Bakery and Cereals Market in Japan to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Japanese Yen), 2004?09 27
Value analysis (Japanese Yen), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profile 50
Yamazaki Baking Co., Ltd. 50
Chapter 5 Category Analysis: Bread and Rolls 52
Value analysis (Japanese Yen), 2004?09 52
Value analysis (Japanese Yen), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Breakfast Cereals 70
Value analysis (Japanese Yen), 2004?09 70
Value analysis (Japanese Yen), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Cakes and Pastries 86
Value analysis (Japanese Yen), 2004?09 86
Value analysis (Japanese Yen), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 102
Value analysis (Japanese Yen), 2004?09 102
Value analysis (Japanese Yen), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 111
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 ;Category Analysis: Crackers (Savory Biscuits) 123
Value analysis (Japanese Yen), 2004?09 123
Value analysis (Japanese Yen), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Morning Goods 140
Value analysis (Japanese Yen), 2004?09 140
Value analysis (Japanese Yen), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 145
Volume analysis, 2009?14 146
Company and brand share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Country Comparison 156
Value 156
Volume 160
Market share 164
Chapter 12 New Product Development 165
Product launches over time 165
Recent product launches 167
Chapter 13 Macroeconomic Profile 168
Macroeconomic Indicators 168
Chapter 14 Research Methodology 173
Methodology overview 173
Secondary research 174
Market modeling 175
Creating an initial data model 175
Revising the initial data model 175
Creating a final estimate 176
Creating demographic value splits 176
Primary research 176
Data finalization 177
Ongoing research 177
Chapter 15 Appendix 178
Future readings 178
How to contact experts in your industry 178
Disclaimer 178

LIST OF FIGURES
Figure 1: Japan, bakery and cereals, value by category (JPYm), 2004?14 29
Figure 2: Japan, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Japan, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Japan, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Japan, bakery and cereals, company share by value (%), 2008?09 39
Figure 6: Japan, bakery and cereals, distribution channels by value (%), 2008?09 43
Figure 7: Japan, bread and rolls, value by segment (JPYm), 2004?14 54
Figure 8: Japan, bread and rolls, category growth comparison, by value, 2004?14 57
Figure 9: Japan, bread and rolls, volume by segment (kg, million), 2004?14 60
Figure 10: Japan, bread and rolls, category growth comparison, by volume, 2004?14 61
Figure 11: Japan, bread and rolls, company share by value (%), 2008?09 63
Figure 12: Japan, bread and rolls, distribution channels by value (%), 2008?09 66
Figure 13: Japan, breakfast cereals, value by segment (JPYm), 2004?14 72
Figure 14: Japan, breakfast cereals, category growth comparison, by value, 2004?14 74
Figure 15: Japan, breakfast cereals, volume by segment (kg, million), 2004?14 77
Figure 16: Japan, breakfast cereals, category growth comparison, by volume, 2004?14 77
Figure 17: Japan, breakfast cereals, company share by value (%), 2008?09 79
Figure 18: Japan, breakfast cereals, distribution channels by value (%), 2008?09 82
Figure 19: Japan, cakes and pastries, value by segment (JPYm), 2004?14 88
Figure 20: Japan, cakes and pastries, category growth comparison, by value, 2004?14 90
Figure 21: Japan, cakes and pastries, volume by segment (kg, million), 2004?14 93
Figure 22: Japan, cakes and pastries, category growth comparison, by volume, 2004?14 93
Figure 23: Japan, cakes and pastries, company share by value (%), 2008?09 95
Figure 24: Japan, cakes and pastries, distribution channels by value (%), 2008?09 98
Figure 25: Japan, cookies (sweet biscuits), value by segment (JPYm), 2004?14 105
Figure 26: Japan, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 110
Figure 27: Japan, cookies (sweet biscuits), company share by value (%), 2008?09 113
Figure 28: Japan, cookies (sweet biscuits), distribution channels by value (%), 2008?09 116
Figure 29: Japan, crackers (savory biscuits), value by segment (JPYm), 2004?14 125
Figure 30: Japan, crackers (savory biscuits), category growth comparison, by value, 2004?14 128
Figure 31: Japan, crackers (savory biscuits), volume by segment (kg, million), 2004?14 131
Figure 32: Japan, crackers (savory biscuits), category growth comparison, by volume, 2004?14 131
Figure 33: Japan, crackers (savory biscuits), company share by value (%), 2008?09 133
Figure 34: Japan, crackers (savory biscuits), distribution channels by value (%), 2008?09 136
Figure 35: Japan, morning goods, value by segment (JPYm), 2004?14 142
Figure 36: Japan, morning goods, category growth comparison, by value, 2004?14 144
Figure 37: Japan, morning goods, volume by segment (kg, million), 2004?14 147
Figure 38: Japan, morning goods, category growth comparison, by volume, 2004?14 147
Figure 39: Japan, morning goods, company share by value (%), 2008?09 149
Figure 40: Japan, morning goods, distribution channels by value (%), 2008?09 152
Figure 41: Global bakery and cereals market split (value terms, 2009), top five countries 157
Figure 42: Global bakery and cereals market value, 2004–09, top five countries 159
Figure 43: Global bakery and cereals market split (volume terms, 2009), top five countries 161
Figure 44: Global bakery and cereals market volume, 2004–09, top five countries 163
Figure 45: Annual data review process 174

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Japan, bakery and cereals, value by category (JPYm), 2004?09 27
Table 4: Japan, bakery and cereals, value forecast by category (JPYm), 2009?14 28
Table 5: Japan, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Japan, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Japan, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Japan, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Japan, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Japan, bakery and cereals, value by brand (JPYm), 2008?09 38
Table 11: Japan, bakery and cereals, company share by value (%), 2008?09 40
Table 12: Japan, bakery and cereals, value by company (JPYm), 2008?09 41
Table 13: Japan, bakery and cereals, distribution channels by value (%), 2008?09 42
Table 14: Japan, bakery and cereals, value by distribution channel (JPYm), 2008?09 42
Table 15: Japan, bakery and cereals, expenditure per capita (JPY), 2004?09 44
Table 16: Japan, bakery and cereals, forecast expenditure per capita (JPY), 2009?14 45
Table 17: Japan, bakery and cereals, expenditure per capita ($), 2004?09 46
Table 18: Japan, bakery and cereals, forecast expenditure per capita ($), 2009?14 47
Table 19: Japan, bakery and cereals, consumption per capita (kg), 2004?09 48
Table 20: Japan, bakery and cereals, forecast consumption per capita (kg), 2009?14 49
Table 21: Yamazaki Baking Co., Ltd. key facts 50
Table 22: Japan, bread and rolls, value by segment (JPYm), 2004?09 52
Table 23: Japan, bread and rolls, value forecast by segment (JPYm), 2009?14 53
Table 24: Japan, bread and rolls, value by segment ($m), 2004?09 55
Table 25: Japan, bread and rolls, value forecast by segment ($m), 2009?14 56
Table 26: Japan, bread and rolls, volume by segment (kg, million), 2004?09 58
Table 27: Japan, bread and rolls, volume forecast by segment (kg, million), 2009?14 59
Table 28: Japan, bread and rolls, brand share by value (%), 2008?09 62
Table 29: Japan, bread and rolls, value by brand (JPYm), 2008?09 62
Table 30: Japan, bread and rolls, company share by value (%), 2008?09 64
Table 31: Japan, bread and rolls, value by company (JPYm), 2008?09 64
Table 32: Japan, bread and rolls, distribution channels by value (%), 2008?09 65
Table 33: Japan, bread and rolls, value by distribution channel (JPYm), 2008?09 65
Table 34: Japan, bread and rolls, expenditure per capita (JPY), 2004?09 67
Table 35: Japan, bread and rolls, forecast expenditure per capita (JPY), 2009?14 67
Table 36: Japan, bread and rolls, expenditure per capita ($), 2004?09 68
Table 37: Japan, bread and rolls, forecast expenditure per capita ($), 2009?14 68
Table 38: Japan, bread and rolls, consumption per capita (kg), 2004?09 69
Table 39: Japan, bread and rolls, forecast consumption per capita (kg), 2009?14 69
Table 40: Japan, breakfast cereals, value by segment (JPYm), 2004?09 70
Table 41: Japan, breakfast cereals, value forecast by segment (JPYm), 2009?14 71
Table 42: Japan, breakfast cereals, value by segment ($m), 2004?09 73
Table 43: Japan, breakfast cereals, value forecast by segment ($m), 2009?14 73
Table 44: Japan, breakfast cereals, volume by segment (kg, million), 2004?09 75
Table 45: Japan, breakfast cereals, volume forecast by segment (kg, million), 2009?14 76
Table 46: Japan, breakfast cereals, brand share by value (%), 2008?09 78
Table 47: Japan, breakfast cereals, value by brand (JPYm), 2008?09 78
Table 48: Japan, breakfast cereals, company share by value (%), 2008?09 80
Table 49: Japan, breakfast cereals, value by company (JPYm), 2008?09 80
Table 50: Japan, breakfast cereals, distribution channels by value (%), 2008?09 81
Table 51: Japan, breakfast cereals, value by distribution channel (JPYm), 2008?09 81
Table 52: Japan, breakfast cereals, expenditure per capita (JPY), 2004?09 83
Table 53: Japan, breakfast cereals, forecast expenditure per capita (JPY), 2009?14 83
Table 54: Japan, breakfast cereals, expenditure per capita ($), 2004?09 84
Table 55: Japan, breakfast cereals, forecast expenditure per capita ($), 2009?14 84
Table 56: Japan, breakfast cereals, consumption per capita (kg), 2004?09 85
Table 57: Japan, breakfast cereals, forecast consumption per capita (kg), 2009?14 85
Table 58: Japan, cakes and pastries, value by segment (JPYm), 2004?09 86
Table 59: Japan, cakes and pastries, value forecast by segment (JPYm), 2009?14 87
Table 60: Japan, cakes and pastries, value by segment ($m), 2004?09 89
Table 61: Japan, cakes and pastries, value forecast by segment ($m), 2009?14 89
Table 62: Japan, cakes and pastries, volume by segment (kg, million), 2004?09 91
Table 63: Japan, cakes and pastries, volume forecast by segment (kg, million), 2009?14 92
Table 64: Japan, cakes and pastries, brand share by value (%), 2008?09 94
Table 65: Japan, cakes and pastries, value by brand (JPYm), 2008?09 94
Table 66: Japan, cakes and pastries, company share by value (%), 2008?09 96
Table 67: Japan, cakes and pastries, value by company (JPYm), 2008?09 96
Table 68: Japan, cakes and pastries, distribution channels by value (%), 2008?09 97
Table 69: Japan, cakes and pastries, value by distribution channel (JPYm), 2008?09 97
Table 70: Japan, cakes and pastries, expenditure per capita (JPY), 2004?09 99
Table 71: Japan, cakes and pastries, forecast expenditure per capita (JPY), 2009?14 99
Table 72: Japan, cakes and pastries, expenditure per capita ($), 2004?09 100
Table 73: Japan, cakes and pastries, forecast expenditure per capita ($), 2009?14 100
Table 74: Japan, cakes and pastries, consumption per capita (kg), 2004?09 101
Table 75: Japan, cakes and pastries, forecast consumption per capita (kg), 2009?14 101
Table 76: Japan, cookies (sweet biscuits), value by segment (JPYm), 2004?09 103
Table 77: Japan, cookies (sweet biscuits), value forecast by segment (JPYm), 2009?14 104
Table 78: Japan, cookies (sweet biscuits), value by segment ($m), 2004?09 106
Table 79: Japan, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 107
Table 80: Japan, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 108
Table 81: Japan, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 109
Table 82: Japan, cookies (sweet biscuits), brand share by value (%), 2008?09 111
Table 83: Japan, cookies (sweet biscuits), value by brand (JPYm), 2008?09 112
Table 84: Japan, cookies (sweet biscuits), company share by value (%), 2008?09 114
Table 85: Japan, cookies (sweet biscuits), value by company (JPYm), 2008?09 114
Table 86: Japan, cookies (sweet biscuits), distribution channels by value (%), 2008?09 115
Table 87: Japan, cookies (sweet biscuits), value by distribution channel (JPYm), 2008?09 115
Table 88: Japan, cookies (sweet biscuits), expenditure per capita (JPY), 2004?09 117
Table 89: Japan, cookies (sweet biscuits), forecast expenditure per capita (JPY), 2009?14 118
Table 90: Japan, cookies (sweet biscuits), expenditure per capita ($), 2004?09 119
Table 91: Japan, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 120
Table 92: Japan, cookies (sweet biscuits), consumption per capita (kg), 2004?09 121
Table 93: Japan, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 122
Table 94: Japan, crackers (savory biscuits), value by segment (JPYm), 2004?09 123
Table 95: Japan, crackers (savory biscuits), value forecast by segment (JPYm), 2009?14 124
Table 96: Japan, crackers (savory biscuits), value by segment ($m), 2004?09 126
Table 97: Japan, crackers (savory biscuits), value forecast by segment ($m), 2009?14 127
Table 98: Japan, crackers (savory biscuits), volume by segment (kg, million), 2004?09 129
Table 99: Japan, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 130
Table 100: Japan, crackers (savory biscuits), brand share by value (%), 2008?09 132
Table 101: Japan, crackers (savory biscuits), value by brand (JPYm), 2008?09 132
Table 102: Japan, crackers (savory biscuits), company share by value (%), 2008?09 134
Table 103: Japan, crackers (savory biscuits), value by company (JPYm), 2008?09 134
Table 104: Japan, crackers (savory biscuits), distribution channels by value (%), 2008?09 135
Table 105: Japan, crackers (savory biscuits), value by distribution channel (JPYm), 2008?09 135
Table 106: Japan, crackers (savory biscuits), expenditure per capita (JPY), 2004?09 137
Table 107: Japan, crackers (savory biscuits), forecast expenditure per capita (JPY), 2009?14 137
Table 108: Japan, crackers (savory biscuits), expenditure per capita ($), 2004?09 138
Table 109: Japan, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 138
Table 110: Japan, crackers (savory biscuits), consumption per capita (kg), 2004?09 139
Table 111: Japan, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 139
Table 112: Japan, morning goods, value by segment (JPYm), 2004?09 140
Table 113: Japan, morning goods, value forecast by segment (JPYm), 2009?14 141
Table 114: Japan, morning goods, value by segment ($m), 2004?09 143
Table 115: Japan, morning goods, value forecast by segment ($m), 2009?14 143
Table 116: Japan, morning goods, volume by segment (kg, million), 2004?09 145
Table 117: Japan, morning goods, volume forecast by segment (kg, million), 2009?14 146
Table 118: Japan, morning goods, brand share by value (%), 2008?09 148
Table 119: Japan, morning goods, value by brand (JPYm), 2008?09 148
Table 120: Japan, morning goods, company share by value (%), 2008?09 150
Table 121: Japan, morning goods, value by company (JPYm), 2008?09 150
Table 122: Japan, morning goods, distribution channels by value (%), 2008?09 151
Table 123: Japan, morning goods, value by distribution channel (JPYm), 2008?09 151
Table 124: Japan, morning goods, expenditure per capita (JPY), 2004?09 153
Table 125: Japan, morning goods, forecast expenditure per capita (JPY), 2009?14 153
Table 126: Japan, morning goods, expenditure per capita ($), 2004?09 154
Table 127: Japan, morning goods, forecast expenditure per capita ($), 2009?14 154
Table 128: Japan, morning goods, consumption per capita (kg), 2004?09 155
Table 129: Japan, morning goods, forecast consumption per capita (kg), 2009?14 155
Table 130: Global bakery and cereals market value, 2009 156
Table 131: Global bakery and cereals market split (value terms ($m), 2009), top five countries 159
Table 132: Global bakery and cereals market volume, 2009 160
Table 133: Global bakery and cereals market split (volume terms, 2009), top five countries 163
Table 134: Leading players, top five countries 164
Table 135: Japan bakery and cereals new product launches reports, by company (top five companies), 2009 165
Table 136: Japan bakery and cereals new product launches SKUs, by company (top five companies), 2009 165
Table 137: Japan bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 166
Table 138: Japan bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 166
Table 139: Japan bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 167
Table 140: Japan bakery and cereals new product launches - recent five launches (2009) 167
Table 141: Japan population, by age group, 2004?09 (millions) 168
Table 142: Japan population forecast, by age group, 2009?14 (millions) 169
Table 143: Japan population, by gender, 2004?09 (millions) 169
Table 144: Japan population forecast, by gender, 2009?14 (millions) 170
Table 145: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 170
Table 146: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 170
Table 147: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 171
Table 148: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 171
Table 149: Japan real GDP, 2004?09 ($bn, 2000 prices) 171
Table 150: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 172
Table 151: Japan consumer price index, 2004?09 (2000=100) 172
Table 152: Japan consumer price index, 2009?14 (2000=100) 172


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