by value, 2003?13 69
Figure 15: Croatia breakfast cereals volume and volume forecast, 2003?13 (kg, million) 72
Figure 16: Croatia breakfast cereals category growth comparison, by volume, 2003?13 72
Figure 17: Croatia breakfast cereals company share, by value, 2007?08 (%) 74
Figure 18: Croatia breakfast cereals distribution channels, by value, 2007?08 (%) 77
Figure 19: Croatia cakes & pastries value and value forecast, 2003?13 (HRKm, nominal prices) 83
Figure 20: Croatia cakes & pastries category growth comparison, by value, 2003?13 85
Figure 21: Croatia cakes & pastries volume and volume forecast, 2003?13 (kg, million) 88
Figure 22: Croatia cakes & pastries category growth comparison, by volume, 2003?13 88
Figure 23: Croatia cakes & pastries company share, by value, 2007?08 (%) 90
Figure 24: Croatia cakes & pastries distribution channels, by value, 2007?08 (%) 93
Figure 25: Croatia cookies (sweet biscuits) value and value forecast, 2003?13 (HRKm, nominal prices) 100
Figure 26: Croatia cookies (sweet biscuits) category growth comparison, by value, 2003?13 103
Figure 27: Croatia cookies (sweet biscuits) volume and volume forecast, 2003?13 (kg, million) 106
Figure 28: Croatia cookies (sweet biscuits) category growth comparison, by volume, 2003?13 106
Figure 29: Croatia cookies (sweet biscuits) company share, by value, 2007?08 (%) 108
Figure 30: Croatia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 111
Figure 31: Croatia crackers (savory biscuits) value and value forecast, 2003?13 (HRKm, nominal prices) 120
Figure 32: Croatia crackers (savory biscuits) category growth comparison, by value, 2003?13 123
Figure 33: Croatia crackers (savory biscuits) volume and volume forecast, 2003?13 (kg, million) 126
Figure 34: Croatia crackers (savory biscuits) category growth comparison, by volume, 2003?13 126
Figure 35: Croatia crackers (savory biscuits) company share, by value, 2007?08 (%) 128
Figure 36: Croatia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 131
Figure 37: Croatia morning goods value and value forecast, 2003?13 (HRKm, nominal prices) 137
Figure 38: Croatia morning goods category growth comparison, by value, 2003?13 139
Figure 39: Croatia morning goods volume and volume forecast, 2003?13 (kg, million) 142
Figure 40: Croatia morning goods category growth comparison, by volume, 2003?13 142
Figure 41: Croatia morning goods company share, by value, 2007?08 (%) 144
Figure 42: Croatia morning goods distribution channels, by value, 2007?08 (%) 147
Figure 43: Annual data review process 182


LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and Cereals distribution channels 13
Table 3: Croatia bakery and cereals value, 2003?08 (HRKm, nominal prices) 27
Table 4: Croatia bakery and cereals value forecast, 2008?13 (HRKm, nominal prices) 28
Table 5: Croatia bakery and cereals value, 2003?08 ($m, nominal prices) 30
Table 6: Croatia bakery and cereals value forecast, 2008?13 ($m, nominal prices) 31
Table 7: Croatia bakery and cereals volume, 2003?08 (kg, million) 33
Table 8: Croatia bakery and cereals volume forecast, 2008?13 (kg, million) 34
Table 9: Croatia bakery and cereals brand share, by value, 2007?08 (%) 36
Table 10: Croatia bakery and cereals value, by brand 2007?08 (HRKm, nominal prices) 37
Table 11: Croatia bakery and cereals company share by value, 2007?08 (%) 39
Table 12: Croatia bakery and cereals value, by company, 2007?08 (HRKm, nominal prices) 40
Table 13: Croatia bakery and cereals distribution channels, by value, 2007?08 (%) 41
Table 14: Croatia bakery and cereals value, by distribution channel, 2007?08 (HRKm, nominal prices) 41
Table 15: Croatia bakery and cereals expenditure per capita, 2003?08 (HRK, nominal prices) 43
Table 16: Croatia bakery and cereals forecast expenditure per capita, 2008?13 (HRK, nominal prices) 44
Table 17: Croatia bakery and cereals expenditure per capita, 2003?08 ($, nominal prices) 45
Table 18: Croatia bakery and cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 46
Table 19: Croatia bakery and cereals consumption per capita, 2003?08 (kg) 47
Table 20: Croatia bakery and cereals forecast consumption per capita, 2008?13 (kg) 48
Table 21: Croatia bread & rolls value, 2003?08 (HRKm, nominal prices) 49
Table 22: Croatia bread & rolls value forecast, 2008?13 (HRKm, nominal prices) 50
Table 23: Croatia bread & rolls value, 2003?08 ($m, nominal prices) 52
Table 24: Croatia bread & rolls value forecast, 2008?13 ($m, nominal prices) 52
Table 25: Croatia bread & rolls volume, 2003?08 (kg, million) 54
Table 26: Croatia bread & rolls volume forecast, 2008?13 (kg, million) 55
Table 27: Croatia bread & rolls brand share, by value, 2007?08 (%) 57
Table 28: Croatia bread & rolls value, by brand 2007?08 (HRKm, nominal prices) 57
Table 29: Croatia bread & rolls company share by value, 2007?08 (%) 59
Table 30: Croatia bread & rolls value, by company, 2007?08 (HRKm, nominal prices) 59
Table 31: Croatia bread & rolls distribution channels, by value, 2007?08 (%) 60
Table 32: Croatia bread & rolls value, by distribution channel, 2007?08 (HRKm, nominal prices) 60
Table 33: Croatia bread & rolls expenditure per capita, 2003?08 (HRK, nominal prices) 62
Table 34: Croatia bread & rolls forecast expenditure per capita, 2008?13 (HRK, nominal prices) 62
Table 35: Croatia bread & rolls expenditure per capita, 2003?08 ($, nominal prices) 63
Table 36: Croatia bread & rolls forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 37: Croatia bread & rolls consumption per capita, 2003?08 (kg) 64
Table 38: Croatia bread & rolls forecast consumption per capita, 2008?13 (kg) 64
Table 39: Croatia breakfast cereals value, 2003?08 (HRKm, nominal prices) 65
Table 40: Croatia breakfast cereals value forecast, 2008?13 (HRKm, nominal prices) 66
Table 41: Croatia breakfast cereals value, 2003?08 ($m, nominal prices) 68
Table 42: Croatia breakfast cereals value forecast, 2008?13 ($m, nominal prices) 68
Table 43: Croatia breakfast cereals volume, 2003?08 (kg, million) 70
Table 44: Croatia breakfast cereals volume forecast, 2008?13 (kg, million) 71
Table 45: Croatia breakfast cereals brand share, by value, 2007?08 (%) 73
Table 46: Croatia breakfast cereals value, by brand 2007?08 (HRKm, nominal prices) 73
Table 47: Croatia breakfast cereals company share by value, 2007?08 (%) 75
Table 48: Croatia breakfast cereals value, by company, 2007?08 (HRKm, nominal prices) 75
Table 49: Croatia breakfast cereals distribution channels, by value, 2007?08 (%) 76
Table 50: Croatia breakfast cereals value, by distribution channel, 2007?08 (HRKm, nominal prices) 76
Table 51: Croatia breakfast cereals expenditure per capita, 2003?08 (HRK, nominal prices) 78
Table 52: Croatia breakfast cereals forecast expenditure per capita, 2008?13 (HRK, nominal prices) 78
Table 53: Croatia breakfast cereals expenditure per capita, 2003?08 ($, nominal prices) 79
Table 54: Croatia breakfast cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 55: Croatia breakfast cereals consumption per capita, 2003?08 (kg) 80
Table 56: Croatia breakfast cereals forecast consumption per capita, 2008?13 (kg) 80
Table 57: Croatia cakes & pastries value, 2003?08 (HRKm, nominal prices) 81
Table 58: Croatia cakes & pastries value forecast, 2008?13 (HRKm, nominal prices) 82
Table 59: Croatia cakes & pastries value, 2003?08 ($m, nominal prices) 84
Table 60: Croatia cakes & pastries value forecast, 2008?13 ($m, nominal prices) 84
Table 61: Croatia cakes & pastries volume, 2003?08 (kg, million) 86
Table 62: Croatia cakes & pastries volume forecast, 2008?13 (kg, million) 87
Table 63: Croatia cakes & pastries brand share, by value, 2007?08 (%) 89
Table 64: Croatia cakes & pastries value, by brand 2007?08 (HRKm, nominal prices) 89
Table 65: Croatia cakes & pastries company share by value, 2007?08 (%) 91
Table 66: Croatia cakes & pastries value, by company, 2007?08 (HRKm, nominal prices) 91
Table 67: Croatia cakes & pastries distribution channels, by value, 2007?08 (%) 92
Table 68: Croatia cakes & pastries value, by distribution channel, 2007?08 (HRKm, nominal prices) 92
Table 69: Croatia cakes & pastries expenditure per capita, 2003?08 (HRK, nominal prices) 94
Table 70: Croatia cakes & pastries forecast expenditure per capita, 2008?13 (HRK, nominal prices) 94
Table 71: Croatia cakes & pastries expenditure per capita, 2003?08 ($, nominal prices) 95
Table 72: Croatia cakes & pastries forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 73: Croatia cakes & pastries consumption per capita, 2003?08 (kg) 96
Table 74: Croatia cakes & pastries forecast consumption per capita, 2008?13 (kg) 96
Table 75: Croatia cookies (sweet biscuits) value, 2003?08 (HRKm, nominal prices) 98
Table 76: Croatia cookies (sweet biscuits) value forecast, 2008?13 (HRKm, nominal prices) 99
Table 77: Croatia cookies (sweet biscuits) value, 2003?08 ($m, nominal prices) 101
Table 78: Croatia cookies (sweet biscuits) value forecast, 2008?13 ($m, nominal prices) 102
Table 79: Croatia cookies (sweet biscuits) volume, 2003?08 (kg, million) 104
Table 80: Croatia cookies (sweet biscuits) volume forecast, 2008?13 (kg, million) 105
Table 81: Croatia cookies (sweet biscuits) brand share, by value, 2007?08 (%) 107
Table 82: Croatia cookies (sweet biscuits) value, by brand 2007?08 (HRKm, nominal prices) 107
Table 83: Croatia cookies (sweet biscuits) company share by value, 2007?08 (%) 109
Table 84: Croatia cookies (sweet biscuits) value, by company, 2007?08 (HRKm, nominal prices) 109
Table 85: Croatia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 110
Table 86: Croatia cookies (sweet biscuits) value, by distribution channel, 2007?08 (HRKm, nominal prices) 110
Table 87: Croatia cookies (sweet biscuits) expenditure per capita, 2003?08 (HRK, nominal prices) 112
Table 88: Croatia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 (HRK, nominal prices) 113
Table 89: Croatia cookies (sweet biscuits) expenditure per capita, 2003?08 ($, nominal prices) 114
Table 90: Croatia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 115
Table 91: Croatia cookies (sweet biscuits) consumption per capita, 2003?08 (kg) 116
Table 92: Croatia cookies (sweet biscuits) forecast consumption per capita, 2008?13 (kg) 117
Table 93: Croatia crackers (savory biscuits) value, 2003?08 (HRKm, nominal prices) 118
Table 94: Croatia crackers (savory biscuits) value forecast, 2008?13 (HRKm, nominal prices) 119
Table 95: Croatia crackers (savory biscuits) value, 2003?08 ($m, nominal prices) 121
Table 96: Croatia crackers (savory biscuits) value forecast, 2008?13 ($m, nominal prices) 122
Table 97: Croatia crackers (savory biscuits) volume, 2003?08 (kg, million) 124
Table 98: Croatia crackers (savory biscuits) volume forecast, 2008?13 (kg, million) 125
Table 99: Croatia crackers (savory biscuits) brand share, by value, 2007?08 (%) 127
Table 100: Croatia crackers (savory biscuits) value, by brand 2007?08 (HRKm, nominal prices) 127
Table 101: Croatia crackers (savory biscuits) company share by value, 2007?08 (%) 129
Table 102: Croatia crackers (savory biscuits) value, by company, 2007?08 (HRKm, nominal prices) 129
Table 103: Croatia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 130
Table 104: Croatia crackers (savory biscuits) value, by distribution channel, 2007?08 (HRKm, nominal prices) 130
Table 105: Croatia crackers (savory biscuits) expenditure per capita, 2003?08 (HRK, nominal prices) 132
Table 106: Croatia crackers (savory biscuits) forecast expenditure per capita, 2008?13 (HRK, nominal prices) 132
Table 107: Croatia crackers (savory biscuits) expenditure per capita, 2003?08 ($, nominal prices) 133
Table 108: Croatia crackers (savory biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 133
Table 109: Croatia crackers (savory biscuits) consumption per capita, 2003?08 (kg) 134
Table 110: Croatia crackers (savory biscuits) forecast consumption per capita, 2008?13 (kg) 134
Table 111: Croatia morning goods value, 2003?08 (HRKm, nominal prices) 135
Table 112: Croatia morning goods value forecast, 2008?13 (HRKm, nominal prices) 136
Table 113: Croatia morning goods value, 2003?08 ($m, nominal prices) 138
Table 114: Croatia morning goods value forecast, 2008?13 ($m, nominal prices) 138
Table 115: Croatia morning goods volume, 2003?08 (kg, million) 140
Table 116: Croatia morning goods volume forecast, 2008?13 (kg, million) 141
Table 117: Croatia morning goods brand share, by value, 2007?08 (%) 143
Table 118: Croatia morning goods value, by brand 2007?08 (HRKm, nominal prices) 143
Table 119: Croatia morning goods company share by value, 2007?08 (%) 145
Table 120: Croatia morning goods value, by company, 2007?08 (HRKm, nominal prices) 145
Table 121: Croatia morning goods distribution channels, by value, 2007?08 (%) 146
Table 122: Croatia morning goods value, by distribution channel, 2007?08 (HRKm, nominal prices) 146
Table 123: Croatia morning goods expenditure per capita, 2003?08 (HRK, nominal prices) 148
Table 124: Croatia morning goods forecast expenditure per capita, 2008?13 (HRK, nominal prices) 148
Table 125: Croatia morning goods expenditure per capita, 2003?08 ($, nominal prices) 149
Table 126: Croatia morning goods forecast expenditure per capita, 2008?13 ($, nominal prices) 149
Table 127: Croatia morning goods consumption per capita, 2003?08 (kg) 150
Table 128: Croatia morning goods forecast consumption per capita, 2008?13 (kg) 150
Table 129: Analysis of Croatia’s political landscape 152
Table 130: Analysis of Croatia’s economy 155
Table 131: Analysis of Croatia’s social system 159
Table 132: Analysis of Croatia’s technology landscape 163
Table 133: Analysis of Croatia’s legal landscape 165
Table 134: Analysis of Croatia’s environmental landscape 169
Table 135: Croatia bakery and cereals new product launches reports, by company, 2008 172
Table 136: Croatia bakery and cereals new product launches SKUs, by company, 2008 172
Table 137: Croatia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 173
Table 138: Croatia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2008 173
Table 139: Croatia bakery and cereals new product launches (reports), by package tags or claims, 2008 174
Table 140: Croatia bakery and cereals new product launches - recent five launches (2008) 174
Table 141: Croatia population, by age group, 2003?08 (millions) 175
Table 142: Croatia population forecast, by age group, 2008?13 (millions) 176
Table 143: Croatia population, by gender, 2003?08 (millions) 176
Table 144: Croatia population forecast, by gender, 2008?13 (millions) 177
Table 145: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 177
Table 146: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 178
Table 147: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 178
Table 148: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 179
Table 149: Croatia real GDP, 2003?08 ($bn, 2000 prices) 179
Table 150: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 179
Table 151: Croatia consumer price index, 2003?08 (2000=100) 180
Table 152: Croatia consumer price index, 2008?13 (2000=100) 180


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