Bakery and Cereals Market in the Netherlands - Product Launch Almanac 2010

Introduction

Datamonitor’s Bakery and Cereals market in the Netherlands – Product Launch Almanac 2010 provides a complete guide to new product launches in Dutch bakery and cereals market since January 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the bakery and cereals market in the Netherlands, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Bakery and Cereals market in the Netherlands - New product SKUs by category
• Bakery and Cereals market in the Netherlands - New product SKUs by manufacturer
• Bakery and Cereals market in the Netherlands - New product by pack type and materials
• Bakery and Cereals market in the Netherlands – New Product descriptions

Highlights

• 287 product SKUs launched in the Dutch bakery and cereals market
• Cookies (sweet biscuits) is the leading category in the Dutch bakery and cereals market
• Jumbo Supermarkten B.V. is the leading manufacturer in terms of new bakery and cereals products in the Netherlands

Reason To Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Dutch Bakery and Cereals market
Analyze trends in product development over time
[Studien Infos ausblenden]

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
287 product SKUs launched in the Dutch bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in the Dutch bakery and cereals market 2
Jumbo Supermarkten B.V. is the leading manufacturer in terms of new bakery and cereals products in the Netherlands 2
Wrappers was the dominant packing type in the new products launched in the Dutch bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 15
Market value, 2004–09 15
Market value forecast to 2014 17
Bakery and Cereals Product Analysis 19
New product SKUs by category 19
New product SKUs by manufacturer 20
New products by package type 22
New products by package material 23
Detailed Product Descriptions 24
Appendix 164
Further reading 164
Datamonitor consulting 164
How to contact experts in your industry 164

LIST OF FIGURES
Figure 1: Netherlands, bakery and cereals market value by category ($m), 2004–09 15
Figure 2: Netherlands, bakery and cereals market value by category ($m), 2009–14 17
Figure 3: Netherlands, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 19
Figure 4: Netherlands, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 20
Figure 5: Netherlands, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 22
Figure 6: Netherlands, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 23

LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Netherlands, bakery and cereals market value by category ($m), 2004–09 16
Table 3: Netherlands, bakery and cereals market value by category ($m), 2009–14 18
Table 4: Netherlands, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 19
Table 5: Netherlands, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 21
Table 6: Netherlands, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 22
Table 7: Netherlands, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 23
Table 8: Oil & Vinegar - Amuse Cracker - Horn; Shell; Spoon 24
Table 9: Bio+ - Poffertjes - Meergranen 25
Table 10: LU Time Out - Granenbiscuits - Speculaas 26
Table 11: Jumbo - Toast - Cups Ovaal; Party Ovaal 27
Table 12: Kellogg's - Corn Flakes - Chocolate 28
Table 13: EkoPlaza - Stroopwafels - Met Honing Gezoet; Met Rietsuiker Gezoet 29
Table 14: La Finestra sul Cielo Biomed - Pagnotta di Akrux Bio; Pagnotta di Akrux con Semi Bio; Pansoffici di Akrux Bio 30
Table 15: Terra Sana - Pizza Croccantina - Piccante; Rosmarino 31
Table 16: Le Marche - Taai Taai - Grote Taaipoppen; Grote Taaipoppen met Suiker; Super Taaipop; Super Taaipop met Suiker 32
Table 17: Maitre Paul - Trakteertaart 33
Table 18: Hellema - Ouderwets Lekkere Speculaas - Echte Amandel Speculazen; Echte Speculazen 34
Table 19: Ekoland - Knackebrod - Meergranen; Volkoren Rogge; Volkoren Sesam 35
Table 20: Ekoland Dizzy & Dill - Sterretjes Muesli - Aardbei-Vlierbessen 36
Table 21: PLUS Appetit - Broodsticks - Meergranen Met Romige Bieslookdip; Witte Met Mediterrane Bruschetta Dip 37
Table 22: Bolletje - Fruitige Ontbijtkoek - Appel Kaneel; Rood Fruit 38
Table 23: Artisan Biscuits Baked By Hand - Two by Two Organic Biscuits - Lemon; Strawberry; Toffee; Vanilla 39
Table 24: Ekoland Dizzy & Dill - Sterretjes Muesli - Aardbei-Vlierbessen 40
Table 25: Jumbo - Speculaas Popjes 41
Table 26: Jumbo - Speculaas - Amandel; Gevulde 42
Table 27: PLUS Appetit - Muffins - Double Chocolate; Vanille 43
Table 28: Jan - Poffertjes 44
Table 29: Peijnenburg - XL Ontbijtkoek - Naturel; Volkoren 45
Table 30: Bolletje - Beschuit - Boeren; Sesam 46
Table 31: Leev - Muesli - Meervezel; Slimme Start 47
Table 32: Leev - Crunchy Cereal - Hollands Superfruit; Zomerfruit 48
Table 33: Hellema - Chocoladekoekje - Chocano's 49
Table 34: Hellema - DubbelDekkers Koekje Gevuld Met Creme - Hazelnootkoek Gevuld Met Vanillecreme; Speculaas Gevuld Met Vanillecreme 50
Table 35: Lotus - Speculoos Koekjes - Met Belgische Chocolade 51
Table 36: AH - Oat Cookies - Met Pure Chocoladebrokken; Met Rozijn En Cranberry 52
Table 37: AH - Feesttaart - Voor Jongens; Voor Meisjes 53
Table 38: Bolletje - Bakkers Crackers - Meerzaden; Sesam; Vol Granen 54
Table 39: Jan - Poffertjes 55
Table 40: Sun-Maid - Mini Rozijnenbollen 56
Table 41: Leev - Hartige Volkoren Crackers - Kaas & Tomaat Met Sesam En Oreganokruid 57
Table 42: HEMA - Boterkoek - Blokjes; Ronde 58
Table 43: Eco Land - Roggebrood - Bruin; Fries; Roggerondje Zonnepit 59
Table 44: Ina's Handmade Foods - Snack Slice - Chocolate, Cranberry Fruit & Nut; Exotic Fruit & Nut; Fruit & Nut Flapjack; Rocky Road; Tiffin; Yogurt, Mango, Papaya & Apricot 60
Table 45: Liga Milk Break - Tarwebiscuit met Melkvulling - Bosvruchten-Framboos; Choco-Banaan 61
Table 46: Liga EverGreen Hartig - Meergranen Biscuit - Kaas-Tomaat; Tomaat-Italiaanse Kruiden 62
Table 47: Liga Continue - Granenbiscuit met Stukjes Chocolade - Minder Suikers 63
Table 48: LU Cote D'Or Intense - Biscuit - Melk Met Stukjes Hazelnoot; Puur Met Stukjes Hazelnoot 64
Table 49: LU Prince Mini Crowns - Cookies - Chocolade Smaak; Vanille Smaak 65
Table 50: Verkade Krakels - Zoute Cracker - Goudse Kaas; Rozemarijn 66
Table 51: Jumbo - Tarwe-Roggebrood - Eifeler; Oberlander 67
Table 52: AH - Speculaas - Met Pure Chocolade; Met Stukjes Appel 68
Table 53: AH - Stroopwafels - Mini Choco 69
Table 54: Sirius - Fruitbiscuit - Appel; Bosvruchten; Naturel 70
Table 55: Sultana - Volop-Ontbijtkoek - Met Appelstroop; Met Honing 71
Table 56: Verkade De Pinguins Van Madagascar - Biscuit - Milk Chocolate 72
Table 57: 1 De Beste - Fruitrepen - Appel; Bosvruchten 73
Table 58: Ellen's Allergy Friendly - Crackers - Almond; Soja 74
Table 59: Les Recettes de Celiane - Zandkoekjes - Sables Enrobes Chocolat au Lait; Sables Noix de Coco 75
Table 60: Summ - Gevulde Koek 76
Table 61: Fertilia - Tortilla Wrap 77
Table 62: Ekoland - Afbakbrood - Croissantes; Kaas Pompoenpitbroodjes; Paninis; Pistolet Bruin; Seitanbroodjes; Stokbrood Wit 78
Table 63: 1 De Beste - Knackebrod - Goudbruin; Sesam; Volkoren 79
Table 64: Smaakgeheimen - Flatbread - Granen Toast; Kruiden Toast 80
Table 65: Franco Vicenzi - Amaretti Morbidi - Mombaruzzo 81
Table 66: Summ - Stroopwafel - Roombotervulling 82
Table 67: Summ - Chocoladekoekjes 83
Table 68: Quaker Cruesli - Crunchy Cereals - Energy Mix Banaan Kokos 84
Table 69: Euromerk - Baguette - Met Kruidenboter 85
Table 70: C1000 Basis - Beschuit - Naturel; Volkoren 86
Table 71: Dehalm - Oats - Flakes; Rolled Oats 87
Table 72: Bolletje - Koekjes - Voetbalkoekjes 88
Table 73: De Rit Organics - Fourre Chocolat - Melk; Puur 89
Table 74: Lu Cote D'Or Fine & Intense - Wafer - Melk-Hazelnoot; Puur-Hazelnoot 90
Table 75: 1 De Beste - Suikerbruintjes Biscuit met Chocolade - Melk; Puur 91
Table 76: 1 De Beste - Afbakbroodjes - Ciabatta; Kaiserbroodjes; Pistolets 92
Table 77: Lotus Echte Enkhuizer - Koekje - Mini's Jodekoek Choco; Mini's Jodekoek Original 93
Table 78: Tipiak Patissier - Macarons Surgeles 94
Table 79: De Lekkerste - Koeken - Boterkoeken; Brownies; Gevulde Koeken 95
Table 80: Albert Heijn - Muesli - Vezelrijk 96
Table 81: Jumbo - Melkbiscuit - Melk; Melk & Aardbei; Melk & Chocolade 97
Table 82: De Rit Organics - Caramel Waffles 98
Table 83: Southern Alps - Slow Dried Muesli - Apple and Crunchy Almonds; Pineapple Apple; with Figs and Delicious Sweet Seeds; with Mango Banana 99
Table 84: Verduijn's - Butter Biscuit - Almond; Cranberry; Orange 100
Table 85: Kent&Fraser - Shortbread - Lemon Butter; Vanilla & Walnut 101
Table 86: Kent&Fraser - Crunchy Cookies - Choc Chip & Raisin; Spicey Ginger Crunch 102
Table 87: Sonnentor - Dinkel Knabberstangerl Mit Gewuerzen - Gute Laune; Scharfmacher; Sonnenkuss 103
Table 88: Sonnentor - Kekse - Alles Liebe; Gute Laune; Ingwer Gluecks Kekse; Schutzengel 104
Table 89: Hammer Muehle - Gebaeck - Makronenringe; Marzipan Mandelhoernchen 105
Table 90: Hammer Muehle - Schoko Muesli 106
Table 91: Kent&Fraser - Sweet Biscuit - Rich Chocolate Butter Crunch; Vanilla Butter Crunch 107
Table 92: Kent&Fraser - Savoury Biscuit - Stilton & Walnut; Sussex Farmer's 108
Table 93: Joseph Favrichon - Cereales - Crosti'Oz Chocolat; Crosty'Choc 109
Table 94: Sondey Garfield - Kinderkoekjes - Met Melkchocoladestukjes; Normal 110
Table 95: 1 De Beste - Biscuit - Country; Digestives; Volkoren 111
Table 96: Heerlijk Banket - Koek - Roomboter Appelkruimelkoek; Roombutter Karamelgebak 112
Table 97: Hoppe - Flatbread Sticks - Granen & Kaas; Rozemarijn; Zaden & Granen 113
Table 98: Hema Bakery - Chocolate Chunk Coockies - Melk En Hazelnoot; Puur; Wit En Cranberry 114
Table 99: Jumbo - Chocolettes - Melk; Puur 115
Table 100: Millenaar - Perencake 116
Table 101: Non Stop! - Mini Chocolate Chip Cookies - Energy 117
Table 102: Gijs - Beschuit - Kaneel 118
Table 103: Jumbo - Worstenbrood - Mini; Mini Saucijzenbrood; Normal; Saucijzenbrood 119
Table 104: Hahne - Premium Muesli - Crunchy Chocolate; Crunchy Fruit 120
Table 105: Salad Creation - Croutonmix Hartig - Knoflook & Ui; Tomaat & Olijf 121
Table 106: Millenaar - Line Cake 122
Table 107: Salad Creation - Crouton - Knoflook; Naturel; Tomaat Paprika 123
Table 108: Santa Maria - Wrap Tortilla - Chili & Jalapeno; Herbs & Garlic 124
Table 109: De Hoeksche Bakker - Boterkoek - Amandel; Amarenen; Spijs Boterkoek 125
Table 110: Delicious Little Biscuits Batavia - Biscuits - Delicious Chocolate; Heavenly Choco-Coco; Oriental First Grain; Tropical Spicy Fruit 126
Table 111: Euromerk - Stroopkoeken 127
Table 112: Sitian Mill - Koekjes - Bio Almond; Bio Kids Milk; Bio Olive Oil 128
Table 113: Albert Heijn - Rijstwafel - Meergranen; Zeezout 129
Table 114: Albert Heijn - Zaandammertje Brood - Blond; Bruin; Volkoren 130
Table 115: 1 De Beste - Koekjes - Bitterkoekjes 131
Table 116: Friesche Vlag Hollandse - Pap - Havermout; Rijste 132
Table 117: Danesita Frutissima - Swiss Role - Apple Cinnamon Filling; Forest Fruit Filling 133
Table 118: Dan Cake - Butter Cookies - No Sugar Added 134
Table 119: Danesita - Assorted Cookies - Cerealissimo; Choc & Chips; Everyday; Shortbread 135
Table 120: Danesita Deluxe - Bruschettas - Garlic, Parsley and Olive Oil 136
Table 121: Danesita Deluxe - Toasts - 5 Cereals 137
Table 122: Danesita - Crackers - With Salt on Top; Without Salt on Top 138
Table 123: Danesita - Luxury Cake - Chocolate Chips; Cocoa; Fruit; Marble 139
Table 124: Panmonviso - Biscotto Salute 140
Table 125: Panmonviso Le Monvisine - Pane - a Basso Contenudo di Sale, Zuccheri e Grassi; con Semi di Soia, Zucca, Girasole e Pinoli 141
Table 126: All-Bio - Organic Waffles 142
Table 127: Fornetto Genovese Le Gustose Tortine - Tortine - Classiche al Cacao; Classiche al Limone; Senza Saccarosio al Cacao; Senza Saccarosio all'Arancia 143
Table 128: Fornetto Genovese La Torta - Torta - al Cacao Farcita con Marmellata di Arancia; al Limone Farcita con Crema di Limone; Classica al Cacao; Classica Gusto Limone; Sacher Farcita con Farcitura di Albicocca 144
Table 129: Plus - Pap - Volkoren Graanontbijt 145
Table 130: Plus Appetit - Afbakbrood - Breekbrood Tomaat-Ui-Kaas; Breekbrood Zonnepit 146
Table 131: Pauly - Cracker - Cocktail; Pizza 147
Table 132: Jumbo - Knackebrod - Goudbruin; Sesam; Volkoren 148
Table 133: Euromerk - Beschuit - Naturel; Volkoren 149
Table 134: Crownfield - Geroosterd Graan - Choco Banana Puffs; Honey & Choco Puffs 150
Table 135: Super de Boer - Ontbijtkoek - Kruidkoekrepen; Ontbijtkoekrepen 151
Table 136: 1 De Beste - Speculaas - Amandelspeculaas; Bakkersspeculaas 152
Table 137: Euromerk - Wafels - Luikse 153
Table 138: Euromerk - Rijstwafel - Met Zeezout 154
Table 139: Euromerk - Afbakbrood - Ciabatta; Petit Pains; Stokbroodjes Wit 155
Table 140: Eco Biscuits Bio Snack - Koekje - Chocolade 156
Table 141: Jumbo - Butter Cake - Blokjes; Punten; Taartje 157
Table 142: Euromerk - Muesli - Krokante; Regular 158
Table 143: Eco Biscuits - Koekje - Chocolade 159
Table 144: Youwok.com - Fortune Cookies 160
Table 145: Albert Heijn - Zaanlander Kaasschuitje 161
Table 146: 1 De Beste - Worstenbroodje - Regular; Saucijzenbroodje 162
Table 147: Crownfield - Ontbijtgranen - Choco Moons; Flakers Choco 163


[Inhaltsverzeichnis ausblenden]