Bakery and cereals in Denmark to 2012

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Bakery and cereals in Denmark increased between 2002-2007, growing at an average annual rate of 1.8%.

The leading company in the market in 2007 was Lantmännen Unibake. The second-largest player was Kellogg Company with Kohberg Broed A/S in third place.
[Studien Infos ausblenden]

Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Denmark bakery and cereals value, 2002–2007 (DKK m, nominal prices) 28
Table 4: Denmark bakery and cereals value forecast, 2007–2012 (DKK m, nominal prices) 30
Table 5: Denmark bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Denmark bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Denmark bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Denmark bakery and cereals volume forecast, 2007–2012 (Kg m) 38
Table 9: Denmark bakery and cereals brand share, by value, 2006–2007 (%) 41
Table 10: Denmark bakery and cereals value, by brand 2006–2007 (DKK m nominal prices) 43
Table 11: Denmark bakery and cereals company share by value, 2006–2007 (%) 46
Table 12: Denmark bakery and cereals value, by company, 2006–2007 (DKK m nominal prices) 47
Table 13: Denmark bakery and cereals distribution channels, by value, 2006–2007 (%) 48
Table 14: Denmark bakery and cereals value, by distribution channel, 2006–2007 (DKK m nominal prices) 48
Table 15: Denmark bakery and cereals expenditure per capita, 2002–2007 (DKK, nominal prices) 50
Table 16: Denmark bakery and cereals forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 51
Table 17: Denmark bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 52
Table 18: Denmark bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 19: Denmark bakery and cereals consumption per capita, 2002–2007 (Kg) 54
Table 20: Denmark bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 55
Table 21: Kellogg Company Key Facts 56
Table 22: Denmark bread & rolls value, 2002–2007 (DKK m, nominal prices) 58
Table 23: Denmark bread & rolls value forecast, 2007–2012 (DKK m, nominal prices) 59
Table 24: Denmark bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 25: Denmark bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 26: Denmark bread & rolls volume, 2002–2007 (Kg m) 63
Table 27: Denmark bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 28: Denmark bread & rolls brand share, by value, 2006–2007 (%) 67
Table 29: Denmark bread & rolls value, by brand 2006–2007 (DKK m nominal prices) 68
Table 30: Denmark bread & rolls company share by value, 2006–2007 (%) 70
Table 31: Denmark bread & rolls value, by company, 2006–2007 (DKK m nominal prices) 70
Table 32: Denmark bread & rolls distribution channels, by value, 2006–2007 (%) 71
Table 33: Denmark bread & rolls value, by distribution channel, 2006–2007 (DKK m nominal prices) 71
Table 34: Denmark bread & rolls expenditure per capita, 2002–2007 (DKK, nominal prices) 73
Table 35: Denmark bread & rolls forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 73
Table 36: Denmark bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 74
Table 37: Denmark bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 74
Table 38: Denmark bread & rolls consumption per capita, 2002–2007 (Kg) 75
Table 39: Denmark bread & rolls forecast consumption per capita, 2007–2012 (Kg) 75
Table 40: Denmark breakfast cereals value, 2002–2007 (DKK m, nominal prices) 76
Table 41: Denmark breakfast cereals value forecast, 2007–2012 (DKK m, nominal prices) 77
Table 42: Denmark breakfast cereals value, 2002–2007 (US$ m nominal prices) 79
Table 43: Denmark breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 79
Table 44: Denmark breakfast cereals volume, 2002–2007 (Kg m) 81
Table 45: Denmark breakfast cereals volume forecast, 2007–2012 (Kg m) 82
Table 46: Denmark breakfast cereals brand share, by value, 2006–2007 (%) 85
Table 47: Denmark breakfast cereals value, by brand 2006–2007 (DKK m nominal prices) 85
Table 48: Denmark breakfast cereals company share by value, 2006–2007 (%) 87
Table 49: Denmark breakfast cereals value, by company, 2006–2007 (DKK m nominal prices) 87
Table 50: Denmark breakfast cereals distribution channels, by value, 2006–2007 (%) 88
Table 51: Denmark breakfast cereals value, by distribution channel, 2006–2007 (DKK m nominal prices) 88
Table 52: Denmark breakfast cereals expenditure per capita, 2002–2007 (DKK, nominal prices) 90
Table 53: Denmark breakfast cereals forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 90
Table 54: Denmark breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 91
Table 55: Denmark breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 91
Table 56: Denmark breakfast cereals consumption per capita, 2002–2007 (Kg) 92
Table 57: Denmark breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 92
Table 58: Denmark cakes & pastries value, 2002–2007 (DKK m, nominal prices) 93
Table 59: Denmark cakes & pastries value forecast, 2007–2012 (DKK m, nominal prices) 94
Table 60: Denmark cakes & pastries value, 2002–2007 (US$ m nominal prices) 96
Table 61: Denmark cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 96
Table 62: Denmark cakes & pastries volume, 2002–2007 (Kg m) 98
Table 63: Denmark cakes & pastries volume forecast, 2007–2012 (Kg m) 99
Table 64: Denmark cakes & pastries brand share, by value, 2006–2007 (%) 102
Table 65: Denmark cakes & pastries value, by brand 2006–2007 (DKK m nominal prices) 102
Table 66: Denmark cakes & pastries company share by value, 2006–2007 (%) 104
Table 67: Denmark cakes & pastries value, by company, 2006–2007 (DKK m nominal prices) 104
Table 68: Denmark cakes & pastries distribution channels, by value, 2006–2007 (%) 105
Table 69: Denmark cakes & pastries value, by distribution channel, 2006–2007 (DKK m nominal prices) 105
Table 70: Denmark cakes & pastries expenditure per capita, 2002–2007 (DKK, nominal prices) 107
Table 71: Denmark cakes & pastries forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 107
Table 72: Denmark cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 108
Table 73: Denmark cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 108
Table 74: Denmark cakes & pastries consumption per capita, 2002–2007 (Kg) 109
Table 75: Denmark cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 109
Table 76: Denmark cookies (sweet biscuits) value, 2002–2007 (DKK m, nominal prices) 111
Table 77: Denmark cookies (sweet biscuits) value forecast, 2007–2012 (DKK m, nominal prices) 113
Table 78: Denmark cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 115
Table 79: Denmark cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 116
Table 80: Denmark cookies (sweet biscuits) volume, 2002–2007 (Kg m) 119
Table 81: Denmark cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 121
Table 82: Denmark cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 124
Table 83: Denmark cookies (sweet biscuits) value, by brand 2006–2007 (DKK m nominal prices) 125
Table 84: Denmark cookies (sweet biscuits) company share by value, 2006–2007 (%) 127
Table 85: Denmark cookies (sweet biscuits) value, by company, 2006–2007 (DKK m nominal prices) 128
Table 86: Denmark cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 129
Table 87: Denmark cookies (sweet biscuits) value, by distribution channel, 2006–2007 (DKK m nominal prices) 129
Table 88: Denmark cookies (sweet biscuits) expenditure per capita, 2002–2007 (DKK, nominal prices) 131
Table 89: Denmark cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 132
Table 90: Denmark cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 133
Table 91: Denmark cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 134
Table 92: Denmark cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 135
Table 93: Denmark cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 136
Table 94: Denmark crackers (savory biscuits) value, 2002–2007 (DKK m, nominal prices) 137
Table 95: Denmark crackers (savory biscuits) value forecast, 2007–2012 (DKK m, nominal prices) 138
Table 96: Denmark crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 140
Table 97: Denmark crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 141
Table 98: Denmark crackers (savory biscuits) volume, 2002–2007 (Kg m) 143
Table 99: Denmark crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 144
Table 100: Denmark crackers (savory biscuits) brand share, by value, 2006–2007 (%) 147
Table 101: Denmark crackers (savory biscuits) value, by brand 2006–2007 (DKK m nominal prices) 147
Table 102: Denmark crackers (savory biscuits) company share by value, 2006–2007 (%) 149
Table 103: Denmark crackers (savory biscuits) value, by company, 2006–2007 (DKK m nominal prices) 149
Table 104: Denmark crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 150
Table 105: Denmark crackers (savory biscuits) value, by distribution channel, 2006–2007 (DKK m nominal prices) 150
Table 106: Denmark crackers (savory biscuits) expenditure per capita, 2002–2007 (DKK, nominal prices) 152
Table 107: Denmark crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 152
Table 108: Denmark crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 153
Table 109: Denmark crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 153
Table 110: Denmark crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 154
Table 111: Denmark crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 154
Table 112: Denmark morning goods value, 2002–2007 (DKK m, nominal prices) 155
Table 113: Denmark morning goods value forecast, 2007–2012 (DKK m, nominal prices) 156
Table 114: Denmark morning goods value, 2002–2007 (US$ m nominal prices) 158
Table 115: Denmark morning goods value forecast, 2007–2012 (US$ m nominal prices) 158
Table 116: Denmark morning goods volume, 2002–2007 (Kg m) 160
Table 117: Denmark morning goods volume forecast, 2007–2012 (Kg m) 161
Table 118: Denmark morning goods brand share, by value, 2006–2007 (%) 164
Table 119: Denmark morning goods value, by brand 2006–2007 (DKK m nominal prices) 164
Table 120: Denmark morning goods company share by value, 2006–2007 (%) 166
Table 121: Denmark morning goods value, by company, 2006–2007 (DKK m nominal prices) 166
Table 122: Denmark morning goods distribution channels, by value, 2006–2007 (%) 167
Table 123: Denmark morning goods value, by distribution channel, 2006–2007 (DKK m nominal prices) 167
Table 124: Denmark morning goods expenditure per capita, 2002–2007 (DKK, nominal prices) 169
Table 125: Denmark morning goods forecast expenditure per capita, 2007–2012 (DKK, nominal prices) 169
Table 126: Denmark morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 170
Table 127: Denmark morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 170
Table 128: Denmark morning goods consumption per capita, 2002–2007 (Kg) 171
Table 129: Denmark morning goods forecast consumption per capita, 2007–2012 (Kg) 171
Table 130: Global bakery and cereals market value, 2007 172
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 175
Table 132: Global bakery and cereals market volume, 2007 177
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 180
Table 134: Leading players - Top 5 countries 182
Table 135: Denmark bakery and cereals new product launches (reports) and SKUs, by company 2007 183
Table 136: Denmark bakery and cereals new product launches (reports), by flavor and fragrances 2007 183
Table 137: Denmark bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 184
Table 138: Denmark bakery and cereals new product launches (reports), by Package tags or Claims 2007 184
Table 139: Denmark bakery and cereals new product launches (reports) - Recent 5 launches 185
Table 140: Denmark Key Facts 187
Table 141: Denmark population, by age group, 2002-2007 (millions) 190
Table 142: Denmark population forecast, by age group, 2007-2012 (millions) 191
Table 143: Denmark population, by gender, 2002-2007 (millions) 191
Table 144: Denmark population forecast, by gender, 2007-2012 (millions) 192
Table 145: Denmark nominal GDP, 2002-2007 (DKK bn, 2000 prices) 192
Table 146: Denmark nominal GDP forecast, 2007-2012 (DKK bn, 2000 prices) 192
Table 147: Denmark real GDP, 2002-2007 (DKK bn, nominal prices) 193
Table 148: Denmark real GDP forecast, 2007-2012 (DKK bn, nominal prices) 193
Table 149: Denmark real GDP, 2002-2007 (US$ bn, 2000 prices) 193
Table 150: Denmark real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 194
Table 151: Denmark consumer price index, 2002-2007 (2003=100) 194
Table 152: Denmark consumer price index, 2007-2012 (2003=100) 194
Figure 1: Denmark bakery and cereals value & value forecast, 2002?2012 (DKK m, nominal prices) 31
Figure 2: Denmark bakery and cereals category growth comparison, by value, 2002?2012 34
Figure 3: Denmark bakery and cereals volume & volume forecast, 2002?2012 (Kg m) 39
Figure 4: Denmark bakery and cereals category growth comparison, by volume, 2002?2012 40
Figure 5: Denmark bakery and cereals company share, by value, 2006?2007 (%) 45
Figure 6: Denmark bakery and cereals distribution channels, by value, 2006?2007(%) 49
Figure 7: Denmark bread & rolls value & value forecast, 2002?2012 (DKK m, nominal prices) 60
Figure 8: Denmark bread & rolls category growth comparison, by value, 2002?2012 62
Figure 9: Denmark bread & rolls volume & volume forecast, 2002?2012 (Kg m) 65
Figure 10: Denmark bread & rolls category growth comparison, by volume, 2002?2012 66
Figure 11: Denmark bread & rolls company share, by value, 2006?2007 (%) 69
Figure 12: Denmark bread & rolls distribution channels, by value, 2006?2007(%) 72
Figure 13: Denmark breakfast cereals value & value forecast, 2002?2012 (DKK m, nominal prices) 78
Figure 14: Denmark breakfast cereals category growth comparison, by value, 2002?2012 80
Figure 15: Denmark breakfast cereals volume & volume forecast, 2002?2012 (Kg m) 83
Figure 16: Denmark breakfast cereals category growth comparison, by volume, 2002?2012 84
Figure 17: Denmark breakfast cereals company share, by value, 2006?2007 (%) 86
Figure 18: Denmark breakfast cereals distribution channels, by value, 2006?2007(%) 89
Figure 19: Denmark cakes & pastries value & value forecast, 2002?2012 (DKK m, nominal prices) 95
Figure 20: Denmark cakes & pastries category growth comparison, by value, 2002?2012 97
Figure 21: Denmark cakes & pastries volume & volume forecast, 2002?2012 (Kg m) 100
Figure 22: Denmark cakes & pastries category growth comparison, by volume, 2002?2012 101
Figure 23: Denmark cakes & pastries company share, by value, 2006?2007 (%) 103
Figure 24: Denmark cakes & pastries distribution channels, by value, 2006?2007(%) 106
Figure 25: Denmark cookies (sweet biscuits) value & value forecast, 2002?2012 (DKK m, nominal prices) 114
Figure 26: Denmark cookies (sweet biscuits) category growth comparison, by value, 2002?2012 117
Figure 27: Denmark cookies (sweet biscuits) volume & volume forecast, 2002?2012 (Kg m) 122
Figure 28: Denmark cookies (sweet biscuits) category growth comparison, by volume, 2002?2012 123
Figure 29: Denmark cookies (sweet biscuits) company share, by value, 2006?2007 (%) 126
Figure 30: Denmark cookies (sweet biscuits) distribution channels, by value, 2006?2007(%) 130
Figure 31: Denmark crackers (savory biscuits) value & value forecast, 2002?2012 (DKK m, nominal prices) 139
Figure 32: Denmark crackers (savory biscuits) category growth comparison, by value, 2002?2012 142
Figure 33: Denmark crackers (savory biscuits) volume & volume forecast, 2002?2012 (Kg m) 145
Figure 34: Denmark crackers (savory biscuits) category growth comparison, by volume, 2002?2012 146
Figure 35: Denmark crackers (savory biscuits) company share, by value, 2006?2007 (%) 148
Figure 36: Denmark crackers (savory biscuits) distribution channels, by value, 2006?2007(%) 151
Figure 37: Denmark morning goods value & value forecast, 2002?2012 (DKK m, nominal prices) 157
Figure 38: Denmark morning goods category growth comparison, by value, 2002?2012 159
Figure 39: Denmark morning goods volume & volume forecast, 2002?2012 (Kg m) 162
Figure 40: Denmark morning goods category growth comparison, by volume, 2002?2012 163
Figure 41: Denmark morning goods company share, by value, 2006?2007 (%) 165
Figure 42: Denmark morning goods distribution channels, by value, 2006?2007(%) 168
Figure 43: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 173
Figure 44: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 176
Figure 45: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 178
Figure 46: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 181
Figure 47: Map of Denmark 187
Figure 48: Annual data review process 196
[Tabellenverzeichnis ausblenden]