Bakery and Cereals Market in Malaysia to 2014

Introduction

This databook provides key data and information on the bakery and cereals market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in Malaysia increased at a compound annual growth rate of 8.3% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Malaysia, accounting for a share of 57.3%.

The leading players in the Malaysian bakery and cereals market are Gardenia Foods (S) Pte Ltd, Silver Bird Group Bhd. and Apollo Food Holdings Bhd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Malaysia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the bakery and cereals market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Malaysian Ringgit), 2004?09 27
Value analysis (Malaysian Ringgit), 2009?14 28
Value analysis (US dollars), 2004?09 31
Value analysis (US dollars), 2009?14 32
Volume analysis, 2004?09 34
Volume analysis, 2009?14 35
Company and brand share analysis 38
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
Silver Bird Group Berhad 55
Apollo Food Holdings Berhad 57
Chapter 5 Category Analysis: Bread and Rolls 59
Value analysis (Malaysian Ringgit), 2004?09 59
Value analysis (Malaysian Ringgit), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Breakfast Cereals 77
Value analysis (Malaysian Ringgit), 2004?09 77
Value analysis (Malaysian Ringgit), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Cakes and Pastries 93
Value analysis (Malaysian Ringgit), 2004?09 93
Value analysis (Malaysian Ringgit), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 109
Value analysis (Malaysian Ringgit), 2004?09 109
Value analysis (Malaysian Ringgit), 2009?14 111
Value analysis (US dollars), 2004?09 113
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 120
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 133
Value analysis (Malaysian Ringgit), 2004?09 133
Value analysis (Malaysian Ringgit), 2009?14 134
Value analysis (US dollars), 2004?09 136
Value analysis (US dollars), 2009?14 137
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company and brand share analysis 142
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 10 Category Analysis: Morning Goods 151
Value analysis (Malaysian Ringgit), 2004?09 151
Value analysis (Malaysian Ringgit), 2009?14 152
Value analysis (US dollars), 2004?09 154
Value analysis (US dollars), 2009?14 154
Volume analysis, 2004?09 156
Volume analysis, 2009?14 157
Company and brand share analysis 160
Distribution analysis 162
Expenditure and consumption per capita 164
Chapter 11 Country Comparison 167
Value 167
Volume 171
Market share 175
Chapter 12 New Product Development 176
Product launches over time 176
Recent product launches 178
Chapter 13 Macroeconomic Profile 179
Macroeconomic Indicators 179
Chapter 14 Research Methodology 184
Methodology overview 184
Secondary research 185
Market modeling 186
Creating an initial data model 186
Revising the initial data model 186
Creating a final estimate 187
Creating demographic value splits 187
Primary research 187
Data finalization 188
Ongoing research 188
Chapter 15 Appendix 189
Future readings 189
How to contact experts in your industry 189
Disclaimer 189

LIST OF FIGURES
Figure 1: Malaysia, bakery and cereals, value by category (MYRm), 2004?14 30
Figure 2: Malaysia, bakery and cereals, category growth comparison, by value, 2004?14 33
Figure 3: Malaysia, bakery and cereals, volume by category (kg, million), 2004?14 36
Figure 4: Malaysia, bakery and cereals, category growth comparison, by volume, 2004?14 37
Figure 5: Malaysia, bakery and cereals, company share by value (%), 2008?09 42
Figure 6: Malaysia, bakery and cereals, distribution channels by value (%), 2008?09 48
Figure 7: Malaysia, bread and rolls, value by segment (MYRm), 2004?14 61
Figure 8: Malaysia, bread and rolls, category growth comparison, by value, 2004?14 64
Figure 9: Malaysia, bread and rolls, volume by segment (kg, million), 2004?14 67
Figure 10: Malaysia, bread and rolls, category growth comparison, by volume, 2004?14 68
Figure 11: Malaysia, bread and rolls, company share by value (%), 2008?09 70
Figure 12: Malaysia, bread and rolls, distribution channels by value (%), 2008?09 73
Figure 13: Malaysia, breakfast cereals, value by segment (MYRm), 2004?14 79
Figure 14: Malaysia, breakfast cereals, category growth comparison, by value, 2004?14 81
Figure 15: Malaysia, breakfast cereals, volume by segment (kg, million), 2004?14 84
Figure 16: Malaysia, breakfast cereals, category growth comparison, by volume, 2004?14 84
Figure 17: Malaysia, breakfast cereals, company share by value (%), 2008?09 86
Figure 18: Malaysia, breakfast cereals, distribution channels by value (%), 2008?09 89
Figure 19: Malaysia, cakes and pastries, value by segment (MYRm), 2004?14 95
Figure 20: Malaysia, cakes and pastries, category growth comparison, by value, 2004?14 97
Figure 21: Malaysia, cakes and pastries, volume by segment (kg, million), 2004?14 100
Figure 22: Malaysia, cakes and pastries, category growth comparison, by volume, 2004?14 100
Figure 23: Malaysia, cakes and pastries, company share by value (%), 2008?09 102
Figure 24: Malaysia, cakes and pastries, distribution channels by value (%), 2008?09 105
Figure 25: Malaysia, cookies (sweet biscuits), value by segment (MYRm), 2004?14 112
Figure 26: Malaysia, cookies (sweet biscuits), category growth comparison, by value, 2004?14 115
Figure 27: Malaysia, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 118
Figure 28: Malaysia, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 119
Figure 29: Malaysia, cookies (sweet biscuits), company share by value (%), 2008?09 122
Figure 30: Malaysia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 126
Figure 31: Malaysia, crackers (savory biscuits), value by segment (MYRm), 2004?14 135
Figure 32: Malaysia, crackers (savory biscuits), category growth comparison, by value, 2004?14 138
Figure 33: Malaysia, crackers (savory biscuits), volume by segment (kg, million), 2004?14 141
Figure 34: Malaysia, crackers (savory biscuits), category growth comparison, by volume, 2004?14 141
Figure 35: Malaysia, crackers (savory biscuits), company share by value (%), 2008?09 144
Figure 36: Malaysia, crackers (savory biscuits), distribution channels by value (%), 2008?09 147
Figure 37: Malaysia, morning goods, value by segment (MYRm), 2004?14 153
Figure 38: Malaysia, morning goods, category growth comparison, by value, 2004?14 155
Figure 39: Malaysia, morning goods, volume by segment (kg, million), 2004?14 158
Figure 40: Malaysia, morning goods, category growth comparison, by volume, 2004?14 159
Figure 41: Malaysia, morning goods, distribution channels by value (%), 2008?09 163
Figure 42: Global bakery and cereals market split (value terms, 2009), top five countries 168
Figure 43: Global bakery and cereals market value, 2004–09, top five countries 170
Figure 44: Global bakery and cereals market split (volume terms, 2009), top five countries 172
Figure 45: Global bakery and cereals market volume, 2004–09, top five countries 174
Figure 46: Annual data review process 185

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Malaysia, bakery and cereals, value by category (MYRm), 2004?09 27
Table 4: Malaysia, bakery and cereals, value forecast by category (MYRm), 2009?14 29
Table 5: Malaysia, bakery and cereals, value by category ($m), 2004?09 31
Table 6: Malaysia, bakery and cereals, value forecast by category ($m), 2009?14 32
Table 7: Malaysia, bakery and cereals, volume by category (kg, million), 2004?09 34
Table 8: Malaysia, bakery and cereals, volume forecast by category (kg, million), 2009?14 35
Table 9: Malaysia, bakery and cereals, brand share by value (%), 2008?09 38
Table 10: Malaysia, bakery and cereals, value by brand (MYRm), 2008?09 40
Table 11: Malaysia, bakery and cereals, company share by value (%), 2008?09 43
Table 12: Malaysia, bakery and cereals, value by company (MYRm), 2008?09 45
Table 13: Malaysia, bakery and cereals, distribution channels by value (%), 2008?09 47
Table 14: Malaysia, bakery and cereals, value by distribution channel (MYRm), 2008?09 47
Table 15: Malaysia, bakery and cereals, expenditure per capita (MYR), 2004?09 49
Table 16: Malaysia, bakery and cereals, forecast expenditure per capita (MYR), 2009?14 50
Table 17: Malaysia, bakery and cereals, expenditure per capita ($), 2004?09 51
Table 18: Malaysia, bakery and cereals, forecast expenditure per capita ($), 2009?14 52
Table 19: Malaysia, bakery and cereals, consumption per capita (kg), 2004?09 53
Table 20: Malaysia, bakery and cereals, forecast consumption per capita (kg), 2009?14 54
Table 21: Silver Bird Group Berhad key facts 55
Table 22: Apollo Food Holdings Berhad key facts 57
Table 23: Malaysia, bread and rolls, value by segment (MYRm), 2004?09 59
Table 24: Malaysia, bread and rolls, value forecast by segment (MYRm), 2009?14 60
Table 25: Malaysia, bread and rolls, value by segment ($m), 2004?09 62
Table 26: Malaysia, bread and rolls, value forecast by segment ($m), 2009?14 63
Table 27: Malaysia, bread and rolls, volume by segment (kg, million), 2004?09 65
Table 28: Malaysia, bread and rolls, volume forecast by segment (kg, million), 2009?14 66
Table 29: Malaysia, bread and rolls, brand share by value (%), 2008?09 69
Table 30: Malaysia, bread and rolls, value by brand (MYRm), 2008?09 69
Table 31: Malaysia, bread and rolls, company share by value (%), 2008?09 71
Table 32: Malaysia, bread and rolls, value by company (MYRm), 2008?09 71
Table 33: Malaysia, bread and rolls, distribution channels by value (%), 2008?09 72
Table 34: Malaysia, bread and rolls, value by distribution channel (MYRm), 2008?09 72
Table 35: Malaysia, bread and rolls, expenditure per capita (MYR), 2004?09 74
Table 36: Malaysia, bread and rolls, forecast expenditure per capita (MYR), 2009?14 74
Table 37: Malaysia, bread and rolls, expenditure per capita ($), 2004?09 75
Table 38: Malaysia, bread and rolls, forecast expenditure per capita ($), 2009?14 75
Table 39: Malaysia, bread and rolls, consumption per capita (kg), 2004?09 76
Table 40: Malaysia, bread and rolls, forecast consumption per capita (kg), 2009?14 76
Table 41: Malaysia, breakfast cereals, value by segment (MYRm), 2004?09 77
Table 42: Malaysia, breakfast cereals, value forecast by segment (MYRm), 2009?14 78
Table 43: Malaysia, breakfast cereals, value by segment ($m), 2004?09 80
Table 44: Malaysia, breakfast cereals, value forecast by segment ($m), 2009?14 80
Table 45: Malaysia, breakfast cereals, volume by segment (kg, million), 2004?09 82
Table 46: Malaysia, breakfast cereals, volume forecast by segment (kg, million), 2009?14 83
Table 47: Malaysia, breakfast cereals, brand share by value (%), 2008?09 85
Table 48: Malaysia, breakfast cereals, value by brand (MYRm), 2008?09 85
Table 49: Malaysia, breakfast cereals, company share by value (%), 2008?09 87
Table 50: Malaysia, breakfast cereals, value by company (MYRm), 2008?09 87
Table 51: Malaysia, breakfast cereals, distribution channels by value (%), 2008?09 88
Table 52: Malaysia, breakfast cereals, value by distribution channel (MYRm), 2008?09 88
Table 53: Malaysia, breakfast cereals, expenditure per capita (MYR), 2004?09 90
Table 54: Malaysia, breakfast cereals, forecast expenditure per capita (MYR), 2009?14 90
Table 55: Malaysia, breakfast cereals, expenditure per capita ($), 2004?09 91
Table 56: Malaysia, breakfast cereals, forecast expenditure per capita ($), 2009?14 91
Table 57: Malaysia, breakfast cereals, consumption per capita (kg), 2004?09 92
Table 58: Malaysia, breakfast cereals, forecast consumption per capita (kg), 2009?14 92
Table 59: Malaysia, cakes and pastries, value by segment (MYRm), 2004?09 93
Table 60: Malaysia, cakes and pastries, value forecast by segment (MYRm), 2009?14 94
Table 61: Malaysia, cakes and pastries, value by segment ($m), 2004?09 96
Table 62: Malaysia, cakes and pastries, value forecast by segment ($m), 2009?14 96
Table 63: Malaysia, cakes and pastries, volume by segment (kg, million), 2004?09 98
Table 64: Malaysia, cakes and pastries, volume forecast by segment (kg, million), 2009?14 99
Table 65: Malaysia, cakes and pastries, brand share by value (%), 2008?09 101
Table 66: Malaysia, cakes and pastries, value by brand (MYRm), 2008?09 101
Table 67: Malaysia, cakes and pastries, company share by value (%), 2008?09 103
Table 68: Malaysia, cakes and pastries, value by company (MYRm), 2008?09 103
Table 69: Malaysia, cakes and pastries, distribution channels by value (%), 2008?09 104
Table 70: Malaysia, cakes and pastries, value by distribution channel (MYRm), 2008?09 104
Table 71: Malaysia, cakes and pastries, expenditure per capita (MYR), 2004?09 106
Table 72: Malaysia, cakes and pastries, forecast expenditure per capita (MYR), 2009?14 106
Table 73: Malaysia, cakes and pastries, expenditure per capita ($), 2004?09 107
Table 74: Malaysia, cakes and pastries, forecast expenditure per capita ($), 2009?14 107
Table 75: Malaysia, cakes and pastries, consumption per capita (kg), 2004?09 108
Table 76: Malaysia, cakes and pastries, forecast consumption per capita (kg), 2009?14 108
Table 77: Malaysia, cookies (sweet biscuits), value by segment (MYRm), 2004?09 110
Table 78: Malaysia, cookies (sweet biscuits), value forecast by segment (MYRm), 2009?14 111
Table 79: Malaysia, cookies (sweet biscuits), value by segment ($m), 2004?09 113
Table 80: Malaysia, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 114
Table 81: Malaysia, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 116
Table 82: Malaysia, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 117
Table 83: Malaysia, cookies (sweet biscuits), brand share by value (%), 2008?09 120
Table 84: Malaysia, cookies (sweet biscuits), value by brand (MYRm), 2008?09 121
Table 85: Malaysia, cookies (sweet biscuits), company share by value (%), 2008?09 123
Table 86: Malaysia, cookies (sweet biscuits), value by company (MYRm), 2008?09 124
Table 87: Malaysia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 125
Table 88: Malaysia, cookies (sweet biscuits), value by distribution channel (MYRm), 2008?09 125
Table 89: Malaysia, cookies (sweet biscuits), expenditure per capita (MYR), 2004?09 127
Table 90: Malaysia, cookies (sweet biscuits), forecast expenditure per capita (MYR), 2009?14 128
Table 91: Malaysia, cookies (sweet biscuits), expenditure per capita ($), 2004?09 129
Table 92: Malaysia, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 130
Table 93: Malaysia, cookies (sweet biscuits), consumption per capita (kg), 2004?09 131
Table 94: Malaysia, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 132
Table 95: Malaysia, crackers (savory biscuits), value by segment (MYRm), 2004?09 133
Table 96: Malaysia, crackers (savory biscuits), value forecast by segment (MYRm), 2009?14 134
Table 97: Malaysia, crackers (savory biscuits), value by segment ($m), 2004?09 136
Table 98: Malaysia, crackers (savory biscuits), value forecast by segment ($m), 2009?14 137
Table 99: Malaysia, crackers (savory biscuits), volume by segment (kg, million), 2004?09 139
Table 100: Malaysia, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 140
Table 101: Malaysia, crackers (savory biscuits), brand share by value (%), 2008?09 142
Table 102: Malaysia, crackers (savory biscuits), value by brand (MYRm), 2008?09 143
Table 103: Malaysia, crackers (savory biscuits), company share by value (%), 2008?09 145
Table 104: Malaysia, crackers (savory biscuits), value by company (MYRm), 2008?09 145
Table 105: Malaysia, crackers (savory biscuits), distribution channels by value (%), 2008?09 146
Table 106: Malaysia, crackers (savory biscuits), value by distribution channel (MYRm), 2008?09 146
Table 107: Malaysia, crackers (savory biscuits), expenditure per capita (MYR), 2004?09 148
Table 108: Malaysia, crackers (savory biscuits), forecast expenditure per capita (MYR), 2009?14 148
Table 109: Malaysia, crackers (savory biscuits), expenditure per capita ($), 2004?09 149
Table 110: Malaysia, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 149
Table 111: Malaysia, crackers (savory biscuits), consumption per capita (kg), 2004?09 150
Table 112: Malaysia, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 150
Table 113: Malaysia, morning goods, value by segment (MYRm), 2004?09 151
Table 114: Malaysia, morning goods, value forecast by segment (MYRm), 2009?14 152
Table 115: Malaysia, morning goods, value by segment ($m), 2004?09 154
Table 116: Malaysia, morning goods, value forecast by segment ($m), 2009?14 154
Table 117: Malaysia, morning goods, volume by segment (kg, million), 2004?09 156
Table 118: Malaysia, morning goods, volume forecast by segment (kg, million), 2009?14 157
Table 119: Malaysia, morning goods, brand share by value (%), 2008?09 160
Table 120: Malaysia, morning goods, value by brand (MYRm), 2008?09 160
Table 121: Malaysia, morning goods, company share by value (%), 2008?09 161
Table 122: Malaysia, morning goods, value by company (MYRm), 2008?09 161
Table 123: Malaysia, morning goods, distribution channels by value (%), 2008?09 162
Table 124: Malaysia, morning goods, value by distribution channel (MYRm), 2008?09 162
Table 125: Malaysia, morning goods, expenditure per capita (MYR), 2004?09 164
Table 126: Malaysia, morning goods, forecast expenditure per capita (MYR), 2009?14 164
Table 127: Malaysia, morning goods, expenditure per capita ($), 2004?09 165
Table 128: Malaysia, morning goods, forecast expenditure per capita ($), 2009?14 165
Table 129: Malaysia, morning goods, consumption per capita (kg), 2004?09 166
Table 130: Malaysia, morning goods, forecast consumption per capita (kg), 2009?14 166
Table 131: Global bakery and cereals market value, 2009 167
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 170
Table 133: Global bakery and cereals market volume, 2009 171
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 174
Table 135: Leading players, top five countries 175
Table 136: Malaysia bakery and cereals new product launches reports, by company (top five companies), 2009 176
Table 137: Malaysia bakery and cereals new product launches SKUs, by company (top five companies), 2009 176
Table 138: Malaysia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 177
Table 139: Malaysia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 177
Table 140: Malaysia bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 178
Table 141: Malaysia bakery and cereals new product launches - recent five launches (2009) 178
Table 142: Malaysia population, by age group, 2004?09 (millions) 179
Table 143: Malaysia population forecast, by age group, 2009?14 (millions) 180
Table 144: Malaysia population, by gender, 2004?09 (millions) 180
Table 145: Malaysia population forecast, by gender, 2009?14 (millions) 181
Table 146: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 181
Table 147: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 181
Table 148: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 182
Table 149: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 182
Table 150: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 182
Table 151: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 183
Table 152: Malaysia consumer price index, 2004?09 (2000=100) 183
Table 153: Malaysia consumer price index, 2009?14 (2000=100) 183


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