TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
89 product SKUs launched in the Croatian bakery and cereals market 2
Breakfast cereals is the leading category in Croatian bakery and cereals market 2
Bahlsen and VITALIA Nikola d.o.o.are the leading manufacturers in terms of new bakery and cereals products in Croatia 2
Boxes was the dominant packing type in the new products launched in Croatian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 73
Further reading 73
Datamonitor consulting 73
How to contact experts in your industry 73
LIST OF FIGURES
Figure 1: Croatia, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Croatia, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Croatia, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Croatia, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Croatia, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Croatia, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Croatia, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Croatia, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Croatia, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Croatia, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Croatia, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Croatia, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Kras Bijela Domacica - Tea Biscuits - With Cinnamon And White Chocolate 20
Table 9: K Plus - Sendvic Keks - Kakao; Vanilija 21
Table 10: Podravka Dolcela - Christmas Cookies 22
Table 11: Tomaco Napolitanke - Wafers - Coffee Land; Cremco; Frutty Land; Nougat 23
Table 12: Belbake - Pie With Grated Dough - Apple; Cherry 24
Table 13: Hipp - Milk Porridge - Chocolate 25
Table 14: Euro Jaffa - Biscuits - With Jelly-Cola Flavour & Cocoa Coating 26
Table 15: Mulino Bianco Barilla Batticuori - Biscuits - With Cocoa 27
Table 16: Schar Pane Casereccio - Naturally Gluten-Free Bread 28
Table 17: Schar - Crackers - Rosemary 29
Table 18: Schar Ciocko Sticks - Naturally Gluten Free Milk Chocolate Coated Biscuits 30
Table 19: Confiserie Firenze - Dessert Torte Sponge Cake - Choc Chip & Marzipan 31
Table 20: Nippon - Puffed Rice and Cereals - In Cocoa Cream Covered With Milk Chocolate 32
Table 21: Ledo - Podloge za Pizzu 33
Table 22: KPlus - Krem Vafel Prutici - Kakao; Ljesnjak 34
Table 23: Bahlsen Crispini - Biscuit - Crunchy Choco 35
Table 24: Bahlsen - Choco Sticks 36
Table 25: Leibniz - Biscuit - Peanut Delight 37
Table 26: Vitalia - Granola - with Fruit; with Nuts 38
Table 27: Casa Fiesta - Corn Tortillas 39
Table 28: Nestle Cerelac - Lait et Cereales - P'tit dei Biscuite 40
Table 29: Misura Integrale Fibrextra - Cereal - Corn & Wheat Flakes; Corn Flakes without Sugar; Soy 41
Table 30: Dr. Oetker - Griz na Mlijeku Mlecni Zdrob - Klasik 42
Table 31: Weese - Biscuit & Wafer Assortment - Festival 43
Table 32: Mulino Bianco Barilla - Biscotto - Cuor di Mela 44
Table 33: Bahlsen Exquisit - Biscuit - Chocolate Cream 45
Table 34: Colussi Gusto Leggero - Crackers with Durum Wheat and Rice 46
Table 35: Maretti - Bruschette - Mixed Cheese; Mixed Vegetables; Mushrooms and Cream; Spinach and Cheese; Tomato, Olives and Oregano 47
Table 36: Vitalia - Muesli - Chocolate; Classic; Dynamic; Exotic 48
Table 37: Zlato Doline Mlinova - Pecivo - Kokobaci, Starinski Piskoti; Straciatella; Ungerese Cocoa 49
Table 38: Podravka Lino - Djecja Hrana - Keksolino Jabuka; Rizolino Voce; Vanillino 50
Table 39: Bauli i Minuti - Mini Croissant - Chocolate; Vanilla 51
Table 40: Mere Poulard - Les Cookies du Mont Saint Michel; Les Palets du Mont Saint Michel; Les Sables du Mont Saint Michel 52
Table 41: Nestle Chocapic - Cereal - Duo 53
Table 42: Mulino Bianco Barilla - Tea Biscuits - Batticuori; Incontri 54
Table 43: Kras - Tea Rings with Cocoa Coating 55
Table 44: Milka ChocoJaffa - Chocolate Covered Sponge Cake - Orange Jelly; Raspberry Jelly 56
Table 45: Dr. Oetker Vitalis Manje Slatki - Muesli - Cokolada; Hrskavi 57
Table 46: Koestlin Maraska - Wafer - Amarena Cherry 58
Table 47: Lino Crunch - Cereal - Extra Chocolate 59
Table 48: Hammer Muehle - Gebaeck - Makronenringe; Marzipan Mandelhoernchen 60
Table 49: Hammer Muehle - Schoko Muesli 61
Table 50: Misura - Whole Wheat Biscuits 62
Table 51: Familia Bio Organic - Cereal - Fruit Nuts Crunch; Honey Almond Crunch; Swiss Choco-Amaranth Crunch 63
Table 52: Vincinni - Soft Cake Layers - 3 Dark Layers 64
Table 53: Naturel - Crunchy Muesli - Chocobanana; Classic; Fruit 65
Table 54: Bahlsen Exquisit - Biscuit - Hazelnut Cream; Vanilla Cream 66
Table 55: BenQuick - Cereal - Choco Bens 67
Table 56: Dr. Oetker Vitalis Plus - Crunchy Muesli - Double Chocolate; Honey Almond; Multi Fruit 68
Table 57: Babylove - Bio Milch-Brei - Griess-Banane; Griess-Vanille; Reis 69
Table 58: Kras Petit Beurre - Keks s Maslacem 70
Table 59: Ekozona Poppies - Cereal - Integral Rice; Millet 71
Table 60: Pan Colussi - Unsalted Crackers 72
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