Bakery and Cereals Market in Canada - Product Launch Almanac 2010

Introduction

Datamonitor’s Bakery and Cereals market in Canada – Product Launch Almanac 2010 provides a complete guide to new product launches in Canadian bakery and cereals market since January 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the bakery and cereals market in Canada, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Bakery and Cereals market in Canada - New product SKUs by category
• Bakery and Cereals market in Canada - New product SKUs by manufacturer
• Bakery and Cereals market in Canada - New product by pack type and materials
• Bakery and Cereals market in Canada – New Product descriptions

Highlights

• 282 product SKUs launched in the Canadian bakery and cereals market
• Cookies (sweet biscuits) is the leading category in Canadian bakery and cereals market
• Altria Group is the leading manufacturer in terms of new bakery and cereals products in Canada

Reason To Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Canadian Bakery and Cereals market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
282 product SKUs launched in the Canadian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Canadian bakery and cereals market 2
Altria Group is the leading manufacturer in terms of new bakery and cereals products in Canada 2
Boxes was the dominant packing type in the new products launched in Canadian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 16
Market value, 2004–09 16
Market value forecast to 2014 18
Bakery and Cereals Product Analysis 20
New product SKUs by category 20
New product SKUs by manufacturer 21
New products by package type 23
New products by package material 24
Detailed Product Descriptions 25
Appendix 181
Further reading 181
Datamonitor consulting 181
How to contact experts in your industry 181

LIST OF FIGURES
Figure 1: Canada, bakery and cereals market value by category ($m), 2004–09 16
Figure 2: Canada, bakery and cereals market value by category ($m), 2009–14 18
Figure 3: Canada, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 20
Figure 4: Canada, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 21
Figure 5: Canada, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 23
Figure 6:Canada, bakery and cereals market, new product s by package material, Jan 2010 – Dec 201024

LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Canada, bakery and cereals market value by category ($m), 2004–09 17
Table 3: Canada, bakery and cereals market value by category ($m), 2009–14 19
Table 4: Canada, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 20
Table 5: Canada, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 22
Table 6: Canada, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 23
Table 7: Canada, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 24
Table 8: Voortman - Christmas Cookies - Assorted Festive; Festive Green; Festive Red; Gingerboy; Iced Almonette; Shortbread Swirl 25
Table 9: Christie Mr. Christie's Snak Paks - Soft Baked Cookies - Banana; Oatmeal Cinnamon 26
Table 10: President's Choice - Soda Crackers - Olive Oil & Rosemary; Sesame; Whole Wheat 27
Table 11: Christie Thinsations - 100 Calories Nutter Butter Dipped Bars 28
Table 12: Orgran Essential Fibre - Crispibread 29
Table 13: Presidents Choice PC Thins - Bagels - Raisin Cinnamon 30
Table 14: Milton's - Multi-Grain Crackers - Original 31
Table 15: Kellogg's - Multigrain Krispies Cereal - with Honey Flavour 32
Table 16: Quaker - Instant Oatmeal - Strawberry & Vanilla 33
Table 17: Nutrition First - All Natural Cookie Mix - Chocolate Chip 34
Table 18: Katz Gluten Free - Sugar Free Drop Cookies - Almond; Cinnamon; Cocoa; Lemon 35
Table 19: Katz Gluten Free - Cookies - Apricot Tart; Raspberry Tart 36
Table 20: President's Choice - Little Penguins Snack Crackers - Cheddar; Original 37
Table 21: Christie - Baked Not Fried Rice Thins - Cheddar; Multigrain; Original; Sesame 38
Table 22: Kashi - Cereal - Honey Sunshine 39
Table 23: Dan-D-Pak - Goji Omega Boost Oatmeal 40
Table 24: Dan-D-Pak - Rice Crackers - Great Mix; Sweet N' Savory Rice Puff Mix 41
Table 25: Stonemill Bakehouse - Fibre & Fruit Bread - Cranberry Pumpkin Seed 42
Table 26: Crawford's - Cookies - Custard Creams 43
Table 27: Country Harvest - 100% Whole Grain Bread - Ancient Grains 44
Table 28: Kellogg's Mini-Wheats - Little Bites Cereal - Original Frosted 45
Table 29: Pamela's Products - Coffee Cake - with Nut Topping 46
Table 30: Wonder+ Invisibles - Bread - White with 14 Whole Grains 47
Table 31: Wonder+ - Bread with 25% Less Sodium - 100% Whole Wheat; White 48
Table 32: Wonder - Enriched Bread with 25% Less Sodium - White 49
Table 33: Gadoua MultiGo - Bread with 14 Whole Grains - White 50
Table 34: Edward & Sons - Natural Gluten Free Rice Snax - Bar-B-Que; Lightly Salted; Onion & Garlic; Salt & Vinegar 51
Table 35: Kuchenmeister - Black Forest Cherry Liqueur Stollen; Christstollen; Luxury Marzipan Christmas Stollen; Rum Stollen 52
Table 36: Brinker - Kaisersemmeln 53
Table 37: Coppenrath - Feiner Gewurz Spekulatius 54
Table 38: Coppenrath - Spekulatius Sticks 55
Table 39: Kellogg's Mini-Wheats - Little Bites Cereal - Cocoa 56
Table 40: Eco-Planet Organics - Gluten Free Instant Hot Cereal - Apples & Cinnamon; Maple & Brown Sugar; Original; Variety Pack 57
Table 41: Voortman - Soft Cookies - Apple Turnover; Blackforest Turnover; Blueberry Turnover; Date Turnover; Raspberry Turnover; Strawberry Turnover 58
Table 42: Grace - Caribbean Homemade Flavoured Bread Mix - Banana 59
Table 43: Dare Simple Pleasures - Baked Cookie Bars - Cocoa Chocolate Chip 60
Table 44: Marcy's - All Natural! Gourmet Croutons - Balsamic Calabrese; Caesar; Garlic & Parsley; Rosemary & Roasted Garlic 61
Table 45: Post Honey Bunches of Oats - Cereal - with Pecan Bunches 62
Table 46: President's Choice - Wheat Snack Crackers - Roasted Red Pepper & Garlic 63
Table 47: President's Choice - Seven Grain Snack Crackers - Honey and Flax 64
Table 48: President's Choice - Vegetable Crackers with Six Garden Vegetables - Mini Crisp & Thin 65
Table 49: Smiling Baker - Gluten Free Cookies - Amaretti; Cantucci; Sugar-Free Cookies - Chocolate Chip 66
Table 50: Food for Life - All Natural Gluten Free Fork Split English Muffins Made with Organic Brown Rice - Brown Rice; Multi Seed 67
Table 51: Glutino - Gluten Free New York Style Bagels - Multigrain 68
Table 52: Glutino - Gluten Free Berry Great Beginnings Cereal - Corn Rice Flakes with Strawberries; Gluten Free Frosted Great Beginnings Cereal - Frosted Corn Rice Flakes; Gluten Free Great Beginnings Cereal - Corn Rice Flakes 69
Table 53: Weetabix Alpen - All Natural Muesli Cereal - Apple Spice 70
Table 54: Reko Pizzelle - Italian Style Cookies - Anis; Chocolate; Dulce de Leche; Lemon; Maple Syrup; Vanilla; Italian Style Cookies Gift Box - Vanilla 71
Table 55: Marcy's - Gourmet Stuffing Mix - Cranberry Orange 72
Table 56: Robert Rothschild Farm - All Natural Gourmet Crackers - Olive Oil and Sea Salt; Organic All Natural Gourmet Crackers - Stone Ground Wheat and Sea Salt 73
Table 57: Cheerios - Cereal - Banana Nut 74
Table 58: McVitie's - Digestive Biscuits; HobNobs Biscuits 75
Table 59: Signal - Hamburger Buns; Hot Dog Buns 76
Table 60: La Panzanella - Mini Croccantini - Black Pepper; Garlic; Original; Rosemary; Sesame; Whole Wheat 77
Table 61: La Panzanella - Sweet Crisps - Cinnamon 78
Table 62: ShaSha Co. Organic Artisan Bakery - Traveler's Friend Cookies - Spelt Ginger Snaps; Traveller's Friend Cookies - Lemon Snaps 79
Table 63: Leclerc Celebration - Butter Cookies Topped with 70% Cocoa Dark Chocolate 80
Table 64: Leclerc A Taste of Life Praeventia - Cookies - Ginger 81
Table 65: Sahale Snacks - Biscotti Crisps - Almond Vanilla Latte; Banana Walnut Chocolate; Cranberry Pecan; Pomegranate Cashew 82
Table 66: Dare Wagon Wheels - Marshmallow Cookies - Custard Creme Flavour 83
Table 67: Chevalier Obsession - Millefeuilles - Strawberry 84
Table 68: Granola King - Hazelnut Hemp Heaven 85
Table 69: Edelweiss - Gourmet Homestyle Granola - Cranberry Almond 86
Table 70: President's Choice - Sandwich Cookies - Lemon Creme Crunch 87
Table 71: Brothers-All-Natural - 100% All Natural No Sugar Added Fruit and Whole Grain Oats Cup - Fuji Apple & Red Raspberry 88
Table 72: Ruth's - Chia Goodness Cereal - Apple Almond Cinnamon; Chocolate; Cranberry Orange; Original 89
Table 73: GlutenFreeda's Real Cookies! - Pre-Formed Cookie Dough - Snicker Poodles Cinnamon Sugar 90
Table 74: Fresh Gourmet - Premium Croutons - Organic Caesar; Organic Seasoned 91
Table 75: Hot-Kid - Organic Toddler Mum-Mum Rice Biscuits - Caramel 92
Table 76: Peek Freans Life Style Selections - Cookies - Berry Green Tea 93
Table 77: Tipiak Patissier - Macarons Surgeles 94
Table 78: Manna Organics - Manna Bread - Banana Walnut Hemp 95
Table 79: Seitenbacher - Cookies - Sesame 96
Table 80: Seitenbacher - All Natural Bread Mix - German Farmers Bread Seeds; German Farmers Bread Spelt 97
Table 81: Dar-Vida - Whole Wheat Crackers with Sesame 98
Table 82: Kellogg's Special K - Cereal - Blueberry Flavour 99
Table 83: Bahlsen - Comtess a la Banana Split 100
Table 84: Kinnikinnick - Gluten Free Bread Crumbs - Panko Style; Gluten Free Crumbs - Graham Style 101
Table 85: King Arthur - Gluten Free Mix - Bread; Muffin 102
Table 86: King Arthur - Gluten Free Cookie Mix 103
Table 87: Christie Thinsations - 100 Calories Chunks Ahoy! Fudge Drizzled Cookies 104
Table 88: Quaker Crispy Minis Delights - 90 Calories Cookies - Caramel Drizzle; Chocolatey Drizzle; Cinnamon Streusel; Peanut Butter Crunch 105
Table 89: Forno d'Asolo - Pizza Congelata - Calzone; Piccolini Misti; Sorrentine Frusta; Toast Sorrentino 106
Table 90: Grandma Wild's - Chocolate Chip Chunk Cookies; Oatie Biscuits; Raisin Biscuits; Shortbread Biscuits; Stem Ginger And Lemon Cookies 107
Table 91: Christie Triscuit - 100% Whole Grain Thin Crisps Crackers - Balsamic & Basil; Sweet Chili 108
Table 92: Uprising Breads Bakery - Laura's Vegan Chocolate Chunk Cookie Bites 109
Table 93: Uprising Breads Bakery - Granola - Almond Crunch 110
Table 94: Heavenly Goodies - Cookies - Cheryl's Oatcakes; Ginger Snaps 111
Table 95: Pillsbury Ready To Bake! - Cookies - Easter Chocolatey and Candy Chip 112
Table 96: Pillsbury Grands! - Ready to Bake Muffins - Chocolate Chip 113
Table 97: Pillsbury - Crescents - Reduced Fat 114
Table 98: Pillsbury Ready To Bake! - Cookies - Bring on the Gold Chocolatey & Maple Leaf Candy Chip 115
Table 99: Christie Mr. Christie's - Snak Paks Pouches of Soft Baked Cookies - Double Chocolate; Oatmeal Chocolate Chip 116
Table 100: Kashi The Seven Whole Grain Company - Protein & Fibre Cereal - Toasted Berry Crisp 117
Table 101: Eating Right - Muesli Cereal - Fruit and Nut; Multigrain Date 118
Table 102: Safeway - Ice Cream Cones - Rainbow Cups 119
Table 103: Grissol - Canape Melba Rounds - Bruschetta Flavour 120
Table 104: Dare Breton - Crackers - Basil & Olive Oil Flavour 121
Table 105: Lesley Stowe's Raincoast Crisps - Crackers - Cinnamon Raisin; Cranberry Hazelnut; Fig and Olive; Original; Rosemary Raisin; Salty Date and Almond 122
Table 106: Flax4Life - Granola - Chocolate Chip 123
Table 107: Mary's Gone Crackers - Organic Love Cookies - Chocolate Chips; Ginger Snaps; N'Oatmeal Raisin 124
Table 108: Dempster's Body Wise - Bagels for Weight Maintenance - 100% Whole Grain 125
Table 109: JME - Piece of Cake - Simnel Fruitcake 126
Table 110: Bahlsen Granor - Cookies - Filled Wafers Covered with Crisp Rice and Swiss Milk Chocolate 127
Table 111: Munchy's Lexus - Sandwich Calcium Cracker - Cheese; Chocolate Cream; Duo (Chocolate & Peanut Butter); Peanut Butter; Vegetable 128
Table 112: JME - Biscuits - Dark Chocolate Ginger & Chilli; Fig & Orange with a Hint of Cinnamon; Vintage Cheddar Rosemary & Garlic Fingers 129
Table 113: Country Choice - Organic Soft Baked Cookies - Double Fudge Brownie; Oatmeal Chocolate Chip; Oatmeal Cranberry; Oatmeal Raisin; Old Fashioned Oatmeal 130
Table 114: Dal Colle I Globi - Pandoro 131
Table 115: Dal Colle I Globi - Panettone 132
Table 116: Dal Colle Festa Vivace - Tronchetto 133
Table 117: Dal Colle - Dolce Ostrica e Champagne 134
Table 118: Compliments Sensations - Toast'ems - Apple Cinnamon; Muesli Multigrain 135
Table 119: Compliments Sensations - Mini Raspberry And Lemon Tarts 136
Table 120: Compliments Balance - Cheesecakes with Sucralose - Forest Berry 137
Table 121: Quaker - 100% Whole Grain Oats Oatmeal Packets 138
Table 122: Dal Colle - Kamoro Panettone al Kamut 139
Table 123: Dal Colle - Tartufo Panna e Cacao 140
Table 124: Dal Colle - Focaccia Novella 141
Table 125: Dal Colle Finalmente Insieme - Confezione Regalo di Dolci Natalizi 142
Table 126: Dal Colle - Confezione Gioia Confezione Regalo di Dolci Natalizi 143
Table 127: Dal Colle - Dolce Focaccia Astucciata 144
Table 128: Dal Colle - Gianduiottone 145
Table 129: Dal Colle Dolci Amici - Pandorino in Confezione Regalo 146
Table 130: Jules Destrooper - Assorted Biscuits - Assorted Butter Biscuits; The Butter Thin Assortment; The Chocolate Assortment; The Luxury Assortment 147
Table 131: Jules Destrooper - Biscuit - Almond Thins; Lace; Virtuoso Dark 148
Table 132: Christie Oreo - Thinsations 100 Calories Mini Cakesters 149
Table 133: Pita Break - Toasters Breakfast Pita - Apple Cinnamon; Breakfast Muesli; Cranberry Orange 150
Table 134: Pita Break - Toasters Breakfast Pita - Finland Rye; Morning Grains 151
Table 135: Lambertz - Schweinsohrchen Pastry - Small 152
Table 136: Christie Chips Ahoy! - Wreaths Cookies 153
Table 137: Dare Bear Paws - Soft Cookies - Strawberry & Yogourt 154
Table 138: Cherrington - Vanilla Cream Flavoured Cookies 155
Table 139: Suzie's - Organic Crackers - Rosemary & Sesame; Salted; Salted with Extra Virgin Olive Oil; Tomato & Oregano 156
Table 140: Ruth's Chia Goodness for Breakfast - Hot or Cold Cereal - Apple Almond Cinnamon; Cranberry Ginger; Original 157
Table 141: Granum - 100% Natural Baked Corn Tostadas - Multigrain 158
Table 142: Pepperidge Farm Goldfish - Baked Snack Crackers Made with Whole Grain - Cheddar 159
Table 143: Milton's Quality Baked Goods - All Natural Baked Crackers - French Onion with Poppyseeds; Garlic & Herb with Extra Virgin Olive Oil; Multi-Grain Original Flavor; Whole Wheat with Sesame Seeds 160
Table 144: Tucker's - Natural Gourmet Dessert Biscuits - Coffee; Natural Gourmet Dessert Crackers - Chocolate; Honey; Vanilla 161
Table 145: Foods Alive Krumbleez - Cookies - Apple Flax; Cran-Apple; Sprouted Buckwheat, Chocolate and Ginger 162
Table 146: Weight Watchers Smart Ones - Frozen Dessert - Strawberry Shortcake 163
Table 147: Highwood Crossing Fresh Organic Foods - 100% Certified Organic Steel Cut Oats; Quick Cooking Instant Oats 164
Table 148: President's Choice - Individually Wrapped Chocolate Biscuits Imported from England - Milk; Mint 165
Table 149: President's Choice - Special Selection of the Finest Crackers and Biscuits for Cheese Imported from England 166
Table 150: Pita Break - 100 Calorie OneBun - Multi Grain; Hot Dog OneBun - Multi Grain; Sandwich OneBun - Flax; Multi Grain 167
Table 151: Little Sky - Cookie Mix - Lavender 168
Table 152: Kellogg's - All Bran Buds - with fibres of Psyllium 169
Table 153: Vachon Jos Louis - Limited Edition Cakes - White #17 170
Table 154: Guardian Angel Foods - Cookies - Oats & Raisin; Orange & Cranberry 171
Table 155: Aliments du Quebec Galettine Moment - Ready-to-Bake Cookie Dough - Chocolate, Pecans & Caramel; Coffee & Chocolate; Pistachios, Honey & Macadamia Nuts 172
Table 156: Erewhon Cocoa Crispy Brown Rice - Organic 100% Whole Grain Cereal 173
Table 157: Erewhon Strawberry Crisp - Lightly Sweetened Brown Rice & Corn Cereal 174
Table 158: Kikkoman - Japanese Style Bread Crumbs - Panko 175
Table 159: Maureen's Food World - Multiseed Crackers - Original 176
Table 160: Cookie Crate - Cherry Bomb Cookies 177
Table 161: Great Escape Modern Indian Food - Organic Naan Bread 178
Table 162: Nature's Path Organic - Optimum High Fiber Cereal with Psyllium - Strawberry & Yogurt; Sunrise Gluten Free Cereal with Omega-3 - Crunchy Maple; Crunchy Vanilla 179
Table 163: Grace - Instant Porridge - Cornmeal Homestyle; Homestyle Oats; Oats Banana Flavour; Oats Green Banana Flavour 180


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