TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
74 product SKUs launched in the Bulgarian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Bulgarian bakery and cereals market 2
Fornetto Genovese s.r.l. is the leading manufacturer in terms of new bakery and cereals products in Bulgaria 2
Boxes was the dominant packing type in the new products launched in Bulgarian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 60
Further reading 60
Datamonitor consulting 60
How to contact experts in your industry 60
LIST OF FIGURES
Figure 1: Bulgaria, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Bulgaria, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Bulgaria, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Bulgaria, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Bulgaria, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Bulgaria, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Bulgaria, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Bulgaria, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Bulgaria, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Bulgaria, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Bulgaria, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Bulgaria, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Aleks - Kekscheta - S Yagoda 20
Table 9: Familia - Breakfast Cereals - Swiss Choco-Bits 21
Table 10: Milka ChocoJaffa - Sponge Cakes - Orange Jelly; Raspberry Jelly 22
Table 11: Aleks - Rzheni Yadki - Naturalni 23
Table 12: Kuchen Meister - Sweet Cake Roll - Cocoa + Cream; Hazelnut 24
Table 13: dr. Gerard - Cookies - Prymuski Orzechowe 25
Table 14: Nestle NesVita - Ovesen Fleyks - Mlyako i Yagodi 26
Table 15: Oreo - Sandwich Biscuits - Chocolate Creme 27
Table 16: Riso Scotti Style - Muesli - Red Fruits & Rice 28
Table 17: Vitalia - Granola - with Fruit; with Nuts 29
Table 18: Pobeda Premium Everest - Biskviti - Tunkvani Kakaovi; Tunkvani Mlyako 30
Table 19: Artur - Krakersy - Bekon 31
Table 20: Coppenrath Diatgenuss - Vanille Cookies - Diat 32
Table 21: Dr. Oetker Vitalis - Knusper Plus Musli - Double Chocolate; Multi-Frucht; Nuss-mischung 33
Table 22: Karmela Golden Cake - Cheese Flavoured Salt Cake; Cocoa Mini Cake; Dill Flavoured Salt Cake 34
Table 23: Coppenrath Hausgeback - Cookies - Butter Cookies; Choco Cookies; Franken Taler; Friesen Blatter; Haselnuss Ringe; Wiener Sandringe 35
Table 24: Kubeti - Rye-Wheat Cubes - Mushrooms 36
Table 25: dr. Gerard - Kokosowe Kubanki 37
Table 26: Sweet Way Family Cake - Cake Bar Harmoniya - S Kakao; S Vaniliya 38
Table 27: Pobeda Rumi - Tunkvani Biskviti - Mlyako 39
Table 28: Balocco - Biscuits con Panna Fresca - Ciambelle 40
Table 29: Pobeda Izgrev - Biscuits - Fibers and Sweeteners; Milk and Calcium 41
Table 30: Sweet + Plus Go-Tiny - Cocoa Biscuits - Chocolate Coated Milk Cream and Coco-Nut; Peanut Cream and Peanuts; White Chocolate Coated Milk Cream and Coco-Nut 42
Table 31: Sweet + Plus Chudo - Wafer Cake - Cocoa Cream, Coco-nut and Cocoa Coating; Cocoa Cream, Coco-Nut and Milk Coating; Peanut 43
Table 32: Nestle Kangus - Cereal 44
Table 33: Bella - Frozen Dough - Pizza 45
Table 34: dr. Gerard - Krakersy - Mix 46
Table 35: 7 Days Max - Croissant - Vanilla 47
Table 36: Vitalia - Mueslli - Chocolate; Dynamic; Exotic 48
Table 37: Premia - Biscuits with Fruit Filling - Orange 49
Table 38: Montebovi - Torta - Al Cioccolato; Alla Crema E Pinoli; Con Crema Al Limone; Gocce Cioccolato 50
Table 39: Montebovi Carolina - Tortine - Carote E Mandorle 51
Table 40: Etar - Wafer Cookies - Cocoa Cream 52
Table 41: dr. Gerard - Biszkopciki - Paleczki Kremowe 53
Table 42: Alpella - Cocoa Cake 54
Table 43: Fornetto Genovese Le Gustose Tortine - Tortine - Classiche al Cacao; Classiche al Limone; Senza Saccarosio al Cacao; Senza Saccarosio all'Arancia 55
Table 44: Fornetto Genovese La Torta - Torta - al Cacao Farcita con Marmellata di Arancia; al Limone Farcita con Crema di Limone; Classica al Cacao; Classica Gusto Limone; Sacher Farcita con Farcitura di Albicocca 56
Table 45: dr. Gerard - Ciasteczka - Bambino 57
Table 46: Poppins - Toasted Corn Cereal - Choco Flakes; Frosted Flakes; Honey Flakes 58
Table 47: Bahlsen Exquisit - Baisergebaeck - Crema Cioccolato; Crema Vanilla 59
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