Bakery and Cereals Market in Greece to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Euro), 2004?09 27
Value analysis (Euro), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Vivartia Holdings S.A. 51
Kraft Foods, Inc. 53
Chapter 5 Category Analysis: Bread and Rolls 56
Value analysis (Euro), 2004?09 56
Value analysis (Euro), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Breakfast Cereals 73
Value analysis (Euro), 2004?09 73
Value analysis (Euro), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Cakes and Pastries 90
Value analysis (Euro), 2004?09 90
Value analysis (Euro), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 106
Value analysis (Euro), 2004?09 106
Value analysis (Euro), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 128
Value analysis (Euro), 2004?09 128
Value analysis (Euro), 2009?14 129
Value analysis (US dollars), 2004?09 131
Value analysis (US dollars), 2009?14 132
Volume analysis, 2004?09 134
Volume analysis, 2009?14 135
Company and brand share analysis 137
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: Morning Goods 146
Value analysis (Euro), 2004?09 146
Value analysis (Euro), 2009?14 147
Value analysis (US dollars), 2004?09 149
Value analysis (US dollars), 2009?14 149
Volume analysis, 2004?09 151
Volume analysis, 2009?14 152
Company and brand share analysis 154
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 11 Country Comparison 163
Value 163
Volume 167
Market share 171
Chapter 12 New Product Development 172
Product launches over time 172
Recent product launches 174
Chapter 13 Macroeconomic Profile 175
Macroeconomic Indicators 175
Chapter 14 Research Methodology 180
Methodology overview 180
Secondary research 181
Market modeling 182
Creating an initial data model 182
Revising the initial data model 182
Creating a final estimate 183
Creating demographic value splits 183
Primary research 183
Data finalization 184
Ongoing research 184
Chapter 15 Appendix 185
Future readings 185
How to contact experts in your industry 185
Disclaimer 185

LIST OF FIGURES
Figure 1: Greece, bakery and cereals, value by category (€m), 2004?14 29
Figure 2: Greece, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Greece, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Greece, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: Greece, bakery and cereals, company share by value (%), 2008?09 40
Figure 6: Greece, bakery and cereals, distribution channels by value (%), 2008?09 44
Figure 7: Greece, bread and rolls, value by segment (€m), 2004?14 58
Figure 8: Greece, bread and rolls, category growth comparison, by value, 2004?14 61
Figure 9: Greece, bread and rolls, volume by segment (kg, million), 2004?14 64
Figure 10: Greece, bread and rolls, category growth comparison, by volume, 2004?14 64
Figure 11: Greece, bread and rolls, company share by value (%), 2008?09 66
Figure 12: Greece, bread and rolls, distribution channels by value (%), 2008?09 69
Figure 13: Greece, breakfast cereals, value by segment (€m), 2004?14 75
Figure 14: Greece, breakfast cereals, category growth comparison, by value, 2004?14 77
Figure 15: Greece, breakfast cereals, volume by segment (kg, million), 2004?14 80
Figure 16: Greece, breakfast cereals, category growth comparison, by volume, 2004?14 80
Figure 17: Greece, breakfast cereals, company share by value (%), 2008?09 83
Figure 18: Greece, breakfast cereals, distribution channels by value (%), 2008?09 86
Figure 19: Greece, cakes and pastries, value by segment (€m), 2004?14 92
Figure 20: Greece, cakes and pastries, category growth comparison, by value, 2004?14 94
Figure 21: Greece, cakes and pastries, volume by segment (kg, million), 2004?14 97
Figure 22: Greece, cakes and pastries, category growth comparison, by volume, 2004?14 97
Figure 23: Greece, cakes and pastries, company share by value (%), 2008?09 99
Figure 24: Greece, cakes and pastries, distribution channels by value (%), 2008?09 102
Figure 25: Greece, cookies (sweet biscuits), value by segment (€m), 2004?14 109
Figure 26: Greece, cookies (sweet biscuits), category growth comparison, by value, 2004?14 112
Figure 27: Greece, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 115
Figure 28: Greece, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 115
Figure 29: Greece, cookies (sweet biscuits), company share by value (%), 2008?09 118
Figure 30: Greece, cookies (sweet biscuits), distribution channels by value (%), 2008?09 121
Figure 31: Greece, crackers (savory biscuits), value by segment (€m), 2004?14 130
Figure 32: Greece, crackers (savory biscuits), category growth comparison, by value, 2004?14 133
Figure 33: Greece, crackers (savory biscuits), volume by segment (kg, million), 2004?14 136
Figure 34: Greece, crackers (savory biscuits), category growth comparison, by volume, 2004?14 136
Figure 35: Greece, crackers (savory biscuits), company share by value (%), 2008?09 139
Figure 36: Greece, crackers (savory biscuits), distribution channels by value (%), 2008?09 142
Figure 37: Greece, morning goods, value by segment (€m), 2004?14 148
Figure 38: Greece, morning goods, category growth comparison, by value, 2004?14 150
Figure 39: Greece, morning goods, volume by segment (kg, million), 2004?14 153
Figure 40: Greece, morning goods, category growth comparison, by volume, 2004?14 153
Figure 41: Greece, morning goods, company share by value (%), 2008?09 156
Figure 42: Greece, morning goods, distribution channels by value (%), 2008?09 159
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 164
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 166
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 168
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 170
Figure 47: Annual data review process 181

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Greece, bakery and cereals, value by category (€m), 2004?09 27
Table 4: Greece, bakery and cereals, value forecast by category (€m), 2009?14 28
Table 5: Greece, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Greece, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Greece, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Greece, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Greece, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: Greece, bakery and cereals, value by brand (€m), 2008?09 38
Table 11: Greece, bakery and cereals, company share by value (%), 2008?09 41
Table 12: Greece, bakery and cereals, value by company (€m), 2008?09 42
Table 13: Greece, bakery and cereals, distribution channels by value (%), 2008?09 43
Table 14: Greece, bakery and cereals, value by distribution channel (€m), 2008?09 43
Table 15: Greece, bakery and cereals, expenditure per capita (€), 2004?09 45
Table 16: Greece, bakery and cereals, forecast expenditure per capita (€), 2009?14 46
Table 17: Greece, bakery and cereals, expenditure per capita ($), 2004?09 47
Table 18: Greece, bakery and cereals, forecast expenditure per capita ($), 2009?14 48
Table 19: Greece, bakery and cereals, consumption per capita (kg), 2004?09 49
Table 20: Greece, bakery and cereals, forecast consumption per capita (kg), 2009?14 50
Table 21: Vivartia Holdings S.A. key facts 51
Table 22: Kraft Foods, Inc. key facts 53
Table 23: Greece, bread and rolls, value by segment (€m), 2004?09 56
Table 24: Greece, bread and rolls, value forecast by segment (€m), 2009?14 57
Table 25: Greece, bread and rolls, value by segment ($m), 2004?09 59
Table 26: Greece, bread and rolls, value forecast by segment ($m), 2009?14 60
Table 27: Greece, bread and rolls, volume by segment (kg, million), 2004?09 62
Table 28: Greece, bread and rolls, volume forecast by segment (kg, million), 2009?14 63
Table 29: Greece, bread and rolls, brand share by value (%), 2008?09 65
Table 30: Greece, bread and rolls, value by brand (€m), 2008?09 65
Table 31: Greece, bread and rolls, company share by value (%), 2008?09 67
Table 32: Greece, bread and rolls, value by company (€m), 2008?09 67
Table 33: Greece, bread and rolls, distribution channels by value (%), 2008?09 68
Table 34: Greece, bread and rolls, value by distribution channel (€m), 2008?09 68
Table 35: Greece, bread and rolls, expenditure per capita (€), 2004?09 70
Table 36: Greece, bread and rolls, forecast expenditure per capita (€), 2009?14 70
Table 37: Greece, bread and rolls, expenditure per capita ($), 2004?09 71
Table 38: Greece, bread and rolls, forecast expenditure per capita ($), 2009?14 71
Table 39: Greece, bread and rolls, consumption per capita (kg), 2004?09 72
Table 40: Greece, bread and rolls, forecast consumption per capita (kg), 2009?14 72
Table 41: Greece, breakfast cereals, value by segment (€m), 2004?09 73
Table 42: Greece, breakfast cereals, value forecast by segment (€m), 2009?14 74
Table 43: Greece, breakfast cereals, value by segment ($m), 2004?09 76
Table 44: Greece, breakfast cereals, value forecast by segment ($m), 2009?14 76
Table 45: Greece, breakfast cereals, volume by segment (kg, million), 2004?09 78
Table 46: Greece, breakfast cereals, volume forecast by segment (kg, million), 2009?14 79
Table 47: Greece, breakfast cereals, brand share by value (%), 2008?09 81
Table 48: Greece, breakfast cereals, value by brand (€m), 2008?09 82
Table 49: Greece, breakfast cereals, company share by value (%), 2008?09 84
Table 50: Greece, breakfast cereals, value by company (€m), 2008?09 84
Table 51: Greece, breakfast cereals, distribution channels by value (%), 2008?09 85
Table 52: Greece, breakfast cereals, value by distribution channel (€m), 2008?09 85
Table 53: Greece, breakfast cereals, expenditure per capita (€), 2004?09 87
Table 54: Greece, breakfast cereals, forecast expenditure per capita (€), 2009?14 87
Table 55: Greece, breakfast cereals, expenditure per capita ($), 2004?09 88
Table 56: Greece, breakfast cereals, forecast expenditure per capita ($), 2009?14 88
Table 57: Greece, breakfast cereals, consumption per capita (kg), 2004?09 89
Table 58: Greece, breakfast cereals, forecast consumption per capita (kg), 2009?14 89
Table 59: Greece, cakes and pastries, value by segment (€m), 2004?09 90
Table 60: Greece, cakes and pastries, value forecast by segment (€m), 2009?14 91
Table 61: Greece, cakes and pastries, value by segment ($m), 2004?09 93
Table 62: Greece, cakes and pastries, value forecast by segment ($m), 2009?14 93
Table 63: Greece, cakes and pastries, volume by segment (kg, million), 2004?09 95
Table 64: Greece, cakes and pastries, volume forecast by segment (kg, million), 2009?14 96
Table 65: Greece, cakes and pastries, brand share by value (%), 2008?09 98
Table 66: Greece, cakes and pastries, value by brand (€m), 2008?09 98
Table 67: Greece, cakes and pastries, company share by value (%), 2008?09 100
Table 68: Greece, cakes and pastries, value by company (€m), 2008?09 100
Table 69: Greece, cakes and pastries, distribution channels by value (%), 2008?09 101
Table 70: Greece, cakes and pastries, value by distribution channel (€m), 2008?09 101
Table 71: Greece, cakes and pastries, expenditure per capita (€), 2004?09 103
Table 72: Greece, cakes and pastries, forecast expenditure per capita (€), 2009?14 103
Table 73: Greece, cakes and pastries, expenditure per capita ($), 2004?09 104
Table 74: Greece, cakes and pastries, forecast expenditure per capita ($), 2009?14 104
Table 75: Greece, cakes and pastries, consumption per capita (kg), 2004?09 105
Table 76: Greece, cakes and pastries, forecast consumption per capita (kg), 2009?14 105
Table 77: Greece, cookies (sweet biscuits), value by segment (€m), 2004?09 107
Table 78: Greece, cookies (sweet biscuits), value forecast by segment (€m), 2009?14 108
Table 79: Greece, cookies (sweet biscuits), value by segment ($m), 2004?09 110
Table 80: Greece, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 111
Table 81: Greece, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 113
Table 82: Greece, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 114
Table 83: Greece, cookies (sweet biscuits), brand share by value (%), 2008?09 116
Table 84: Greece, cookies (sweet biscuits), value by brand (€m), 2008?09 117
Table 85: Greece, cookies (sweet biscuits), company share by value (%), 2008?09 119
Table 86: Greece, cookies (sweet biscuits), value by company (€m), 2008?09 119
Table 87: Greece, cookies (sweet biscuits), distribution channels by value (%), 2008?09 120
Table 88: Greece, cookies (sweet biscuits), value by distribution channel (€m), 2008?09 120
Table 89: Greece, cookies (sweet biscuits), expenditure per capita (€), 2004?09 122
Table 90: Greece, cookies (sweet biscuits), forecast expenditure per capita (€), 2009?14 123
Table 91: Greece, cookies (sweet biscuits), expenditure per capita ($), 2004?09 124
Table 92: Greece, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 125
Table 93: Greece, cookies (sweet biscuits), consumption per capita (kg), 2004?09 126
Table 94: Greece, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 127
Table 95: Greece, crackers (savory biscuits), value by segment (€m), 2004?09 128
Table 96: Greece, crackers (savory biscuits), value forecast by segment (€m), 2009?14 129
Table 97: Greece, crackers (savory biscuits), value by segment ($m), 2004?09 131
Table 98: Greece, crackers (savory biscuits), value forecast by segment ($m), 2009?14 132
Table 99: Greece, crackers (savory biscuits), volume by segment (kg, million), 2004?09 134
Table 100: Greece, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 135
Table 101: Greece, crackers (savory biscuits), brand share by value (%), 2008?09 137
Table 102: Greece, crackers (savory biscuits), value by brand (€m), 2008?09 138
Table 103: Greece, crackers (savory biscuits), company share by value (%), 2008?09 140
Table 104: Greece, crackers (savory biscuits), value by company (€m), 2008?09 140
Table 105: Greece, crackers (savory biscuits), distribution channels by value (%), 2008?09 141
Table 106: Greece, crackers (savory biscuits), value by distribution channel (€m), 2008?09 141
Table 107: Greece, crackers (savory biscuits), expenditure per capita (€), 2004?09 143
Table 108: Greece, crackers (savory biscuits), forecast expenditure per capita (€), 2009?14 143
Table 109: Greece, crackers (savory biscuits), expenditure per capita ($), 2004?09 144
Table 110: Greece, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 144
Table 111: Greece, crackers (savory biscuits), consumption per capita (kg), 2004?09 145
Table 112: Greece, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 145
Table 113: Greece, morning goods, value by segment (€m), 2004?09 146
Table 114: Greece, morning goods, value forecast by segment (€m), 2009?14 147
Table 115: Greece, morning goods, value by segment ($m), 2004?09 149
Table 116: Greece, morning goods, value forecast by segment ($m), 2009?14 149
Table 117: Greece, morning goods, volume by segment (kg, million), 2004?09 151
Table 118: Greece, morning goods, volume forecast by segment (kg, million), 2009?14 152
Table 119: Greece, morning goods, brand share by value (%), 2008?09 154
Table 120: Greece, morning goods, value by brand (€m), 2008?09 155
Table 121: Greece, morning goods, company share by value (%), 2008?09 157
Table 122: Greece, morning goods, value by company (€m), 2008?09 157
Table 123: Greece, morning goods, distribution channels by value (%), 2008?09 158
Table 124: Greece, morning goods, value by distribution channel (€m), 2008?09 158
Table 125: Greece, morning goods, expenditure per capita (€), 2004?09 160
Table 126: Greece, morning goods, forecast expenditure per capita (€), 2009?14 160
Table 127: Greece, morning goods, expenditure per capita ($), 2004?09 161
Table 128: Greece, morning goods, forecast expenditure per capita ($), 2009?14 161
Table 129: Greece, morning goods, consumption per capita (kg), 2004?09 162
Table 130: Greece, morning goods, forecast consumption per capita (kg), 2009?14 162
Table 131: Global bakery and cereals market value, 2009 163
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 166
Table 133: Global bakery and cereals market volume, 2009 167
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 170
Table 135: Leading players, top five countries 171
Table 136: Greece bakery and cereals new product launches reports, by company (top five companies), 2009 172
Table 137: Greece bakery and cereals new product launches SKUs, by company (top five companies), 2009 172
Table 138: Greece bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 173
Table 139: Greece bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 173
Table 140: Greece bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 174
Table 141: Greece bakery and cereals new product launches - recent five launches (2009) 174
Table 142: Greece population, by age group, 2004?09 (millions) 175
Table 143: Greece population forecast, by age group, 2009?14 (millions) 176
Table 144: Greece population, by gender, 2004?09 (millions) 176
Table 145: Greece population forecast, by gender, 2009?14 (millions) 177
Table 146: Greece nominal GDP, 2004?09 (€bn, nominal prices) 177
Table 147: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 177
Table 148: Greece real GDP, 2004?09 (€bn, 2000 prices) 178
Table 149: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 178
Table 150: Greece real GDP, 2004?09 ($bn, 2000 prices) 178
Table 151: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 179
Table 152: Greece consumer price index, 2004?09 (2000=100) 179
Table 153: Greece consumer price index, 2009?14 (2000=100) 179



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