TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
143 product SKUs launched in the Greek bakery and cereals market 2
Bread and rolls is the leading category in Greek bakery and cereals market 2
Carrefour Marinopoulos S.A. is the leading manufacturer in terms of new bakery and cereals products in Greece 2
Boxes was the dominant packing type in the new products launched in Greek bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Bakery and Cereals Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 101
Further reading 101
Datamonitor consulting 101
How to contact experts in your industry 101
LIST OF FIGURES
Figure 1: Greece, bakery and cereals market value by category ($m), 2004–09 12
Figure 2: Greece, bakery and cereals market value by category ($m), 2009–14 14
Figure 3: Greece, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: Greece, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: Greece, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Figure 6: Greece, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Greece, bakery and cereals market value by category ($m), 2004–09 13
Table 3: Greece, bakery and cereals market value by category ($m), 2009–14 15
Table 4: Greece, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: Greece, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: Greece, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Table 7: Greece, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
Table 8: Katselis Super Sandwich - Psomi Se Fetes - Olikis Alesis; Starenio 21
Table 9: Racio - Gofretes - Polispores 22
Table 10: Carrefour Artopoleio - Paximadakia - Sitou-Krithis-Sikaleos 23
Table 11: Artopoiia Tsatsaronaki To Manna - Paximadaki - Graviera 24
Table 12: Carrefour Artopoleio - Tsourekakia - me Gemisi Pralina; Plain 25
Table 13: Cnossos - Eptazymo Paximadi - Kritharenio; Olikis Alesis; Sikaleos; Starenio 26
Table 14: Alexandros - Psomi Livanou 27
Table 15: Elite Zimomata - Friganies - Choriatikes; Friganismenes Fetes Psomiou; Paxidofrigania 28
Table 16: Spar Form & Vitality - Riceflakes - Chocolate; Original 29
Table 17: Artopoiia Giannakoudaki - Frigania Trimmeni 30
Table 18: Ergastiri Pavlidis - Friganismeno Paradosiako Psomi - Brios; Karveli Olikis Alesis se Makries Fetes; Starenio Karveli se Makries Fetes 31
Table 19: Makatounakis - Pita Bread 32
Table 20: Bio Organic - Rizogofretes 33
Table 21: Allatini Soft Kings - Cookies - Wholegrain & Chocolate 34
Table 22: McEnnedy American Way - Chocolate Chunk Cookies 35
Table 23: Papadopoulou Polidimitriaka - Biscota me 4 Dimitriaka - Kakao; Muesli; Sokolata 36
Table 24: Pamillo - Palmiers - Classic; Me Foutouki 37
Table 25: Chrisos Milos - Kritsinia Makedonika - Olikis Alesis; Starenia 38
Table 26: 7 Days - Cupcakes - Cocoa; Lemon 39
Table 27: Carrefour Fusion - Choco & Caramel Cereal 40
Table 28: Nounou - Baby Cereal - 4 Dimitriaka; Rizaleuro & Kalaboki 41
Table 29: Barilla Mulino Bianco - Classici Grissini - Friabili 42
Table 30: Carrefour - Mini Baguettes - Gouda 43
Table 31: Tsiknakis - Wholemeal Rusks - Migadi 44
Table 32: Carrefour - Paximadi Kritharenio - Olikis Aleseos 45
Table 33: Spar Pathos - Cereal - Dark Chocolate & Strawberry 46
Table 34: Siteiakos Milos Bio Kids - Mpiskota Galaktos 47
Table 35: Carrefour - Pain Grille 48
Table 36: Carrefour Kids Disney - Cereal - Choc Choco; Choco Rice; Croc Ball; Croc Miel 49
Table 37: Carrefour - Nappes au Chocolat au Lait 50
Table 38: Carrefour - Gateaux Moelleux - Cacao; Coco; Keik me Gemisi Kremas apo Gala - Kakao; Meli 51
Table 39: Carrefour - Petit-Beurre Choco Lait 52
Table 40: Carrefour Agir Bio - Petit Beurre 53
Table 41: Reflets de France - Galettes du Cotentin 54
Table 42: Oscar Ben 10 - Waffle with Cocoa Filling 55
Table 43: Hajilaprou - Tiganopsomo - Mikrouli 56
Table 44: Allatini Soft Kings - Brownies - Hazelnuts & Chocolate 57
Table 45: Finest Bakery - Mini-Doppelkeks - Cocoa Cream; Hazelnut; Lemon 58
Table 46: Kellogg's Special K - Dimitriaka - Sokolata Galaktos 59
Table 47: Carrefour Selection - Muesli - Triple Choco 60
Table 48: No.1 - Cookies - Sprits 61
Table 49: Kellogg's Special K - Dimitriaka - Stracciatella 62
Table 50: Tipiak Patissier - Macarons Surgeles 63
Table 51: I Supori Del Sole - Cantuccini - Extra di Mela; Pera; Specialita con le Mandorle 64
Table 52: Sitian Mill - Bio Biscuits - Almond; Olive Oil 65
Table 53: Carrefour - Magdalenas - Chocolate Chip; Plain 66
Table 54: Papadopoulos - Nutri Cookies - Fraoula kai Sokolata; Meli kai Stafides 67
Table 55: Chialkiadakis - Mpiskota - Kiklos; Margarita; Ntalia 68
Table 56: Siteiakos Milos Creta N Takos - Krithina Paximadakia - Dendrolivano; Klassiko; Rigani; Thimari; Vasilikos 69
Table 57: Monetti - Bruschette - Four Cheese; Mixed Vegetables; Mushrooms Cream; Spinach Cheese; Tomato Olive Oregano 70
Table 58: Sonnentor - Dinkel Knabberstangerl Mit Gewuerzen - Gute Laune; Scharfmacher; Sonnenkuss 71
Table 59: Sonnentor - Kekse - Alles Liebe; Gute Laune; Ingwer Gluecks Kekse; Schutzengel 72
Table 60: Bio Fedon - Organic Cookies - Cinnamon; Honey; Must with Sesame; Orange 73
Table 61: Bakery B - Barley Rolls; Mini Barley Rolls 74
Table 62: Ergastiri Pavlidis - Cookies - Petit Beurre 75
Table 63: Carrefour Discount - Cookies - Petit Beurre 76
Table 64: Bingo Serenata - Gofreta me Sokolata Galaktos - Finger 77
Table 65: Carrefour - Crackers - Fish; Round 78
Table 66: Bakery Bio - Mini Rolls - Rye; Whey 79
Table 67: One - Crackers 80
Table 68: Finetti - Viennese Wafer Sticks - Hazelnut 81
Table 69: Bingo Amaretti - Gofretakia - Choco Pleasure 82
Table 70: Pavlidis - Gofretta - Sokolata Igeias 83
Table 71: Bolero Crazy Bites - Wafer Bites 84
Table 72: Ergastiri Pavlidis - Digestive - Chocolate; Plain 85
Table 73: Oreo - Sandwich Biscuits - Chocolate Creme 86
Table 74: Carrefour - Mpiskota - Kanelas; Pagotou 87
Table 75: Carrefour - Canapes a Garnir 88
Table 76: Carrefour Kids - Gouters - Gout Chocolat; Gout Vanilla 89
Table 77: Reflets de France - Biscuits Sables de Normandie 90
Table 78: Biokorn Bis Kids - Organic Children's Biscuits - Apple 91
Table 79: Kriton Artos To Mikio - Paximadaki Polispolo 92
Table 80: Tis Manas ta Kaloudia - Eftazymo Wheat Rusk 93
Table 81: Carrefour Discount - Fourres - Choco; Vanille 94
Table 82: McVitie's - Digestive Biscuits 95
Table 83: McVitie's Fruit & Form - Fruit Biscuit - Forest Fruits; Pear Dark Chocolate 96
Table 84: Monarc - Cookies - Vanilla Spritz 97
Table 85: Biscuiterie Suisse - Cookies - Creme Coco; Croquant Chocolate 98
Table 86: Greek Earth - Barley Toasts with Extra Virgin Olive Oil - Flax Seed; Kalamata Olives; Multi Grain Toasts with Extra Virgin Olive Oil - Original; Wheat Toasts with Extra Virgin Olive Oil - Feta & Graviera Cheese; Oregano 99
Table 87: Katselis Psiha - Bread - 6 Grain; Corn; White; Whole Wheat 100
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