TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
81 product SKUs launched in the Czech Republican bakery and cereals market 2
Breakfast cereals is the leading category in Czech Republican bakery and cereals market 2
Pragosoja spol. s.r.o. is the leading manufacturer in terms of new bakery and cereals products in the Czech Republic 2
Wrappers was the dominant packing type in the new products launched in Czech Republican bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 64
Further reading 64
Datamonitor consulting 64
How to contact experts in your industry 64
LIST OF FIGURES
Figure 1: Czech Republic, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Czech Republic, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Czech Republic, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Czech Republic, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Czech Republic, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Czech Republic, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Czech Republic, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Czech Republic, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Czech Republic, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Czech Republic, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Czech Republic, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Czech Republic, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Country Life - Celozrnna Ryzova s Nopalem 20
Table 9: Jongens - Frisch Ei Waffeln 21
Table 10: Bona Vita Active - Musli - Cokolada & Banan; Med & Orech; Ostruzina & Malina; Vicezrnne & Jablko 22
Table 11: Bona Vita Active - Celozrnne Chlebicky Ryzove - S Jogurtovou Polevou; V Mlecnokakaove Poleve 23
Table 12: Bona Vita Active - Celozrnne Chlebicky Kukuricne - s Mlecnokakaovou Polevou 24
Table 13: Dobre Pecivo - Toustova Bulka 25
Table 14: Bona Vita Dobra Vlaknina - Cerealni Snidane 26
Table 15: Bona Vita Dobra Kase - Ovesna Kase Natural 27
Table 16: La Buona Pasticceria - 10 Merendine - Farcite al Cacao 28
Table 17: Kuchen Meister Marmor - Marble Cake - Ruhrkuchen 29
Table 18: Mufinky - Muffin - Vanilkove 30
Table 19: Pece Pro Vas - Arabsky Chleb Svetly 31
Table 20: Bio Style - Bio Kukuricne Lupinky 32
Table 21: Oho! - Breakfast Cereal Flakes - Strawby; Vanilla 33
Table 22: Alnatura - Hasselnusswaffeln 34
Table 23: Schar - Pan Carre 35
Table 24: Alnavit Frei Von - Buchweizen Brot - Mit Sesam 36
Table 25: Alnatura - Dinkel Cracker 37
Table 26: Semix Zdravy Zivot - Diabeticke Musli - Mandle a Boruvka 38
Table 27: Alnatura - Roggen Vollkorn 39
Table 28: Oatland Biscuit Co. - Cookies - French Sponge Fingers 40
Table 29: Nestle Fitness - Wholegrain Cereal 41
Table 30: Rienz Dolomity's - Mini Crackers 42
Table 31: Eher Bio - Kinder Kekse - Oat; Spelt; Wheat 43
Table 32: Hami - Milk & Wheat Porridge - Banana; Strawberry; Vanilla 44
Table 33: Gouda's Gilde - Waffles - Chocolate Caramel; Original Caramel 45
Table 34: Ave - Wafer Biscuits - Chocolate; Hazelnut 46
Table 35: Ave - Horické Trubicky - Chocolate; Vanilla 47
Table 36: Ave - Oplatky - Liskooriskove 48
Table 37: Emco - Krehke - Ovesné Polstarky 49
Table 38: Opavia - Piskoty - Tradicni 50
Table 39: Akela - Butter Kekse 51
Table 40: Penizek - Medovy Pernik - Cokolada; Jahoda; Malina 52
Table 41: Jordans Country Crisp - Wholegrain Cereal - Maple Syrup & Pecans 53
Table 42: Albert Quality - Yogurt Drink - Apricot; Peach; Vanilla 54
Table 43: Mister Choc - 5x Croissants - Cocoa; Hazelnut; Nougat 55
Table 44: Racio Health & Vitality - Whole Grain Cakes - Multigrain; Rice; Rice with Maize; Rice with Soya; Wheat 56
Table 45: Dobre Pectivo - Hot Dog Duo Buns; Toast Buns; Weekend Buns 57
Table 46: Country Knacke - Crispbread - Rye; Sesame 58
Table 47: Bona Vita Cereal Fit - Vicezrnne Lupinky & Ovoce; Vicezrnne Lupinky - Chocolate; Yoghurt 59
Table 48: Oatland Biscuit Co. - American Style Cookies - Apple, Raisin & Cinnamon; Chocolate & Hazelnut 60
Table 49: Nestle - Musli Cereal - Apple & Cinnamon; Tropical 61
Table 50: Jordans - Porridge Oats - British Whole Rolled Oats; Organic; Quick & Creamy 62
Table 51: Jordans Country Crisp - Cereal - Chocolate; Honey Clusters; Raspberries; Strawberries; Wild Berries 63
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