Bakery and Cereals Market in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the bakery and cereals market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Asia-Pacific increased at a compound annual growth rate of 6.1% between 2004 and 2009.

The cakes and pastries category led the bakery and cereals market in Asia-Pacific, accounting for a share of 49.7%.

The leading players in the Asia Pacific bakery and cereals market are Kraft Foods, Inc., Lotte Group and ColaCao Food (Tianjin) Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Asia-Pacific
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 23
Value Analysis 23
Volume Analysis 25
Chapter 4 Asia Pacific Bakery and Cereals: Market Overview 27
Value analysis (US Dollar), 2004?09 27
Value analysis (US Dollar), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 5 Leading Company Profiles 42
Kraft Foods, Inc. 42
Lotte Group 45
Chapter 6 Category Analysis: Bread and Rolls 47
Value analysis (US Dollar), 2004?09 47
Value analysis (US Dollar), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Category Analysis: Breakfast Cereals 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Cakes and Pastries 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Category Analysis: Cookies (Sweet Biscuits) 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 10 Category Analysis: Crackers (Savory Biscuits) 106
Value analysis (US Dollar), 2004?09 106
Value analysis (US Dollar), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 11 Category Analysis: Morning Goods 119
Value analysis (US Dollar), 2004?09 119
Value analysis (US Dollar), 2009?14 120
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 Appendix 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Asia Pacific, bakery and cereals, value by category ($m), 2004?14 29
Figure 2: Asia Pacific, bakery and cereals, category growth comparison, by value, 2004?14 29
Figure 3: Asia Pacific, bakery and cereals, volume by category (kg, million), 2004?14 32
Figure 4: Asia Pacific, bakery and cereals, category growth comparison, by volume, 2004?14 32
Figure 5: Asia Pacific, bakery and cereals, company share (top five companies) by value (%), 2008?09 35
Figure 6: Asia Pacific, bakery and cereals, distribution channels by value (%), 2008?09 37
Figure 7: Asia Pacific, bread and rolls, value by segment ($m), 2004?14 49
Figure 8: Asia Pacific, bread and rolls, category growth comparison, by value, 2004?14 49
Figure 9: Asia Pacific, bread and rolls, volume by segment (kg, million), 2004?14 52
Figure 10: Asia Pacific, bread and rolls, category growth comparison, by volume, 2004?14 53
Figure 11: Asia Pacific, bread and rolls, company share (top five companies) by value (%), 2008?09 56
Figure 12: Asia Pacific, bread and rolls, distribution channels by value (%), 2008?09 58
Figure 13: Asia Pacific, breakfast cereals, value by segment ($m), 2004?14 63
Figure 14: Asia Pacific, breakfast cereals, category growth comparison, by value, 2004?14 63
Figure 15: Asia Pacific, breakfast cereals, volume by segment (kg, million), 2004?14 66
Figure 16: Asia Pacific, breakfast cereals, category growth comparison, by volume, 2004?14 66
Figure 17: Asia Pacific, breakfast cereals, company share (top five companies) by value (%), 2008?09 69
Figure 18: Asia Pacific, breakfast cereals, distribution channels by value (%), 2008?09 71
Figure 19: Asia Pacific, cakes and pastries, value by segment ($m), 2004?14 76
Figure 20: Asia Pacific, cakes and pastries, category growth comparison, by value, 2004?14 76
Figure 21: Asia Pacific, cakes and pastries, volume by segment (kg, million), 2004?14 79
Figure 22: Asia Pacific, cakes and pastries, category growth comparison, by volume, 2004?14 79
Figure 23: Asia Pacific, cakes and pastries, company share (top five companies) by value (%), 2008?09 82
Figure 24: Asia Pacific, cakes and pastries, distribution channels by value (%), 2008?09 84
Figure 25: Asia Pacific, cookies (sweet biscuits), value by segment ($m), 2004?14 90
Figure 26: Asia Pacific, cookies (sweet biscuits), category growth comparison, by value, 2004?14 91
Figure 27: Asia Pacific, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 95
Figure 28: Asia Pacific, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 96
Figure 29: Asia Pacific, cookies (sweet biscuits), company share (top five companies) by value (%), 2008?09 99
Figure 30: Asia Pacific, cookies (sweet biscuits), distribution channels by value (%), 2008?09 101
Figure 31: Asia Pacific, crackers (savory biscuits), value by segment ($m), 2004?14 108
Figure 32: Asia Pacific, crackers (savory biscuits), category growth comparison, by value, 2004?14 108
Figure 33: Asia Pacific, crackers (savory biscuits), volume by segment (kg, million), 2004?14 111
Figure 34: Asia Pacific, crackers (savory biscuits), category growth comparison, by volume, 2004?14 111
Figure 35: Asia Pacific, crackers (savory biscuits), company share (top five companies) by value (%), 2008?09 114
Figure 36: Asia Pacific, crackers (savory biscuits), distribution channels by value (%), 2008?09 116
Figure 37: Asia Pacific, morning goods, value by segment ($m), 2004?14 121
Figure 38: Asia Pacific, morning goods, category growth comparison, by value, 2004?14 121
Figure 39: Asia Pacific, morning goods, volume by segment (kg, million), 2004?14 124
Figure 40: Asia Pacific, morning goods, category growth comparison, by volume, 2004?14 124
Figure 41: Asia Pacific, morning goods, company share (top five companies) by value (%), 2008?09 127
Figure 42: Asia Pacific, morning goods, distribution channels by value (%), 2008?09 129
Figure 43: Annual data review process 133

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Asia Pacific bakery and cereals, value (country-wise), 2004?09 ($m) 23
Table 4: Asia Pacific bakery and cereals, value (country-wise) forecast, 2009?14 ($m) 24
Table 5: Asia Pacific bakery and cereals, volume (country-wise), 2004?09 (kg , million) 25
Table 6: Asia Pacific bakery and cereals, volume (country-wise) forecast, 2009?14 (kg , million) 26
Table 7: Asia Pacific, bakery and cereals, value by category ($m), 2004?09 27
Table 8: Asia Pacific, bakery and cereals, value forecast by category ($m), 2009?14 28
Table 9: Asia Pacific, bakery and cereals, volume by category (kg, million), 2004?09 30
Table 10: Asia Pacific, bakery and cereals, volume forecast by category (kg, million), 2009?14 31
Table 11: Asia Pacific, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 33
Table 12: Asia Pacific, bakery and cereals, value by company ($m), 2008?09 34
Table 13: Asia Pacific, bakery and cereals, distribution channels by value (%), 2008?09 36
Table 14: Asia Pacific, bakery and cereals, value by distribution channel ($m), 2008?09 36
Table 15: Asia Pacific, bakery and cereals, expenditure per capita ($), 2004?09 38
Table 16: Asia Pacific, bakery and cereals, forecast expenditure per capita ($), 2009?14 39
Table 17: Asia Pacific, bakery and cereals, consumption per capita (kg), 2004?09 40
Table 18: Asia Pacific, bakery and cereals, forecast consumption per capita (kg), 2009?14 41
Table 19: Kraft Foods, Inc. key facts 42
Table 20: Lotte Group key facts 45
Table 21: Asia Pacific, bread and rolls, value by segment ($m), 2004?09 47
Table 22: Asia Pacific, bread and rolls, value forecast by segment ($m), 2009?14 48
Table 23: Asia Pacific, bread and rolls, volume by segment (kg, million), 2004?09 50
Table 24: Asia Pacific, bread and rolls, volume forecast by segment (kg, million), 2009?14 51
Table 25: Asia Pacific, bread and rolls, company share (top 20 companies) by value (%), 2008?09 54
Table 26: Asia Pacific, bread and rolls, value by company ($m), 2008?09 55
Table 27: Asia Pacific, bread and rolls, distribution channels by value (%), 2008?09 57
Table 28: Asia Pacific, bread and rolls, value by distribution channel ($m), 2008?09 57
Table 29: Asia Pacific, bread and rolls, expenditure per capita ($), 2004?09 59
Table 30: Asia Pacific, bread and rolls, forecast expenditure per capita ($), 2009?14 59
Table 31: Asia Pacific, bread and rolls, consumption per capita (kg), 2004?09 60
Table 32: Asia Pacific, bread and rolls, forecast consumption per capita (kg), 2009?14 60
Table 33: Asia Pacific, breakfast cereals, value by segment ($m), 2004?09 61
Table 34: Asia Pacific, breakfast cereals, value forecast by segment ($m), 2009?14 62
Table 35: Asia Pacific, breakfast cereals, volume by segment (kg, million), 2004?09 64
Table 36: Asia Pacific, breakfast cereals, volume forecast by segment (kg, million), 2009?14 65
Table 37: Asia Pacific, breakfast cereals, company share (top 20 companies) by value (%), 2008?09 67
Table 38: Asia Pacific, breakfast cereals, value by company ($m), 2008?09 68
Table 39: Asia Pacific, breakfast cereals, distribution channels by value (%), 2008?09 70
Table 40: Asia Pacific, breakfast cereals, value by distribution channel ($m), 2008?09 70
Table 41: Asia Pacific, breakfast cereals, expenditure per capita ($), 2004?09 72
Table 42: Asia Pacific, breakfast cereals, forecast expenditure per capita ($), 2009?14 72
Table 43: Asia Pacific, breakfast cereals, consumption per capita (kg), 2004?09 73
Table 44: Asia Pacific, breakfast cereals, forecast consumption per capita (kg), 2009?14 73
Table 45: Asia Pacific, cakes and pastries, value by segment ($m), 2004?09 74
Table 46: Asia Pacific, cakes and pastries, value forecast by segment ($m), 2009?14 75
Table 47: Asia Pacific, cakes and pastries, volume by segment (kg, million), 2004?09 77
Table 48: Asia Pacific, cakes and pastries, volume forecast by segment (kg, million), 2009?14 78
Table 49: Asia Pacific, cakes and pastries, company share (top 20 companies) by value (%), 2008?09 80
Table 50: Asia Pacific, cakes and pastries, value by company ($m), 2008?09 81
Table 51: Asia Pacific, cakes and pastries, distribution channels by value (%), 2008?09 83
Table 52: Asia Pacific, cakes and pastries, value by distribution channel ($m), 2008?09 83
Table 53: Asia Pacific, cakes and pastries, expenditure per capita ($), 2004?09 85
Table 54: Asia Pacific, cakes and pastries, forecast expenditure per capita ($), 2009?14 85
Table 55: Asia Pacific, cakes and pastries, consumption per capita (kg), 2004?09 86
Table 56: Asia Pacific, cakes and pastries, forecast consumption per capita (kg), 2009?14 86
Table 57: Asia Pacific, cookies (sweet biscuits), value by segment ($m), 2004?09 88
Table 58: Asia Pacific, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 89
Table 59: Asia Pacific, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 92
Table 60: Asia Pacific, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 94
Table 61: Asia Pacific, cookies (sweet biscuits), company share (top 20 companies) by value (%), 2008?09 97
Table 62: Asia Pacific, cookies (sweet biscuits), value by company ($m), 2008?09 98
Table 63: Asia Pacific, cookies (sweet biscuits), distribution channels by value (%), 2008?09 100
Table 64: Asia Pacific, cookies (sweet biscuits), value by distribution channel ($m), 2008?09 100
Table 65: Asia Pacific, cookies (sweet biscuits), expenditure per capita ($), 2004?09 102
Table 66: Asia Pacific, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 103
Table 67: Asia Pacific, cookies (sweet biscuits), consumption per capita (kg), 2004?09 104
Table 68: Asia Pacific, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 105
Table 69: Asia Pacific, crackers (savory biscuits), value by segment ($m), 2004?09 106
Table 70: Asia Pacific, crackers (savory biscuits), value forecast by segment ($m), 2009?14 107
Table 71: Asia Pacific, crackers (savory biscuits), volume by segment (kg, million), 2004?09 109
Table 72: Asia Pacific, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 110
Table 73: Asia Pacific, crackers (savory biscuits), company share (top 20 companies) by value (%), 2008?09 112
Table 74: Asia Pacific, crackers (savory biscuits), value by company ($m), 2008?09 113
Table 75: Asia Pacific, crackers (savory biscuits), distribution channels by value (%), 2008?09 115
Table 76: Asia Pacific, crackers (savory biscuits), value by distribution channel ($m), 2008?09 115
Table 77: Asia Pacific, crackers (savory biscuits), expenditure per capita ($), 2004?09 117
Table 78: Asia Pacific, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 117
Table 79: Asia Pacific, crackers (savory biscuits), consumption per capita (kg), 2004?09 118
Table 80: Asia Pacific, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 118
Table 81: Asia Pacific, morning goods, value by segment ($m), 2004?09 119
Table 82: Asia Pacific, morning goods, value forecast by segment ($m), 2009?14 120
Table 83: Asia Pacific, morning goods, volume by segment (kg, million), 2004?09 122
Table 84: Asia Pacific, morning goods, volume forecast by segment (kg, million), 2009?14 123
Table 85: Asia Pacific, morning goods, company share (top 20 companies) by value (%), 2008?09 125
Table 86: Asia Pacific, morning goods, value by company ($m), 2008?09 126
Table 87: Asia Pacific, morning goods, distribution channels by value (%), 2008?09 128
Table 88: Asia Pacific, morning goods, value by distribution channel ($m), 2008?09 128
Table 89: Asia Pacific, morning goods, expenditure per capita ($), 2004?09 130
Table 90: Asia Pacific, morning goods, forecast expenditure per capita ($), 2009?14 130
Table 91: Asia Pacific, morning goods, consumption per capita (kg), 2004?09 131
Table 92: Asia Pacific, morning goods, forecast consumption per capita (kg), 2009?14 131



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