TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
94 product SKUs launched in the Romanian bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Romanian bakery and cereals market 2
Kraft is the leading manufacturer in terms of new bakery and cereals products in Romania 2
Wrappers was the dominant packing type in the new products launched in Romanian bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 85
Further reading 85
Datamonitor consulting 85
How to contact experts in your industry 85
LIST OF FIGURES
Figure 1: Romania, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Romania, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Romania, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Romania, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Romania, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Romania, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Romania, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Romania, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Romania, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Romania, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Romania, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Romania, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Nestle Joe - Mini Wafers - Apple and Cinnamon 20
Table 9: Ulker Biskrem A Cookie For Santa - Cookies - Cocoa Cream with Cinnamon 21
Table 10: Bahlsen Crispettis - Crunchy Biscuit 22
Table 11: Vel Pitar - Cozonac - Cu Rahat 23
Table 12: Kinkartz - Cookies - Petit Beurre 24
Table 13: Magura - Prajitura - Cacao; Rom; Vanilie si Lamaie; Zmeura 25
Table 14: Boromir - Piscoturi 26
Table 15: Titan HapiHap - Felii de Toast - Clasic; Integrala; Secara 27
Table 16: Doma - Cookies - with Apple and Cinnamon; with Chocolate; with Raisins 28
Table 17: Optimix Kicks-Mix - Zavtraki Suhie - Med; Shokolad i Slivki 29
Table 18: TUC - Crackers - Original; Paprika 30
Table 19: Croco Petit Beurre - Biscuits 31
Table 20: 7 Days - Bake Rolls - Tomato Olives & Oregano 32
Table 21: Loacker - Wafer Sandwich - Dark Chocolate 33
Table 22: Sedita Twin - Wafer Cookies - Cappuccino; Cocoa; Milk 34
Table 23: Gullon Aveia Fibra - Cookie - Integral de Flocos de Aveia e Passas 35
Table 24: Eurocrem - Sticks 36
Table 25: Nestle Joe - Wafers - Lemon Flavour 200g; Lemon Flavour 50g 37
Table 26: Bobita - Turta Dulce 38
Table 27: Dobrogea Eugenia Junior - Sandwich Biscuit - with Milk & Honey Cream 39
Table 28: Dobrogea Bongrana - Toast - Integral 40
Table 29: Milka - Butter Cookies - ChocoBiscuit 41
Table 30: Dobrogea Eugenia - Sandwich Biscuit with Cocoa Cream - Dark 42
Table 31: Carrefour - Biscuiti cu Crema - Ciocolata; Vanilie 43
Table 32: Emco Bio - Organic Muesli - Crunchy with Red Fruits 44
Table 33: Carrefour - Moelleuses aux Oeufs Frais - Madeleines Coquilles 45
Table 34: Nutrizzia Panite - Crisp Bread - Graham 46
Table 35: Reflets de France - Cookies - Couronnes á l'Anis du Rousillon 47
Table 36: Ulker Ikram - Sandwich Biscuits - Cheese Cream 48
Table 37: Reflets de France - Biscuits Sables de Normandie - Au Beurre d'Isigny Aoc 49
Table 38: Nestle Nesquik Duo - Wholegrain Cereal - Chocolate & Vanilla 50
Table 39: Oreo - Sandwich Biscuits - Chocolate Flavoured 51
Table 40: Arnos - Musli - Deliciile Toamnei; Magia Iernii; Tentatia Verii; Visul Primaverii 52
Table 41: Romdil Petit Beurre - Biscuiti Fini cu Miere 53
Table 42: Milka - Chocolate Cookies - Choco Minis 54
Table 43: Milupa Vise Placute - 7 Cereale cu Mere - De La 4 Luni; De La 6 Luni; De La 8 Luni 55
Table 44: Chio - Mini Rondele Coapte - Ceapa; Sare; Usturoi 56
Table 45: Primola - Wafer Biscuits - Cocoa Cream in Milk Chocolate; Whipped Cream in Milk Chocolate 57
Table 46: Carrefour - Tuiles aux Amandes 58
Table 47: Carrefour - Matze Crackers - Onion; Wholegrain 59
Table 48: Panealba - Grissini Breadsticks - Garlic 60
Table 49: Carrefour - Musli cu Fructe 61
Table 50: Abido - Mohallabia 62
Table 51: Milupa - Bio-Getreidebrei - Honig-Schmelz-Reisflocken 63
Table 52: Alka - Prajitura Casei de Gustare - Caramel si Scortisoara; Fulgi de Ciocolata 64
Table 53: LU Pepito Choco Bisko - Chocolate Covered Biscuits 65
Table 54: Ulpio - American Cookies - Crispy Chocolate 66
Table 55: Montebovi - Torta - Al Cioccolato; Alla Crema E Pinoli; Con Crema Al Limone; Gocce Cioccolato 67
Table 56: Montebovi Carolina - Tortine - Carote E Mandorle 68
Table 57: Ulpio Milk Joy - Milk Biscuits 69
Table 58: Nestle Joe - Baton de Ciocolata - Caramel 70
Table 59: Quadro - Napolitane Umplute 71
Table 60: Ulker Petit Beurre - Biscuits with Fresh Milk - Coconut; Honey 72
Table 61: ETI Burcak - Bran Biscuit - Sultani 73
Table 62: Nestle Musli - Cereal - Apple & Cinnamon 74
Table 63: Balocco - Ciambelle con Panna Fresca 75
Table 64: Tecsa - Mini Napolitane - Crema de Cacao; Crema de Vanilie 76
Table 65: Magura Usoara - Prajitura cu Crema de Iaurt si Jeleu - Fragi; Visine 77
Table 66: LU Pim's - Jaffa Cake - Apricot 78
Table 67: KB Toast - Miez Toast 79
Table 68: Rommac Ballu's Friends - Breakfast Flakes 80
Table 69: Nestle - Baby Porridge - 8 Cereals Yoghurt 81
Table 70: Dr. Oetker Vitalis - Bio Muesli - Fruechte Muesli 82
Table 71: Activa - Biscuits - Lemon 83
Table 72: La Mole Sfornatini - Bread Sticks - Rosemary and Olive Oil 84
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