Bakery and Cereals Market in Croatia to 2014

Introduction

This databook provides key data and information on the bakery and cereals market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for bakery and cereals in Croatia increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Croatia, accounting for a share of 63.7%.

The leading players in the Croatian bakery and cereals market are Kra prehrambena industrija d.d., Poslovni sistem Mercator, d.d. and Radnik dd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Croatia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Croatian Kuna), 2004?09 27
Value analysis (Croatian Kuna), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profile 50
Poslovni sistem Mercator, d.d 50
Chapter 5 Category Analysis: Bread and Rolls 52
Value analysis (Croatian Kuna), 2004?09 52
Value analysis (Croatian Kuna), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Breakfast Cereals 70
Value analysis (Croatian Kuna), 2004?09 70
Value analysis (Croatian Kuna), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Cakes and Pastries 86
Value analysis (Croatian Kuna), 2004?09 86
Value analysis (Croatian Kuna), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 102
Value analysis (Croatian Kuna), 2004?09 102
Value analysis (Croatian Kuna), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 124
Value analysis (Croatian Kuna), 2004?09 124
Value analysis (Croatian Kuna), 2009?14 125
Value analysis (US dollars), 2004?09 127
Value analysis (US dollars), 2009?14 128
Volume analysis, 2004?09 130
Volume analysis, 2009?14 131
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: Morning Goods 141
Value analysis (Croatian Kuna), 2004?09 141
Value analysis (Croatian Kuna), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Country Comparison 158
Value 158
Volume 162
Market share 166
Chapter 12 New Product Development 167
Product launches over time 167
Recent product launches 169
Chapter 13 Macroeconomic Profile 170
Macroeconomic Indicators 170
Chapter 14 Research Methodology 175
Methodology overview 175
Secondary research 176
Market modeling 177
Creating an initial data model 177
Revising the initial data model 177
Creating a final estimate 178
Creating demographic value splits 178
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 15 Appendix 180
Future readings 180
How to contact experts in your industry 180
Disclaimer 180

LIST OF FIGURES
Figure 1: Croatia, bakery and cereals, value by category (HRKm), 2004?14 29
Figure 2: Croatia, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Croatia, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Croatia, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Croatia, bakery and cereals, company share by value (%), 2008?09 39
Figure 6: Croatia, bakery and cereals, distribution channels by value (%), 2008?09 43
Figure 7: Croatia, bread and rolls, value by segment (HRKm), 2004?14 54
Figure 8: Croatia, bread and rolls, category growth comparison, by value, 2004?14 57
Figure 9: Croatia, bread and rolls, volume by segment (kg, million), 2004?14 60
Figure 10: Croatia, bread and rolls, category growth comparison, by volume, 2004?14 61
Figure 11: Croatia, bread and rolls, company share by value (%), 2008?09 63
Figure 12: Croatia, bread and rolls, distribution channels by value (%), 2008?09 66
Figure 13: Croatia, breakfast cereals, value by segment (HRKm), 2004?14 72
Figure 14: Croatia, breakfast cereals, category growth comparison, by value, 2004?14 74
Figure 15: Croatia, breakfast cereals, volume by segment (kg, million), 2004?14 76
Figure 16: Croatia, breakfast cereals, category growth comparison, by volume, 2004?14 77
Figure 17: Croatia, breakfast cereals, company share by value (%), 2008?09 79
Figure 18: Croatia, breakfast cereals, distribution channels by value (%), 2008?09 82
Figure 19: Croatia, cakes and pastries, value by segment (HRKm), 2004?14 88
Figure 20: Croatia, cakes and pastries, category growth comparison, by value, 2004?14 90
Figure 21: Croatia, cakes and pastries, volume by segment (kg, million), 2004?14 93
Figure 22: Croatia, cakes and pastries, category growth comparison, by volume, 2004?14 93
Figure 23: Croatia, cakes and pastries, company share by value (%), 2008?09 95
Figure 24: Croatia, cakes and pastries, distribution channels by value (%), 2008?09 98
Figure 25: Croatia, cookies (sweet biscuits), value by segment (HRKm), 2004?14 105
Figure 26: Croatia, cookies (sweet biscuits), category growth comparison, by value, 2004?14 108
Figure 27: Croatia, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 111
Figure 28: Croatia, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 112
Figure 29: Croatia, cookies (sweet biscuits), company share by value (%), 2008?09 114
Figure 30: Croatia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 117
Figure 31: Croatia, crackers (savory biscuits), value by segment (HRKm), 2004?14 126
Figure 32: Croatia, crackers (savory biscuits), category growth comparison, by value, 2004?14 129
Figure 33: Croatia, crackers (savory biscuits), volume by segment (kg, million), 2004?14 132
Figure 34: Croatia, crackers (savory biscuits), category growth comparison, by volume, 2004?14 132
Figure 35: Croatia, crackers (savory biscuits), company share by value (%), 2008?09 134
Figure 36: Croatia, crackers (savory biscuits), distribution channels by value (%), 2008?09 137
Figure 37: Croatia, morning goods, value by segment (HRKm), 2004?14 143
Figure 38: Croatia, morning goods, category growth comparison, by value, 2004?14 145
Figure 39: Croatia, morning goods, volume by segment (kg, million), 2004?14 148
Figure 40: Croatia, morning goods, category growth comparison, by volume, 2004?14 149
Figure 41: Croatia, morning goods, company share by value (%), 2008?09 151
Figure 42: Croatia, morning goods, distribution channels by value (%), 2008?09 154
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 159
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 161
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 163
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 165
Figure 47: Annual data review process 176

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Croatia, bakery and cereals, value by category (HRKm), 2004?09 27
Table 4: Croatia, bakery and cereals, value forecast by category (HRKm), 2009?14 28
Table 5: Croatia, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Croatia, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Croatia, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Croatia, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Croatia, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Croatia, bakery and cereals, value by brand (HRKm), 2008?09 38
Table 11: Croatia, bakery and cereals, company share by value (%), 2008?09 40
Table 12: Croatia, bakery and cereals, value by company (HRKm), 2008?09 41
Table 13: Croatia, bakery and cereals, distribution channels by value (%), 2008?09 42
Table 14: Croatia, bakery and cereals, value by distribution channel (HRKm), 2008?09 42
Table 15: Croatia, bakery and cereals, expenditure per capita (HRK), 2004?09 44
Table 16: Croatia, bakery and cereals, forecast expenditure per capita (HRK), 2009?14 45
Table 17: Croatia, bakery and cereals, expenditure per capita ($), 2004?09 46
Table 18: Croatia, bakery and cereals, forecast expenditure per capita ($), 2009?14 47
Table 19: Croatia, bakery and cereals, consumption per capita (kg), 2004?09 48
Table 20: Croatia, bakery and cereals, forecast consumption per capita (kg), 2009?14 49
Table 21: Poslovni sistem Mercator, d.d key facts 50
Table 22: Croatia, bread and rolls, value by segment (HRKm), 2004?09 52
Table 23: Croatia, bread and rolls, value forecast by segment (HRKm), 2009?14 53
Table 24: Croatia, bread and rolls, value by segment ($m), 2004?09 55
Table 25: Croatia, bread and rolls, value forecast by segment ($m), 2009?14 56
Table 26: Croatia, bread and rolls, volume by segment (kg, million), 2004?09 58
Table 27: Croatia, bread and rolls, volume forecast by segment (kg, million), 2009?14 59
Table 28: Croatia, bread and rolls, brand share by value (%), 2008?09 62
Table 29: Croatia, bread and rolls, value by brand (HRKm), 2008?09 62
Table 30: Croatia, bread and rolls, company share by value (%), 2008?09 64
Table 31: Croatia, bread and rolls, value by company (HRKm), 2008?09 64
Table 32: Croatia, bread and rolls, distribution channels by value (%), 2008?09 65
Table 33: Croatia, bread and rolls, value by distribution channel (HRKm), 2008?09 65
Table 34: Croatia, bread and rolls, expenditure per capita (HRK), 2004?09 67
Table 35: Croatia, bread and rolls, forecast expenditure per capita (HRK), 2009?14 67
Table 36: Croatia, bread and rolls, expenditure per capita ($), 2004?09 68
Table 37: Croatia, bread and rolls, forecast expenditure per capita ($), 2009?14 68
Table 38: Croatia, bread and rolls, consumption per capita (kg), 2004?09 69
Table 39: Croatia, bread and rolls, forecast consumption per capita (kg), 2009?14 69
Table 40: Croatia, breakfast cereals, value by segment (HRKm), 2004?09 70
Table 41: Croatia, breakfast cereals, value forecast by segment (HRKm), 2009?14 71
Table 42: Croatia, breakfast cereals, value by segment ($m), 2004?09 73
Table 43: Croatia, breakfast cereals, value forecast by segment ($m), 2009?14 73
Table 44: Croatia, breakfast cereals, volume by segment (kg, million), 2004?09 75
Table 45: Croatia, breakfast cereals, volume forecast by segment (kg, million), 2009?14 76
Table 46: Croatia, breakfast cereals, brand share by value (%), 2008?09 78
Table 47: Croatia, breakfast cereals, value by brand (HRKm), 2008?09 78
Table 48: Croatia, breakfast cereals, company share by value (%), 2008?09 80
Table 49: Croatia, breakfast cereals, value by company (HRKm), 2008?09 80
Table 50: Croatia, breakfast cereals, distribution channels by value (%), 2008?09 81
Table 51: Croatia, breakfast cereals, value by distribution channel (HRKm), 2008?09 81
Table 52: Croatia, breakfast cereals, expenditure per capita (HRK), 2004?09 83
Table 53: Croatia, breakfast cereals, forecast expenditure per capita (HRK), 2009?14 83
Table 54: Croatia, breakfast cereals, expenditure per capita ($), 2004?09 84
Table 55: Croatia, breakfast cereals, forecast expenditure per capita ($), 2009?14 84
Table 56: Croatia, breakfast cereals, consumption per capita (kg), 2004?09 85
Table 57: Croatia, breakfast cereals, forecast consumption per capita (kg), 2009?14 85
Table 58: Croatia, cakes and pastries, value by segment (HRKm), 2004?09 86
Table 59: Croatia, cakes and pastries, value forecast by segment (HRKm), 2009?14 87
Table 60: Croatia, cakes and pastries, value by segment ($m), 2004?09 89
Table 61: Croatia, cakes and pastries, value forecast by segment ($m), 2009?14 89
Table 62: Croatia, cakes and pastries, volume by segment (kg, million), 2004?09 91
Table 63: Croatia, cakes and pastries, volume forecast by segment (kg, million), 2009?14 92
Table 64: Croatia, cakes and pastries, brand share by value (%), 2008?09 94
Table 65: Croatia, cakes and pastries, value by brand (HRKm), 2008?09 94
Table 66: Croatia, cakes and pastries, company share by value (%), 2008?09 96
Table 67: Croatia, cakes and pastries, value by company (HRKm), 2008?09 96
Table 68: Croatia, cakes and pastries, distribution channels by value (%), 2008?09 97
Table 69: Croatia, cakes and pastries, value by distribution channel (HRKm), 2008?09 97
Table 70: Croatia, cakes and pastries, expenditure per capita (HRK), 2004?09 99
Table 71: Croatia, cakes and pastries, forecast expenditure per capita (HRK), 2009?14 99
Table 72: Croatia, cakes and pastries, expenditure per capita ($), 2004?09 100
Table 73: Croatia, cakes and pastries, forecast expenditure per capita ($), 2009?14 100
Table 74: Croatia, cakes and pastries, consumption per capita (kg), 2004?09 101
Table 75: Croatia, cakes and pastries, forecast consumption per capita (kg), 2009?14 101
Table 76: Croatia, cookies (sweet biscuits), value by segment (HRKm), 2004?09 103
Table 77: Croatia, cookies (sweet biscuits), value forecast by segment (HRKm), 2009?14 104
Table 78: Croatia, cookies (sweet biscuits), value by segment ($m), 2004?09 106
Table 79: Croatia, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 107
Table 80: Croatia, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 109
Table 81: Croatia, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 110
Table 82: Croatia, cookies (sweet biscuits), brand share by value (%), 2008?09 113
Table 83: Croatia, cookies (sweet biscuits), value by brand (HRKm), 2008?09 113
Table 84: Croatia, cookies (sweet biscuits), company share by value (%), 2008?09 115
Table 85: Croatia, cookies (sweet biscuits), value by company (HRKm), 2008?09 115
Table 86: Croatia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 116
Table 87: Croatia, cookies (sweet biscuits), value by distribution channel (HRKm), 2008?09 116
Table 88: Croatia, cookies (sweet biscuits), expenditure per capita (HRK), 2004?09 118
Table 89: Croatia, cookies (sweet biscuits), forecast expenditure per capita (HRK), 2009?14 119
Table 90: Croatia, cookies (sweet biscuits), expenditure per capita ($), 2004?09 120
Table 91: Croatia, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 121
Table 92: Croatia, cookies (sweet biscuits), consumption per capita (kg), 2004?09 122
Table 93: Croatia, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 123
Table 94: Croatia, crackers (savory biscuits), value by segment (HRKm), 2004?09 124
Table 95: Croatia, crackers (savory biscuits), value forecast by segment (HRKm), 2009?14 125
Table 96: Croatia, crackers (savory biscuits), value by segment ($m), 2004?09 127
Table 97: Croatia, crackers (savory biscuits), value forecast by segment ($m), 2009?14 128
Table 98: Croatia, crackers (savory biscuits), volume by segment (kg, million), 2004?09 130
Table 99: Croatia, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 131
Table 100: Croatia, crackers (savory biscuits), brand share by value (%), 2008?09 133
Table 101: Croatia, crackers (savory biscuits), value by brand (HRKm), 2008?09 133
Table 102: Croatia, crackers (savory biscuits), company share by value (%), 2008?09 135
Table 103: Croatia, crackers (savory biscuits), value by company (HRKm), 2008?09 135
Table 104: Croatia, crackers (savory biscuits), distribution channels by value (%), 2008?09 136
Table 105: Croatia, crackers (savory biscuits), value by distribution channel (HRKm), 2008?09 136
Table 106: Croatia, crackers (savory biscuits), expenditure per capita (HRK), 2004?09 138
Table 107: Croatia, crackers (savory biscuits), forecast expenditure per capita (HRK), 2009?14 138
Table 108: Croatia, crackers (savory biscuits), expenditure per capita ($), 2004?09 139
Table 109: Croatia, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 139
Table 110: Croatia, crackers (savory biscuits), consumption per capita (kg), 2004?09 140
Table 111: Croatia, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 140
Table 112: Croatia, morning goods, value by segment (HRKm), 2004?09 141
Table 113: Croatia, morning goods, value forecast by segment (HRKm), 2009?14 142
Table 114: Croatia, morning goods, value by segment ($m), 2004?09 144
Table 115: Croatia, morning goods, value forecast by segment ($m), 2009?14 144
Table 116: Croatia, morning goods, volume by segment (kg, million), 2004?09 146
Table 117: Croatia, morning goods, volume forecast by segment (kg, million), 2009?14 147
Table 118: Croatia, morning goods, brand share by value (%), 2008?09 150
Table 119: Croatia, morning goods, value by brand (HRKm), 2008?09 150
Table 120: Croatia, morning goods, company share by value (%), 2008?09 152
Table 121: Croatia, morning goods, value by company (HRKm), 2008?09 152
Table 122: Croatia, morning goods, distribution channels by value (%), 2008?09 153
Table 123: Croatia, morning goods, value by distribution channel (HRKm), 2008?09 153
Table 124: Croatia, morning goods, expenditure per capita (HRK), 2004?09 155
Table 125: Croatia, morning goods, forecast expenditure per capita (HRK), 2009?14 155
Table 126: Croatia, morning goods, expenditure per capita ($), 2004?09 156
Table 127: Croatia, morning goods, forecast expenditure per capita ($), 2009?14 156
Table 128: Croatia, morning goods, consumption per capita (kg), 2004?09 157
Table 129: Croatia, morning goods, forecast consumption per capita (kg), 2009?14 157
Table 130: Global bakery and cereals market value, 2009 158
Table 131: Global bakery and cereals market split (value terms ($m), 2009), top five countries 161
Table 132: Global bakery and cereals market volume, 2009 162
Table 133: Global bakery and cereals market split (volume terms, 2009), top five countries 165
Table 134: Leading players, top five countries 166
Table 135: Croatia bakery and cereals new product launches reports, by company (top five companies), 2009 167
Table 136: Croatia bakery and cereals new product launches SKUs, by company (top five companies), 2009 167
Table 137: Croatia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 168
Table 138: Croatia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 168
Table 139: Croatia bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 169
Table 140: Croatia bakery and cereals new product launches - recent five launches (2009) 169
Table 141: Croatia population, by age group, 2004?09 (millions) 170
Table 142: Croatia population forecast, by age group, 2009?14 (millions) 171
Table 143: Croatia population, by gender, 2004?09 (millions) 171
Table 144: Croatia population forecast, by gender, 2009?14 (millions) 172
Table 145: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 172
Table 146: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 172
Table 147: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 173
Table 148: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 173
Table 149: Croatia real GDP, 2004?09 ($bn, 2000 prices) 173
Table 150: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 174
Table 151: Croatia consumer price index, 2004?09 (2000=100) 174
Table 152: Croatia consumer price index, 2009?14 (2000=100) 174


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