TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
120 product SKUs launched in the Hungarian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Hungarian bakery and cereals market 2
Tesco-Global Aruhazak Zrt. is the leading manufacturer in terms of new bakery and cereals products in Hungary 2
Bags was the dominant packing type in the new products launched in Hungarian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Bakery and Cereals Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 101
Further reading 101
Datamonitor consulting 101
How to contact experts in your industry 101
LIST OF FIGURES
Figure 1: Hungary, bakery and cereals market value by category ($m), 2004–09 12
Figure 2: Hungary, bakery and cereals market value by category ($m), 2009–14 14
Figure 3: Hungary, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: Hungary, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: Hungary, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Figure 6: Hungary, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Hungary, bakery and cereals market value by category ($m), 2004–09 13
Table 3: Hungary, bakery and cereals market value by category ($m), 2009–14 15
Table 4: Hungary, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: Hungary, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: Hungary, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Table 7: Hungary, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
Table 8: Auchan - Cookies - Sprits Choco 21
Table 9: Nestle - Musli - Capuccino & Granola 22
Table 10: Alnatura Selection - Crackers - With Gruyere 23
Table 11: Alnatura Selection - Cantuccini 24
Table 12: Spar - Gingerbread - Coated In Dark Chocolate; With Fruit Filling Coated In Dark Chocolate 25
Table 13: S Budget - White Bread - Sliced 26
Table 14: Laura - Baguette - With Garlic; With Herbs 27
Table 15: Gyori Edes Zabfalatok - Cookies Dipped In Milk Chocolate 28
Table 16: Detki - Bio Baby Biscuit; Bio Spelt Household Biscuit 29
Table 17: Wolf Stickletti - Sticks - Cheese 30
Table 18: 7Days - Croissant With Filling - Max With Cream Brulee 31
Table 19: Nestle KitKat Senses - Milk Chocolate 32
Table 20: Tesco - Salted Crackers 33
Table 21: Nestle Nesquik Duo - Cereals - Cacao And Vanilla Taste 34
Table 22: Antica Cantina - Soft Flour Tortillas 35
Table 23: DM Babylove - Bio Getreide Brei - 3-Korn; Hirse 36
Table 24: Breakfast King - Corn Flakes - Cocoa Balls; Cocoa Shells 37
Table 25: Galmopan - Biscuits Cremio - Cocoa And Rum; Cocoa Cream; Espresso Cream 38
Table 26: Tesco Value - Corn Flakes 39
Table 27: Breakfast King - Cereal - Honey & Nut Flakes 40
Table 28: Manner Creme Minis - Waffle Rolls - Chocolate 41
Table 29: Ryelands - Creamy Wafer Fingers 42
Table 30: Cora - Toasts - Natur; Oliva Olajjal; Teljes Kiorlesu 43
Table 31: Cora - Crackers - Bacon; Gouda; Mini Pizza; Quiche 44
Table 32: Cora Kido - Cookies - Petit Beurre Chocolat Lait 45
Table 33: Cora - Sablés Nappés - Chocolat; Chocolat Noir 46
Table 34: Cora - Biscottes 47
Table 35: Cora - Cereal - Chocolat; Fruit; Petales Riz & Blé Complet 48
Table 36: Cora - Muzli - Csokis; Gyumolcsos 49
Table 37: Tesco - Mini Crackers - Cheese; Garlic; Sesame 50
Table 38: Oatland Biscuit Co. - Digestive Biscuits - Milk Chocolate 51
Table 39: Oatland Biscuit Co. - Gingerbread Cookies - Chocolate Covered with Fruit Filling 52
Table 40: Biopont - Chocolate Oat Cookies - Organic 53
Table 41: Alka Fancy Bakery - Biscuits - Caramelized with Cinnamon; Chocolate Coated Vanilla 54
Table 42: Auchan - Boudoirs aux Oeufs Frais; Sprits Pur Beurre 55
Table 43: Natura Reformelelmiszer - Hajdinapehely 56
Table 44: Gaia Bioalimenti - Crostatine - Mirtilli 57
Table 45: Pro-Team - Wheat Germ flakes 58
Table 46: Auchan Deliform Nature - Cereal - Wholegrain Rice & Wheat Flakes 59
Table 47: Tesco - Pizza Lap 60
Table 48: Tesco - Barna Kenyer - Tartos Bakonyi 61
Table 49: Tesco - Barsony Kalacs 62
Table 50: Tesco Value - Iced Gingerbread 63
Table 51: Gyori Jo Reggelt! - Joghurtos Szendvics - Epres 64
Table 52: Alnavit Frei Von - Orange Cake - mit Zartbitterschokolade 65
Table 53: Verival Bio - Spelt Rusks - Unsweetened 66
Table 54: Alnavit - Mini Schoko Cookies 67
Table 55: Alnavit Glutenfrei - Schoko Waffel Riegel - Vollmilch 68
Table 56: Laura - Baguette - Garlic; Herb 69
Table 57: Poco Loco - Bakery Wraps - Whole Wheat 70
Table 58: Cerbona Update 2 - Cereal - Wheat Flakes with Fruits 71
Table 59: Auchan - Cereal - Fruits & Fibres 72
Table 60: Tesco - Kenyer - Buzakorpas Toast; Pesti Tartos; Toast 73
Table 61: Tesco - Mini Toasted Bread Chips - Garlic; Onion; Sea Salt; Sesame Seed 74
Table 62: Oatland Biscuit Co. - Rye Crispbread 75
Table 63: Tesco - Mazsolas Kuglof; Tartos Kuglof 76
Table 64: Tesco - Biscuits - Chocolate Creme; Lemon Creme 77
Table 65: Tesco - Choco-Milko Biscuits 78
Table 66: Tesco - Shortbread Biscuits 79
Table 67: Tesco - Cream-Filled Cookies - Almond Pleasure; Coconut Pleasure 80
Table 68: Tesco - Mini Sandwich Biscuits 81
Table 69: Oatland Biscuit Co. - Wafer Assortment 82
Table 70: Oatland Biscuit Co. - American Style Cookies - Chocolate Brownie; Chocolate Chip 83
Table 71: Mogyi - Honey Biscuit - Cocoa; Natural; Vanilla 84
Table 72: Tesco - Sandwich Cookies - Chocolate; Vanilla 85
Table 73: Oatland Biscuit Co. - Sponge Biscuit Rounds 86
Table 74: Tesco Value - Sponge Biscuit Rounds 87
Table 75: Tesco Value - Muesli - Fruit; Tropical 88
Table 76: Tesco - Cereal - Choco Balls 89
Table 77: Oatland Biscuit Co. - Cookies - Mini Chocolate Animals 90
Table 78: Tesco - Bake at Home Baguettes 91
Table 79: Tesco - Mini Baguette Loafs 92
Table 80: Natura E Tradizione - Fette Biscottate - Con Farina Integrale 93
Table 81: Mogyi - Bio Paszka Maces 94
Table 82: Detki Inukeksz - Cocoa Biscuit 95
Table 83: Detki Liziner - Lemon Biscuit 96
Table 84: Auchan - Petit Beurre Tablette - Chocolat Blanc; Chocolat Noir; Les Noisettes 97
Table 85: Spar Free From - Cereal - Amaranth Muesli; Chocolate Muesli; Cornflakes; Crunchy Hazelnut Muesli; Fruit Muesli 98
Table 86: Spar Free From - Mini Crackers 99
Table 87: Spar Free From - Butterkekse 100
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