Bakery and Cereals Market in North America to 2014

Introduction

This databook provides key data and information on the bakery and cereals market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Highlights

The market for bakery and cereals in North America increased at a compound annual growth rate of 2.2% between 2004 and 2009.

The bread and rolls category led the bakery and cereals market in North America, accounting for a share of 28.8%.

The leading players in the North America bakery and cereals market are Kellogg Company, Kraft Foods, Inc. and General Mills, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in North America
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 23
Value Analysis 23
Volume Analysis 24
Chapter 4 North America Bakery and Cereals: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company share analysis 32
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 5 Leading Company Profiles 41
Kellogg Company 41
Kraft Foods, Inc. 43
Chapter 6 Category Analysis: Bread and Rolls 46
Value analysis (US Dollar), 2004?09 46
Value analysis (US Dollar), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 7 Category Analysis: Breakfast Cereals 59
Value analysis (US Dollar), 2004?09 59
Value analysis (US Dollar), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 8 Category Analysis: Cakes and Pastries 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 9 Category Analysis: Cookies (Sweet Biscuits) 84
Value analysis (US Dollar), 2004?09 84
Value analysis (US Dollar), 2009?14 85
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 10 Category Analysis: Crackers (Savory Biscuits) 101
Value analysis (US Dollar), 2004?09 101
Value analysis (US Dollar), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 11 Category Analysis: Morning Goods 113
Value analysis (US Dollar), 2004?09 113
Value analysis (US Dollar), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company share analysis 119
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 12 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 13 Appendix 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: North America, bakery and cereals, value by category ($m), 2004?14 27
Figure 2: North America, bakery and cereals, category growth comparison, by value, 2004?14 28
Figure 3: North America, bakery and cereals, volume by category (kg, million), 2004?14 31
Figure 4: North America, bakery and cereals, category growth comparison, by volume, 2004?14 31
Figure 5: North America, bakery and cereals, company share (top five companies) by value (%), 2008?09 34
Figure 6: North America, bakery and cereals, distribution channels by value (%), 2008?09 36
Figure 7: North America, bread and rolls, value by segment ($m), 2004?14 48
Figure 8: North America, bread and rolls, category growth comparison, by value, 2004?14 48
Figure 9: North America, bread and rolls, volume by segment (kg, million), 2004?14 51
Figure 10: North America, bread and rolls, category growth comparison, by volume, 2004?14 51
Figure 11: North America, bread and rolls, company share (top five companies) by value (%), 2008?09 54
Figure 12: North America, bread and rolls, distribution channels by value (%), 2008?09 56
Figure 13: North America, breakfast cereals, value by segment ($m), 2004?14 61
Figure 14: North America, breakfast cereals, category growth comparison, by value, 2004?14 61
Figure 15: North America, breakfast cereals, volume by segment (kg, million), 2004?14 64
Figure 16: North America, breakfast cereals, category growth comparison, by volume, 2004?14 64
Figure 17: North America, breakfast cereals, company share (top five companies) by value (%), 2008?09 66
Figure 18: North America, breakfast cereals, distribution channels by value (%), 2008?09 68
Figure 19: North America, cakes and pastries, value by segment ($m), 2004?14 73
Figure 20: North America, cakes and pastries, category growth comparison, by value, 2004?14 73
Figure 21: North America, cakes and pastries, volume by segment (kg, million), 2004?14 76
Figure 22: North America, cakes and pastries, category growth comparison, by volume, 2004?14 76
Figure 23: North America, cakes and pastries, company share (top five companies) by value (%), 2008?09 79
Figure 24: North America, cakes and pastries, distribution channels by value (%), 2008?09 81
Figure 25: North America, cookies (sweet biscuits), value by segment ($m), 2004?14 86
Figure 26: North America, cookies (sweet biscuits), category growth comparison, by value, 2004?14 87
Figure 27: North America, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 90
Figure 28: North America, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 91
Figure 29: North America, cookies (sweet biscuits), company share (top five companies) by value (%), 2008?09 94
Figure 30: North America, cookies (sweet biscuits), distribution channels by value (%), 2008?09 96
Figure 31: North America, crackers (savory biscuits), value by segment ($m), 2004?14 103
Figure 32: North America, crackers (savory biscuits), category growth comparison, by value, 2004?14 103
Figure 33: North America, crackers (savory biscuits), volume by segment (kg, million), 2004?14 106
Figure 34: North America, crackers (savory biscuits), category growth comparison, by volume, 2004?14 106
Figure 35: North America, crackers (savory biscuits), company share by value (%), 2008?09 108
Figure 36: North America, crackers (savory biscuits), distribution channels by value (%), 2008?09 110
Figure 37: North America, morning goods, value by segment ($m), 2004?14 115
Figure 38: North America, morning goods, category growth comparison, by value, 2004?14 115
Figure 39: North America, morning goods, volume by segment (kg, million), 2004?14 118
Figure 40: North America, morning goods, category growth comparison, by volume, 2004?14 118
Figure 41: North America, morning goods, company share by value (%), 2008?09 120
Figure 42: North America, morning goods, distribution channels by value (%), 2008?09 122
Figure 43: Annual data review process 126

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: North America, bakery and cereals, value (country-wise), 2004?09 ($m) 23
Table 4: North America, bakery and cereals, value (country-wise) forecast, 2009?14 ($m) 23
Table 5: North America, bakery and cereals, volume (country-wise), 2004?09 (kg, million) 24
Table 6: North America, bakery and cereals, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: North America, bakery and cereals, value by category ($m), 2004?09 25
Table 8: North America, bakery and cereals, value forecast by category ($m), 2009?14 26
Table 9: North America, bakery and cereals, volume by category (kg, million), 2004?09 29
Table 10: North America, bakery and cereals, volume forecast by category (kg, million), 2009?14 30
Table 11: North America, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 32
Table 12: North America, bakery and cereals, value by company ($m), 2008?09 33
Table 13: North America, bakery and cereals, distribution channels by value (%), 2008?09 35
Table 14: North America, bakery and cereals, value by distribution channel ($m), 2008?09 35
Table 15: North America, bakery and cereals, expenditure per capita ($), 2004?09 37
Table 16: North America, bakery and cereals, forecast expenditure per capita ($), 2009?14 38
Table 17: North America, bakery and cereals, consumption per capita (kg), 2004?09 39
Table 18: North America, bakery and cereals, forecast consumption per capita (kg), 2009?14 40
Table 19: Kellogg Company key facts 41
Table 20: Kraft Foods, Inc. key facts 43
Table 21: North America, bread and rolls, value by segment ($m), 2004?09 46
Table 22: North America, bread and rolls, value forecast by segment ($m), 2009?14 47
Table 23: North America, bread and rolls, volume by segment (kg, million), 2004?09 49
Table 24: North America, bread and rolls, volume forecast by segment (kg, million), 2009?14 50
Table 25: North America, bread and rolls, company share (top 20 companies) by value (%), 2008?09 52
Table 26: North America, bread and rolls, value by company ($m), 2008?09 53
Table 27: North America, bread and rolls, distribution channels by value (%), 2008?09 55
Table 28: North America, bread and rolls, value by distribution channel ($m), 2008?09 55
Table 29: North America, bread and rolls, expenditure per capita ($), 2004?09 57
Table 30: North America, bread and rolls, forecast expenditure per capita ($), 2009?14 57
Table 31: North America, bread and rolls, consumption per capita (kg), 2004?09 58
Table 32: North America, bread and rolls, forecast consumption per capita (kg), 2009?14 58
Table 33: North America, breakfast cereals, value by segment ($m), 2004?09 59
Table 34: North America, breakfast cereals, value forecast by segment ($m), 2009?14 60
Table 35: North America, breakfast cereals, volume by segment (kg, million), 2004?09 62
Table 36: North America, breakfast cereals, volume forecast by segment (kg, million), 2009?14 63
Table 37: North America, breakfast cereals, company share by value (%), 2008?09 65
Table 38: North America, breakfast cereals, value by company ($m), 2008?09 65
Table 39: North America, breakfast cereals, distribution channels by value (%), 2008?09 67
Table 40: North America, breakfast cereals, value by distribution channel ($m), 2008?09 67
Table 41: North America, breakfast cereals, expenditure per capita ($), 2004?09 69
Table 42: North America, breakfast cereals, forecast expenditure per capita ($), 2009?14 69
Table 43: North America, breakfast cereals, consumption per capita (kg), 2004?09 70
Table 44: North America, breakfast cereals, forecast consumption per capita (kg), 2009?14 70
Table 45: North America, cakes and pastries, value by segment ($m), 2004?09 71
Table 46: North America, cakes and pastries, value forecast by segment ($m), 2009?14 72
Table 47: North America, cakes and pastries, volume by segment (kg, million), 2004?09 74
Table 48: North America, cakes and pastries, volume forecast by segment (kg, million), 2009?14 75
Table 49: North America, cakes and pastries, company share by value (%), 2008?09 77
Table 50: North America, cakes and pastries, value by company ($m), 2008?09 78
Table 51: North America, cakes and pastries, distribution channels by value (%), 2008?09 80
Table 52: North America, cakes and pastries, value by distribution channel ($m), 2008?09 80
Table 53: North America, cakes and pastries, expenditure per capita ($), 2004?09 82
Table 54: North America, cakes and pastries, forecast expenditure per capita ($), 2009?14 82
Table 55: North America, cakes and pastries, consumption per capita (kg), 2004?09 83
Table 56: North America, cakes and pastries, forecast consumption per capita (kg), 2009?14 83
Table 57: North America, cookies (sweet biscuits), value by segment ($m), 2004?09 84
Table 58: North America, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 85
Table 59: North America, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 88
Table 60: North America, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 89
Table 61: North America, cookies (sweet biscuits), company share by value (%), 2008?09 92
Table 62: North America, cookies (sweet biscuits), value by company ($m), 2008?09 93
Table 63: North America, cookies (sweet biscuits), distribution channels by value (%), 2008?09 95
Table 64: North America, cookies (sweet biscuits), value by distribution channel ($m), 2008?09 95
Table 65: North America, cookies (sweet biscuits), expenditure per capita ($), 2004?09 97
Table 66: North America, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 98
Table 67: North America, cookies (sweet biscuits), consumption per capita (kg), 2004?09 99
Table 68: North America, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 100
Table 69: North America, crackers (savory biscuits), value by segment ($m), 2004?09 101
Table 70: North America, crackers (savory biscuits), value forecast by segment ($m), 2009?14 102
Table 71: North America, crackers (savory biscuits), volume by segment (kg, million), 2004?09 104
Table 72: North America, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 105
Table 73: North America, crackers (savory biscuits), company share by value (%), 2008?09 107
Table 74: North America, crackers (savory biscuits), value by company ($m), 2008?09 107
Table 75: North America, crackers (savory biscuits), distribution channels by value (%), 2008?09 109
Table 76: North America, crackers (savory biscuits), value by distribution channel ($m), 2008?09 109
Table 77: North America, crackers (savory biscuits), expenditure per capita ($), 2004?09 111
Table 78: North America, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 111
Table 79: North America, crackers (savory biscuits), consumption per capita (kg), 2004?09 112
Table 80: North America, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 112
Table 81: North America, morning goods, value by segment ($m), 2004?09 113
Table 82: North America, morning goods, value forecast by segment ($m), 2009?14 114
Table 83: North America, morning goods, volume by segment (kg, million), 2004?09 116
Table 84: North America, morning goods, volume forecast by segment (kg, million), 2009?14 117
Table 85: North America, morning goods, company share by value (%), 2008?09 119
Table 86: North America, morning goods, value by company ($m), 2008?09 119
Table 87: North America, morning goods, distribution channels by value (%), 2008?09 121
Table 88: North America, morning goods, value by distribution channel ($m), 2008?09 121
Table 89: North America, morning goods, expenditure per capita ($), 2004?09 123
Table 90: North America, morning goods, forecast expenditure per capita ($), 2009?14 123
Table 91: North America, morning goods, consumption per capita (kg), 2004?09 124
Table 92: North America, morning goods, forecast consumption per capita (kg), 2009?14 124


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