TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
110 product SKUs launched in the Philippines bakery and cereals market 2
Cakes and pastries is the leading category in the Philippines bakery and cereals market 2
Kellogg is the leading manufacturer in terms of new bakery and cereals products in the Philippines 2
Bags was the dominant packing type in the new products launched in the Philippines bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Bakery and Cereals Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 88
Further reading 88
Datamonitor consulting 88
How to contact experts in your industry 88
LIST OF FIGURES
Figure 1: Philippines, bakery and cereals market value by category ($m), 2004–09 12
Figure 2: Philippines, bakery and cereals market value by category ($m), 2009–14 14
Figure 3: Philippines, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: Philippines, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: Philippines, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Figure 6: Philippines, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Philippines, bakery and cereals market value by category ($m), 2004–09 13
Table 3: Philippines, bakery and cereals market value by category ($m), 2009–14 15
Table 4: Philippines, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: Philippines, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: Philippines, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Table 7: Philippines, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
Table 8: Magic Melt Rosquillos - Round Cookies 21
Table 9: Magic Melt - Buttered Toast 22
Table 10: Merci Pasalubong Treats - Pita Crackers 23
Table 11: Kellogg's Pop Tarts - Frosted Toaster Pastries - 20 Percent DV Fiber Chocolate Fudge; Apple Strudel; Blueberry; Blueberry Muffin; Brown Sugar Cinnamon; Cherry; Choc-O-Lantern; Chocolate Chip; Chocolate Chip Cookie Dough; Chocolate Fudge; Cinnamon Roll; Cookies & Creme; Gingerbread; Hot Fudge Sundae; Ice Cream Sandwich; Pumpkin Pie; Raspberry; S'Mores; Strawberry; Strawberry Milkshake; Vanilla Milkshake; Wild Berry; Wild Grape; Unfrosted Toaster Pastries - 20 Percent DV Fiber Brown Sugar Cinnamon; 20 Percent DV Fiber Strawberry; Blueberry; Brown Sugar Cinnamon; Low Fat Brown Sugar Cinnamon; Low Fat Strawberry; Strawberry 24
Table 12: Quaker Oats - Instant Flavored Oatmeal - Banana & Honey 25
Table 13: Voortman - Cookies - Fudge Striped Oatmeal 26
Table 14: Gardenia - Cinnamon Toast 27
Table 15: Gardenia - Sliced Bread - Pinoy Tasty 28
Table 16: Fat & Thin - Cua Pao 29
Table 17: Marby - Asado Special Siopao 30
Table 18: Jack 'n Jill Kichi - Flavored Chips - Salt and Vinegar 31
Table 19: Magic Melt - Peanut Crunch Cookies - Love & Kisses 32
Table 20: Fairys - Sugar Cones 33
Table 21: Belgian Butters - Butter Waffle Crisps 34
Table 22: La Luisa - Galletas - Egg Curls 35
Table 23: Lemon Square - Creamettes Choco Cake Bar - Creamy Choco 36
Table 24: Monde Nissin - Cubee Wafer - Chocolate & Cream 37
Table 25: Marby - Bread Loaf - Choco Strawberry 38
Table 26: Pan-A-Cup - Bread - Raisin 39
Table 27: Uncle George - Sliced Loaf Bread - Whole Wheat 40
Table 28: Marky's - Pilipit Biscuits 41
Table 29: Marby - Lumpia Shanghi 42
Table 30: Oishi Dory - Fish Crackers - Salt & Vinegar 43
Table 31: Pan-A-Cup - Bread - Ube 44
Table 32: Lemon Square Whatta Tops - Cream-Filled Cupcake - Chocolahat! 45
Table 33: Arnott's Tim Tam Crush - Biscuits - Choco Crunch 46
Table 34: Jack 'n Jill Magic Thins - Wheat Crackers - Chocolate 47
Table 35: Jack 'n Jill Magic Flakes - Crackers - Onion Chives 48
Table 36: Monde Nissin - Stick Wafer - Choco; Strawberry 49
Table 37: Croley Foods - Butter Cream Crackers - Ube 50
Table 38: Merci Pasalubong Treats - Piaya - Ube 51
Table 39: Walter Health Nutrition - Whole Wheat Bread - Raisin 52
Table 40: Rebisco Bravo - Biscuits with Sesame Seeds 53
Table 41: Kraft Oreo - Chocolate Sandwich Cookies - Snack Pack 54
Table 42: Lemon Square - Fresh Oven Toaster Pizza Crust 55
Table 43: Marby - Choco Loaf 56
Table 44: Pan-A-Cup - High Fiber Sliced Sandwich Wheat Bread 57
Table 45: Bissin Thailand Best - Biscuit with Coconut Cream - Butter Coconuts 58
Table 46: Fry Best - Bread Crumbs - Super Soft 59
Table 47: Vicenzi Grisbi - Wafer Cookies - Hazelnut 60
Table 48: Island Biscuit - Wafer Cookies - Chocolate 61
Table 49: Leslie's Crispy Shrimp - Shrimp Crackers - Natural Flavor 62
Table 50: Marky's Prime Bake - Puto Seko Biscuit - Buko Pandan 63
Table 51: Top Choice - Bread Crumbs - 100% Dry 64
Table 52: Ritz Bits - Cracker Sandwiches - Cheese 65
Table 53: Oishi Thin Pillows - Choco-Hazelnut Flavored Wafer 66
Table 54: SkyFlakes Fit - Flaxseed Crackers - Omega-3 67
Table 55: Gardenia - Honey-Wheat Toast 68
Table 56: Gardenia Slim 'n Fit - Wheaten Bread 69
Table 57: Bissin - Premium Wafers - Black Currant; Blueberry; Cocoa; Coconut; Coffee; Green Tea; Strawberry 70
Table 58: Croley Foods - Butter Cream Crackers - Chocolate 71
Table 59: Croley Foods Butter Cream - Crackers 72
Table 60: Oishi Berrie Plunge - Strawberry Flavored Corn Flakes 73
Table 61: Baker's Mill Otap - Puffed Pastries - Cinnamon 74
Table 62: Griffin’s Snax - Crackers - BBQ; Cheese; Chicken; Garlic and Toasted Sesame; Original; Pizza; Twin Table Water 75
Table 63: M&M's - Bite Size Cookies 76
Table 64: Hwa Tai Choice - Assorted Biscuit 77
Table 65: Walter - High Fiber Weight Control Bread 78
Table 66: Arcor Formis Hechizos - Cookies 79
Table 67: Choc Wagon Chocosnaps - Chocolate Cookie 80
Table 68: Champola Choco Cluster - Chocolate Mini Bar 81
Table 69: Gardenia - Bread Loaf - Black Forest 82
Table 70: Gardenia Mini Wonders - Bread Loaf - Carrot Raisin 83
Table 71: Khong Guan - Sultana Biscuits 84
Table 72: Royal Family - Cookie - Mochi Almond Choco 85
Table 73: Fresh Foods Stuffess - Bread Sticks - Assorted Fillings 86
Table 74: Triunfo Light - Wafer - Chocolate 87
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