Bakery and Cereals Market in Mexico - Product Launch Almanac 2010

Introduction

Datamonitor’s Bakery and Cereals market in Mexico – Product Launch Almanac 2010 provides a complete guide to new product launches in Mexican bakery and cereals market since January 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the bakery and cereals market in Mexico, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Bakery and Cereals market in Mexico - New product SKUs by category
• Bakery and Cereals market in Mexico - New product SKUs by manufacturer
• Bakery and Cereals market in Mexico - New product by pack type and materials
• Bakery and Cereals market in Mexico – New Product descriptions

Highlights

• 165 product SKUs launched in the Mexican bakery and cereals market
• Cookies (sweet biscuits) is the leading category in Mexican bakery and cereals market
• Grupo Bimbo is the leading manufacturer in terms of new bakery and cereals products in Mexico

Reason To Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Mexican Bakery and Cereals market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
165 product SKUs launched in the Mexican bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Mexican bakery and cereals market 2
Grupo Bimbo is the leading manufacturer in terms of new bakery and cereals products in Mexico 2
Boxes was the dominant packing type in the new products launched in Mexican bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 16
Bakery and Cereals Product Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 19
New products by package type 21
New products by package material 22
Detailed Product Descriptions 23
Appendix 159
Further reading 159
Datamonitor consulting 159
How to contact experts in your industry 159

LIST OF FIGURES
Figure 1: Mexico, bakery and cereals market value by category ($m), 2004–09 14
Figure 2: Mexico, bakery and cereals market value by category ($m), 2009–14 16
Figure 3: Mexico, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 18
Figure 4: Mexico, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Figure 5: Mexico, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 21
Figure 6: Mexico, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 22

LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Mexico, bakery and cereals market value by category ($m), 2004–09 15
Table 3: Mexico, bakery and cereals market value by category ($m), 2009–14 17
Table 4: Mexico, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 18
Table 5: Mexico, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 20
Table 6: Mexico, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 21
Table 7: Mexico, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 22
Table 8: Chedraui - Cereal - Hojuelas de Chocolate 23
Table 9: Santiveri - Galletas - Lacitos con Fibra 24
Table 10: Disney - Pan Blanco 25
Table 11: D'Meals - Galletas Surtidas - Sin Azucar 26
Table 12: Chedraui - Galletas Marias 27
Table 13: Lambertz - Biscuit Assortment - Premium XXL 28
Table 14: Otis Spunkmeyer - Muffins - Chocolate Chocolate Chip 29
Table 15: Wonderful Copenhagen - Danish Cookies 30
Table 16: Rivero - Avena 31
Table 17: Donettes - Donas - Azucar-Canela 32
Table 18: Disney - Cereal - Bolitas de Colores 33
Table 19: Disney - Hojuelas de Maiz - Azucaradas 34
Table 20: Puffitos - Esponjaditos de Trigo Endulzado - Vainilla 35
Table 21: Marinela - Tubix - Tubos de Galleta Con Rello Sabor Chocolate 36
Table 22: Tosta Rica - Barquillos - Vainilla 37
Table 23: Ke! Precio - Cereal - Donitas de Vainilla 38
Table 24: Kellogg's Special K - Cereal - Vainilla con Almendras 39
Table 25: Cuetara - Galleta Salada Molido para Empanizar 40
Table 26: Gamesa Habaneras - Galletas - Bran Naranja y Pina 41
Table 27: Aureola - Tortilla de Papas Artesana 42
Table 28: Pillsbury - Crescent Rolls - Original 43
Table 29: Biblos - Pan Chico 44
Table 30: Golden Hills - Huaraches de Maiz 45
Table 31: Gourmet Select - Pastel de Datil con Nuez 46
Table 32: Comercial Mexicana - Tortillas de Maiz 47
Table 33: Lara Deliciosas - Galletas - Chochitos 48
Table 34: La Ollita - Granola Cereal con Frutas 49
Table 35: Maribel Doraditas - Galletas - con Ajonjoli 50
Table 36: La Morisca - Banderillas sin Azucar 51
Table 37: Gamesa Frutanas - Galleta con Rellena de Fruta - Fresa 52
Table 38: Bimbo Tostaditos - Pan Tostado 53
Table 39: Tostagrill - Tostas de Trigo Integrais 54
Table 40: Soriana - Cookies - Marias 55
Table 41: Kashi Go Lean Crunch! - Cereal - Honey Almond Flax 56
Table 42: Tia Rosa Tartinas - Galletas con Relleno de Fruta - Pina 57
Table 43: Marinela Rollo - Pastelito - Queso Pina 58
Table 44: Germinola - Galletas - Avena Almendras 59
Table 45: Tia Rosa - Galletas - Polvoroncitos Caseros 60
Table 46: Triguenas - Wholemeal Cookies - Pecan 61
Table 47: Cardini's - Gourmet Cut Croutons - Italian 62
Table 48: Baalbeck - Pan Arabe 63
Table 49: Quaker - Galleta de Avena Sandwich - Chocolate; Vainilla 64
Table 50: Granvita Avenitas - Galletas de Avena Integrales - Coco 65
Table 51: Fiber Cookies - Galletas de Fibras con Platano 66
Table 52: Kellogg's - Granola - con Pasas 67
Table 53: Kellogg's All-Bran Flakes - Cereal - Natural 68
Table 54: Sunshine Cheez-It - Galletas de Trigo Horneadas - Queso Cheddar Blanco; Queso y Salsa de Jalapeno 69
Table 55: Quaker - Galletas de Avena - Chocolate 70
Table 56: OvarB - Frituras para Sopa de Tortilla 71
Table 57: Trizalet - Tortillas Tostadas - Sin Sodio 72
Table 58: Nature's Own Whitewheat - Healthy White Bread 73
Table 59: Aurrera - Pan Integral 74
Table 60: Ligeritas - Sustituto de Pan, Tortilla o Botana 75
Table 61: Bimbo Thins - Pan de Harina de Trigo Integral 76
Table 62: Gabi Ben 10 - Galletas con Chispas de Chocolate 77
Table 63: Kellogg's Frosted Mini-Wheats - Cereal - Bite Size 78
Table 64: Miss Meringue - Minis Meringues - Capuccino; Chocolate; Chocolate Chip; Strawberry-Vanilla; Vanilla 79
Table 65: Cuetara Tostas - Galletas 80
Table 66: Juanita - Galletas Surtido - Casero 81
Table 67: B-Fit - Granola 82
Table 68: Branli - Granola sin Azucar con Amaranto 83
Table 69: Los Charros - Tostadas de Maiz 84
Table 70: La Moderna - Galletas Marias - Vainilla 85
Table 71: Keebler Club - Crackers - Multi-Grain 86
Table 72: Soriana - Whole Bran Cereal 87
Table 73: Nestle Fitness - Cereal Integral 88
Table 74: Senor Cactus - Tortillas de Nopal - con Chile; con Linaza; Original 89
Table 75: Saboretti - Discos para Empanadas - Grande 90
Table 76: Zamora - Tortillas de Maiz 91
Table 77: Wonder Qubo - Pastelito con Relleno y Cobertura de Chocolate 92
Table 78: Soriana - Sandwich Cookies - Lemon 93
Table 79: Soriana - Galletas de Avena - Glaseadas 94
Table 80: Bimbo - Pan Tostado en Doble Empaque 95
Table 81: Marinela Gansito - Pastelito 3 Pack 96
Table 82: Gavi - Pasta para Bunuelos y Crepas 97
Table 83: La Morayma - Tortillas de Nopal 98
Table 84: Edwards Singles - Pay de Queso 99
Table 85: Great Value - Garlic Bread 100
Table 86: Pillsbury - Ready to Bake Cookies - Chocolate Chip 101
Table 87: Original Gourmet - Tea Biscuits - Original 102
Table 88: Gabi - Galletas de Vainilla - Family 103
Table 89: Nutri Vien - Soy Cereal - con Papaya y Manzana 104
Table 90: NutriSmart - Cereal Multigrano 105
Table 91: DonTono - Pan Tostado 106
Table 92: Quaker Multi Bran - Cereal - Pasas 107
Table 93: Maxilu - Panecillos - Toronja Pina, Nopal c/Salvado 108
Table 94: Granitt - Cereales - con Amaranto 109
Table 95: Bimbo - Surtido de Tartaletas 110
Table 96: JJ's - Pie - Apple; Berry; Cherry; Peach 111
Table 97: Dul Cerel - Avena en Hojuela 112
Table 98: Mision - Tostadas 113
Table 99: Global Brands - Marie Biscuits 114
Table 100: Mrs. Pure's - Oatmeal Raisin Cookies 115
Table 101: Lil' Dutch Maid - Galletas con Crema - Combinada 116
Table 102: DonTono - Galleta Sandwich - Chocolate; Vainilla; Vainilla-Chocolate 117
Table 103: Cuetara Roscanela - Galletas 118
Table 104: Global Brands - Teddy Bear Cookies - Chocolate 119
Table 105: Golden Foods Glacs - Hojuelas de Maiz con Azucar 120
Table 106: Golden Foods Golden Mix - Cereal 121
Table 107: Joseph's - Sugar-Free Cookies - Pecan Shortbread 122
Table 108: Bimbo BioVive - Galleta Integral - Amaranto y Naranja 123
Table 109: Susalia - Tortillas de Maiz y Nopal - Epazote; Jalapeno; Natural; Queso 124
Table 110: Great Value - Crispy Crackers 125
Table 111: Bontri - Pan Blanco 126
Table 112: Edwards Singles - Mini Pay de Manzana 127
Table 113: Pringles Stix - Crispy Cracker Sticks - Cheese; Honey Butter; Pizza 128
Table 114: Post Cocoa Pebbles - Cereal de Hojuelas de Arroz 129
Table 115: Bimbo PlusVita - Barra de Galleta - Vainilla con Avena y Chispas Sabor Chocolate 130
Table 116: Nopalia - Tortillas de Nopal 131
Table 117: Granvita - Avena Instantanea Integral - Variedad de Sabores 132
Table 118: Kellogg's Zucaritas - Hojuelas de Maiz - Choco con Malvaviscos 133
Table 119: Nestle Trix - Cereal de Maiz y Avena Integral con Sabor a Fruta 134
Table 120: Gamesa Tradiciones Maravillas - Galleta Sabor Vainilla 135
Table 121: Soriana - Choco Rice Cereal 136
Table 122: Kellogg's Choco Krispis Max - Cereal - con Estrellas con Chocolate Blanco 137
Table 123: Soriana - Sandwich Cookies - Orange-Pineapple 138
Table 124: Tosta Rica - Galletas de Canela 139
Table 125: Branli - Granola - 5 Semilla con Arandano 140
Table 126: Santiveri - Wholegrain Homemade Cookies - Fig 141
Table 127: Pepperidge Farm Goldfish Colors - Baked Snack Crackers - Cheddar 142
Table 128: Marinela Barritas - Galleta - Pina 143
Table 129: Granvita - Avena Instantanea Integral - Fresas con Crema 144
Table 130: Great Value - Cereal - Multi-Balance 145
Table 131: Cap'n Crunch's Crunch Berries - Cereal 146
Table 132: Gabi - Galletas - Roscas de Nuez 147
Table 133: Tuinky - Pastelito - Fresa-Crema 148
Table 134: Gamesa Panaderia - Polvorones - Chocolate y Cacahuate; Nuez 149
Table 135: Quaker - Instant Cereal de Avena con 0% Azucar Anadida - Fresas con Crema 150
Table 136: Wonder - Pan Tostado - Blanco 151
Table 137: Nifis - Pan Arabe Tostado Multigrano 152
Table 138: Distroller - Butter Cookies 153
Table 139: Great Value - Pan Blanco 154
Table 140: Tuinky - Pastelito - Chocolate 155
Table 141: Sin Rival - Panecillos Integrales sin Azucar - Naranja con Nuez 156
Table 142: Dulces Pinpon - Cocada de Leche 157
Table 143: Great Value - Texas Toast - Cheese with Garlic 158


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