Bakery and Cereals Market in Belgium to 2014

Introduction

This databook provides key data and information on the bakery and cereals market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Belgium increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Belgium, accounting for a share of 62.1%.

The leading players in the Belgian bakery and cereals market are United Biscuits Finance plc, Kraft Foods, Inc. and Kellogg Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Belgium
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 4 Leading Company Profiles 52
Kraft Foods, Inc. 52
Kellogg Company 54
Chapter 5 Category Analysis: Bread and Rolls 56
Value analysis (Euro), 2004?09 56
Value analysis (Euro), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 66
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Breakfast Cereals 76
Value analysis (Euro), 2004?09 76
Value analysis (Euro), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Cakes and Pastries 92
Value analysis (Euro), 2004?09 92
Value analysis (Euro), 2009?14 93
Value analysis (US dollars), 2004?09 95
Value analysis (US dollars), 2009?14 95
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 108
Value analysis (Euro), 2004?09 108
Value analysis (Euro), 2009?14 110
Value analysis (US dollars), 2004?09 112
Value analysis (US dollars), 2009?14 113
Volume analysis, 2004?09 115
Volume analysis, 2009?14 116
Company and brand share analysis 119
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 131
Value analysis (Euro), 2004?09 131
Value analysis (Euro), 2009?14 132
Value analysis (US dollars), 2004?09 134
Value analysis (US dollars), 2009?14 135
Volume analysis, 2004?09 137
Volume analysis, 2009?14 138
Company and brand share analysis 140
Distribution analysis 143
Expenditure and consumption per capit 145
Chapter 10 Category Analysis: Morning Goods 149
Value analysis (Euro), 2004?09 149
Value analysis (Euro), 2009?14 150
Value analysis (US dollars), 2004?09 152
Value analysis (US dollars), 2009?14 152
Volume analysis, 2004?09 154
Volume analysis, 2009?14 155
Company and brand share analysis 157
Distribution analysis 161
Expenditure and consumption per capita 163
Chapter 11 Country Comparison 166
Value 166
Volume 170
Market share 174
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic Indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 Appendix 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Belgium, bakery and cereals, value by category (€m), 2004?14 29
Figure 2: Belgium, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Belgium, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Belgium, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Belgium, bakery and cereals, company share by value (%), 2008?09 41
Figure 6: Belgium, bakery and cereals, distribution channels by value (%), 2008?09 45
Figure 7: Belgium, bread and rolls, value by segment (€m), 2004?14 58
Figure 8: Belgium, bread and rolls, category growth comparison, by value, 2004?14 61
Figure 9: Belgium, bread and rolls, volume by segment (kg, million), 2004?14 64
Figure 10: Belgium, bread and rolls, category growth comparison, by volume, 2004?14 65
Figure 11: Belgium, bread and rolls, company share by value (%), 2008?09 68
Figure 12: Belgium, bread and rolls, distribution channels by value (%), 2008?09 72
Figure 13: Belgium, breakfast cereals, value by segment (€m), 2004?14 78
Figure 14: Belgium, breakfast cereals, category growth comparison, by value, 2004?14 80
Figure 15: Belgium, breakfast cereals, volume by segment (kg, million), 2004?14 83
Figure 16: Belgium, breakfast cereals, category growth comparison, by volume, 2004?14 83
Figure 17: Belgium, breakfast cereals, company share by value (%), 2008?09 85
Figure 18: Belgium, breakfast cereals, distribution channels by value (%), 2008?09 88
Figure 19: Belgium, cakes and pastries, value by segment (€m), 2004?14 94
Figure 20: Belgium, cakes and pastries, category growth comparison, by value, 2004?14 96
Figure 21: Belgium, cakes and pastries, volume by segment (kg, million), 2004?14 99
Figure 22: Belgium, cakes and pastries, category growth comparison, by volume, 2004?14 99
Figure 23: Belgium, cakes and pastries, company share by value (%), 2008?09 101
Figure 24: Belgium, cakes and pastries, distribution channels by value (%), 2008?09 104
Figure 25: Belgium, cookies (sweet biscuits), value by segment (€m), 2004?14 111
Figure 26: Belgium, cookies (sweet biscuits), category growth comparison, by value, 2004?14 114
Figure 27: Belgium, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 117
Figure 28: Belgium, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 118
Figure 29: Belgium, cookies (sweet biscuits), company share by value (%), 2008?09 121
Figure 30: Belgium, cookies (sweet biscuits), distribution channels by value (%), 2008?09 124
Figure 31: Belgium, crackers (savory biscuits), value by segment (€m), 2004?14 133
Figure 32: Belgium, crackers (savory biscuits), category growth comparison, by value, 2004?14 136
Figure 33: Belgium, crackers (savory biscuits), volume by segment (kg, million), 2004?14 139
Figure 34: Belgium, crackers (savory biscuits), category growth comparison, by volume, 2004?14 139
Figure 35: Belgium, crackers (savory biscuits), company share by value (%), 2008?09 141
Figure 36: Belgium, crackers (savory biscuits), distribution channels by value (%), 2008?09 144
Figure 37: Belgium, morning goods, value by segment (€m), 2004?14 151
Figure 38: Belgium, morning goods, category growth comparison, by value, 2004?14 153
Figure 39: Belgium, morning goods, volume by segment (kg, million), 2004?14 156
Figure 40: Belgium, morning goods, category growth comparison, by volume, 2004?14 156
Figure 41: Belgium, morning goods, company share by value (%), 2008?09 159
Figure 42: Belgium, morning goods, distribution channels by value (%), 2008?09 162
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 167
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 169
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 171
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 173
Figure 47: Annual data review process 184

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Belgium, bakery and cereals, value by category (€m), 2004?09 27
Table 4: Belgium, bakery and cereals, value forecast by category (€m), 2009?14 28
Table 5: Belgium, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Belgium, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Belgium, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Belgium, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Belgium, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Belgium, bakery and cereals, value by brand (€m), 2008?09 39
Table 11: Belgium, bakery and cereals, company share by value (%), 2008?09 42
Table 12: Belgium, bakery and cereals, value by company (€m), 2008?09 43
Table 13: Belgium, bakery and cereals, distribution channels by value (%), 2008?09 44
Table 14: Belgium, bakery and cereals, value by distribution channel (€m), 2008?09 44
Table 15: Belgium, bakery and cereals, expenditure per capita (€), 2004?09 46
Table 16: Belgium, bakery and cereals, forecast expenditure per capita (€), 2009?14 47
Table 17: Belgium, bakery and cereals, expenditure per capita ($), 2004?09 48
Table 18: Belgium, bakery and cereals, forecast expenditure per capita ($), 2009?14 49
Table 19: Belgium, bakery and cereals, consumption per capita (kg), 2004?09 50
Table 20: Belgium, bakery and cereals, forecast consumption per capita (kg), 2009?14 51
Table 21: Kraft Foods, Inc. key facts 52
Table 22: Kellogg Company key facts 54
Table 23: Belgium, bread and rolls, value by segment (€m), 2004?09 56
Table 24: Belgium, bread and rolls, value forecast by segment (€m), 2009?14 57
Table 25: Belgium, bread and rolls, value by segment ($m), 2004?09 59
Table 26: Belgium, bread and rolls, value forecast by segment ($m), 2009?14 60
Table 27: Belgium, bread and rolls, volume by segment (kg, million), 2004?09 62
Table 28: Belgium, bread and rolls, volume forecast by segment (kg, million), 2009?14 63
Table 29: Belgium, bread and rolls, brand share by value (%), 2008?09 66
Table 30: Belgium, bread and rolls, value by brand (€m), 2008?09 67
Table 31: Belgium, bread and rolls, company share by value (%), 2008?09 69
Table 32: Belgium, bread and rolls, value by company (€m), 2008?09 70
Table 33: Belgium, bread and rolls, distribution channels by value (%), 2008?09 71
Table 34: Belgium, bread and rolls, value by distribution channel (€m), 2008?09 71
Table 35: Belgium, bread and rolls, expenditure per capita (€), 2004?09 73
Table 36: Belgium, bread and rolls, forecast expenditure per capita (€), 2009?14 73
Table 37: Belgium, bread and rolls, expenditure per capita ($), 2004?09 74
Table 38: Belgium, bread and rolls, forecast expenditure per capita ($), 2009?14 74
Table 39: Belgium, bread and rolls, consumption per capita (kg), 2004?09 75
Table 40: Belgium, bread and rolls, forecast consumption per capita (kg), 2009?14 75
Table 41: Belgium, breakfast cereals, value by segment (€m), 2004?09 76
Table 42: Belgium, breakfast cereals, value forecast by segment (€m), 2009?14 77
Table 43: Belgium, breakfast cereals, value by segment ($m), 2004?09 79
Table 44: Belgium, breakfast cereals, value forecast by segment ($m), 2009?14 79
Table 45: Belgium, breakfast cereals, volume by segment (kg, million), 2004?09 81
Table 46: Belgium, breakfast cereals, volume forecast by segment (kg, million), 2009?14 82
Table 47: Belgium, breakfast cereals, brand share by value (%), 2008?09 84
Table 48: Belgium, breakfast cereals, value by brand (€m), 2008?09 84
Table 49: Belgium, breakfast cereals, company share by value (%), 2008?09 86
Table 50: Belgium, breakfast cereals, value by company (€m), 2008?09 86
Table 51: Belgium, breakfast cereals, distribution channels by value (%), 2008?09 87
Table 52: Belgium, breakfast cereals, value by distribution channel (€m), 2008?09 87
Table 53: Belgium, breakfast cereals, expenditure per capita (€), 2004?09 89
Table 54: Belgium, breakfast cereals, forecast expenditure per capita (€), 2009?14 89
Table 55: Belgium, breakfast cereals, expenditure per capita ($), 2004?09 90
Table 56: Belgium, breakfast cereals, forecast expenditure per capita ($), 2009?14 90
Table 57: Belgium, breakfast cereals, consumption per capita (kg), 2004?09 91
Table 58: Belgium, breakfast cereals, forecast consumption per capita (kg), 2009?14 91
Table 59: Belgium, cakes and pastries, value by segment (€m), 2004?09 92
Table 60: Belgium, cakes and pastries, value forecast by segment (€m), 2009?14 93
Table 61: Belgium, cakes and pastries, value by segment ($m), 2004?09 95
Table 62: Belgium, cakes and pastries, value forecast by segment ($m), 2009?14 95
Table 63: Belgium, cakes and pastries, volume by segment (kg, million), 2004?09 97
Table 64: Belgium, cakes and pastries, volume forecast by segment (kg, million), 2009?14 98
Table 65: Belgium, cakes and pastries, brand share by value (%), 2008?09 100
Table 66: Belgium, cakes and pastries, value by brand (€m), 2008?09 100
Table 67: Belgium, cakes and pastries, company share by value (%), 2008?09 102
Table 68: Belgium, cakes and pastries, value by company (€m), 2008?09 102
Table 69: Belgium, cakes and pastries, distribution channels by value (%), 2008?09 103
Table 70: Belgium, cakes and pastries, value by distribution channel (€m), 2008?09 103
Table 71: Belgium, cakes and pastries, expenditure per capita (€), 2004?09 105
Table 72: Belgium, cakes and pastries, forecast expenditure per capita (€), 2009?14 105
Table 73: Belgium, cakes and pastries, expenditure per capita ($), 2004?09 106
Table 74: Belgium, cakes and pastries, forecast expenditure per capita ($), 2009?14 106
Table 75: Belgium, cakes and pastries, consumption per capita (kg), 2004?09 107
Table 76: Belgium, cakes and pastries, forecast consumption per capita (kg), 2009?14 107
Table 77: Belgium, cookies (sweet biscuits), value by segment (€m), 2004?09 109
Table 78: Belgium, cookies (sweet biscuits), value forecast by segment (€m), 2009?14 110
Table 79: Belgium, cookies (sweet biscuits), value by segment ($m), 2004?09 112
Table 80: Belgium, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 113
Table 81: Belgium, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 115
Table 82: Belgium, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 116
Table 83: Belgium, cookies (sweet biscuits), brand share by value (%), 2008?09 119
Table 84: Belgium, cookies (sweet biscuits), value by brand (€m), 2008?09 120
Table 85: Belgium, cookies (sweet biscuits), company share by value (%), 2008?09 122
Table 86: Belgium, cookies (sweet biscuits), value by company (€m), 2008?09 122
Table 87: Belgium, cookies (sweet biscuits), distribution channels by value (%), 2008?09 123
Table 88: Belgium, cookies (sweet biscuits), value by distribution channel (€m), 2008?09 123
Table 89: Belgium, cookies (sweet biscuits), expenditure per capita (€), 2004?09 125
Table 90: Belgium, cookies (sweet biscuits), forecast expenditure per capita (€), 2009?14 126
Table 91: Belgium, cookies (sweet biscuits), expenditure per capita ($), 2004?09 127
Table 92: Belgium, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 128
Table 93: Belgium, cookies (sweet biscuits), consumption per capita (kg), 2004?09 129
Table 94: Belgium, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 130
Table 95: Belgium, crackers (savory biscuits), value by segment (€m), 2004?09 131
Table 96: Belgium, crackers (savory biscuits), value forecast by segment (€m), 2009?14 132
Table 97: Belgium, crackers (savory biscuits), value by segment ($m), 2004?09 134
Table 98: Belgium, crackers (savory biscuits), value forecast by segment ($m), 2009?14 135
Table 99: Belgium, crackers (savory biscuits), volume by segment (kg, million), 2004?09 137
Table 100: Belgium, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 138
Table 101: Belgium, crackers (savory biscuits), brand share by value (%), 2008?09 140
Table 102: Belgium, crackers (savory biscuits), value by brand (€m), 2008?09 140
Table 103: Belgium, crackers (savory biscuits), company share by value (%), 2008?09 142
Table 104: Belgium, crackers (savory biscuits), value by company (€m), 2008?09 142
Table 105: Belgium, crackers (savory biscuits), distribution channels by value (%), 2008?09 143
Table 106: Belgium, crackers (savory biscuits), value by distribution channel (€m), 2008?09 143
Table 107: Belgium, crackers (savory biscuits), expenditure per capita (€), 2004?09 145
Table 108: Belgium, crackers (savory biscuits), forecast expenditure per capita (€), 2009?14 146
Table 109: Belgium, crackers (savory biscuits), expenditure per capita ($), 2004?09 146
Table 110: Belgium, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 147
Table 111: Belgium, crackers (savory biscuits), consumption per capita (kg), 2004?09 147
Table 112: Belgium, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 148
Table 113: Belgium, morning goods, value by segment (€m), 2004?09 149
Table 114: Belgium, morning goods, value forecast by segment (€m), 2009?14 150
Table 115: Belgium, morning goods, value by segment ($m), 2004?09 152
Table 116: Belgium, morning goods, value forecast by segment ($m), 2009?14 152
Table 117: Belgium, morning goods, volume by segment (kg, million), 2004?09 154
Table 118: Belgium, morning goods, volume forecast by segment (kg, million), 2009?14 155
Table 119: Belgium, morning goods, brand share by value (%), 2008?09 157
Table 120: Belgium, morning goods, value by brand (€m), 2008?09 158
Table 121: Belgium, morning goods, company share by value (%), 2008?09 160
Table 122: Belgium, morning goods, value by company (€m), 2008?09 160
Table 123: Belgium, morning goods, distribution channels by value (%), 2008?09 161
Table 124: Belgium, morning goods, value by distribution channel (€m), 2008?09 161
Table 125: Belgium, morning goods, expenditure per capita (€), 2004?09 163
Table 126: Belgium, morning goods, forecast expenditure per capita (€), 2009?14 163
Table 127: Belgium, morning goods, expenditure per capita ($), 2004?09 164
Table 128: Belgium, morning goods, forecast expenditure per capita ($), 2009?14 164
Table 129: Belgium, morning goods, consumption per capita (kg), 2004?09 165
Table 130: Belgium, morning goods, forecast consumption per capita (kg), 2009?14 165
Table 131: Global bakery and cereals market value, 2009 166
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 169
Table 133: Global bakery and cereals market volume, 2009 170
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 173
Table 135: Leading players, top five countries 174
Table 136: Belgium bakery and cereals new product launches reports, by company (top five companies), 2009 175
Table 137: Belgium bakery and cereals new product launches SKUs, by company (top five companies), 2009 175
Table 138: Belgium bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 176
Table 139: Belgium bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 176
Table 140: Belgium bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 177
Table 141: Belgium bakery and cereals new product launches - recent five launches (2009) 177
Table 142: Belgium population, by age group, 2004?09 (millions) 178
Table 143: Belgium population forecast, by age group, 2009?14 (millions) 179
Table 144: Belgium population, by gender, 2004?09 (millions) 179
Table 145: Belgium population forecast, by gender, 2009?14 (millions) 180
Table 146: Belgium nominal GDP, 2004?09 (€bn, nominal prices) 180
Table 147: Belgium nominal GDP forecast, 2009?14 (€bn, nominal prices) 180
Table 148: Belgium real GDP, 2004?09 (€bn, 2000 prices) 181
Table 149: Belgium real GDP forecast, 2009?14 (€bn, 2000 prices) 181
Table 150: Belgium real GDP, 2004?09 ($bn, 2000 prices) 181
Table 151: Belgium real GDP forecast, 2009?14 ($bn, 2000 prices) 182
Table 152: Belgium consumer price index, 2004?09 (2000=100) 182
Table 153: Belgium consumer price index, 2009?14 (2000=100) 182



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