TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
59 product SKUs launched in the Finnish bakery and cereals market 2
Breakfast cereals is the leading category in Finnish bakery and cereals market 2
Fazer Bakeries Ltd. and Prosain are the leading manufacturers in terms of new bakery and cereals products in Finland 2
Bags was the dominant packing type in the new products launched in Finnish bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 11
Bakery and Cereals Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 62
Further reading 62
Datamonitor consulting 62
How to contact experts in your industry 62
LIST OF FIGURES
Figure 1: Finland, bakery and cereals market value by category ($m), 2004–09 9
Figure 2: Finland, bakery and cereals market value by category ($m), 2009–14 11
Figure 3: Finland, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Finland, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Finland, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 16
Figure 6: Finland, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Finland, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Finland, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Finland, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Finland, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Finland, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Finland, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Fazer - Sokerileipurin Uuniomenahyva - Omena 20
Table 9: Fazer - Piirakka - Vadelmainen 21
Table 10: Fazer - Bread - Must Leib 22
Table 11: Vaasan - 100% Ruis Hapankorppuja 23
Table 12: Vaasan - Jyvaeinen Hapankorppu 24
Table 13: Wasa - Naekkileippae - Fiber Balance 25
Table 14: Brusa il Pasticcere - Canestrej Bieleis 26
Table 15: Vaasan - 5 Taeysjyvaeviljan Naekkileipae 27
Table 16: Vilmas - Crispbread Sticks - Black & White; Rosemary; Sesame 28
Table 17: Wasa Solruta - Taeysjyvaenaekkileipae - Quinoa & Ragkross 29
Table 18: Ryvita - Crispbread - Muesli Crunch 30
Table 19: Rainbow - Cereal - Kaakaomuro 31
Table 20: Vuohelan Herkku - Hapan Ohut Revitty 32
Table 21: Primula Tempo - Leipa - Fitness; Taeysruis 33
Table 22: X-tra Digestive - Taeysjyvaevehnaekeksi 34
Table 23: X-tra - Muromysli 35
Table 24: Pirkka - Keksejae - Tivoli 36
Table 25: Lu Carneval - Keksejae - Marjanumerot 37
Table 26: Kantolan - Suklaapikkuleipia - Safari 38
Table 27: Joseph Favrichon - Muesli - 30% de Fruits; Croustillant Chocolat; Croustillant Nature; Raisin Noisette Amande 39
Table 28: Joseph Favrichon - Cereales - Crosti'Oz Chocolat; Crosty'Choc 40
Table 29: Saarioinen - Grahampuuro - Mustikka; Omena Kaneli 41
Table 30: Jyvashyva Paussi - Keksia - Mansikka Jogurtti 42
Table 31: Eratuli Hiillos - Juustoleipa 43
Table 32: Lieksan - Riisi Puuro 44
Table 33: Pirkka - Muromysli - Jogurtti-Mansikka; Metsaemarja; Omena Kaneli 45
Table 34: Lu Jaffa - Leivoskeksi - Kuningatar 46
Table 35: Nalle - Taysjyvahiutaleita - Ruis 47
Table 36: Vanajan - Korppuja - Taeysjyvae 48
Table 37: Fazer - Moniviljapatonki 49
Table 38: AXA - F Musli - Glorious Premium; Grace Premium 50
Table 39: Rainbow - Luomu Pikapuuro 51
Table 40: Eldorado - Muromysli - Jogurtti-Mansikka 52
Table 41: Fria - Mini Baguettes - Gluten Free 53
Table 42: Nutricia Muksu - Kaurapuuro; Mannapuuro 54
Table 43: Friggs - Ekologiska Riskakor - Laettsaltade; Osaltade 55
Table 44: Pirkka - Gluteeniton Marjamysli 56
Table 45: Elovena Hetki - Pikapuuro - Taysjyvaruis-Puolukka 57
Table 46: Leksands - Crispbread - Havre 58
Table 47: Rostenin Crusta - Bread - Jyvainen 59
Table 48: Vaasan - Pieni Pulla - Metsamansikka-Kierre 60
Table 49: Trube - Pitko - Uuniomena Hillo 61
Table 50: Vaasan - Paahtoruudut - Porkkana; Unikko 62
Table 51: Fazer Vilpuri - Buns for Children - Pikkupulla; Pikkurinkeli 63
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