Bakery and Cereals Market - Regional level to 2014

Introduction

This databook provides key data and information on the bakery and cereals market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional bakery and cereals market grew at a compound annual growth rate of 3% between 2004 and 2009.

The bread and rolls category led the regional bakery and cereals market, accounting for a share of 52.1%.

The leading players in the Regional bakery and cereals market are Kraft Foods, Inc., Kellogg Company and Grupo Bimbo S.A. de C.V.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional bakery and cereals market
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Global 2
Summary market level: Western Europe 3
Summary market level: Eastern Europe 4
Summary market level: North America 5
Summary market level: Asia Pacific 6
Summary market level: Latin America 7
Summary market level: Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Bakery and Cereals: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Western Europe Bakery and Cereals: Market Overview 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 5 Eastern Europe Bakery and Cereals: Market Overview 55
Value analysis (US Dollar), 2004?09 55
Value analysis (US Dollar), 2009?14 56
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 North America Bakery and Cereals: Market Overview 72
Value analysis (US Dollar), 2004?09 72
Value analysis (US Dollar), 2009?14 73
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Asia Pacific Bakery and Cereals: Market Overview 88
Value analysis (US Dollar), 2004?09 88
Value analysis (US Dollar), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Latin America Bakery and Cereals: Market Overview 103
Value analysis (US Dollar), 2004?09 103
Value analysis (US Dollar), 2009?14 104
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Middle East and Africa Bakery and Cereals: Market Overview 119
Value analysis (US Dollar), 2004?09 119
Value analysis (US Dollar), 2009?14 120
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 10 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 11 Appendix 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139

LIST OF FIGURES
Figure 1: Global, bakery and cereals, value by category ($m), 2004?14 25
Figure 2: Global, bakery and cereals, category growth comparison, by value, 2004?14 25
Figure 3: Global, bakery and cereals, volume by category (kg, million), 2004?14 28
Figure 4: Global, bakery and cereals, category growth comparison, by volume, 2004?14 28
Figure 5: Global, bakery and cereals, company share (top five companies) by value (%), 2008?09 31
Figure 6: Global, bakery and cereals, distribution channels by value (%), 2008?09 33
Figure 7: Western Europe, bakery and cereals, value by category ($m), 2004?14 40
Figure 8: Western Europe, bakery and cereals, category growth comparison, by value, 2004?14 41
Figure 9: Western Europe, bakery and cereals, volume by category (kg, million), 2004?14 44
Figure 10: Western Europe, bakery and cereals, category growth comparison, by volume, 2004?14 45
Figure 11: Western Europe, bakery and cereals, company share (top five companies) by value (%), 2008?09 48
Figure 12: Western Europe, bakery and cereals, distribution channels by value (%), 2008?09 50
Figure 13: Eastern Europe, bakery and cereals, value by category ($m), 2004?14 57
Figure 14: Eastern Europe, bakery and cereals, category growth comparison, by value, 2004?14 58
Figure 15: Eastern Europe, bakery and cereals, volume by category (kg, million), 2004?14 61
Figure 16: Eastern Europe, bakery and cereals, category growth comparison, by volume, 2004?14 62
Figure 17: Eastern Europe, bakery and cereals, company share (top five companies) by value (%), 2008?09 65
Figure 18: Eastern Europe, bakery and cereals, distribution channels by value (%), 2008?09 67
Figure 19: North America, bakery and cereals, value by category ($m), 2004?14 74
Figure 20: North America, bakery and cereals, category growth comparison, by value, 2004?14 75
Figure 21: North America, bakery and cereals, volume by category (kg, million), 2004?14 78
Figure 22: North America, bakery and cereals, category growth comparison, by volume, 2004?14 78
Figure 23: North America, bakery and cereals, company share (top five companies) by value (%), 2008?09 81
Figure 24: North America, bakery and cereals, distribution channels by value (%), 2008?09 83
Figure 25: Asia Pacific, bakery and cereals, value by category ($m), 2004?14 90
Figure 26: Asia Pacific, bakery and cereals, category growth comparison, by value, 2004?14 90
Figure 27: Asia Pacific, bakery and cereals, volume by category (kg, million), 2004?14 93
Figure 28: Asia Pacific, bakery and cereals, category growth comparison, by volume, 2004?14 93
Figure 29: Asia Pacific, bakery and cereals, company share (top five companies) by value (%), 2008?09 96
Figure 30: Asia Pacific, bakery and cereals, distribution channels by value (%), 2008?09 98
Figure 31: Latin America, bakery and cereals, value by category ($m), 2004?14 105
Figure 32: Latin America, bakery and cereals, category growth comparison, by value, 2004?14 106
Figure 33: Latin America, bakery and cereals, volume by category (kg, million), 2004?14 109
Figure 34: Latin America, bakery and cereals, category growth comparison, by volume, 2004?14 109
Figure 35: Latin America, bakery and cereals, company share (top five companies) by value (%), 2008?09 112
Figure 36: Latin America, bakery and cereals, distribution channels by value (%), 2008?09 114
Figure 37: Middle East and Africa, bakery and cereals, value by category ($m), 2004?14 121
Figure 38: Middle East and Africa, bakery and cereals, category growth comparison, by value, 2004?14 121
Figure 39: Middle East and Africa, bakery and cereals, volume by category (kg, million), 2004?14 124
Figure 40: Middle East and Africa, bakery and cereals, category growth comparison, by volume, 2004?14 124
Figure 41: Middle East and Africa, bakery and cereals, company share (top five companies) by value (%), 2008?09 127
Figure 42: Middle East and Africa, bakery and cereals, distribution channels by value (%), 2008?09 129
Figure 43: Annual data review process 135

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Global, bakery and cereals, value by category ($m), 2004?09 23
Table 4: Global, bakery and cereals, value forecast by category ($m), 2009?14 24
Table 5: Global, bakery and cereals, volume by category (kg, million), 2004?09 26
Table 6: Global, bakery and cereals, volume forecast by category (kg, million), 2009?14 27
Table 7: Global, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 29
Table 8: Global, bakery and cereals, value by company ($m), 2008?09 30
Table 9: Global, bakery and cereals, distribution channels by value (%), 2008?09 32
Table 10: Global, bakery and cereals, value by distribution channel ($m), 2008?09 32
Table 11: Global, bakery and cereals, expenditure per capita ($), 2004?09 34
Table 12: Global, bakery and cereals, forecast expenditure per capita ($), 2009?14 35
Table 13: Global, bakery and cereals, consumption per capita (kg), 2004?09 36
Table 14: Global, bakery and cereals, forecast consumption per capita (kg), 2009?14 37
Table 15: Western Europe, bakery and cereals, value by category ($m), 2004?09 38
Table 16: Western Europe, bakery and cereals, value forecast by category ($m), 2009?14 39
Table 17: Western Europe, bakery and cereals, volume by category (kg, million), 2004?09 42
Table 18: Western Europe, bakery and cereals, volume forecast by category (kg, million), 2009?14 43
Table 19: Western Europe, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 46
Table 20: Western Europe, bakery and cereals, value by company ($m), 2008?09 47
Table 21: Western Europe, bakery and cereals, distribution channels by value (%), 2008?09 49
Table 22: Western Europe, bakery and cereals, value by distribution channel ($m), 2008?09 49
Table 23: Western Europe, bakery and cereals, expenditure per capita ($), 2004?09 51
Table 24: Western Europe, bakery and cereals, forecast expenditure per capita ($), 2009?14 52
Table 25: Western Europe, bakery and cereals, consumption per capita (kg), 2004?09 53
Table 26: Western Europe, bakery and cereals, forecast consumption per capita (kg), 2009?14 54
Table 27: Eastern Europe, bakery and cereals, value by category ($m), 2004?09 55
Table 28: Eastern Europe, bakery and cereals, value forecast by category ($m), 2009?14 56
Table 29: Eastern Europe, bakery and cereals, volume by category (kg, million), 2004?09 59
Table 30: Eastern Europe, bakery and cereals, volume forecast by category (kg, million), 2009?14 60
Table 31: Eastern Europe, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 63
Table 32: Eastern Europe, bakery and cereals, value by company ($m), 2008?09 64
Table 33: Eastern Europe, bakery and cereals, distribution channels by value (%), 2008?09 66
Table 34: Eastern Europe, bakery and cereals, value by distribution channel ($m), 2008?09 66
Table 35: Eastern Europe, bakery and cereals, expenditure per capita ($), 2004?09 68
Table 36: Eastern Europe, bakery and cereals, forecast expenditure per capita ($), 2009?14 69
Table 37: Eastern Europe, bakery and cereals, consumption per capita (kg), 2004?09 70
Table 38: Eastern Europe, bakery and cereals, forecast consumption per capita (kg), 2009?14 71
Table 39: North America, bakery and cereals, value by category ($m), 2004?09 72
Table 40: North America, bakery and cereals, value forecast by category ($m), 2009?14 73
Table 41: North America, bakery and cereals, volume by category (kg, million), 2004?09 76
Table 42: North America, bakery and cereals, volume forecast by category (kg, million), 2009?14 77
Table 43: North America, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 79
Table 44: North America, bakery and cereals, value by company ($m), 2008?09 80
Table 45: North America, bakery and cereals, distribution channels by value (%), 2008?09 82
Table 46: North America, bakery and cereals, value by distribution channel ($m), 2008?09 82
Table 47: North America, bakery and cereals, expenditure per capita ($), 2004?09 84
Table 48: North America, bakery and cereals, forecast expenditure per capita ($), 2009?14 85
Table 49: North America, bakery and cereals, consumption per capita (kg), 2004?09 86
Table 50: North America, bakery and cereals, forecast consumption per capita (kg), 2009?14 87
Table 51: Asia Pacific, bakery and cereals, value by category ($m), 2004?09 88
Table 52: Asia Pacific, bakery and cereals, value forecast by category ($m), 2009?14 89
Table 53: Asia Pacific, bakery and cereals, volume by category (kg, million), 2004?09 91
Table 54: Asia Pacific, bakery and cereals, volume forecast by category (kg, million), 2009?14 92
Table 55: Asia Pacific, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 94
Table 56: Asia Pacific, bakery and cereals, value by company ($m), 2008?09 95
Table 57: Asia Pacific, bakery and cereals, distribution channels by value (%), 2008?09 97
Table 58: Asia Pacific, bakery and cereals, value by distribution channel ($m), 2008?09 97
Table 59: Asia Pacific, bakery and cereals, expenditure per capita ($), 2004?09 99
Table 60: Asia Pacific, bakery and cereals, forecast expenditure per capita ($), 2009?14 100
Table 61: Asia Pacific, bakery and cereals, consumption per capita (kg), 2004?09 101
Table 62: Asia Pacific, bakery and cereals, forecast consumption per capita (kg), 2009?14 102
Table 63: Latin America, bakery and cereals, value by category ($m), 2004?09 103
Table 64: Latin America, bakery and cereals, value forecast by category ($m), 2009?14 104
Table 65: Latin America, bakery and cereals, volume by category (kg, million), 2004?09 107
Table 66: Latin America, bakery and cereals, volume forecast by category (kg, million), 2009?14 108
Table 67: Latin America, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 110
Table 68: Latin America, bakery and cereals, value by company ($m), 2008?09 111
Table 69: Latin America, bakery and cereals, distribution channels by value (%), 2008?09 113
Table 70: Latin America, bakery and cereals, value by distribution channel ($m), 2008?09 113
Table 71: Latin America, bakery and cereals, expenditure per capita ($), 2004?09 115
Table 72: Latin America, bakery and cereals, forecast expenditure per capita ($), 2009?14 116
Table 73: Latin America, bakery and cereals, consumption per capita (kg), 2004?09 117
Table 74: Latin America, bakery and cereals, forecast consumption per capita (kg), 2009?14 118
Table 75: Middle East and Africa, bakery and cereals, value by category ($m), 2004?09 119
Table 76: Middle East and Africa, bakery and cereals, value forecast by category ($m), 2009?14 120
Table 77: Middle East and Africa, bakery and cereals, volume by category (kg, million), 2004?09 122
Table 78: Middle East and Africa, bakery and cereals, volume forecast by category (kg, million), 2009?14 123
Table 79: Middle East and Africa, bakery and cereals, company share (top 20 companies) by value (%), 2008?09 125
Table 80: Middle East and Africa, bakery and cereals, value by company ($m), 2008?09 126
Table 81: Middle East and Africa, bakery and cereals, distribution channels by value (%), 2008?09 128
Table 82: Middle East and Africa, bakery and cereals, value by distribution channel ($m), 2008?09 128
Table 83: Middle East and Africa, bakery and cereals, expenditure per capita ($), 2004?09 130
Table 84: Middle East and Africa, bakery and cereals, forecast expenditure per capita ($), 2009?14 131
Table 85: Middle East and Africa, bakery and cereals, consumption per capita (kg), 2004?09 132
Table 86: Middle East and Africa, bakery and cereals, forecast consumption per capita (kg), 2009?14 133



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