Bakery and Cereals Market in Latin America to 2014

Introduction

This databook provides key data and information on the bakery and cereals market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Latin America increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Latin America, accounting for a share of 62%.

The leading player in the Latin America bakery and cereals market is Grupo Bimbo S.A. de C.V.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Latin America
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 24
Value Analysis 24
Volume Analysis 26
Chapter 4 Latin America Bakery and Cereals: Market Overview 28
Value analysis (US Dollar), 2004?09 28
Value analysis (US Dollar), 2009?14 29
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Leading Company Profiles 44
Grupo Bimbo S.A. de C.V. 44
Kraft Foods, Inc. 46
Chapter 6 Category Analysis: Bread and Rolls 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Category Analysis: Breakfast Cereals 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Cakes and Pastries 74
Value analysis (US Dollar), 2004?09 74
Value analysis (US Dollar), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Category Analysis: Cookies (Sweet Biscuits) 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Crackers (Savory Biscuits) 103
Value analysis (US Dollar), 2004?09 103
Value analysis (US Dollar), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 11 Category Analysis: Morning Goods 116
Value analysis (US Dollar), 2004?09 116
Value analysis (US Dollar), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company share analysis 122
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 Appendix 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Latin America, bakery and cereals, value by category ($m), 2004?14 30
Figure 2: Latin America, bakery and cereals, category growth comparison, by value, 2004?14 31
Figure 3: Latin America, bakery and cereals, volume by category (kg, million), 2004?14 34
Figure 4: Latin America, bakery and cereals, category growth comparison, by volume, 2004?14 34
Figure 5: Latin America, bakery and cereals, company share (top five companies) by value (%), 2008?09 37
Figure 6: Latin America, bakery and cereals, distribution channels by value (%), 2008?09 39
Figure 7: Latin America, bread and rolls, value by segment ($m), 2004?14 50
Figure 8: Latin America, bread and rolls, category growth comparison, by value, 2004?14 50
Figure 9: Latin America, bread and rolls, volume by segment (kg, million), 2004?14 53
Figure 10: Latin America, bread and rolls, category growth comparison, by volume, 2004?14 53
Figure 11: Latin America, bread and rolls, company share (top five companies) by value (%), 2008?09 56
Figure 12: Latin America, bread and rolls, distribution channels by value (%), 2008?09 58
Figure 13: Latin America, breakfast cereals, value by segment ($m), 2004?14 63
Figure 14: Latin America, breakfast cereals, category growth comparison, by value, 2004?14 63
Figure 15: Latin America, breakfast cereals, volume by segment (kg, million), 2004?14 66
Figure 16: Latin America, breakfast cereals, category growth comparison, by volume, 2004?14 66
Figure 17: Latin America, breakfast cereals, company share (top five companies) by value (%), 2008?09 69
Figure 18: Latin America, breakfast cereals, distribution channels by value (%), 2008?09 71
Figure 19: Latin America, cakes and pastries, value by segment ($m), 2004?14 76
Figure 20: Latin America, cakes and pastries, category growth comparison, by value, 2004?14 76
Figure 21: Latin America, cakes and pastries, volume by segment (kg, million), 2004?14 79
Figure 22: Latin America, cakes and pastries, category growth comparison, by volume, 2004?14 79
Figure 23: Latin America, cakes and pastries, company share (top five companies) by value (%), 2008?09 82
Figure 24: Latin America, cakes and pastries, distribution channels by value (%), 2008?09 84
Figure 25: Latin America, cookies (sweet biscuits), value by segment ($m), 2004?14 90
Figure 26: Latin America, cookies (sweet biscuits), category growth comparison, by value, 2004?14 90
Figure 27: Latin America, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 93
Figure 28: Latin America, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 93
Figure 29: Latin America, cookies (sweet biscuits), company share (top five companies) by value (%), 2008?09 96
Figure 30: Latin America, cookies (sweet biscuits), distribution channels by value (%), 2008?09 98
Figure 31: Latin America, crackers (savory biscuits), value by segment ($m), 2004?14 105
Figure 32: Latin America, crackers (savory biscuits), category growth comparison, by value, 2004?14 105
Figure 33: Latin America, crackers (savory biscuits), volume by segment (kg, million), 2004?14 108
Figure 34: Latin America, crackers (savory biscuits), category growth comparison, by volume, 2004?14 108
Figure 35: Latin America, crackers (savory biscuits), company share (top five companies) by value (%), 2008?09 111
Figure 36: Latin America, crackers (savory biscuits), distribution channels by value (%), 2008?09 113
Figure 37: Latin America, morning goods, value by segment ($m), 2004?14 118
Figure 38: Latin America, morning goods, category growth comparison, by value, 2004?14 118
Figure 39: Latin America, morning goods, volume by segment (kg, million), 2004?14 121
Figure 40: Latin America, morning goods, category growth comparison, by volume, 2004?14 121
Figure 41: Latin America, morning goods, company share (top five companies) by value (%), 2008?09 123
Figure 42: Latin America, morning goods, distribution channels by value (%), 2008?09 125
Figure 43: Annual data review process 129

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Latin America, bakery and cereals, value (country-wise), 2004?09 ($m) 24
Table 4: Latin America, bakery and cereals, value (country-wise) forecast, 2009?14 ($m) 25
Table 5: Latin America, bakery and cereals, volume (country-wise), 2004?09 (kg, million) 26
Table 6: Latin America, bakery and cereals, volume (country-wise) forecast, 2009?14 (kg, million) 27
Table 7: Latin America, bakery and cereals, value by category ($m), 2004?09 28
Table 8: Latin America, bakery and cereals, value forecast by category ($m), 2009?14 29
Table 9: Latin America, bakery and cereals, volume by category (kg, million), 2004?09 32
Table 10: Latin America, bakery and cereals, volume forecast by category (kg, million), 2009?14 33
Table 11: Latin America, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 35
Table 12: Latin America, bakery and cereals, value by company ($m), 2008?09 36
Table 13: Latin America, bakery and cereals, distribution channels by value (%), 2008?09 38
Table 14: Latin America, bakery and cereals, value by distribution channel ($m), 2008?09 38
Table 15: Latin America, bakery and cereals, expenditure per capita ($), 2004?09 40
Table 16: Latin America, bakery and cereals, forecast expenditure per capita ($), 2009?14 41
Table 17: Latin America, bakery and cereals, consumption per capita (kg), 2004?09 42
Table 18: Latin America, bakery and cereals, forecast consumption per capita (kg), 2009?14 43
Table 19: Grupo Bimbo S.A. de C.V. key facts 44
Table 20: Kraft Foods, Inc. key facts 46
Table 21: Latin America, bread and rolls, value by segment ($m), 2004?09 48
Table 22: Latin America, bread and rolls, value forecast by segment ($m), 2009?14 49
Table 23: Latin America, bread and rolls, volume by segment (kg, million), 2004?09 51
Table 24: Latin America, bread and rolls, volume forecast by segment (kg, million), 2009?14 52
Table 25: Latin America, bread and rolls, company share (top 20 companies) by value (%), 2008?09 54
Table 26: Latin America, bread and rolls, value by company ($m), 2008?09 55
Table 27: Latin America, bread and rolls, distribution channels by value (%), 2008?09 57
Table 28: Latin America, bread and rolls, value by distribution channel ($m), 2008?09 57
Table 29: Latin America, bread and rolls, expenditure per capita ($), 2004?09 59
Table 30: Latin America, bread and rolls, forecast expenditure per capita ($), 2009?14 59
Table 31: Latin America, bread and rolls, consumption per capita (kg), 2004?09 60
Table 32: Latin America, bread and rolls, forecast consumption per capita (kg), 2009?14 60
Table 33: Latin America, breakfast cereals, value by segment ($m), 2004?09 61
Table 34: Latin America, breakfast cereals, value forecast by segment ($m), 2009?14 62
Table 35: Latin America, breakfast cereals, volume by segment (kg, million), 2004?09 64
Table 36: Latin America, breakfast cereals, volume forecast by segment (kg, million), 2009?14 65
Table 37: Latin America, breakfast cereals, company share (top 20 companies) by value (%), 2008?09 67
Table 38: Latin America, breakfast cereals, value by company ($m), 2008?09 68
Table 39: Latin America, breakfast cereals, distribution channels by value (%), 2008?09 70
Table 40: Latin America, breakfast cereals, value by distribution channel ($m), 2008?09 70
Table 41: Latin America, breakfast cereals, expenditure per capita ($), 2004?09 72
Table 42: Latin America, breakfast cereals, forecast expenditure per capita ($), 2009?14 72
Table 43: Latin America, breakfast cereals, consumption per capita (kg), 2004?09 73
Table 44: Latin America, breakfast cereals, forecast consumption per capita (kg), 2009?14 73
Table 45: Latin America, cakes and pastries, value by segment ($m), 2004?09 74
Table 46: Latin America, cakes and pastries, value forecast by segment ($m), 2009?14 75
Table 47: Latin America, cakes and pastries, volume by segment (kg, million), 2004?09 77
Table 48: Latin America, cakes and pastries, volume forecast by segment (kg, million), 2009?14 78
Table 49: Latin America, cakes and pastries, company share (top 20 companies) by value (%), 2008?09 80
Table 50: Latin America, cakes and pastries, value by company ($m), 2008?09 81
Table 51: Latin America, cakes and pastries, distribution channels by value (%), 2008?09 83
Table 52: Latin America, cakes and pastries, value by distribution channel ($m), 2008?09 83
Table 53: Latin America, cakes and pastries, expenditure per capita ($), 2004?09 85
Table 54: Latin America, cakes and pastries, forecast expenditure per capita ($), 2009?14 85
Table 55: Latin America, cakes and pastries, consumption per capita (kg), 2004?09 86
Table 56: Latin America, cakes and pastries, forecast consumption per capita (kg), 2009?14 86
Table 57: Latin America, cookies (sweet biscuits), value by segment ($m), 2004?09 88
Table 58: Latin America, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 89
Table 59: Latin America, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 91
Table 60: Latin America, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 92
Table 61: Latin America, cookies (sweet biscuits), company share (top 20 companies) by value (%), 2008?09 94
Table 62: Latin America, cookies (sweet biscuits), value by company ($m), 2008?09 95
Table 63: Latin America, cookies (sweet biscuits), distribution channels by value (%), 2008?09 97
Table 64: Latin America, cookies (sweet biscuits), value by distribution channel ($m), 2008?09 97
Table 65: Latin America, cookies (sweet biscuits), expenditure per capita ($), 2004?09 99
Table 66: Latin America, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 100
Table 67: Latin America, cookies (sweet biscuits), consumption per capita (kg), 2004?09 101
Table 68: Latin America, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 102
Table 69: Latin America, crackers (savory biscuits), value by segment ($m), 2004?09 103
Table 70: Latin America, crackers (savory biscuits), value forecast by segment ($m), 2009?14 104
Table 71: Latin America, crackers (savory biscuits), volume by segment (kg, million), 2004?09 106
Table 72: Latin America, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 107
Table 73: Latin America, crackers (savory biscuits), company share (top 20 companies) by value (%), 2008?09 109
Table 74: Latin America, crackers (savory biscuits), value by company ($m), 2008?09 110
Table 75: Latin America, crackers (savory biscuits), distribution channels by value (%), 2008?09 112
Table 76: Latin America, crackers (savory biscuits), value by distribution channel ($m), 2008?09 112
Table 77: Latin America, crackers (savory biscuits), expenditure per capita ($), 2004?09 114
Table 78: Latin America, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 114
Table 79: Latin America, crackers (savory biscuits), consumption per capita (kg), 2004?09 115
Table 80: Latin America, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 115
Table 81: Latin America, morning goods, value by segment ($m), 2004?09 116
Table 82: Latin America, morning goods, value forecast by segment ($m), 2009?14 117
Table 83: Latin America, morning goods, volume by segment (kg, million), 2004?09 119
Table 84: Latin America, morning goods, volume forecast by segment (kg, million), 2009?14 120
Table 85: Latin America, morning goods, company share by value (%), 2008?09 122
Table 86: Latin America, morning goods, value by company ($m), 2008?09 122
Table 87: Latin America, morning goods, distribution channels by value (%), 2008?09 124
Table 88: Latin America, morning goods, value by distribution channel ($m), 2008?09 124
Table 89: Latin America, morning goods, expenditure per capita ($), 2004?09 126
Table 90: Latin America, morning goods, forecast expenditure per capita ($), 2009?14 126
Table 91: Latin America, morning goods, consumption per capita (kg), 2004?09 127
Table 92: Latin America, morning goods, forecast consumption per capita (kg), 2009?14 127



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