TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
89 product SKUs launched in the Egyptian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Egyptian bakery and cereals market 2
Eti Lezet Uygarligi is the leading manufacturer in terms of new bakery and cereals products in Egypt 2
Wrappers was the dominant packing type in the new products launched in Egyptian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 77
Further reading 77
Datamonitor consulting 77
How to contact experts in your industry 77
LIST OF FIGURES
Figure 1: Egypt, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Egypt, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Egypt, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Egypt, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Egypt, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Egypt, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Egypt, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Egypt, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Egypt, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Egypt, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Egypt, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Egypt, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Todo - Chocolate Snack Cake 20
Table 9: El Doha - Bread Crumbs 21
Table 10: Nestle Fitness - Whole Grain Cereal; Whole Grain Cereal with Fruits 22
Table 11: Freddi Moretta - Snack Cake - Latte Macchiato 23
Table 12: McVitie's - Biscuits - Ginger Nuts 24
Table 13: Sofi - Sandwich Biscuits - Vanilla 25
Table 14: Nino's CupCakes - Cupcake - Chocolate; Marble; Vanilla 26
Table 15: Elledi - Crostatine con Crema Al Cacao 27
Table 16: Bisco Misr Chico Chico - Cookie 28
Table 17: Biscato - Cream Biscuits - Orange 29
Table 18: Eti Cream - Sandwich Biscuit - Blackberry & Yoghurt 30
Table 19: Tago Ciasteczka - Sandwich Biscuits with Cocoa Filling 31
Table 20: Sante - Musli - Crunchy; Fruit; Plum & Apple; Traditional 32
Table 21: Tago - Cookies - Chocolate Planet 33
Table 22: Hi-Food Puffy - Pastry 34
Table 23: Elprimo - Shredded Kunafah Dough 35
Table 24: Tekrum - Milk Chocolate Wafers with Hazelnut Fillings; Premium Biscuits - Finest Selection 36
Table 25: Americana Quality - Mini Cookies - Coconut; Double Chocolate Chips 37
Table 26: Faragello - Brown Toast; Dry White Toast 38
Table 27: Legador Classic Creemz - Cookies - Chocolate; Custard; Mango; Orange; Strawberry 39
Table 28: Zary - Corn Flakes 40
Table 29: Eti Cay Keyfi Gold - Muesli Cookies - Chocolate Chip; Hazelnut; Plain 41
Table 30: Bisco Misr Fundo - Cake Bar 42
Table 31: Hi Food - Sandwich Biscuit - Chocolate Cream; Vanilla Cream 43
Table 32: Vicenzi - Mini Snack - Cherry Filling; Hazelnut Cream Filling 44
Table 33: Simsek Choco Paye - Sandwich Biscuit - Marshmallow & Caramel; Marshmallow & Raspberry; Marshmallow & Strawberry 45
Table 34: Eti Paykek - Cake with Blueberries; Chocolate Cake; Chocolate Cake Covered with Chocolate Cream; Vanilla Cake with Fruit 46
Table 35: Eti Tadinda - Kraker - Susamli, Kasar Peynirli 47
Table 36: Poppins - Cereal - Choco Bites; Choco Bumps 48
Table 37: Reflets De France - Cookies - Palets De Bretagne 49
Table 38: Bifa Samyeli - Sandwich Biscuit with Cocoa Cream 50
Table 39: Croco Roco - Sandwich Cookies - Cacao; Vanilla 51
Table 40: Brueggen - Tropic Muesli 52
Table 41: Loacker Gran Pasticceria - Biscuits - Noir Orange 53
Table 42: Emco Light & Crispy - Crunchy Muesli - Nuts; Strawberry Almond; Strawberry Raspberry; Light & Crispy Muesli - Paradise Fruits 54
Table 43: Todo - Chocolate Cup Cake with Cream Filling 55
Table 44: Temmy's - Cereal - Alpha Bites; Flower Power 56
Table 45: Deemah - Cookies - Maamoul 57
Table 46: Fox's - Cookie Bars - Triple 58
Table 47: Morina - Madeleines 59
Table 48: Tago - Wafer Rolls 60
Table 49: El Zahar - Pate Dough 61
Table 50: Softi Start - Plain Biscuits 62
Table 51: Lotus - Caramelised Biscuit 63
Table 52: Coppenrath - Mini Cookies - Almond Caramel 64
Table 53: Pinko - Biscuit Finger 65
Table 54: Munchy's Lexus - Sandwich Calcium Cracker - Chocolate Cream 66
Table 55: Biscato Digesta - Biscuit 67
Table 56: Tiffany Choco Tom - Marie Biscuit; Petit Puree Biscuit; Sandwich Biscuit - Chocolate; Orange 68
Table 57: Oreo - Cookie - Choc Milk 69
Table 58: Pan Colussi - Crackers Salati 70
Table 59: Daria - Instant White Oats 71
Table 60: Kellogg's Coco Pops - Cereal - Chocos 72
Table 61: King M Fantastic Cookies - Cookie Assortment 73
Table 62: Coppenrath Spritzgenuss - Biscuits 74
Table 63: Britannia Marie Gold - Biscuit 75
Table 64: Zary - White Oats 76
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