Bakery and Cereals Market in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the bakery and cereals market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The market for bakery and cereals in Middle East and Africa increased at a compound annual growth rate of 4.6% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in Middle East and Africa, accounting for a share of 81.7%.

The leading players in the Middle East and Africa bakery and cereals market are Marhaba International, Inc., Pioneer Food Group (Pty) Ltd and Al Rasheed.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Middle East and Africa
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 25
Value Analysis 25
Volume Analysis 27
Chapter 4 Middle East and Africa Bakery and Cereals: Market Overview 29
Value analysis (US Dollar), 2004?09 29
Value analysis (US Dollar), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Leading Company Profile 44
Pioneer Food Group Ltd 44
Chapter 6 Category Analysis: Bread and Rolls 46
Value analysis (US Dollar), 2004?09 46
Value analysis (US Dollar), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 7 Category Analysis: Breakfast Cereals 59
Value analysis (US Dollar), 2004?09 59
Value analysis (US Dollar), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 8 Category Analysis: Cakes and Pastries 72
Value analysis (US Dollar), 2004?09 72
Value analysis (US Dollar), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 9 Category Analysis: Cookies (Sweet Biscuits) 85
Value analysis (US Dollar), 2004?09 85
Value analysis (US Dollar), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 10 Category Analysis: Crackers (Savory Biscuits) 102
Value analysis (US Dollar), 2004?09 102
Value analysis (US Dollar), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 11 Category Analysis: Morning Goods 115
Value analysis (US Dollar), 2004?09 115
Value analysis (US Dollar), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company share analysis 121
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 Appendix 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Middle East and Africa, bakery and cereals, value by category ($m), 2004?14 31
Figure 2: Middle East and Africa, bakery and cereals, category growth comparison, by value, 2004?14 31
Figure 3: Middle East and Africa, bakery and cereals, volume by category (kg, million), 2004?14 34
Figure 4: Middle East and Africa, bakery and cereals, category growth comparison, by volume, 2004?14 34
Figure 5: Middle East and Africa, bakery and cereals, company share (top five companies) by value (%), 2008?09 37
Figure 6: Middle East and Africa, bakery and cereals, distribution channels by value (%), 2008?09 39
Figure 7: Middle East and Africa, bread and rolls, value by segment ($m), 2004?14 48
Figure 8: Middle East and Africa, bread and rolls, category growth comparison, by value, 2004?14 48
Figure 9: Middle East and Africa, bread and rolls, volume by segment (kg, million), 2004?14 51
Figure 10: Middle East and Africa, bread and rolls, category growth comparison, by volume, 2004?14 51
Figure 11: Middle East and Africa, bread and rolls, company share (top five companies) by value (%), 2008?09 54
Figure 12: Middle East and Africa, bread and rolls, distribution channels by value (%), 2008?09 56
Figure 13: Middle East and Africa, breakfast cereals, value by segment ($m), 2004?14 61
Figure 14: Middle East and Africa, breakfast cereals, category growth comparison, by value, 2004?14 61
Figure 15: Middle East and Africa, breakfast cereals, volume by segment (kg, million), 2004?14 64
Figure 16: Middle East and Africa, breakfast cereals, category growth comparison, by volume, 2004?14 64
Figure 17: Middle East and Africa, breakfast cereals, company share (top five companies) by value (%), 2008?09 67
Figure 18: Middle East and Africa, breakfast cereals, distribution channels by value (%), 2008?09 69
Figure 19: Middle East and Africa, cakes and pastries, value by segment ($m), 2004?14 74
Figure 20: Middle East and Africa, cakes and pastries, category growth comparison, by value, 2004?14 74
Figure 21: Middle East and Africa, cakes and pastries, volume by segment (kg, million), 2004?14 77
Figure 22: Middle East and Africa, cakes and pastries, category growth comparison, by volume, 2004?14 77
Figure 23: Middle East and Africa, cakes and pastries, company share (top five companies) by value (%), 2008?09 80
Figure 24: Middle East and Africa, cakes and pastries, distribution channels by value (%), 2008?09 82
Figure 25: Middle East and Africa, cookies (sweet biscuits), value by segment ($m), 2004?14 88
Figure 26: Middle East and Africa, cookies (sweet biscuits), category growth comparison, by value, 2004?14 88
Figure 27: Middle East and Africa, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 91
Figure 28: Middle East and Africa, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 92
Figure 29: Middle East and Africa, cookies (sweet biscuits), company share (top five companies) by value (%), 2008?09 95
Figure 30: Middle East and Africa, cookies (sweet biscuits), distribution channels by value (%), 2008?09 97
Figure 31: Middle East and Africa, crackers (savory biscuits), value by segment ($m), 2004?14 104
Figure 32: Middle East and Africa, crackers (savory biscuits), category growth comparison, by value, 2004?14 104
Figure 33: Middle East and Africa, crackers (savory biscuits), volume by segment (kg, million), 2004?14 107
Figure 34: Middle East and Africa, crackers (savory biscuits), category growth comparison, by volume, 2004?14 107
Figure 35: Middle East and Africa, crackers (savory biscuits), company share (top five companies) by value (%), 2008?09 110
Figure 36: Middle East and Africa, crackers (savory biscuits), distribution channels by value (%), 2008?09 112
Figure 37: Middle East and Africa, morning goods, value by segment ($m), 2004?14 117
Figure 38: Middle East and Africa, morning goods, category growth comparison, by value, 2004?14 117
Figure 39: Middle East and Africa, morning goods, volume by segment (kg, million), 2004?14 120
Figure 40: Middle East and Africa, morning goods, category growth comparison, by volume, 2004?14 120
Figure 41: Middle East and Africa, morning goods, company share (top five companies) by value (%), 2008?09 122
Figure 42: Middle East and Africa, morning goods, distribution channels by value (%), 2008?09 124
Figure 43: Annual data review process 128

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Middle East and Africa bakery and cereals, value (country-wise), 2004?09 ($m) 25
Table 4: Middle East and Africa bakery and cereals, value (country-wise) forecast, 2009?14 ($m) 26
Table 5: Middle East and Africa bakery and cereals, volume (country-wise), 2004?09 (kg, million) 27
Table 6: Middle East and Africa bakery and cereals, volume (country-wise) forecast, 2009?14 (kg, million) 28
Table 7: Middle East and Africa, bakery and cereals, value by category ($m), 2004?09 29
Table 8: Middle East and Africa, bakery and cereals, value forecast by category ($m), 2009?14 30
Table 9: Middle East and Africa, bakery and cereals, volume by category (kg, million), 2004?09 32
Table 10: Middle East and Africa, bakery and cereals, volume forecast by category (kg, million), 2009?14 33
Table 11: Middle East and Africa, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 35
Table 12: Middle East and Africa, bakery and cereals, value by company ($m), 2008?09 36
Table 13: Middle East and Africa, bakery and cereals, distribution channels by value (%), 2008?09 38
Table 14: Middle East and Africa, bakery and cereals, value by distribution channel ($m), 2008?09 38
Table 15: Middle East and Africa, bakery and cereals, expenditure per capita ($), 2004?09 40
Table 16: Middle East and Africa, bakery and cereals, forecast expenditure per capita ($), 2009?14 41
Table 17: Middle East and Africa, bakery and cereals, consumption per capita (kg), 2004?09 42
Table 18: Middle East and Africa, bakery and cereals, forecast consumption per capita (kg), 2009?14 43
Table 19: Pioneer Food Group Ltd key facts 44
Table 20: Middle East and Africa, bread and rolls, value by segment ($m), 2004?09 46
Table 21: Middle East and Africa, bread and rolls, value forecast by segment ($m), 2009?14 47
Table 22: Middle East and Africa, bread and rolls, volume by segment (kg, million), 2004?09 49
Table 23: Middle East and Africa, bread and rolls, volume forecast by segment (kg, million), 2009?14 50
Table 24: Middle East and Africa, bread and rolls, company share (top 20 companies) by value (%), 2008?09 52
Table 25: Middle East and Africa, bread and rolls, value by company ($m), 2008?09 53
Table 26: Middle East and Africa, bread and rolls, distribution channels by value (%), 2008?09 55
Table 27: Middle East and Africa, bread and rolls, value by distribution channel ($m), 2008?09 55
Table 28: Middle East and Africa, bread and rolls, expenditure per capita ($), 2004?09 57
Table 29: Middle East and Africa, bread and rolls, forecast expenditure per capita ($), 2009?14 57
Table 30: Middle East and Africa, bread and rolls, consumption per capita (kg), 2004?09 58
Table 31: Middle East and Africa, bread and rolls, forecast consumption per capita (kg), 2009?14 58
Table 32: Middle East and Africa, breakfast cereals, value by segment ($m), 2004?09 59
Table 33: Middle East and Africa, breakfast cereals, value forecast by segment ($m), 2009?14 60
Table 34: Middle East and Africa, breakfast cereals, volume by segment (kg, million), 2004?09 62
Table 35: Middle East and Africa, breakfast cereals, volume forecast by segment (kg, million), 2009?14 63
Table 36: Middle East and Africa, breakfast cereals, company share (top 20 companies) by value (%), 2008?09 65
Table 37: Middle East and Africa, breakfast cereals, value by company ($m), 2008?09 66
Table 38: Middle East and Africa, breakfast cereals, distribution channels by value (%), 2008?09 68
Table 39: Middle East and Africa, breakfast cereals, value by distribution channel ($m), 2008?09 68
Table 40: Middle East and Africa, breakfast cereals, expenditure per capita ($), 2004?09 70
Table 41: Middle East and Africa, breakfast cereals, forecast expenditure per capita ($), 2009?14 70
Table 42: Middle East and Africa, breakfast cereals, consumption per capita (kg), 2004?09 71
Table 43: Middle East and Africa, breakfast cereals, forecast consumption per capita (kg), 2009?14 71
Table 44: Middle East and Africa, cakes and pastries, value by segment ($m), 2004?09 72
Table 45: Middle East and Africa, cakes and pastries, value forecast by segment ($m), 2009?14 73
Table 46: Middle East and Africa, cakes and pastries, volume by segment (kg, million), 2004?09 75
Table 47: Middle East and Africa, cakes and pastries, volume forecast by segment (kg, million), 2009?14 76
Table 48: Middle East and Africa, cakes and pastries, company share (top 20 companies) by value (%), 2008?09 78
Table 49: Middle East and Africa, cakes and pastries, value by company ($m), 2008?09 79
Table 50: Middle East and Africa, cakes and pastries, distribution channels by value (%), 2008?09 81
Table 51: Middle East and Africa, cakes and pastries, value by distribution channel ($m), 2008?09 81
Table 52: Middle East and Africa, cakes and pastries, expenditure per capita ($), 2004?09 83
Table 53: Middle East and Africa, cakes and pastries, forecast expenditure per capita ($), 2009?14 83
Table 54: Middle East and Africa, cakes and pastries, consumption per capita (kg), 2004?09 84
Table 55: Middle East and Africa, cakes and pastries, forecast consumption per capita (kg), 2009?14 84
Table 56: Middle East and Africa, cookies (sweet biscuits), value by segment ($m), 2004?09 86
Table 57: Middle East and Africa, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 87
Table 58: Middle East and Africa, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 89
Table 59: Middle East and Africa, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 90
Table 60: Middle East and Africa, cookies (sweet biscuits), company share (top 20 companies) by value (%), 2008?09 93
Table 61: Middle East and Africa, cookies (sweet biscuits), value by company ($m), 2008?09 94
Table 62: Middle East and Africa, cookies (sweet biscuits), distribution channels by value (%), 2008?09 96
Table 63: Middle East and Africa, cookies (sweet biscuits), value by distribution channel ($m), 2008?09 96
Table 64: Middle East and Africa, cookies (sweet biscuits), expenditure per capita ($), 2004?09 98
Table 65: Middle East and Africa, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 99
Table 66: Middle East and Africa, cookies (sweet biscuits), consumption per capita (kg), 2004?09 100
Table 67: Middle East and Africa, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 101
Table 68: Middle East and Africa, crackers (savory biscuits), value by segment ($m), 2004?09 102
Table 69: Middle East and Africa, crackers (savory biscuits), value forecast by segment ($m), 2009?14 103
Table 70: Middle East and Africa, crackers (savory biscuits), volume by segment (kg, million), 2004?09 105
Table 71: Middle East and Africa, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 106
Table 72: Middle East and Africa, crackers (savory biscuits), company share (top 20 companies) by value (%), 2008?09 108
Table 73: Middle East and Africa, crackers (savory biscuits), value by company ($m), 2008?09 109
Table 74: Middle East and Africa, crackers (savory biscuits), distribution channels by value (%), 2008?09 111
Table 75: Middle East and Africa, crackers (savory biscuits), value by distribution channel ($m), 2008?09 111
Table 76: Middle East and Africa, crackers (savory biscuits), expenditure per capita ($), 2004?09 113
Table 77: Middle East and Africa, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 113
Table 78: Middle East and Africa, crackers (savory biscuits), consumption per capita (kg), 2004?09 114
Table 79: Middle East and Africa, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 114
Table 80: Middle East and Africa, morning goods, value by segment ($m), 2004?09 115
Table 81: Middle East and Africa, morning goods, value forecast by segment ($m), 2009?14 116
Table 82: Middle East and Africa, morning goods, volume by segment (kg, million), 2004?09 118
Table 83: Middle East and Africa, morning goods, volume forecast by segment (kg, million), 2009?14 119
Table 84: Middle East and Africa, morning goods, company share by value (%), 2008?09 121
Table 85: Middle East and Africa, morning goods, value by company ($m), 2008?09 122
Table 86: Middle East and Africa, morning goods, distribution channels by value (%), 2008?09 123
Table 87: Middle East and Africa, morning goods, value by distribution channel ($m), 2008?09 123
Table 88: Middle East and Africa, morning goods, expenditure per capita ($), 2004?09 125
Table 89: Middle East and Africa, morning goods, forecast expenditure per capita ($), 2009?14 125
Table 90: Middle East and Africa, morning goods, consumption per capita (kg), 2004?09 126
Table 91: Middle East and Africa, morning goods, forecast consumption per capita (kg), 2009?14 126


[Inhaltsverzeichnis ausblenden]