Bakery and Cereals Market in Pakistan to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Pakistan Rupee), 2004?09 27
Value analysis (Pakistan Rupee), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profile 50
Kraft Foods, Inc. 50
Chapter 5 Category Analysis: Bread and Rolls 53
Value analysis (Pakistan Rupee), 2004?09 53
Value analysis (Pakistan Rupee), 2009?14 54
Value analysis (US dollars), 2004?09 56
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Breakfast Cereals 71
Value analysis (Pakistan Rupee), 2004?09 71
Value analysis (Pakistan Rupee), 2009?14 72
Value analysis (US dollars), 2004?09 74
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Cakes and Pastries 87
Value analysis (Pakistan Rupee), 2004?09 87
Value analysis (Pakistan Rupee), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 103
Value analysis (Pakistan Rupee), 2004?09 103
Value analysis (Pakistan Rupee), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 123
Value analysis (Pakistan Rupee), 2004?09 123
Value analysis (Pakistan Rupee), 2009?14 124
Value analysis (US dollars), 2004?09 126
Value analysis (US dollars), 2009?14 127
Volume analysis, 2004?09 129
Volume analysis, 2009?14 130
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: Morning Goods 141
Value analysis (Pakistan Rupee), 2004?09 141
Value analysis (Pakistan Rupee), 2009?14 142
Value analysis (US dollars), 2004?09 144
Value analysis (US dollars), 2009?14 144
Volume analysis, 2004?09 146
Volume analysis, 2009?14 147
Company and brand share analysis 149
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Country Comparison 157
Value 157
Volume 161
Market share 165
Chapter 12 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 13 Macroeconomic Profile 169
Macroeconomic Indicators 169
Chapter 14 Research Methodology 173
Methodology overview 173
Secondary research 174
Market modeling 175
Creating an initial data model 175
Revising the initial data model 175
Creating a final estimate 176
Creating demographic value splits 176
Primary research 176
Data finalization 177
Ongoing research 177
Chapter 15 Appendix 178
Future readings 178
How to contact experts in your industry 178
Disclaimer 178

LIST OF FIGURES
Figure 1: Pakistan, bakery and cereals, value by category (PKRm), 2004?14 29
Figure 2: Pakistan, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Pakistan, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Pakistan, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Pakistan, bakery and cereals, company share by value (%), 2008?09 39
Figure 6: Pakistan, bakery and cereals, distribution channels by value (%), 2008?09 43
Figure 7: Pakistan, bread and rolls, value by segment (PKRm), 2004?14 55
Figure 8: Pakistan, bread and rolls, category growth comparison, by value, 2004?14 58
Figure 9: Pakistan, bread and rolls, volume by segment (kg, million), 2004?14 61
Figure 10: Pakistan, bread and rolls, category growth comparison, by volume, 2004?14 62
Figure 11: Pakistan, bread and rolls, company share by value (%), 2008?09 64
Figure 12: Pakistan, bread and rolls, distribution channels by value (%), 2008?09 67
Figure 13: Pakistan, breakfast cereals, value by segment (PKRm), 2004?14 73
Figure 14: Pakistan, breakfast cereals, category growth comparison, by value, 2004?14 75
Figure 15: Pakistan, breakfast cereals, volume by segment (kg, million), 2004?14 78
Figure 16: Pakistan, breakfast cereals, category growth comparison, by volume, 2004?14 78
Figure 17: Pakistan, breakfast cereals, company share by value (%), 2008?09 80
Figure 18: Pakistan, breakfast cereals, distribution channels by value (%), 2008?09 83
Figure 19: Pakistan, cakes and pastries, value by segment (PKRm), 2004?14 89
Figure 20: Pakistan, cakes and pastries, category growth comparison, by value, 2004?14 91
Figure 21: Pakistan, cakes and pastries, volume by segment (kg, million), 2004?14 94
Figure 22: Pakistan, cakes and pastries, category growth comparison, by volume, 2004?14 94
Figure 23: Pakistan, cakes and pastries, company share by value (%), 2008?09 96
Figure 24: Pakistan, cakes and pastries, distribution channels by value (%), 2008?09 99
Figure 25: Pakistan, cookies (sweet biscuits), value by segment (PKRm), 2004?14 106
Figure 26: Pakistan, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 111
Figure 27: Pakistan, cookies (sweet biscuits), company share by value (%), 2008?09 113
Figure 28: Pakistan, cookies (sweet biscuits), distribution channels by value (%), 2008?09 116
Figure 29: Pakistan, crackers (savory biscuits), value by segment (PKRm), 2004?14 125
Figure 30: Pakistan, crackers (savory biscuits), category growth comparison, by value, 2004?14 128
Figure 31: Pakistan, crackers (savory biscuits), volume by segment (kg, million), 2004?14 131
Figure 32: Pakistan, crackers (savory biscuits), category growth comparison, by volume, 2004?14 131
Figure 33: Pakistan, crackers (savory biscuits), company share by value (%), 2008?09 133
Figure 34: Pakistan, crackers (savory biscuits), distribution channels by value (%), 2008?09 136
Figure 35: Pakistan, morning goods, value by segment (PKRm), 2004?14 143
Figure 36: Pakistan, morning goods, category growth comparison, by value, 2004?14 145
Figure 37: Pakistan, morning goods, volume by segment (kg, million), 2004?14 148
Figure 38: Pakistan, morning goods, category growth comparison, by volume, 2004?14 148
Figure 39: Pakistan, morning goods, company share by value (%), 2008?09 150
Figure 40: Pakistan, morning goods, distribution channels by value (%), 2008?09 153
Figure 41: Global bakery and cereals market split (value terms, 2009), top five countries 158
Figure 42: Global bakery and cereals market value, 2004–09, top five countries 160
Figure 43: Global bakery and cereals market split (volume terms, 2009), top five countries 162
Figure 44: Global bakery and cereals market volume, 2004–09, top five countries 164
Figure 45: Annual data review process 174

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Pakistan, bakery and cereals, value by category (PKRm), 2004?09 27
Table 4: Pakistan, bakery and cereals, value forecast by category (PKRm), 2009?14 28
Table 5: Pakistan, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Pakistan, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Pakistan, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Pakistan, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Pakistan, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Pakistan, bakery and cereals, value by brand (PKRm), 2008?09 38
Table 11: Pakistan, bakery and cereals, company share by value (%), 2008?09 40
Table 12: Pakistan, bakery and cereals, value by company (PKRm), 2008?09 41
Table 13: Pakistan, bakery and cereals, distribution channels by value (%), 2008?09 42
Table 14: Pakistan, bakery and cereals, value by distribution channel (PKRm), 2008?09 42
Table 15: Pakistan, bakery and cereals, expenditure per capita (PKR), 2004?09 44
Table 16: Pakistan, bakery and cereals, forecast expenditure per capita (PKR), 2009?14 45
Table 17: Pakistan, bakery and cereals, expenditure per capita ($), 2004?09 46
Table 18: Pakistan, bakery and cereals, forecast expenditure per capita ($), 2009?14 47
Table 19: Pakistan, bakery and cereals, consumption per capita (kg), 2004?09 48
Table 20: Pakistan, bakery and cereals, forecast consumption per capita (kg), 2009?14 49
Table 21: Kraft Foods, Inc. key facts 50
Table 22: Pakistan, bread and rolls, value by segment (PKRm), 2004?09 53
Table 23: Pakistan, bread and rolls, value forecast by segment (PKRm), 2009?14 54
Table 24: Pakistan, bread and rolls, value by segment ($m), 2004?09 56
Table 25: Pakistan, bread and rolls, value forecast by segment ($m), 2009?14 57
Table 26: Pakistan, bread and rolls, volume by segment (kg, million), 2004?09 59
Table 27: Pakistan, bread and rolls, volume forecast by segment (kg, million), 2009?14 60
Table 28: Pakistan, bread and rolls, brand share by value (%), 2008?09 63
Table 29: Pakistan, bread and rolls, value by brand (PKRm), 2008?09 63
Table 30: Pakistan, bread and rolls, company share by value (%), 2008?09 65
Table 31: Pakistan, bread and rolls, value by company (PKRm), 2008?09 65
Table 32: Pakistan, bread and rolls, distribution channels by value (%), 2008?09 66
Table 33: Pakistan, bread and rolls, value by distribution channel (PKRm), 2008?09 66
Table 34: Pakistan, bread and rolls, expenditure per capita (PKR), 2004?09 68
Table 35: Pakistan, bread and rolls, forecast expenditure per capita (PKR), 2009?14 68
Table 36: Pakistan, bread and rolls, expenditure per capita ($), 2004?09 69
Table 37: Pakistan, bread and rolls, forecast expenditure per capita ($), 2009?14 69
Table 38: Pakistan, bread and rolls, consumption per capita (kg), 2004?09 70
Table 39: Pakistan, bread and rolls, forecast consumption per capita (kg), 2009?14 70
Table 40: Pakistan, breakfast cereals, value by segment (PKRm), 2004?09 71
Table 41: Pakistan, breakfast cereals, value forecast by segment (PKRm), 2009?14 72
Table 42: Pakistan, breakfast cereals, value by segment ($m), 2004?09 74
Table 43: Pakistan, breakfast cereals, value forecast by segment ($m), 2009?14 74
Table 44: Pakistan, breakfast cereals, volume by segment (kg, million), 2004?09 76
Table 45: Pakistan, breakfast cereals, volume forecast by segment (kg, million), 2009?14 77
Table 46: Pakistan, breakfast cereals, brand share by value (%), 2008?09 79
Table 47: Pakistan, breakfast cereals, value by brand (PKRm), 2008?09 79
Table 48: Pakistan, breakfast cereals, company share by value (%), 2008?09 81
Table 49: Pakistan, breakfast cereals, value by company (PKRm), 2008?09 81
Table 50: Pakistan, breakfast cereals, distribution channels by value (%), 2008?09 82
Table 51: Pakistan, breakfast cereals, value by distribution channel (PKRm), 2008?09 82
Table 52: Pakistan, breakfast cereals, expenditure per capita (PKR), 2004?09 84
Table 53: Pakistan, breakfast cereals, forecast expenditure per capita (PKR), 2009?14 84
Table 54: Pakistan, breakfast cereals, expenditure per capita ($), 2004?09 85
Table 55: Pakistan, breakfast cereals, forecast expenditure per capita ($), 2009?14 85
Table 56: Pakistan, breakfast cereals, consumption per capita (kg), 2004?09 86
Table 57: Pakistan, breakfast cereals, forecast consumption per capita (kg), 2009?14 86
Table 58: Pakistan, cakes and pastries, value by segment (PKRm), 2004?09 87
Table 59: Pakistan, cakes and pastries, value forecast by segment (PKRm), 2009?14 88
Table 60: Pakistan, cakes and pastries, value by segment ($m), 2004?09 90
Table 61: Pakistan, cakes and pastries, value forecast by segment ($m), 2009?14 90
Table 62: Pakistan, cakes and pastries, volume by segment (kg, million), 2004?09 92
Table 63: Pakistan, cakes and pastries, volume forecast by segment (kg, million), 2009?14 93
Table 64: Pakistan, cakes and pastries, brand share by value (%), 2008?09 95
Table 65: Pakistan, cakes and pastries, value by brand (PKRm), 2008?09 95
Table 66: Pakistan, cakes and pastries, company share by value (%), 2008?09 97
Table 67: Pakistan, cakes and pastries, value by company (PKRm), 2008?09 97
Table 68: Pakistan, cakes and pastries, distribution channels by value (%), 2008?09 98
Table 69: Pakistan, cakes and pastries, value by distribution channel (PKRm), 2008?09 98
Table 70: Pakistan, cakes and pastries, expenditure per capita (PKR), 2004?09 100
Table 71: Pakistan, cakes and pastries, forecast expenditure per capita (PKR), 2009?14 100
Table 72: Pakistan, cakes and pastries, expenditure per capita ($), 2004?09 101
Table 73: Pakistan, cakes and pastries, forecast expenditure per capita ($), 2009?14 101
Table 74: Pakistan, cakes and pastries, consumption per capita (kg), 2004?09 102
Table 75: Pakistan, cakes and pastries, forecast consumption per capita (kg), 2009?14 102
Table 76: Pakistan, cookies (sweet biscuits), value by segment (PKRm), 2004?09 104
Table 77: Pakistan, cookies (sweet biscuits), value forecast by segment (PKRm), 2009?14 105
Table 78: Pakistan, cookies (sweet biscuits), value by segment ($m), 2004?09 107
Table 79: Pakistan, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 108
Table 80: Pakistan, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 109
Table 81: Pakistan, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 110
Table 82: Pakistan, cookies (sweet biscuits), brand share by value (%), 2008?09 112
Table 83: Pakistan, cookies (sweet biscuits), value by brand (PKRm), 2008?09 112
Table 84: Pakistan, cookies (sweet biscuits), company share by value (%), 2008?09 114
Table 85: Pakistan, cookies (sweet biscuits), value by company (PKRm), 2008?09 114
Table 86: Pakistan, cookies (sweet biscuits), distribution channels by value (%), 2008?09 115
Table 87: Pakistan, cookies (sweet biscuits), value by distribution channel (PKRm), 2008?09 115
Table 88: Pakistan, cookies (sweet biscuits), expenditure per capita (PKR), 2004?09 117
Table 89: Pakistan, cookies (sweet biscuits), forecast expenditure per capita (PKR), 2009?14 118
Table 90: Pakistan, cookies (sweet biscuits), expenditure per capita ($), 2004?09 119
Table 91: Pakistan, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 120
Table 92: Pakistan, cookies (sweet biscuits), consumption per capita (kg), 2004?09 121
Table 93: Pakistan, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 122
Table 94: Pakistan, crackers (savory biscuits), value by segment (PKRm), 2004?09 123
Table 95: Pakistan, crackers (savory biscuits), value forecast by segment (PKRm), 2009?14 124
Table 96: Pakistan, crackers (savory biscuits), value by segment ($m), 2004?09 126
Table 97: Pakistan, crackers (savory biscuits), value forecast by segment ($m), 2009?14 127
Table 98: Pakistan, crackers (savory biscuits), volume by segment (kg, million), 2004?09 129
Table 99: Pakistan, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 130
Table 100: Pakistan, crackers (savory biscuits), brand share by value (%), 2008?09 132
Table 101: Pakistan, crackers (savory biscuits), value by brand (PKRm), 2008?09 132
Table 102: Pakistan, crackers (savory biscuits), company share by value (%), 2008?09 134
Table 103: Pakistan, crackers (savory biscuits), value by company (PKRm), 2008?09 134
Table 104: Pakistan, crackers (savory biscuits), distribution channels by value (%), 2008?09 135
Table 105: Pakistan, crackers (savory biscuits), value by distribution channel (PKRm), 2008?09 135
Table 106: Pakistan, crackers (savory biscuits), expenditure per capita (PKR), 2004?09 137
Table 107: Pakistan, crackers (savory biscuits), forecast expenditure per capita (PKR), 2009?14 138
Table 108: Pakistan, crackers (savory biscuits), expenditure per capita ($), 2004?09 138
Table 109: Pakistan, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 139
Table 110: Pakistan, crackers (savory biscuits), consumption per capita (kg), 2004?09 139
Table 111: Pakistan, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 140
Table 112: Pakistan, morning goods, value by segment (PKRm), 2004?09 141
Table 113: Pakistan, morning goods, value forecast by segment (PKRm), 2009?14 142
Table 114: Pakistan, morning goods, value by segment ($m), 2004?09 144
Table 115: Pakistan, morning goods, value forecast by segment ($m), 2009?14 144
Table 116: Pakistan, morning goods, volume by segment (kg, million), 2004?09 146
Table 117: Pakistan, morning goods, volume forecast by segment (kg, million), 2009?14 147
Table 118: Pakistan, morning goods, brand share by value (%), 2008?09 149
Table 119: Pakistan, morning goods, value by brand (PKRm), 2008?09 149
Table 120: Pakistan, morning goods, company share by value (%), 2008?09 151
Table 121: Pakistan, morning goods, value by company (PKRm), 2008?09 151
Table 122: Pakistan, morning goods, distribution channels by value (%), 2008?09 152
Table 123: Pakistan, morning goods, value by distribution channel (PKRm), 2008?09 152
Table 124: Pakistan, morning goods, expenditure per capita (PKR), 2004?09 154
Table 125: Pakistan, morning goods, forecast expenditure per capita (PKR), 2009?14 154
Table 126: Pakistan, morning goods, expenditure per capita ($), 2004?09 155
Table 127: Pakistan, morning goods, forecast expenditure per capita ($), 2009?14 155
Table 128: Pakistan, morning goods, consumption per capita (kg), 2004?09 156
Table 129: Pakistan, morning goods, forecast consumption per capita (kg), 2009?14 156
Table 130: Global bakery and cereals market value, 2009 157
Table 131: Global bakery and cereals market split (value terms ($m), 2009), top five countries 160
Table 132: Global bakery and cereals market volume, 2009 161
Table 133: Global bakery and cereals market split (volume terms, 2009), top five countries 164
Table 134: Leading players, top five countries 165
Table 135: Pakistan bakery and cereals new product launches reports, by company (top five companies), 2009 166
Table 136: Pakistan bakery and cereals new product launches SKUs, by company (top five companies), 2009 166
Table 137: Pakistan bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 167
Table 138: Pakistan bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 167
Table 139: Pakistan bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 168
Table 140: Pakistan bakery and cereals new product launches - recent five launches (2009) 168
Table 141: Pakistan population, by age group, 2004?09 (millions) 169
Table 142: Pakistan population forecast, by age group, 2009?14 (millions) 170
Table 143: Pakistan population, by gender, 2004?09 (millions) 170
Table 144: Pakistan population forecast, by gender, 2009?14 (millions) 171
Table 145: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 171
Table 146: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 171
Table 147: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 172
Table 148: Pakistan consumer price index, 2004?09 (2000=100) 172



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