TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
85 product SKUs launched in the Middle East and Africa bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in the Middle East and Africa bakery and cereals market 2
Woolworths Group is the leading manufacturer of new bakery and cereals products in Middle East and Africa 2
Wrappers was the dominant packing type among the new products launched in the Middle East and Africa bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by country 15
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New products by package material 21
Detailed Product Descriptions 22
Appendix 76
Further reading 76
Country Groupings 76
Datamonitor consulting 76
How to contact experts in your industry 76
LIST OF FIGURES
Figure 1: Middle East and Africa, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Middle East and Africa, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Middle East and Africa, bakery and cereals market, new product SKUs by top countries, Q4 2010 15
Figure 4: Middle East and Africa, bakery and cereals market, new product SKUs by category, Q4 2010 17
Figure 5: Middle East and Africa, bakery and cereals market, new product SKUs by manufacturer, Q4 2010 18
Figure 6: Middle East and Africa, bakery and cereals market, new products by package type, Q4 2010 20
Figure 7: Middle East and Africa, bakery and cereals market, new products by package material, Q4 2010 21
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Middle East and Africa, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Middle East and Africa, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Middle East and Africa, bakery and cereals market, new product SKUs by top countries, Q4 2010 16
Table 5: Middle East and Africa, bakery and cereals market, new product SKUs by category, Q4 2010 17
Table 6: Middle East and Africa, bakery and cereals market, product SKUs by manufacturer, Q4 2010 19
Table 7: Middle East and Africa, bakery and cereals market, new products by package type, Q4 2010 20
Table 8: Middle East and Africa, bakery and cereals market, new products by package material, Q4 2010 21
Table 9: Todo - Chocolate Snack Cake 22
Table 10: Jungle - Oat Bran 23
Table 11: Risi - Biscuits - Six Love 24
Table 12: Lyle's Golden Syrup - Biscuits Dipped in Belgian Chocolate 25
Table 13: Ouma - Breakfast Rusks 26
Table 14: Nestle Cheerios - Wholegrain Cereal - Honey 27
Table 15: Woolworths Food - Mini Hot Dog Rolls 28
Table 16: Sweet Home Farm - Granola - French Vanilla; Honey Nut; Low Fat; Maple Pecan 29
Table 17: Spar - Dark Chocolate Biscuits with Cream Fillilng 30
Table 18: El Doha - Bread Crumbs 31
Table 19: Nestle Fitness - Whole Grain Cereal; Whole Grain Cereal with Fruits 32
Table 20: Gingerbread Lane - Chocolate Shortbread Hearts 33
Table 21: Woolworths - Hidden Centre Cupcakes - Lamington 34
Table 22: Woolworths - Chocolate Brownie Millionaire Slices 35
Table 23: Woolworths - White Chocolate, Cranberry & Macadamia Nut Brownies 36
Table 24: Kellogg's Krave - Chocolate Hazelnut Cereal 37
Table 25: Cizmeci Time Wafer Master - Wafer Cookies - Capuccino Cream 38
Table 26: McVitie's Lights - Biscuit - Digestives; Hobnobs; Rich Tea 39
Table 27: Memories - Premium Tea Biscuit 40
Table 28: Cheroka - Korzhi Dlya Torta - Medovik Cheroka 41
Table 29: Freddi Moretta - Snack Cake - Latte Macchiato 42
Table 30: McVitie's - Biscuits - Ginger Nuts 43
Table 31: Sofi - Sandwich Biscuits - Vanilla 44
Table 32: Nino's CupCakes - Cupcake - Chocolate; Marble; Vanilla 45
Table 33: Woolworths - Crackers - Rosemary and Olive Oil 46
Table 34: Siyu-Minutka - Kasha Ovsyanaya Bystrogo Prigotovleniya - Assorti; Klubnika so Slivkami; Malina so Slivkami; S Chernikoy; S Klubnikoy; S Malinoy; S Persikom; S Yablokom 47
Table 35: Peoples Choice - Biscuits - Chocolate; Crunchy 48
Table 36: Doma - Cookies - with Apple and Cinnamon; with Chocolate; with Raisins 49
Table 37: Optimix Kicks-Mix - Zavtraki Suhie - Med; Shokolad i Slivki 50
Table 38: Vital - Muesli - Superfruit Select 51
Table 39: Kellogg's Coco Pops - Cereal - Choc'O's 52
Table 40: Bakers - Biscuits - Mini Tennis 53
Table 41: Keebler Fudge Shoppe - Shortbread Cookies - Mini Fudge Stripes 54
Table 42: Woolworths - Pain au Chocolat 55
Table 43: Fraccaro - Gondoeta con Crema al Cacao 56
Table 44: Woolworths - Cookies - Marula Cream Liqueur Millionaire's Shortbread 57
Table 45: Woolworths Kids - Cereal - Cinnamon Swirls 58
Table 46: Woolworths Kids - Cookies - Malted Milkies 59
Table 47: Woolworths - Whole Wheat English Muffins 60
Table 48: Elledi - Crostatine con Crema Al Cacao 61
Table 49: Bisco Misr Chico Chico - Cookie 62
Table 50: Biscato - Cream Biscuits - Orange 63
Table 51: Eti Cream - Sandwich Biscuit - Blackberry & Yoghurt 64
Table 52: Tago Ciasteczka - Sandwich Biscuits with Cocoa Filling 65
Table 53: Sante - Musli - Crunchy; Fruit; Plum & Apple; Traditional 66
Table 54: Tekrum - Milk Chocolate Wafers with Hazelnut Fillings; Premium Biscuits - Finest Selection 67
Table 55: Americana Quality - Mini Cookies - Coconut; Double Chocolate Chips 68
Table 56: Tago - Cookies - Chocolate Planet 69
Table 57: Hi-Food Puffy - Pastry 70
Table 58: Elprimo - Shredded Kunafah Dough 71
Table 59: Faragello - Brown Toast; Dry White Toast 72
Table 60: Legador Classic Creemz - Cookies - Chocolate; Custard; Mango; Orange; Strawberry 73
Table 61: Future Choice Roundy - Butter-Cheese Coated Crackers 74
Table 62: Zary - Corn Flakes 75
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