Bakery and Cereals Market in Argentina to 2014

Introduction

This databook provides key data and information on the bakery and cereals market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for bakery and cereals in Argentina increased at a compound annual growth rate of 1.1% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Argentina, accounting for a share of 78.6%.

The leading players in the Argentinean bakery and cereals market are Kraft Foods, Inc. and Arcor Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Argentina
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Argentine Peso), 2004?09 27
Value analysis (Argentine Peso), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profile 54
Kraft Foods, Inc. 54
Chapter 5 Category Analysis: Bread and Rolls 57
Value analysis (Argentine Peso), 2004?09 57
Value analysis (Argentine Peso), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Breakfast Cereals 75
Value analysis (Argentine Peso), 2004?09 75
Value analysis (Argentine Peso), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Cakes and Pastries 92
Value analysis (Argentine Peso), 2004?09 92
Value analysis (Argentine Peso), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 109
Value analysis (Argentine Peso), 2004?09 109
Value analysis (Argentine Peso), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 120
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 135
Value analysis (Argentine Peso), 2004?09 135
Value analysis (Argentine Peso), 2009?14 136
Value analysis (US dollars), 2004?0 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 145
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 10 Category Analysis: Morning Goods 157
Value analysis (Argentine Peso), 2004?09 157
Value analysis (Argentine Peso), 2009?14 158
Value analysis (US dollars), 2004?09 160
Value analysis (US dollars), 2009?1 160
Volume analysis, 2004?09 162
Volume analysis, 2009?14 163
Company and brand share analysis 166
Distribution analysis 169
Expenditure and consumption per capita 171
Chapter 11 Country Comparison 174
Value 174
Volume 178
Market share 182
Chapter 12 New Product Development 183
Product launches over time 183
Recent product launches 185
Chapter 13 Macroeconomic Profile 186
Macroeconomic Indicators 186
Chapter 14 Research Methodology 191
Methodology overview 191
Secondary research 192
Market modeling 193
Creating an initial data model 193
Revising the initial data model 193
Creating a final estimate 194
Creating demographic value splits 194
Primary research 194
Data finalization 195
Ongoing research 195
Chapter 15 Appendix 196
Future readings 196
How to contact experts in your industry 196
Disclaimer 196

LIST OF FIGURES
Figure 1: Argentina, bakery and cereals, value by category (ARSm), 2004?14 29
Figure 2: Argentina, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Argentina, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Argentina, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Argentina, bakery and cereals, company share by value (%), 2008?09 43
Figure 6: Argentina, bakery and cereals, distribution channels by value (%), 2008?09 47
Figure 7: Argentina, bread and rolls, value by segment (ARSm), 2004?14 59
Figure 8: Argentina, bread and rolls, category growth comparison, by value, 2004?14 62
Figure 9: Argentina, bread and rolls, volume by segment (kg, million), 2004?14 65
Figure 10: Argentina, bread and rolls, category growth comparison, by volume, 2004?14 66
Figure 11: Argentina, bread and rolls, company share by value (%), 2008?09 68
Figure 12: Argentina, bread and rolls, distribution channels by value (%), 2008?09 71
Figure 13: Argentina, breakfast cereals, value by segment (ARSm), 2004?14 77
Figure 14: Argentina, breakfast cereals, category growth comparison, by value, 2004?14 79
Figure 15: Argentina, breakfast cereals, volume by segment (kg, million), 2004?14 82
Figure 16: Argentina, breakfast cereals, category growth comparison, by volume, 2004?14 82
Figure 17: Argentina, breakfast cereals, company share by value (%), 2008?09 85
Figure 18: Argentina, breakfast cereals, distribution channels by value (%), 2008?09 88
Figure 19: Argentina, cakes and pastries, value by segment (ARSm), 2004?14 94
Figure 20: Argentina, cakes and pastries, category growth comparison, by value, 2004?14 96
Figure 21: Argentina, cakes and pastries, volume by segment (kg, million), 2004?14 99
Figure 22: Argentina, cakes and pastries, category growth comparison, by volume, 2004?14 99
Figure 23: Argentina, cakes and pastries, company share by value (%), 2008?09 102
Figure 24: Argentina, cakes and pastries, distribution channels by value (%), 2008?09 105
Figure 25: Argentina, cookies (sweet biscuits), value by segment (ARSm), 2004?14 112
Figure 26: Argentina, cookies (sweet biscuits), category growth comparison, by value, 2004?14 115
Figure 27: Argentina, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 118
Figure 28: Argentina, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 119
Figure 29: Argentina, cookies (sweet biscuits), company share by value (%), 2008?09 124
Figure 30: Argentina, cookies (sweet biscuits), distribution channels by value (%), 2008?09 128
Figure 31: Argentina, crackers (savory biscuits), value by segment (ARSm), 2004?14 137
Figure 32: Argentina, crackers (savory biscuits), category growth comparison, by value, 2004?14 140
Figure 33: Argentina, crackers (savory biscuits), volume by segment (kg, million), 2004?14 143
Figure 34: Argentina, crackers (savory biscuits), category growth comparison, by volume, 2004?14 144
Figure 35: Argentina, crackers (savory biscuits), company share by value (%), 2008?09 149
Figure 36: Argentina, crackers (savory biscuits), distribution channels by value (%), 2008?09 152
Figure 37: Argentina, morning goods, value by segment (ARSm), 2004?14 159
Figure 38: Argentina, morning goods, category growth comparison, by value, 2004?14 161
Figure 39: Argentina, morning goods, volume by segment (kg, million), 2004?14 164
Figure 40: Argentina, morning goods, category growth comparison, by volume, 2004?14 165
Figure 41: Argentina, morning goods, company share by value (%), 2008?09 167
Figure 42: Argentina, morning goods, distribution channels by value (%), 2008?09 170
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 175
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 177
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 179
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 181
Figure 47: Annual data review process 192

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Argentina, bakery and cereals, value by category (ARSm), 2004?09 27
Table 4: Argentina, bakery and cereals, value forecast by category (ARSm), 2009?14 28
Table 5: Argentina, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Argentina, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Argentina, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Argentina, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Argentina, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Argentina, bakery and cereals, value by brand (ARSm), 2008?09 40
Table 11: Argentina, bakery and cereals, company share by value (%), 2008?09 44
Table 12: Argentina, bakery and cereals, value by company (ARSm), 2008?09 45
Table 13: Argentina, bakery and cereals, distribution channels by value (%), 2008?09 46
Table 14: Argentina, bakery and cereals, value by distribution channel (ARSm), 2008?09 46
Table 15: Argentina, bakery and cereals, expenditure per capita (ARS), 2004?09 48
Table 16: Argentina, bakery and cereals, forecast expenditure per capita (ARS), 2009?14 49
Table 17: Argentina, bakery and cereals, expenditure per capita ($), 2004?09 50
Table 18: Argentina, bakery and cereals, forecast expenditure per capita ($), 2009?14 51
Table 19: Argentina, bakery and cereals, consumption per capita (kg), 2004?09 52
Table 20: Argentina, bakery and cereals, forecast consumption per capita (kg), 2009?14 53
Table 21: Kraft Foods, Inc. key facts 54
Table 22: Argentina, bread and rolls, value by segment (ARSm), 2004?09 57
Table 23: Argentina, bread and rolls, value forecast by segment (ARSm), 2009?14 58
Table 24: Argentina, bread and rolls, value by segment ($m), 2004?09 60
Table 25: Argentina, bread and rolls, value forecast by segment ($m), 2009?14 61
Table 26: Argentina, bread and rolls, volume by segment (kg, million), 2004?09 63
Table 27: Argentina, bread and rolls, volume forecast by segment (kg, million), 2009?14 64
Table 28: Argentina, bread and rolls, brand share by value (%), 2008?09 67
Table 29: Argentina, bread and rolls, value by brand (ARSm), 2008?09 67
Table 30: Argentina, bread and rolls, company share by value (%), 2008?09 69
Table 31: Argentina, bread and rolls, value by company (ARSm), 2008?09 69
Table 32: Argentina, bread and rolls, distribution channels by value (%), 2008?09 70
Table 33: Argentina, bread and rolls, value by distribution channel (ARSm), 2008?09 70
Table 34: Argentina, bread and rolls, expenditure per capita (ARS), 2004?09 72
Table 35: Argentina, bread and rolls, forecast expenditure per capita (ARS), 2009?14 72
Table 36: Argentina, bread and rolls, expenditure per capita ($), 2004?09 73
Table 37: Argentina, bread and rolls, forecast expenditure per capita ($), 2009?14 73
Table 38: Argentina, bread and rolls, consumption per capita (kg), 2004?09 74
Table 39: Argentina, bread and rolls, forecast consumption per capita (kg), 2009?14 74
Table 40: Argentina, breakfast cereals, value by segment (ARSm), 2004?09 75
Table 41: Argentina, breakfast cereals, value forecast by segment (ARSm), 2009?14 76
Table 42: Argentina, breakfast cereals, value by segment ($m), 2004?09 78
Table 43: Argentina, breakfast cereals, value forecast by segment ($m), 2009?14 78
Table 44: Argentina, breakfast cereals, volume by segment (kg, million), 2004?09 80
Table 45: Argentina, breakfast cereals, volume forecast by segment (kg, million), 2009?14 81
Table 46: Argentina, breakfast cereals, brand share by value (%), 2008?09 83
Table 47: Argentina, breakfast cereals, value by brand (ARSm), 2008?09 84
Table 48: Argentina, breakfast cereals, company share by value (%), 2008?09 86
Table 49: Argentina, breakfast cereals, value by company (ARSm), 2008?09 86
Table 50: Argentina, breakfast cereals, distribution channels by value (%), 2008?09 87
Table 51: Argentina, breakfast cereals, value by distribution channel (ARSm), 2008?09 87
Table 52: Argentina, breakfast cereals, expenditure per capita (ARS), 2004?09 89
Table 53: Argentina, breakfast cereals, forecast expenditure per capita (ARS), 2009?14 89
Table 54: Argentina, breakfast cereals, expenditure per capita ($), 2004?09 90
Table 55: Argentina, breakfast cereals, forecast expenditure per capita ($), 2009?14 90
Table 56: Argentina, breakfast cereals, consumption per capita (kg), 2004?09 91
Table 57: Argentina, breakfast cereals, forecast consumption per capita (kg), 2009?14 91
Table 58: Argentina, cakes and pastries, value by segment (ARSm), 2004?09 92
Table 59: Argentina, cakes and pastries, value forecast by segment (ARSm), 2009?14 93
Table 60: Argentina, cakes and pastries, value by segment ($m), 2004?09 95
Table 61: Argentina, cakes and pastries, value forecast by segment ($m), 2009?14 95
Table 62: Argentina, cakes and pastries, volume by segment (kg, million), 2004?09 97
Table 63: Argentina, cakes and pastries, volume forecast by segment (kg, million), 2009?14 98
Table 64: Argentina, cakes and pastries, brand share by value (%), 2008?09 100
Table 65: Argentina, cakes and pastries, value by brand (ARSm), 2008?09 101
Table 66: Argentina, cakes and pastries, company share by value (%), 2008?09 103
Table 67: Argentina, cakes and pastries, value by company (ARSm), 2008?09 103
Table 68: Argentina, cakes and pastries, distribution channels by value (%), 2008?09 104
Table 69: Argentina, cakes and pastries, value by distribution channel (ARSm), 2008?09 104
Table 70: Argentina, cakes and pastries, expenditure per capita (ARS), 2004?09 106
Table 71: Argentina, cakes and pastries, forecast expenditure per capita (ARS), 2009?14 106
Table 72: Argentina, cakes and pastries, expenditure per capita ($), 2004?09 107
Table 73: Argentina, cakes and pastries, forecast expenditure per capita ($), 2009?14 107
Table 74: Argentina, cakes and pastries, consumption per capita (kg), 2004?09 108
Table 75: Argentina, cakes and pastries, forecast consumption per capita (kg), 2009?14 108
Table 76: Argentina, cookies (sweet biscuits), value by segment (ARSm), 2004?09 110
Table 77: Argentina, cookies (sweet biscuits), value forecast by segment (ARSm), 2009?14 111
Table 78: Argentina, cookies (sweet biscuits), value by segment ($m), 2004?09 113
Table 79: Argentina, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 114
Table 80: Argentina, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 116
Table 81: Argentina, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 117
Table 82: Argentina, cookies (sweet biscuits), brand share by value (%), 2008?09 120
Table 83: Argentina, cookies (sweet biscuits), value by brand (ARSm), 2008?09 122
Table 84: Argentina, cookies (sweet biscuits), company share by value (%), 2008?09 125
Table 85: Argentina, cookies (sweet biscuits), value by company (ARSm), 2008?09 126
Table 86: Argentina, cookies (sweet biscuits), distribution channels by value (%), 2008?09 127
Table 87: Argentina, cookies (sweet biscuits), value by distribution channel (ARSm), 2008?09 127
Table 88: Argentina, cookies (sweet biscuits), expenditure per capita (ARS), 2004?09 129
Table 89: Argentina, cookies (sweet biscuits), forecast expenditure per capita (ARS), 2009?14 130
Table 90: Argentina, cookies (sweet biscuits), expenditure per capita ($), 2004?09 131
Table 91: Argentina, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 132
Table 92: Argentina, cookies (sweet biscuits), consumption per capita (kg), 2004?09 133
Table 93: Argentina, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 134
Table 94: Argentina, crackers (savory biscuits), value by segment (ARSm), 2004?09 135
Table 95: Argentina, crackers (savory biscuits), value forecast by segment (ARSm), 2009?14 136
Table 96: Argentina, crackers (savory biscuits), value by segment ($m), 2004?09 138
Table 97: Argentina, crackers (savory biscuits), value forecast by segment ($m), 2009?14 139
Table 98: Argentina, crackers (savory biscuits), volume by segment (kg, million), 2004?09 141
Table 99: Argentina, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 142
Table 100: Argentina, crackers (savory biscuits), brand share by value (%), 2008?09 145
Table 101: Argentina, crackers (savory biscuits), value by brand (ARSm), 2008?09 147
Table 102: Argentina, crackers (savory biscuits), company share by value (%), 2008?09 150
Table 103: Argentina, crackers (savory biscuits), value by company (ARSm), 2008?09 150
Table 104: Argentina, crackers (savory biscuits), distribution channels by value (%), 2008?09 151
Table 105: Argentina, crackers (savory biscuits), value by distribution channel (ARSm), 2008?09 151
Table 106: Argentina, crackers (savory biscuits), expenditure per capita (ARS), 2004?09 153
Table 107: Argentina, crackers (savory biscuits), forecast expenditure per capita (ARS), 2009?14 154
Table 108: Argentina, crackers (savory biscuits), expenditure per capita ($), 2004?09 154
Table 109: Argentina, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 155
Table 110: Argentina, crackers (savory biscuits), consumption per capita (kg), 2004?09 155
Table 111: Argentina, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 156
Table 112: Argentina, morning goods, value by segment (ARSm), 2004?09 157
Table 113: Argentina, morning goods, value forecast by segment (ARSm), 2009?14 158
Table 114: Argentina, morning goods, value by segment ($m), 2004?09 160
Table 115: Argentina, morning goods, value forecast by segment ($m), 2009?14 160
Table 116: Argentina, morning goods, volume by segment (kg, million), 2004?09 162
Table 117: Argentina, morning goods, volume forecast by segment (kg, million), 2009?14 163
Table 118: Argentina, morning goods, brand share by value (%), 2008?09 166
Table 119: Argentina, morning goods, value by brand (ARSm), 2008?09 166
Table 120: Argentina, morning goods, company share by value (%), 2008?09 168
Table 121: Argentina, morning goods, value by company (ARSm), 2008?09 168
Table 122: Argentina, morning goods, distribution channels by value (%), 2008?09 169
Table 123: Argentina, morning goods, value by distribution channel (ARSm), 2008?09 169
Table 124: Argentina, morning goods, expenditure per capita (ARS), 2004?09 171
Table 125: Argentina, morning goods, forecast expenditure per capita (ARS), 2009?14 171
Table 126: Argentina, morning goods, expenditure per capita ($), 2004?09 172
Table 127: Argentina, morning goods, forecast expenditure per capita ($), 2009?14 172
Table 128: Argentina, morning goods, consumption per capita (kg), 2004?09 173
Table 129: Argentina, morning goods, forecast consumption per capita (kg), 2009?14 173
Table 130: Global bakery and cereals market value, 2009 174
Table 131: Global bakery and cereals market split (value terms ($m), 2009), top five countries 177
Table 132: Global bakery and cereals market volume, 2009 178
Table 133: Global bakery and cereals market split (volume terms, 2009), top five countries 181
Table 134: Leading players, top five countries 182
Table 135: Argentina bakery and cereals new product launches reports, by company (top five companies), 2009 183
Table 136: Argentina bakery and cereals new product launches SKUs, by company (top five companies), 2009 183
Table 137: Argentina bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 184
Table 138: Argentina bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 184
Table 139: Argentina bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 185
Table 140: Argentina bakery and cereals new product launches - recent five launches (2009) 185
Table 141: Argentina population, by age group, 2004?09 (millions) 186
Table 142: Argentina population forecast, by age group, 2009?14 (millions) 187
Table 143: Argentina population, by gender, 2004?09 (millions) 187
Table 144: Argentina population forecast, by gender, 2009?14 (millions) 188
Table 145: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 188
Table 146: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 188
Table 147: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 189
Table 148: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 189
Table 149: Argentina real GDP, 2004?09 ($bn, 2000 prices) 189
Table 150: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 190
Table 151: Argentina consumer price index, 2004?09 (2000=100) 190
Table 152: Argentina consumer price index, 2009?14 (2000=100) 190


[Inhaltsverzeichnis ausblenden]