Bakery and Cereals Market in Brazil - Product Launch Almanac 2010

Introduction

Datamonitor’s Bakery and Cereals market in Brazil – Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian bakery and cereals market since January 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the bakery and cereals market in Brazil, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Bakery and Cereals market in Brazil - New product SKUs by category
• Bakery and Cereals market in Brazil - New product SKUs by manufacturer
• Bakery and Cereals market in Brazil - New product by pack type and materials
• Bakery and Cereals market in Brazil – New Product descriptions

Highlights

• 307 product SKUs launched in the Brazilian bakery and cereals market
• Cookies (sweet biscuits) is the leading category in Brazilian bakery and cereals market
• Marilan Alimentos S/A is the leading manufacturer in terms of new bakery and cereals products in Brazil

Reason To Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Brazilian Bakery and Cereals market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
307 product SKUs launched in the Brazilian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Brazilian bakery and cereals market 2
Marilan Alimentos S/A is the leading manufacturer in terms of new bakery and cereals products in Brazil 2
Wrappers was the dominant packing type in the new products launched in Brazilian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 15
Market value, 2004–09 15
Market value forecast to 2014 17
Bakery and Cereals Product Analysis 19
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 22
New products by package material 23
Detailed Product Descriptions 24
Appendix 184
Further reading 184
Datamonitor consulting 184
How to contact experts in your industry 184

LIST OF FIGURES
Figure 1: Brazil, bakery and cereals market value by category ($m), 2004–09 15
Figure 2: Brazil, bakery and cereals market value by category ($m), 2009–14 17
Figure 3: Brazil, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 19
Figure 4: Brazil, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 20
Figure 5: Brazil, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 22
Figure 6: Brazil, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 23

LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Brazil, bakery and cereals market value by category ($m), 2004–09 16
Table 3: Brazil, bakery and cereals market value by category ($m), 2009–14 18
Table 4: Brazil, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 19
Table 5: Brazil, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 21
Table 6: Brazil, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 22
Table 7: Brazil, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 23
Table 8: Carrefour Viver + Fibras - Biscoito Integral Cream Cracker - Gergelim 24
Table 9: Carrefour Kids Avatar - Biscoito Recheado - Chocolate 25
Table 10: Carrefour Kids A Era do Gelo 3 - Panetone - Gotas de Chocolate ao Leite 26
Table 11: Carrefour Viver + Fibras - Cereal Matinal Integral - Com Ameixa 27
Table 12: Ofner - Panettone - Doce De Leite 28
Table 13: Aymore Disney Kids Toy Story - Biscoito Recheado - Chocolate; Morango 29
Table 14: Taeq Organico - Quinoa - em Flocos; em Graos 30
Table 15: Taeq Organico - Cookie de Quinoa - Castanha do Para e Cha Verde; e Banana 31
Table 16: Frutos da Amazonia - Panetone De Cupuacu - com Castanha do Para 32
Table 17: Nestle Mucilon - Cereal Infantil - Arroz; Arroz e Aveia 33
Table 18: Zaeli Natural - Aveia Em Flocos 34
Table 19: Cacau Show - Panettone - Trufa de Cereja; Trufa de Nozes 35
Table 20: Panco Buddy - Biscoito Salgado - Salame 36
Table 21: Panco Golden Black - Biscoito de Chocolate Recheado - Acai 37
Table 22: Panco Ziss - Biscoito de Chocolate Recheado - Chocolate e Avela; Trufa 38
Table 23: Munik - Panettone - Mescla Mousse de Chocolate 39
Table 24: Kopenhagen - Panettone Premium - Recheio Trufado de Chocolate, Damascos, and Passas 40
Table 25: Belvita - Biscoito Doce - Leite com Graos de Aveia; Mel com Cacau 41
Table 26: Visconti - Panettone - Leite Condensado 42
Table 27: La Rioja - Panettone Premium - Amendoas e Nozes; Frutas e Passas; Gotas de Chocolate 43
Table 28: Fleischmann Chip - Gotas de Chocolate 44
Table 29: Nestle Passatempo Junior - Biscoito - Banana; Frutas; Morango 45
Table 30: Bauducco Chocottone - Panettone Crocante - Gotas de Chocolate 46
Table 31: Zaeli Paneshow - Panettone - Pedacos de Chocolate 47
Table 32: NewFoods Disco Pop - Biscoito de Cereais Integrais - Banana com Acai; Chocolate com Castanha; Frutas Vermelhas 48
Table 33: Bahlsen Akora - Biscuit - Milk Chocolate 49
Table 34: Bahlsen - Biscoito - Bunte Lebkuchen; Contessa; Mini Contessa; Pflumlis 50
Table 35: Carrefour - Bolo Pronto - Gotas de Chocolate 51
Table 36: Faville Looney Tunes - Biscoito de Chocolate Recheado - Chocolate; Morango 52
Table 37: Zadimel - Wafer Recheado - Chocolate; Chocolate Branco; Limao; Morango 53
Table 38: Zadimel - Biscoito - Coco; Leite; Maizena; Maria 54
Table 39: Zadimel - Cracker - Cream 55
Table 40: Zadimel - Biscoito - Agua e Sal 56
Table 41: Nestle - Farinha Lactea - Aveia 57
Table 42: Nutrimental Nutry - Aveia em Flocos - Finos; Grossos 58
Table 43: Carrefour - Rosquinha - Chocolate 59
Table 44: Ben Hur - Panettone - Frutas Cristalizadas e Uvas Passas; Gotas de Chocolate 60
Table 45: Ben Hur Sweet Home - Panettone - Chocolate; Frutas 61
Table 46: Da Granja - Paezitos de Queijo 62
Table 47: Maria Brigadeiro TPM Alivio - Brigadeiro 63
Table 48: Triunfo - Biscoito Agua e Sal 64
Table 49: Panco Integral Total - Pao Integral Fatiado - 15 Graos; Linhaca com Germen de Trigo; Omega 3; Quinoa 65
Table 50: Lowcucar - Panettone - Frutas Cristalizadas; Gotas de Chocolate 66
Table 51: Marilan Teens - Biscoito Recheado - Chocolate com Avela 67
Table 52: Marilan Turmix - Biscoito Recheado - Chocolate; Morango 68
Table 53: Festtone - Panettone - Frutas Cristalizadas; Gotas de Chocolate 69
Table 54: Carrefour - Croissant 70
Table 55: Carrefour Viver - Pao Preto 71
Table 56: Vitarella - Wafer Recheado - Beijinho; Chocolate Branco 72
Table 57: Member's Mark - Cereal Matinal - Granola 73
Table 58: Bakers & Chefs - Cereal Matinal - Granola 74
Table 59: Bakers & Chefs - Biscoito Champanhe 75
Table 60: Carrefour Avatar - Cereal Matinal - Acucarado 76
Table 61: Nestle Passatempo Nutri Active - Biscoito Recheado - Chocolate 77
Table 62: Substancia - Bolinho Light - Cenoura 78
Table 63: Lacta Bis - Wafer Recheado - Limao 79
Table 64: Zabet - Cream Cracker 80
Table 65: Carrefour - Cream Cracker 81
Table 66: Plus Vita - Biscoito de Polvilho - Queijo 82
Table 67: Plus Vita - Biscoito de Polvilho - Salgado 83
Table 68: Viver + Fibras - Mix de Cereais - Com Castanha do Para Passas e Mel 84
Table 69: Viver + Fibras - Aveia Integral em Flocos 85
Table 70: Forno de Minas - Pao de Queijo - Gourmet 86
Table 71: Kellogg's All Bran - Biscuits - Chocolate 87
Table 72: Mangger - Empanada - Carne; Presunto e Queijo 88
Table 73: Kellogg's All Bran - Biscuits - Uva Passa 89
Table 74: Carrefour - Biscoito de Polvilho - Queijo 90
Table 75: ND - 100% Whey Granola Light 91
Table 76: Carrefour - Pao de Queijo Supercongelado - Light 92
Table 77: Vitalon Turma da Monica - Mingau - Arroz com Camomila; Aveia 93
Table 78: Fleischmann Pao Certo - Melhorador de Farinha para Paes 94
Table 79: EQlibri - Crackers - Mussarela de Bufala com Manjericao; Original; Toque de Limao 95
Table 80: EQlibri - Panetini - Queijo Suave 96
Table 81: Belgium Butters - Butter Cookies - Almond 97
Table 82: Sinha - Farinha de Rosca 98
Table 83: Mix Real - Racao Humana - 14 Cereais; Light; Sem Gluten; Tradicional 99
Table 84: Substancia - Pao de Queijo 100
Table 85: Plus Vita - Pao de Milho 101
Table 86: Plus Vita - Bolo de Milho 102
Table 87: Mae Terra Trato - Racao Humana 103
Table 88: Carrefour - Biscoito Agua e Sal 104
Table 89: Bom Preco - Torrada - Levemente Doce; Levemente Salgada 105
Table 90: Biosoft - Granola Light - Acai, Guarana e Mel; Ameixa, Mamao e Linhaca; Frutas; Maltada com Banana; Tradicional 106
Table 91: Biosoft - Granola - com 20 Ingredientes; com Castanhas 107
Table 92: Biosoft - Rosquinhas - Ameixa Preta; Frutas Vermelhas; Laranja e Acerola 108
Table 93: Biosoft - Cookies - Aveia e Coco; Cacau e Castanha de Caju; Gotas de Chocolate 109
Table 94: Biosoft - Cookies Light - Aveia e Mel; Banana e Aveia; Gergelim e Linhaca 110
Table 95: Marilan - Biscoito - Torta Floresta Negra 111
Table 96: Lowcucar - Wafer - Baunilha; Morango 112
Table 97: Renata Descolados - Lanchinho de Wafer - Chocolate; Morango 113
Table 98: Vitao - Farinha de Quinoa 114
Table 99: Prolev - Cookies Integrais - Aveia, Banana e Mel; Cacau e Cafe; Castanhas do Para e Caju; Frutas Vermelhas 115
Table 100: Ecobio - Racao Humana Organica 116
Table 101: Ruda Organicos - Bolo - Abobora Exotica; Abobrinha com Nozes; Banana com Papoula; Chocolate com Pimenta 117
Table 102: Wickbold Scooby-Doo - Pao - Bisnaguinha; de Ovos 118
Table 103: Renata - Wafer - Chocolate; Morango 119
Table 104: Sanavita - Fibras de Fruta e Cereais - Uva, Maca e Linhaca Dourada 120
Table 105: Pullman Rap10 - Pao Tipo Tortilha - Integral 121
Table 106: Club Social - Biscoito Recheado Salgado - Provolone 122
Table 107: Moinho Special - Granola Kroc - Especial 123
Table 108: Native - Granola Organica - Cacau; Tradicional 124
Table 109: Sanavita Nutrilen - Racao Humana - Integral; Light 125
Table 110: Moinho Special - Granola Kroc - Especial 126
Table 111: Carrefour Viver Artesanal - Pao Frances - Integral 127
Table 112: Nutrella Vitta Natural Light - Pao 100% Integral - Linhaca e Cenoura 128
Table 113: Jasmine - Cookies Integrais Sem Gluten - Castanha do Para e Caju; Laranja e Mel 129
Table 114: Carrefour - Biscoito Recheado - Chocolate; Morango 130
Table 115: Carrefour - Bolo Pronto - Chocolate; Laranja; Mesclado Chocolate e Baunilha 131
Table 116: Carrefour - Biscoito Recheado - Baunilha; Chocolate 132
Table 117: Carrefour - Pacoca Rolha 133
Table 118: Pullman Light - Pao Fatiado - Integral 134
Table 119: Pullman Crocantissimo - Crackers - Queijo e Cebola 135
Table 120: Pullman Crocantissimo - Crackers - Tomate, Manjericao e Azeite 136
Table 121: Carrefour - Cookies - Baunilha com Gotas Chocolate; Chocolate com Gotas Chocolate 137
Table 122: Triunfo Menos Sal - Crackers - Agua; Cream 138
Table 123: Pullman Fofucho - Pao de Ovos 139
Table 124: Suavipan Light - Bolinho - Baunilha Com Recheio Sabor Chocolate; Chocolate Com Recheio Sabor Chocolate 140
Table 125: Panco - Special Wafer - Abacaxi com Coco; Floresta Negra; Limao 141
Table 126: Vitao - Flocos de Quinoa 142
Table 127: Seven Boys Benefice - Pao de Forma Multigraos - Vitaminas + Colageno 143
Table 128: Vitalin - Racao Humana - Quinoa e Amaranto 144
Table 129: Mini Trakinas - Biscoitos Recheados - Sabor Chocolate; Sabor Morango 145
Table 130: Bread's Linha Integral - Pao de Forma - Multi Graos Plus 146
Table 131: Club Social - Biscoito Salgado - Sabor a Bacon; Sabor a Salsa e Cebola 147
Table 132: Marilan - Magic Toast - Integral; Light; Original 148
Table 133: Mabel 100 Calorias - Rosquinhas - De Leite com Pedacos de Chocolate; Sabor Banana Caramelada; Sabor Brigadeiro; Sabor Manjar de Coco; Sabor Torta de Morango 149
Table 134: Marilan - Bolachas - Agua e Sal 150
Table 135: FF - Bolacha - Maria Chocolate 151
Table 136: Bauducco - Cookies - Chocolate 152
Table 137: Casa Suica - Bolo - Brigadeiro Chocolate; Zero Adicao de Acucar Chocolate 153
Table 138: Vitao Sabores do Campo - Granola - Cacau e Coco; Castanha e Sementes; Castanha, Soja e Linhaca 154
Table 139: Village - Bolo - Chocolate; Coco; Laranja; Nozes 155
Table 140: Carrefour - Sequilhos de Leite 156
Table 141: Vieira De Castro - Mini Tostas 157
Table 142: Vieira De Castro - Agua e Sal Water Cracker 158
Table 143: Adria - Tortinhas Festa - Beijinho; Moranguinho Surpresa 159
Table 144: Danesita Frutissima - Swiss Role - Apple Cinnamon Filling; Forest Fruit Filling 160
Table 145: Dan Cake - Butter Cookies - No Sugar Added 161
Table 146: Danesita - Assorted Cookies - Cerealissimo; Choc & Chips; Everyday; Shortbread 162
Table 147: Danesita Deluxe - Bruschettas - Garlic, Parsley and Olive Oil 163
Table 148: Danesita Deluxe - Toasts - 5 Cereals 164
Table 149: Danesita - Crackers - With Salt on Top; Without Salt on Top 165
Table 150: Danesita - Luxury Cake - Chocolate Chips; Cocoa; Fruit; Marble 166
Table 151: Mantecol - Alfajor - Relleno de Mantecol 167
Table 152: Bom Preco - Pao de Queijo - Normal Coquetel; Provolone Coquetel 168
Table 153: Ana Maria Pascoa Max Chocolate - Bolo de Chocolate 169
Table 154: Marilan - Bolo - Chocolate; com Gotas de Chocolate; Laranja; Light de Limao; Mesclado; Recheado Chocolate; Recheado Leite Condensado 170
Table 155: Marilan - Torrada - Centeio; Integral; Light; Salgada 171
Table 156: Vitao - Cookies Integrais sem Gluten - Baunilha com Gotas de Chocolate; Cacao com Gotas de Chocolate 172
Table 157: Vitao - Cookies Integrais Sem Gluten - Castanha do Para 173
Table 158: Bahlsen - Biscoito - Afrika Milk; Bahlsen Chokini; Choco Friends; Choco Leibniz Dark; Choco Leibniz Milk; First Class; Granor; Messino Vollmilch; Piccadilly; Truffet; Waffeletten Dark; Waffeletten Milk 174
Table 159: Carrefour - Biscoito Champagne com Acucar Cristal 175
Table 160: Carrefour - Biscoito Maizena 176
Table 161: Carrefour Kids - Gouters - Gout Chocolat 177
Table 162: Carrefour Kids - Gouters - Gout Vanille 178
Table 163: Carrefour Kids - Barquettes Puree de Fraise 179
Table 164: Sentir Bem Integral - Aveia com Sabor a Chocolate 180
Table 165: Carrefour Kids - Biscuits Nappes Chocolat au Lait 181
Table 166: Richester Amori Zero - Biscoito Wafer - Chocolate; Morango 182
Table 167: Richester Amori - Tortinha - Chocolate; Limao; Morango 183


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