Bakery and Cereals Market in Hong Kong to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Hong Kong Dollar), 2004?09 27
Value analysis (Hong Kong Dollar), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Kraft Foods, Inc. 53
Kellogg Company 56
Chapter 5 Category Analysis: Bread and Rolls 58
Value analysis (Hong Kong Dollar), 2004?09 58
Value analysis (Hong Kong Dollar), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Breakfast Cereals 75
Value analysis (Hong Kong Dollar), 2004?09 75
Value analysis (Hong Kong Dollar), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Cakes and Pastries 93
Value analysis (Hong Kong Dollar), 2004?09 93
Value analysis (Hong Kong Dollar), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 109
Value analysis (Hong Kong Dollar), 2004?09 109
Value analysis (Hong Kong Dollar), 2009?14 111
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 115
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company and brand share analysis 120
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 133
Value analysis (Hong Kong Dollar), 2004?09 133
Value analysis (Hong Kong Dollar), 2009?14 134
Value analysis (US dollars), 2004?09 136
Value analysis (US dollars), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company and brand share analysis 142
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 10 Category Analysis: Morning Goods 152
Value analysis (Hong Kong Dollar), 2004?09 152
Value analysis (Hong Kong Dollar), 2009?14 153
Value analysis (US dollars), 2004?09 155
Value analysis (US dollars), 2009?14 155
Volume analysis, 2004?09 157
Volume analysis, 2009?14 158
Company and brand share analysis 160
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 11 Country Comparison 167
Value 167
Volume 171
Market share 175
Chapter 12 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 13 Macroeconomic Profile 179
Macroeconomic Indicators 179
Chapter 14 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 15 Appendix 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: Hong Kong, bakery and cereals, value by category (HK$m), 2004?14 29
Figure 2: Hong Kong, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Hong Kong, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Hong Kong, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: Hong Kong, bakery and cereals, company share by value (%), 2008?09 40
Figure 6: Hong Kong, bakery and cereals, distribution channels by value (%), 2008?09 46
Figure 7: Hong Kong, bread and rolls, value by segment (HK$m), 2004?14 60
Figure 8: Hong Kong, bread and rolls, category growth comparison, by value, 2004?14 63
Figure 9: Hong Kong, bread and rolls, volume by segment (kg, million), 2004?14 66
Figure 10: Hong Kong, bread and rolls, category growth comparison, by volume, 2004?14 66
Figure 11: Hong Kong, bread and rolls, company share by value (%), 2008?09 68
Figure 12: Hong Kong, bread and rolls, distribution channels by value (%), 2008?09 71
Figure 13: Hong Kong, breakfast cereals, value by segment (HK$m), 2004?14 77
Figure 14: Hong Kong, breakfast cereals, category growth comparison, by value, 2004?14 79
Figure 15: Hong Kong, breakfast cereals, volume by segment (kg, million), 2004?14 82
Figure 16: Hong Kong, breakfast cereals, category growth comparison, by volume, 2004?14 82
Figure 17: Hong Kong, breakfast cereals, company share by value (%), 2008?09 85
Figure 18: Hong Kong, breakfast cereals, distribution channels by value (%), 2008?09 89
Figure 19: Hong Kong, cakes and pastries, value by segment (HK$m), 2004?14 95
Figure 20: Hong Kong, cakes and pastries, category growth comparison, by value, 2004?14 97
Figure 21: Hong Kong, cakes and pastries, volume by segment (kg, million), 2004?14 100
Figure 22: Hong Kong, cakes and pastries, category growth comparison, by volume, 2004?14 100
Figure 23: Hong Kong, cakes and pastries, company share by value (%), 2008?09 102
Figure 24: Hong Kong, cakes and pastries, distribution channels by value (%), 2008?09 105
Figure 25: Hong Kong, cookies (sweet biscuits), value by segment (HK$m), 2004?14 113
Figure 26: Hong Kong, cookies (sweet biscuits), category growth comparison, by value, 2004?14 116
Figure 27: Hong Kong, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 119
Figure 28: Hong Kong, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 119
Figure 29: Hong Kong, cookies (sweet biscuits), company share by value (%), 2008?09 122
Figure 30: Hong Kong, cookies (sweet biscuits), distribution channels by value (%), 2008?09 126
Figure 31: Hong Kong, crackers (savory biscuits), value by segment (HK$m), 2004?14 135
Figure 32: Hong Kong, crackers (savory biscuits), category growth comparison, by value, 2004?14 138
Figure 33: Hong Kong, crackers (savory biscuits), volume by segment (kg, million), 2004?14 141
Figure 34: Hong Kong, crackers (savory biscuits), category growth comparison, by volume, 2004?14 141
Figure 35: Hong Kong, crackers (savory biscuits), company share by value (%), 2008?09 144
Figure 36: Hong Kong, crackers (savory biscuits), distribution channels by value (%), 2008?09 148
Figure 37: Hong Kong, morning goods, value by segment (HK$m), 2004?14 154
Figure 38: Hong Kong, morning goods, category growth comparison, by value, 2004?14 156
Figure 39: Hong Kong, morning goods, volume by segment (kg, million), 2004?14 159
Figure 40: Hong Kong, morning goods, category growth comparison, by volume, 2004?14 159
Figure 41: Hong Kong, morning goods, distribution channels by value (%), 2008?09 163
Figure 42: Global bakery and cereals market split (value terms, 2009), top five countries 168
Figure 43: Global bakery and cereals market value, 2004–09, top five countries 170
Figure 44: Global bakery and cereals market split (volume terms, 2009), top five countries 172
Figure 45: Global bakery and cereals market volume, 2004–09, top five countries 174
Figure 46: Annual data review process 185

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Hong Kong, bakery and cereals, value by category (HK$m), 2004?09 27
Table 4: Hong Kong, bakery and cereals, value forecast by category (HK$m), 2009?14 28
Table 5: Hong Kong, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Hong Kong, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Hong Kong, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Hong Kong, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Hong Kong, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: Hong Kong, bakery and cereals, value by brand (HK$m), 2008?09 38
Table 11: Hong Kong, bakery and cereals, company share by value (%), 2008?09 41
Table 12: Hong Kong, bakery and cereals, value by company (HK$m), 2008?09 43
Table 13: Hong Kong, bakery and cereals, distribution channels by value (%), 2008?09 45
Table 14: Hong Kong, bakery and cereals, value by distribution channel (HK$m), 2008?09 45
Table 15: Hong Kong, bakery and cereals, expenditure per capita (HK$), 2004?09 47
Table 16: Hong Kong, bakery and cereals, forecast expenditure per capita (HK$), 2009?14 48
Table 17: Hong Kong, bakery and cereals, expenditure per capita ($), 2004?09 49
Table 18: Hong Kong, bakery and cereals, forecast expenditure per capita ($), 2009?14 50
Table 19: Hong Kong, bakery and cereals, consumption per capita (kg), 2004?09 51
Table 20: Hong Kong, bakery and cereals, forecast consumption per capita (kg), 2009?14 52
Table 21: Kraft Foods, Inc. key facts 53
Table 22: Kellogg Company key facts 56
Table 23: Hong Kong, bread and rolls, value by segment (HK$m), 2004?09 58
Table 24: Hong Kong, bread and rolls, value forecast by segment (HK$m), 2009?14 59
Table 25: Hong Kong, bread and rolls, value by segment ($m), 2004?09 61
Table 26: Hong Kong, bread and rolls, value forecast by segment ($m), 2009?14 62
Table 27: Hong Kong, bread and rolls, volume by segment (kg, million), 2004?09 64
Table 28: Hong Kong, bread and rolls, volume forecast by segment (kg, million), 2009?14 65
Table 29: Hong Kong, bread and rolls, brand share by value (%), 2008?09 67
Table 30: Hong Kong, bread and rolls, value by brand (HK$m), 2008?09 67
Table 31: Hong Kong, bread and rolls, company share by value (%), 2008?09 69
Table 32: Hong Kong, bread and rolls, value by company (HK$m), 2008?09 69
Table 33: Hong Kong, bread and rolls, distribution channels by value (%), 2008?09 70
Table 34: Hong Kong, bread and rolls, value by distribution channel (HK$m), 2008?09 70
Table 35: Hong Kong, bread and rolls, expenditure per capita (HK$), 2004?09 72
Table 36: Hong Kong, bread and rolls, forecast expenditure per capita (HK$), 2009?14 72
Table 37: Hong Kong, bread and rolls, expenditure per capita ($), 2004?09 73
Table 38: Hong Kong, bread and rolls, forecast expenditure per capita ($), 2009?14 73
Table 39: Hong Kong, bread and rolls, consumption per capita (kg), 2004?09 74
Table 40: Hong Kong, bread and rolls, forecast consumption per capita (kg), 2009?14 74
Table 41: Hong Kong, breakfast cereals, value by segment (HK$m), 2004?09 75
Table 42: Hong Kong, breakfast cereals, value forecast by segment (HK$m), 2009?14 76
Table 43: Hong Kong, breakfast cereals, value by segment ($m), 2004?09 78
Table 44: Hong Kong, breakfast cereals, value forecast by segment ($m), 2009?14 78
Table 45: Hong Kong, breakfast cereals, volume by segment (kg, million), 2004?09 80
Table 46: Hong Kong, breakfast cereals, volume forecast by segment (kg, million), 2009?14 81
Table 47: Hong Kong, breakfast cereals, brand share by value (%), 2008?09 83
Table 48: Hong Kong, breakfast cereals, value by brand (HK$m), 2008?09 84
Table 49: Hong Kong, breakfast cereals, company share by value (%), 2008?09 86
Table 50: Hong Kong, breakfast cereals, value by company (HK$m), 2008?09 87
Table 51: Hong Kong, breakfast cereals, distribution channels by value (%), 2008?09 88
Table 52: Hong Kong, breakfast cereals, value by distribution channel (HK$m), 2008?09 88
Table 53: Hong Kong, breakfast cereals, expenditure per capita (HK$), 2004?09 90
Table 54: Hong Kong, breakfast cereals, forecast expenditure per capita (HK$), 2009?14 90
Table 55: Hong Kong, breakfast cereals, expenditure per capita ($), 2004?09 91
Table 56: Hong Kong, breakfast cereals, forecast expenditure per capita ($), 2009?14 91
Table 57: Hong Kong, breakfast cereals, consumption per capita (kg), 2004?09 92
Table 58: Hong Kong, breakfast cereals, forecast consumption per capita (kg), 2009?14 92
Table 59: Hong Kong, cakes and pastries, value by segment (HK$m), 2004?09 93
Table 60: Hong Kong, cakes and pastries, value forecast by segment (HK$m), 2009?14 94
Table 61: Hong Kong, cakes and pastries, value by segment ($m), 2004?09 96
Table 62: Hong Kong, cakes and pastries, value forecast by segment ($m), 2009?14 96
Table 63: Hong Kong, cakes and pastries, volume by segment (kg, million), 2004?09 98
Table 64: Hong Kong, cakes and pastries, volume forecast by segment (kg, million), 2009?14 99
Table 65: Hong Kong, cakes and pastries, brand share by value (%), 2008?09 101
Table 66: Hong Kong, cakes and pastries, value by brand (HK$m), 2008?09 101
Table 67: Hong Kong, cakes and pastries, company share by value (%), 2008?09 103
Table 68: Hong Kong, cakes and pastries, value by company (HK$m), 2008?09 103
Table 69: Hong Kong, cakes and pastries, distribution channels by value (%), 2008?09 104
Table 70: Hong Kong, cakes and pastries, value by distribution channel (HK$m), 2008?09 104
Table 71: Hong Kong, cakes and pastries, expenditure per capita (HK$), 2004?09 106
Table 72: Hong Kong, cakes and pastries, forecast expenditure per capita (HK$), 2009?14 106
Table 73: Hong Kong, cakes and pastries, expenditure per capita ($), 2004?09 107
Table 74: Hong Kong, cakes and pastries, forecast expenditure per capita ($), 2009?14 107
Table 75: Hong Kong, cakes and pastries, consumption per capita (kg), 2004?09 108
Table 76: Hong Kong, cakes and pastries, forecast consumption per capita (kg), 2009?14 108
Table 77: Hong Kong, cookies (sweet biscuits), value by segment (HK$m), 2004?09 110
Table 78: Hong Kong, cookies (sweet biscuits), value forecast by segment (HK$m), 2009?14 112
Table 79: Hong Kong, cookies (sweet biscuits), value by segment ($m), 2004?09 114
Table 80: Hong Kong, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 115
Table 81: Hong Kong, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 117
Table 82: Hong Kong, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 118
Table 83: Hong Kong, cookies (sweet biscuits), brand share by value (%), 2008?09 120
Table 84: Hong Kong, cookies (sweet biscuits), value by brand (HK$m), 2008?09 121
Table 85: Hong Kong, cookies (sweet biscuits), company share by value (%), 2008?09 123
Table 86: Hong Kong, cookies (sweet biscuits), value by company (HK$m), 2008?09 124
Table 87: Hong Kong, cookies (sweet biscuits), distribution channels by value (%), 2008?09 125
Table 88: Hong Kong, cookies (sweet biscuits), value by distribution channel (HK$m), 2008?09 125
Table 89: Hong Kong, cookies (sweet biscuits), expenditure per capita (HK$), 2004?09 127
Table 90: Hong Kong, cookies (sweet biscuits), forecast expenditure per capita (HK$), 2009?14 128
Table 91: Hong Kong, cookies (sweet biscuits), expenditure per capita ($), 2004?09 129
Table 92: Hong Kong, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 130
Table 93: Hong Kong, cookies (sweet biscuits), consumption per capita (kg), 2004?09 131
Table 94: Hong Kong, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 132
Table 95: Hong Kong, crackers (savory biscuits), value by segment (HK$m), 2004?09 133
Table 96: Hong Kong, crackers (savory biscuits), value forecast by segment (HK$m), 2009?14 134
Table 97: Hong Kong, crackers (savory biscuits), value by segment ($m), 2004?09 136
Table 98: Hong Kong, crackers (savory biscuits), value forecast by segment ($m), 2009?14 137
Table 99: Hong Kong, crackers (savory biscuits), volume by segment (kg, million), 2004?09 139
Table 100: Hong Kong, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 140
Table 101: Hong Kong, crackers (savory biscuits), brand share by value (%), 2008?09 142
Table 102: Hong Kong, crackers (savory biscuits), value by brand (HK$m), 2008?09 143
Table 103: Hong Kong, crackers (savory biscuits), company share by value (%), 2008?09 145
Table 104: Hong Kong, crackers (savory biscuits), value by company (HK$m), 2008?09 146
Table 105: Hong Kong, crackers (savory biscuits), distribution channels by value (%), 2008?09 147
Table 106: Hong Kong, crackers (savory biscuits), value by distribution channel (HK$m), 2008?09 147
Table 107: Hong Kong, crackers (savory biscuits), expenditure per capita (HK$), 2004?09 149
Table 108: Hong Kong, crackers (savory biscuits), forecast expenditure per capita (HK$), 2009?14 149
Table 109: Hong Kong, crackers (savory biscuits), expenditure per capita ($), 2004?09 150
Table 110: Hong Kong, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 150
Table 111: Hong Kong, crackers (savory biscuits), consumption per capita (kg), 2004?09 151
Table 112: Hong Kong, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 151
Table 113: Hong Kong, morning goods, value by segment (HK$m), 2004?09 152
Table 114: Hong Kong, morning goods, value forecast by segment (HK$m), 2009?14 153
Table 115: Hong Kong, morning goods, value by segment ($m), 2004?09 155
Table 116: Hong Kong, morning goods, value forecast by segment ($m), 2009?14 155
Table 117: Hong Kong, morning goods, volume by segment (kg, million), 2004?09 157
Table 118: Hong Kong, morning goods, volume forecast by segment (kg, million), 2009?14 158
Table 119: Hong Kong, morning goods, brand share by value (%), 2008?09 160
Table 120: Hong Kong, morning goods, value by brand (HK$m), 2008?09 160
Table 121: Hong Kong, morning goods, company share by value (%), 2008?09 161
Table 122: Hong Kong, morning goods, value by company (HK$m), 2008?09 161
Table 123: Hong Kong, morning goods, distribution channels by value (%), 2008?09 162
Table 124: Hong Kong, morning goods, value by distribution channel (HK$m), 2008?09 162
Table 125: Hong Kong, morning goods, expenditure per capita (HK$), 2004?09 164
Table 126: Hong Kong, morning goods, forecast expenditure per capita (HK$), 2009?14 164
Table 127: Hong Kong, morning goods, expenditure per capita ($), 2004?09 165
Table 128: Hong Kong, morning goods, forecast expenditure per capita ($), 2009?14 165
Table 129: Hong Kong, morning goods, consumption per capita (kg), 2004?09 166
Table 130: Hong Kong, morning goods, forecast consumption per capita (kg), 2009?14 166
Table 131: Global bakery and cereals market value, 2009 167
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 170
Table 133: Global bakery and cereals market volume, 2009 171
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 174
Table 135: Leading players, top five countries 175
Table 136: Hong Kong bakery and cereals new product launches reports, by company (top five companies), 2009 176
Table 137: Hong Kong bakery and cereals new product launches SKUs, by company (top five companies), 2009 176
Table 138: Hong Kong bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 177
Table 139: Hong Kong bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 177
Table 140: Hong Kong bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 178
Table 141: Hong Kong bakery and cereals new product launches - recent five launches (2009) 178
Table 142: Hong Kong population, by age group, 2004?09 (millions) 179
Table 143: Hong Kong population forecast, by age group, 2009?14 (millions) 180
Table 144: Hong Kong population, by gender, 2004?09 (millions) 180
Table 145: Hong Kong population forecast, by gender, 2009?14 (millions) 181
Table 146: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 181
Table 147: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 181
Table 148: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 182
Table 149: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 182
Table 150: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 182
Table 151: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 183
Table 152: Hong Kong consumer price index, 2004?09 (2000=100) 183
Table 153: Hong Kong consumer price index, 2009?14 (2000=100) 183



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