TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
68 product SKUs launched in the Hong Kong bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Hong Kong bakery and cereals market 2
Crich Nuova Industria Biscotti S.p.A. is the leading manufacturer in terms of new bakery and cereals products in Hong Kong 2
Boxes was the dominant packing type in the new products launched in Hong Kong bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used cardboard as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 67
Further reading 67
Datamonitor consulting 67
How to contact experts in your industry 67
LIST OF FIGURES
Figure 1: Hong Kong, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Hong Kong, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Hong Kong, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Hong Kong, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Hong Kong, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Hong Kong, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Hong Kong, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Hong Kong, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Hong Kong, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Hong Kong, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Hong Kong, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Hong Kong, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Kraft Chips More - Chocolate Chip Cookies - Butter Crunch 20
Table 9: Honda - Uni Rice Crackers 21
Table 10: Bourbon - Wafer Biscuits - Soybean 22
Table 11: Kellogg's - Cereal - Brown Rice Flakes 23
Table 12: Sanritsu - Butter Cookies - Cigarettes Langue 24
Table 13: Usuyaki - Sandwich Biscuits - Choco Cream; White Cream 25
Table 14: Arnott's Shapes - Crackers - Cheddar 26
Table 15: Meiji Pucca - Biscuit Snack - Choco & Vanilla 27
Table 16: Walkers - Oatcakes - Cheese 28
Table 17: Asolo Dolce Gallina - Sweet Biscuits - Ventaglietti 29
Table 18: Amazing Crackers - Oven-Baked Bite Size Crackers - Mini Round Cheese 30
Table 19: Crown Chaming - Sandwich Crackers - Creamy Butter 31
Table 20: Glico Pocky Dessert - Chocolate Stick Biscuits - Banana Cake of Chocolate 32
Table 21: Joseph's - Sugar-Free Crispy Bite-Size Cookies - Almond; Chocolate Chip; Coconut; Lemon; Oatmeal 33
Table 22: Amigo - Prawn Crackers 34
Table 23: BonChi - Rice Crackers - Mentaiko Obgata Sen 35
Table 24: LU Petit Ecolier - European Biscuits - 45% Cocoa; Extra-dark 70% Cocoa; Milk Chocolate 36
Table 25: Loacker Quadratini - Bite Size Wafer Cookies - Lemon 37
Table 26: DeBeukelaer Creme de Pirouline - Artisan Rolled Wafers - Chocolate Hazelnut 38
Table 27: Crich - Crackers - Extra Virgin Olive Oil & Rosemary 39
Table 28: Van Diermen - Mini Eclairs - Custard Filled 40
Table 29: Kraft Oreo - Sandwich Cookies - Strawberry Creme 41
Table 30: Morinaga Gogo no Kocha - Cookies - Lemon Tea Pie 42
Table 31: Kavli - All Natural Whole Grain Crispbread - Crispy Pesto 43
Table 32: Kellogg's - Cereal - Fruit Granola 44
Table 33: Arrowhead Mills - Hot Cereal - Organic Steel Cut Oats 45
Table 34: Kellogg's - Cornflakes - Honey Crunch 46
Table 35: Grandma Wild's - Chocolate Chip Chunk Cookies; Oatie Biscuits; Raisin Biscuits; Shortbread Biscuits; Stem Ginger And Lemon Cookies 47
Table 36: Lotte Toppo - Bread Sticks - Camembert Cheese Cake 48
Table 37: Bourbon - Biscuits - Bitter Cocoa 49
Table 38: Sara Lee Minis - Baked Cheesecake - Caramel; Chocolate; Original; Strawberry 50
Table 39: Glico Cheeza - Cheese Crackers - 52% Cheddar 51
Table 40: Furuta - Egg Cookies 52
Table 41: Chao Sua - Premium Rice Crackers - with Pork Floss; with Pork Floss and Seaweed; with Shrimp Floss 53
Table 42: Tai Pan - Sesame Pastries - Tons of Gold 54
Table 43: Tai Pan - God of Fortune Cookies 55
Table 44: Tai Pan - Almond Pastries - Happy Union 56
Table 45: Crich - Wafers - Cappuccino; Cocoa; Forest Fruits; Hazelnut; Lemon; Vanilla 57
Table 46: Furuta - Lemon Pie Biscuits - Lemon & Yogurt 58
Table 47: Koestlin - Wafer Cookie - Nougat 59
Table 48: Kjeldsens - Cookies - Oat & Cranberry 60
Table 49: Kameda - Rice Crackers - Nohkoh Cheese Sen 61
Table 50: Nagasaki Kasuteira - Japanese Style Cake 62
Table 51: Lotte - Koala Biscuits - Maple Milk 63
Table 52: Nestle NesVita - Cereal Drink - Red Dates 64
Table 53: Koestlin Paris - Tea Biscuits - Raspberry Cream 65
Table 54: Kinh Do - Milk Wafer Rolls - Vanilla 66
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