Bakery and Cereals Market in Romania to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Romanian New Leu), 2004?09 27
Value analysis (Romanian New Leu), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Category Analysis: Bread and Rolls 50
Value analysis (Romanian New Leu), 2004?09 50
Value analysis (Romanian New Leu), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 5 Category Analysis: Breakfast Cereals 68
Value analysis (Romanian New Leu), 2004?09 68
Value analysis (Romanian New Leu), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 6 Category Analysis: Cakes and Pastries 84
Value analysis (Romanian New Leu), 2004?09 84
Value analysis (Romanian New Leu), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 7 Category Analysis: Cookies (Sweet Biscuits) 100
Value analysis (Romanian New Leu), 2004?09 100
Value analysis (Romanian New Leu), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 111
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 8 Category Analysis: Crackers (Savory Biscuits) 122
Value analysis (Romanian New Leu), 2004?09 122
Value analysis (Romanian New Leu), 2009?14 123
Value analysis (US dollars), 2004?09 125
Value analysis (US dollars), 2009?14 126
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 9 Category Analysis: Morning Goods 140
Value analysis (Romanian New Leu), 2004?09 140
Value analysis (Romanian New Leu), 2009?14 141
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 145
Volume analysis, 2009?14 146
Company and brand share analysis 148
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 10 Country Comparison 157
Value 157
Volume 161
Market share 165
Chapter 11 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 12 Macroeconomic Profile 169
Macroeconomic Indicators 169
Chapter 13 Research Methodology 174
Methodology overview 174
Secondary research 175
Market modeling 176
Creating an initial data model 176
Revising the initial data model 176
Creating a final estimate 177
Creating demographic value splits 177
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 14 Appendix 179
Future readings 179
How to contact experts in your industry 179
Disclaimer 179

LIST OF FIGURES
Figure 1: Romania, bakery and cereals, value by category (RONm), 2004?14 29
Figure 2: Romania, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Romania, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Romania, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Romania, bakery and cereals, company share by value (%), 2008?09 39
Figure 6: Romania, bakery and cereals, distribution channels by value (%), 2008?09 43
Figure 7: Romania, bread and rolls, value by segment (RONm), 2004?14 52
Figure 8: Romania, bread and rolls, category growth comparison, by value, 2004?14 55
Figure 9: Romania, bread and rolls, volume by segment (kg, million), 2004?14 58
Figure 10: Romania, bread and rolls, category growth comparison, by volume, 2004?14 59
Figure 11: Romania, bread and rolls, company share by value (%), 2008?09 61
Figure 12: Romania, bread and rolls, distribution channels by value (%), 2008?09 64
Figure 13: Romania, breakfast cereals, value by segment (RONm), 2004?14 70
Figure 14: Romania, breakfast cereals, category growth comparison, by value, 2004?14 72
Figure 15: Romania, breakfast cereals, volume by segment (kg, million), 2004?14 75
Figure 16: Romania, breakfast cereals, category growth comparison, by volume, 2004?14 75
Figure 17: Romania, breakfast cereals, company share by value (%), 2008?09 77
Figure 18: Romania, breakfast cereals, distribution channels by value (%), 2008?09 80
Figure 19: Romania, cakes and pastries, value by segment (RONm), 2004?14 86
Figure 20: Romania, cakes and pastries, category growth comparison, by value, 2004?14 88
Figure 21: Romania, cakes and pastries, volume by segment (kg, million), 2004?14 91
Figure 22: Romania, cakes and pastries, category growth comparison, by volume, 2004?14 91
Figure 23: Romania, cakes and pastries, company share by value (%), 2008?09 93
Figure 24: Romania, cakes and pastries, distribution channels by value (%), 2008?09 96
Figure 25: Romania, cookies (sweet biscuits), value by segment (RONm), 2004?14 103
Figure 26: Romania, cookies (sweet biscuits), category growth comparison, by value, 2004?14 106
Figure 27: Romania, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 109
Figure 28: Romania, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 110
Figure 29: Romania, cookies (sweet biscuits), company share by value (%), 2008?09 112
Figure 30: Romania, cookies (sweet biscuits), distribution channels by value (%), 2008?09 115
Figure 31: Romania, crackers (savory biscuits), value by segment (RONm), 2004?14 124
Figure 32: Romania, crackers (savory biscuits), category growth comparison, by value, 2004?14 127
Figure 33: Romania, crackers (savory biscuits), volume by segment (kg, million), 2004?14 130
Figure 34: Romania, crackers (savory biscuits), category growth comparison, by volume, 2004?14 130
Figure 35: Romania, crackers (savory biscuits), company share by value (%), 2008?09 132
Figure 36: Romania, crackers (savory biscuits), distribution channels by value (%), 2008?09 135
Figure 37: Romania, morning goods, value by segment (RONm), 2004?14 142
Figure 38: Romania, morning goods, category growth comparison, by value, 2004?14 144
Figure 39: Romania, morning goods, volume by segment (kg, million), 2004?14 147
Figure 40: Romania, morning goods, category growth comparison, by volume, 2004?14 147
Figure 41: Romania, morning goods, company share by value (%), 2008?09 150
Figure 42: Romania, morning goods, distribution channels by value (%), 2008?09 153
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 158
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 160
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 162
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 164
Figure 47: Annual data review process 175

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Romania, bakery and cereals, value by category (RONm), 2004?09 27
Table 4: Romania, bakery and cereals, value forecast by category (RONm), 2009?14 28
Table 5: Romania, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Romania, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Romania, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Romania, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Romania, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Romania, bakery and cereals, value by brand (RONm), 2008?09 38
Table 11: Romania, bakery and cereals, company share by value (%), 2008?09 40
Table 12: Romania, bakery and cereals, value by company (RONm), 2008?09 41
Table 13: Romania, bakery and cereals, distribution channels by value (%), 2008?09 42
Table 14: Romania, bakery and cereals, value by distribution channel (RONm), 2008?09 42
Table 15: Romania, bakery and cereals, expenditure per capita (RON), 2004?09 44
Table 16: Romania, bakery and cereals, forecast expenditure per capita (RON), 2009?14 45
Table 17: Romania, bakery and cereals, expenditure per capita ($), 2004?09 46
Table 18: Romania, bakery and cereals, forecast expenditure per capita ($), 2009?14 47
Table 19: Romania, bakery and cereals, consumption per capita (kg), 2004?09 48
Table 20: Romania, bakery and cereals, forecast consumption per capita (kg), 2009?14 49
Table 21: Romania, bread and rolls, value by segment (RONm), 2004?09 50
Table 22: Romania, bread and rolls, value forecast by segment (RONm), 2009?14 51
Table 23: Romania, bread and rolls, value by segment ($m), 2004?09 53
Table 24: Romania, bread and rolls, value forecast by segment ($m), 2009?14 54
Table 25: Romania, bread and rolls, volume by segment (kg, million), 2004?09 56
Table 26: Romania, bread and rolls, volume forecast by segment (kg, million), 2009?14 57
Table 27: Romania, bread and rolls, brand share by value (%), 2008?09 60
Table 28: Romania, bread and rolls, value by brand (RONm), 2008?09 60
Table 29: Romania, bread and rolls, company share by value (%), 2008?09 62
Table 30: Romania, bread and rolls, value by company (RONm), 2008?09 62
Table 31: Romania, bread and rolls, distribution channels by value (%), 2008?09 63
Table 32: Romania, bread and rolls, value by distribution channel (RONm), 2008?09 63
Table 33: Romania, bread and rolls, expenditure per capita (RON), 2004?09 65
Table 34: Romania, bread and rolls, forecast expenditure per capita (RON), 2009?14 65
Table 35: Romania, bread and rolls, expenditure per capita ($), 2004?09 66
Table 36: Romania, bread and rolls, forecast expenditure per capita ($), 2009?14 66
Table 37: Romania, bread and rolls, consumption per capita (kg), 2004?09 67
Table 38: Romania, bread and rolls, forecast consumption per capita (kg), 2009?14 67
Table 39: Romania, breakfast cereals, value by segment (RONm), 2004?09 68
Table 40: Romania, breakfast cereals, value forecast by segment (RONm), 2009?14 69
Table 41: Romania, breakfast cereals, value by segment ($m), 2004?09 71
Table 42: Romania, breakfast cereals, value forecast by segment ($m), 2009?14 71
Table 43: Romania, breakfast cereals, volume by segment (kg, million), 2004?09 73
Table 44: Romania, breakfast cereals, volume forecast by segment (kg, million), 2009?14 74
Table 45: Romania, breakfast cereals, brand share by value (%), 2008?09 76
Table 46: Romania, breakfast cereals, value by brand (RONm), 2008?09 76
Table 47: Romania, breakfast cereals, company share by value (%), 2008?09 78
Table 48: Romania, breakfast cereals, value by company (RONm), 2008?09 78
Table 49: Romania, breakfast cereals, distribution channels by value (%), 2008?09 79
Table 50: Romania, breakfast cereals, value by distribution channel (RONm), 2008?09 79
Table 51: Romania, breakfast cereals, expenditure per capita (RON), 2004?09 81
Table 52: Romania, breakfast cereals, forecast expenditure per capita (RON), 2009?14 81
Table 53: Romania, breakfast cereals, expenditure per capita ($), 2004?09 82
Table 54: Romania, breakfast cereals, forecast expenditure per capita ($), 2009?14 82
Table 55: Romania, breakfast cereals, consumption per capita (kg), 2004?09 83
Table 56: Romania, breakfast cereals, forecast consumption per capita (kg), 2009?14 83
Table 57: Romania, cakes and pastries, value by segment (RONm), 2004?09 84
Table 58: Romania, cakes and pastries, value forecast by segment (RONm), 2009?14 85
Table 59: Romania, cakes and pastries, value by segment ($m), 2004?09 87
Table 60: Romania, cakes and pastries, value forecast by segment ($m), 2009?14 87
Table 61: Romania, cakes and pastries, volume by segment (kg, million), 2004?09 89
Table 62: Romania, cakes and pastries, volume forecast by segment (kg, million), 2009?14 90
Table 63: Romania, cakes and pastries, brand share by value (%), 2008?09 92
Table 64: Romania, cakes and pastries, value by brand (RONm), 2008?09 92
Table 65: Romania, cakes and pastries, company share by value (%), 2008?09 94
Table 66: Romania, cakes and pastries, value by company (RONm), 2008?09 94
Table 67: Romania, cakes and pastries, distribution channels by value (%), 2008?09 95
Table 68: Romania, cakes and pastries, value by distribution channel (RONm), 2008?09 95
Table 69: Romania, cakes and pastries, expenditure per capita (RON), 2004?09 97
Table 70: Romania, cakes and pastries, forecast expenditure per capita (RON), 2009?14 97
Table 71: Romania, cakes and pastries, expenditure per capita ($), 2004?09 98
Table 72: Romania, cakes and pastries, forecast expenditure per capita ($), 2009?14 98
Table 73: Romania, cakes and pastries, consumption per capita (kg), 2004?09 99
Table 74: Romania, cakes and pastries, forecast consumption per capita (kg), 2009?14 99
Table 75: Romania, cookies (sweet biscuits), value by segment (RONm), 2004?09 101
Table 76: Romania, cookies (sweet biscuits), value forecast by segment (RONm), 2009?14 102
Table 77: Romania, cookies (sweet biscuits), value by segment ($m), 2004?09 104
Table 78: Romania, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 105
Table 79: Romania, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 107
Table 80: Romania, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 108
Table 81: Romania, cookies (sweet biscuits), brand share by value (%), 2008?09 111
Table 82: Romania, cookies (sweet biscuits), value by brand (RONm), 2008?09 111
Table 83: Romania, cookies (sweet biscuits), company share by value (%), 2008?09 113
Table 84: Romania, cookies (sweet biscuits), value by company (RONm), 2008?09 113
Table 85: Romania, cookies (sweet biscuits), distribution channels by value (%), 2008?09 114
Table 86: Romania, cookies (sweet biscuits), value by distribution channel (RONm), 2008?09 114
Table 87: Romania, cookies (sweet biscuits), expenditure per capita (RON), 2004?09 116
Table 88: Romania, cookies (sweet biscuits), forecast expenditure per capita (RON), 2009?14 117
Table 89: Romania, cookies (sweet biscuits), expenditure per capita ($), 2004?09 118
Table 90: Romania, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 119
Table 91: Romania, cookies (sweet biscuits), consumption per capita (kg), 2004?09 120
Table 92: Romania, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 121
Table 93: Romania, crackers (savory biscuits), value by segment (RONm), 2004?09 122
Table 94: Romania, crackers (savory biscuits), value forecast by segment (RONm), 2009?14 123
Table 95: Romania, crackers (savory biscuits), value by segment ($m), 2004?09 125
Table 96: Romania, crackers (savory biscuits), value forecast by segment ($m), 2009?14 126
Table 97: Romania, crackers (savory biscuits), volume by segment (kg, million), 2004?09 128
Table 98: Romania, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 129
Table 99: Romania, crackers (savory biscuits), brand share by value (%), 2008?09 131
Table 100: Romania, crackers (savory biscuits), value by brand (RONm), 2008?09 131
Table 101: Romania, crackers (savory biscuits), company share by value (%), 2008?09 133
Table 102: Romania, crackers (savory biscuits), value by company (RONm), 2008?09 133
Table 103: Romania, crackers (savory biscuits), distribution channels by value (%), 2008?09 134
Table 104: Romania, crackers (savory biscuits), value by distribution channel (RONm), 2008?09 134
Table 105: Romania, crackers (savory biscuits), expenditure per capita (RON), 2004?09 136
Table 106: Romania, crackers (savory biscuits), forecast expenditure per capita (RON), 2009?14 137
Table 107: Romania, crackers (savory biscuits), expenditure per capita ($), 2004?09 137
Table 108: Romania, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 138
Table 109: Romania, crackers (savory biscuits), consumption per capita (kg), 2004?09 138
Table 110: Romania, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 139
Table 111: Romania, morning goods, value by segment (RONm), 2004?09 140
Table 112: Romania, morning goods, value forecast by segment (RONm), 2009?14 141
Table 113: Romania, morning goods, value by segment ($m), 2004?09 143
Table 114: Romania, morning goods, value forecast by segment ($m), 2009?14 143
Table 115: Romania, morning goods, volume by segment (kg, million), 2004?09 145
Table 116: Romania, morning goods, volume forecast by segment (kg, million), 2009?14 146
Table 117: Romania, morning goods, brand share by value (%), 2008?09 148
Table 118: Romania, morning goods, value by brand (RONm), 2008?09 149
Table 119: Romania, morning goods, company share by value (%), 2008?09 151
Table 120: Romania, morning goods, value by company (RONm), 2008?09 151
Table 121: Romania, morning goods, distribution channels by value (%), 2008?09 152
Table 122: Romania, morning goods, value by distribution channel (RONm), 2008?09 152
Table 123: Romania, morning goods, expenditure per capita (RON), 2004?09 154
Table 124: Romania, morning goods, forecast expenditure per capita (RON), 2009?14 154
Table 125: Romania, morning goods, expenditure per capita ($), 2004?09 155
Table 126: Romania, morning goods, forecast expenditure per capita ($), 2009?14 155
Table 127: Romania, morning goods, consumption per capita (kg), 2004?09 156
Table 128: Romania, morning goods, forecast consumption per capita (kg), 2009?14 156
Table 129: Global bakery and cereals market value, 2009 157
Table 130: Global bakery and cereals market split (value terms ($m), 2009), top five countries 160
Table 131: Global bakery and cereals market volume, 2009 161
Table 132: Global bakery and cereals market split (volume terms, 2009), top five countries 164
Table 133: Leading players, top five countries 165
Table 134: Romania bakery and cereals new product launches reports, by company (top five companies), 2009 166
Table 135: Romania bakery and cereals new product launches SKUs, by company (top five companies), 2009 166
Table 136: Romania bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 167
Table 137: Romania bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 167
Table 138: Romania bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 168
Table 139: Romania bakery and cereals new product launches - recent five launches (2009) 168
Table 140: Romania population, by age group, 2004?09 (millions) 169
Table 141: Romania population forecast, by age group, 2009?14 (millions) 170
Table 142: Romania population, by gender, 2004?09 (millions) 170
Table 143: Romania population forecast, by gender, 2009?14 (millions) 171
Table 144: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 171
Table 145: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 171
Table 146: Romania real GDP, 2004?09 (RONbn, 2000 prices) 172
Table 147: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 172
Table 148: Romania real GDP, 2004?09 ($bn, 2000 prices) 172
Table 149: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 173
Table 150: Romania consumer price index, 2004?09 (2000=100) 173
Table 151: Romania consumer price index, 2009?14 (2000=100) 173


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