Bakery and Cereals Market in Mexico to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Mexican Peso), 2004?09 27
Value analysis (Mexican Peso), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Grupo Bimbo S.A. de C.V. 51
Kellogg Company 53
Chapter 5 Category Analysis: Bread and Rolls 55
Value analysis (Mexican Peso), 2004?09 55
Value analysis (Mexican Peso), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Breakfast Cereals 73
Value analysis (Mexican Peso), 2004?09 73
Value analysis (Mexican Peso), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 7 Category Analysis: Cakes and Pastries 90
Value analysis (Mexican Peso), 2004?09 90
Value analysis (Mexican Peso), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 106
Value analysis (Mexican Peso), 2004?09 106
Value analysis (Mexican Peso), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 117
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 129
Value analysis (Mexican Peso), 2004?09 129
Value analysis (Mexican Peso), 2009?14 130
Value analysis (US dollars), 2004?09 132
Value analysis (US dollars), 2009?14 133
Volume analysis, 2004?09 135
Volume analysis, 2009?14 136
Company and brand share analysis 138
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: Morning Goods 146
Value analysis (Mexican Peso), 2004?09 146
Value analysis (Mexican Peso), 2009?14 147
Value analysis (US dollars), 2004?09 149
Value analysis (US dollars), 2009?14 149
Volume analysis, 2004?09 151
Volume analysis, 2009?14 152
Company and brand share analysis 154
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Country Comparison 161
Value 161
Volume 165
Market share 169
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Mexico, bakery and cereals, value by category (MXNm), 2004?14 29
Figure 2: Mexico, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Mexico, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Mexico, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Mexico, bakery and cereals, company share by value (%), 2008?09 41
Figure 6: Mexico, bakery and cereals, distribution channels by value (%), 2008?09 44
Figure 7: Mexico, bread and rolls, value by segment (MXNm), 2004?14 57
Figure 8: Mexico, bread and rolls, category growth comparison, by value, 2004?14 60
Figure 9: Mexico, bread and rolls, volume by segment (kg, million), 2004?14 63
Figure 10: Mexico, bread and rolls, category growth comparison, by volume, 2004?14 64
Figure 11: Mexico, bread and rolls, distribution channels by value (%), 2008?09 69
Figure 12: Mexico, breakfast cereals, value by segment (MXNm), 2004?14 75
Figure 13: Mexico, breakfast cereals, category growth comparison, by value, 2004?14 77
Figure 14: Mexico, breakfast cereals, volume by segment (kg, million), 2004?14 80
Figure 15: Mexico, breakfast cereals, category growth comparison, by volume, 2004?14 80
Figure 16: Mexico, breakfast cereals, company share by value (%), 2008?09 83
Figure 17: Mexico, breakfast cereals, distribution channels by value (%), 2008?09 86
Figure 18: Mexico, cakes and pastries, value by segment (MXNm), 2004?14 92
Figure 19: Mexico, cakes and pastries, category growth comparison, by value, 2004?14 94
Figure 20: Mexico, cakes and pastries, volume by segment (kg, million), 2004?14 97
Figure 21: Mexico, cakes and pastries, category growth comparison, by volume, 2004?14 97
Figure 22: Mexico, cakes and pastries, company share by value (%), 2008?09 99
Figure 23: Mexico, cakes and pastries, distribution channels by value (%), 2008?09 102
Figure 24: Mexico, cookies (sweet biscuits), value by segment (MXNm), 2004?14 109
Figure 25: Mexico, cookies (sweet biscuits), category growth comparison, by value, 2004?14 112
Figure 26: Mexico, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 115
Figure 27: Mexico, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 116
Figure 28: Mexico, cookies (sweet biscuits), company share by value (%), 2008?09 119
Figure 29: Mexico, cookies (sweet biscuits), distribution channels by value (%), 2008?09 122
Figure 30: Mexico, crackers (savory biscuits), value by segment (MXNm), 2004?14 131
Figure 31: Mexico, crackers (savory biscuits), category growth comparison, by value, 2004?14 134
Figure 32: Mexico, crackers (savory biscuits), volume by segment (kg, million), 2004?14 137
Figure 33: Mexico, crackers (savory biscuits), category growth comparison, by volume, 2004?14 137
Figure 34: Mexico, crackers (savory biscuits), company share by value (%), 2008?09 139
Figure 35: Mexico, crackers (savory biscuits), distribution channels by value (%), 2008?09 142
Figure 36: Mexico, morning goods, value by segment (MXNm), 2004?14 148
Figure 37: Mexico, morning goods, category growth comparison, by value, 2004?14 150
Figure 38: Mexico, morning goods, volume by segment (kg, million), 2004?14 153
Figure 39: Mexico, morning goods, category growth comparison, by volume, 2004?14 153
Figure 40: Mexico, morning goods, distribution channels by value (%), 2008?09 157
Figure 41: Global bakery and cereals market split (value terms, 2009), top five countries 162
Figure 42: Global bakery and cereals market value, 2004–09, top five countries 164
Figure 43: Global bakery and cereals market split (volume terms, 2009), top five countries 166
Figure 44: Global bakery and cereals market volume, 2004–09, top five countries 168
Figure 45: Annual data review process 179

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Mexico, bakery and cereals, value by category (MXNm), 2004?09 27
Table 4: Mexico, bakery and cereals, value forecast by category (MXNm), 2009?14 28
Table 5: Mexico, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Mexico, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Mexico, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Mexico, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Mexico, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Mexico, bakery and cereals, value by brand (MXNm), 2008?09 39
Table 11: Mexico, bakery and cereals, company share by value (%), 2008?09 42
Table 12: Mexico, bakery and cereals, value by company (MXNm), 2008?09 42
Table 13: Mexico, bakery and cereals, distribution channels by value (%), 2008?09 43
Table 14: Mexico, bakery and cereals, value by distribution channel (MXNm), 2008?09 43
Table 15: Mexico, bakery and cereals, expenditure per capita (MXN), 2004?09 45
Table 16: Mexico, bakery and cereals, forecast expenditure per capita (MXN), 2009?14 46
Table 17: Mexico, bakery and cereals, expenditure per capita ($), 2004?09 47
Table 18: Mexico, bakery and cereals, forecast expenditure per capita ($), 2009?14 48
Table 19: Mexico, bakery and cereals, consumption per capita (kg), 2004?09 49
Table 20: Mexico, bakery and cereals, forecast consumption per capita (kg), 2009?14 50
Table 21: Grupo Bimbo S.A. de C.V. key facts 51
Table 22: Kellogg Company key facts 53
Table 23: Mexico, bread and rolls, value by segment (MXNm), 2004?09 55
Table 24: Mexico, bread and rolls, value forecast by segment (MXNm), 2009?14 56
Table 25: Mexico, bread and rolls, value by segment ($m), 2004?09 58
Table 26: Mexico, bread and rolls, value forecast by segment ($m), 2009?14 59
Table 27: Mexico, bread and rolls, volume by segment (kg, million), 2004?09 61
Table 28: Mexico, bread and rolls, volume forecast by segment (kg, million), 2009?14 62
Table 29: Mexico, bread and rolls, brand share by value (%), 2008?09 65
Table 30: Mexico, bread and rolls, value by brand (MXNm), 2008?09 66
Table 31: Mexico, bread and rolls, company share by value (%), 2008?09 67
Table 32: Mexico, bread and rolls, value by company (MXNm), 2008?09 67
Table 33: Mexico, bread and rolls, distribution channels by value (%), 2008?09 68
Table 34: Mexico, bread and rolls, value by distribution channel (MXNm), 2008?09 68
Table 35: Mexico, bread and rolls, expenditure per capita (MXN), 2004?09 70
Table 36: Mexico, bread and rolls, forecast expenditure per capita (MXN), 2009?14 70
Table 37: Mexico, bread and rolls, expenditure per capita ($), 2004?09 71
Table 38: Mexico, bread and rolls, forecast expenditure per capita ($), 2009?14 71
Table 39: Mexico, bread and rolls, consumption per capita (kg), 2004?09 72
Table 40: Mexico, bread and rolls, forecast consumption per capita (kg), 2009?14 72
Table 41: Mexico, breakfast cereals, value by segment (MXNm), 2004?09 73
Table 42: Mexico, breakfast cereals, value forecast by segment (MXNm), 2009?14 74
Table 43: Mexico, breakfast cereals, value by segment ($m), 2004?09 76
Table 44: Mexico, breakfast cereals, value forecast by segment ($m), 2009?14 76
Table 45: Mexico, breakfast cereals, volume by segment (kg, million), 2004?09 78
Table 46: Mexico, breakfast cereals, volume forecast by segment (kg, million), 2009?14 79
Table 47: Mexico, breakfast cereals, brand share by value (%), 2008?09 81
Table 48: Mexico, breakfast cereals, value by brand (MXNm), 2008?09 82
Table 49: Mexico, breakfast cereals, company share by value (%), 2008?09 84
Table 50: Mexico, breakfast cereals, value by company (MXNm), 2008?09 84
Table 51: Mexico, breakfast cereals, distribution channels by value (%), 2008?09 85
Table 52: Mexico, breakfast cereals, value by distribution channel (MXNm), 2008?09 85
Table 53: Mexico, breakfast cereals, expenditure per capita (MXN), 2004?09 87
Table 54: Mexico, breakfast cereals, forecast expenditure per capita (MXN), 2009?14 87
Table 55: Mexico, breakfast cereals, expenditure per capita ($), 2004?09 88
Table 56: Mexico, breakfast cereals, forecast expenditure per capita ($), 2009?14 88
Table 57: Mexico, breakfast cereals, consumption per capita (kg), 2004?09 89
Table 58: Mexico, breakfast cereals, forecast consumption per capita (kg), 2009?14 89
Table 59: Mexico, cakes and pastries, value by segment (MXNm), 2004?09 90
Table 60: Mexico, cakes and pastries, value forecast by segment (MXNm), 2009?14 91
Table 61: Mexico, cakes and pastries, value by segment ($m), 2004?09 93
Table 62: Mexico, cakes and pastries, value forecast by segment ($m), 2009?14 93
Table 63: Mexico, cakes and pastries, volume by segment (kg, million), 2004?09 95
Table 64: Mexico, cakes and pastries, volume forecast by segment (kg, million), 2009?14 96
Table 65: Mexico, cakes and pastries, brand share by value (%), 2008?09 98
Table 66: Mexico, cakes and pastries, value by brand (MXNm), 2008?09 98
Table 67: Mexico, cakes and pastries, company share by value (%), 2008?09 100
Table 68: Mexico, cakes and pastries, value by company (MXNm), 2008?09 100
Table 69: Mexico, cakes and pastries, distribution channels by value (%), 2008?09 101
Table 70: Mexico, cakes and pastries, value by distribution channel (MXNm), 2008?09 101
Table 71: Mexico, cakes and pastries, expenditure per capita (MXN), 2004?09 103
Table 72: Mexico, cakes and pastries, forecast expenditure per capita (MXN), 2009?14 103
Table 73: Mexico, cakes and pastries, expenditure per capita ($), 2004?09 104
Table 74: Mexico, cakes and pastries, forecast expenditure per capita ($), 2009?14 104
Table 75: Mexico, cakes and pastries, consumption per capita (kg), 2004?09 105
Table 76: Mexico, cakes and pastries, forecast consumption per capita (kg), 2009?14 105
Table 77: Mexico, cookies (sweet biscuits), value by segment (MXNm), 2004?09 107
Table 78: Mexico, cookies (sweet biscuits), value forecast by segment (MXNm), 2009?14 108
Table 79: Mexico, cookies (sweet biscuits), value by segment ($m), 2004?09 110
Table 80: Mexico, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 111
Table 81: Mexico, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 113
Table 82: Mexico, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 114
Table 83: Mexico, cookies (sweet biscuits), brand share by value (%), 2008?09 117
Table 84: Mexico, cookies (sweet biscuits), value by brand (MXNm), 2008?09 118
Table 85: Mexico, cookies (sweet biscuits), company share by value (%), 2008?09 120
Table 86: Mexico, cookies (sweet biscuits), value by company (MXNm), 2008?09 120
Table 87: Mexico, cookies (sweet biscuits), distribution channels by value (%), 2008?09 121
Table 88: Mexico, cookies (sweet biscuits), value by distribution channel (MXNm), 2008?09 121
Table 89: Mexico, cookies (sweet biscuits), expenditure per capita (MXN), 2004?09 123
Table 90: Mexico, cookies (sweet biscuits), forecast expenditure per capita (MXN), 2009?14 124
Table 91: Mexico, cookies (sweet biscuits), expenditure per capita ($), 2004?09 125
Table 92: Mexico, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 126
Table 93: Mexico, cookies (sweet biscuits), consumption per capita (kg), 2004?09 127
Table 94: Mexico, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 128
Table 95: Mexico, crackers (savory biscuits), value by segment (MXNm), 2004?09 129
Table 96: Mexico, crackers (savory biscuits), value forecast by segment (MXNm), 2009?14 130
Table 97: Mexico, crackers (savory biscuits), value by segment ($m), 2004?09 132
Table 98: Mexico, crackers (savory biscuits), value forecast by segment ($m), 2009?14 133
Table 99: Mexico, crackers (savory biscuits), volume by segment (kg, million), 2004?09 135
Table 100: Mexico, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 136
Table 101: Mexico, crackers (savory biscuits), brand share by value (%), 2008?09 138
Table 102: Mexico, crackers (savory biscuits), value by brand (MXNm), 2008?09 138
Table 103: Mexico, crackers (savory biscuits), company share by value (%), 2008?09 140
Table 104: Mexico, crackers (savory biscuits), value by company (MXNm), 2008?09 140
Table 105: Mexico, crackers (savory biscuits), distribution channels by value (%), 2008?09 141
Table 106: Mexico, crackers (savory biscuits), value by distribution channel (MXNm), 2008?09 141
Table 107: Mexico, crackers (savory biscuits), expenditure per capita (MXN), 2004?09 143
Table 108: Mexico, crackers (savory biscuits), forecast expenditure per capita (MXN), 2009?14 143
Table 109: Mexico, crackers (savory biscuits), expenditure per capita ($), 2004?09 144
Table 110: Mexico, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 144
Table 111: Mexico, crackers (savory biscuits), consumption per capita (kg), 2004?09 145
Table 112: Mexico, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 145
Table 113: Mexico, morning goods, value by segment (MXNm), 2004?09 146
Table 114: Mexico, morning goods, value forecast by segment (MXNm), 2009?14 147
Table 115: Mexico, morning goods, value by segment ($m), 2004?09 149
Table 116: Mexico, morning goods, value forecast by segment ($m), 2009?14 149
Table 117: Mexico, morning goods, volume by segment (kg, million), 2004?09 151
Table 118: Mexico, morning goods, volume forecast by segment (kg, million), 2009?14 152
Table 119: Mexico, morning goods, brand share by value (%), 2008?09 154
Table 120: Mexico, morning goods, value by brand (MXNm), 2008?09 154
Table 121: Mexico, morning goods, company share by value (%), 2008?09 155
Table 122: Mexico, morning goods, value by company (MXNm), 2008?09 155
Table 123: Mexico, morning goods, distribution channels by value (%), 2008?09 156
Table 124: Mexico, morning goods, value by distribution channel (MXNm), 2008?09 156
Table 125: Mexico, morning goods, expenditure per capita (MXN), 2004?09 158
Table 126: Mexico, morning goods, forecast expenditure per capita (MXN), 2009?14 158
Table 127: Mexico, morning goods, expenditure per capita ($), 2004?09 159
Table 128: Mexico, morning goods, forecast expenditure per capita ($), 2009?14 159
Table 129: Mexico, morning goods, consumption per capita (kg), 2004?09 160
Table 130: Mexico, morning goods, forecast consumption per capita (kg), 2009?14 160
Table 131: Global bakery and cereals market value, 2009 161
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 164
Table 133: Global bakery and cereals market volume, 2009 165
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 168
Table 135: Leading players, top five countries 169
Table 136: Mexico bakery and cereals new product launches reports, by company (top five companies), 2009 170
Table 137: Mexico bakery and cereals new product launches SKUs, by company (top five companies), 2009 170
Table 138: Mexico bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 171
Table 139: Mexico bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 171
Table 140: Mexico bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 172
Table 141: Mexico bakery and cereals new product launches - recent five launches (2009) 172
Table 142: Mexico population, by age group, 2004?09 (millions) 173
Table 143: Mexico population forecast, by age group, 2009?14 (millions) 174
Table 144: Mexico population, by gender, 2004?09 (millions) 174
Table 145: Mexico population forecast, by gender, 2009?14 (millions) 175
Table 146: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 175
Table 147: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 175
Table 148: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 176
Table 149: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 176
Table 150: Mexico real GDP, 2004?09 ($bn, 2000 prices) 176
Table 151: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 152: Mexico consumer price index, 2004?09 (2000=100) 177
Table 153: Mexico consumer price index, 2009?14 (2000=100) 177



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