Bakery and Cereals Market in Saudi Arabia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Saudi Riyal), 2004?09 27
Value analysis (Saudi Riyal), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Category Analysis: Bread and Rolls 48
Value analysis (Saudi Riyal), 2004?09 48
Value analysis (Saudi Riyal), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 5 Category Analysis: Breakfast Cereals 66
Value analysis (Saudi Riyal), 2004?09 66
Value analysis (Saudi Riyal), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 6 Category Analysis: Cakes and Pastries 82
Value analysis (Saudi Riyal), 2004?09 82
Value analysis (Saudi Riyal), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Cookies (Sweet Biscuits) 97
Value analysis (Saudi Riyal), 2004?09 97
Value analysis (Saudi Riyal), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 8 Category Analysis: Crackers (Savory Biscuits) 119
Value analysis (Saudi Riyal), 2004?09 119
Value analysis (Saudi Riyal), 2009?14 120
Value analysis (US dollars), 2004?09 122
Value analysis (US dollars), 2009?14 123
Volume analysis, 2004?09 125
Volume analysis, 2009?14 126
Company and brand share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 9 Category Analysis: Morning Goods 137
Value analysis (Saudi Riyal), 2004?09 137
Value analysis (Saudi Riyal), 2009?14 138
Value analysis (US dollars), 2004?09 140
Value analysis (US dollars), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 10 Country Comparison 153
Value 153
Volume 157
Market share 161
Chapter 11 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 12 Macroeconomic Profile 165
Macroeconomic Indicators 165
Chapter 13 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 14 Appendix 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: Saudi Arabia, bakery and cereals, value by category (SARm), 2004?14 29
Figure 2: Saudi Arabia, bakery and cereals, volume by category (kg, million), 2004?14 34
Figure 3: Saudi Arabia, bakery and cereals, company share by value (%), 2008?09 37
Figure 4: Saudi Arabia, bakery and cereals, distribution channels by value (%), 2008?09 41
Figure 5: Saudi Arabia, bread and rolls, value by segment (SARm), 2004?14 50
Figure 6: Saudi Arabia, bread and rolls, category growth comparison, by value, 2004?14 53
Figure 7: Saudi Arabia, bread and rolls, volume by segment (kg, million), 2004?14 56
Figure 8: Saudi Arabia, bread and rolls, category growth comparison, by volume, 2004?14 57
Figure 9: Saudi Arabia, bread and rolls, company share by value (%), 2008?09 59
Figure 10: Saudi Arabia, bread and rolls, distribution channels by value (%), 2008?09 62
Figure 11: Saudi Arabia, breakfast cereals, value by segment (SARm), 2004?14 68
Figure 12: Saudi Arabia, breakfast cereals, category growth comparison, by value, 2004?14 70
Figure 13: Saudi Arabia, breakfast cereals, volume by segment (kg, million), 2004?14 73
Figure 14: Saudi Arabia, breakfast cereals, category growth comparison, by volume, 2004?14 73
Figure 15: Saudi Arabia, breakfast cereals, company share by value (%), 2008?09 75
Figure 16: Saudi Arabia, breakfast cereals, distribution channels by value (%), 2008?09 78
Figure 17: Saudi Arabia, cakes and pastries, value by segment (SARm), 2004?14 84
Figure 18: Saudi Arabia, cakes and pastries, category growth comparison, by value, 2004?14 86
Figure 19: Saudi Arabia, cakes and pastries, volume by segment (kg, million), 2004?14 89
Figure 20: Saudi Arabia, cakes and pastries, category growth comparison, by volume, 2004?14 89
Figure 21: Saudi Arabia, cakes and pastries, distribution channels by value (%), 2008?09 93
Figure 22: Saudi Arabia, cookies (sweet biscuits), value by segment (SARm), 2004?14 100
Figure 23: Saudi Arabia, cookies (sweet biscuits), category growth comparison, by value, 2004?14 103
Figure 24: Saudi Arabia, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 106
Figure 25: Saudi Arabia, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 107
Figure 26: Saudi Arabia, cookies (sweet biscuits), company share by value (%), 2008?09 109
Figure 27: Saudi Arabia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 112
Figure 28: Saudi Arabia, crackers (savory biscuits), value by segment (SARm), 2004?14 121
Figure 29: Saudi Arabia, crackers (savory biscuits), category growth comparison, by value, 2004?14 124
Figure 30: Saudi Arabia, crackers (savory biscuits), volume by segment (kg, million), 2004?14 127
Figure 31: Saudi Arabia, crackers (savory biscuits), category growth comparison, by volume, 2004?14 127
Figure 32: Saudi Arabia, crackers (savory biscuits), company share by value (%), 2008?09 129
Figure 33: Saudi Arabia, crackers (savory biscuits), distribution channels by value (%), 2008?09 132
Figure 34: Saudi Arabia, morning goods, value by segment (SARm), 2004?14 139
Figure 35: Saudi Arabia, morning goods, category growth comparison, by value, 2004?14 141
Figure 36: Saudi Arabia, morning goods, volume by segment (kg, million), 2004?14 144
Figure 37: Saudi Arabia, morning goods, category growth comparison, by volume, 2004?14 144
Figure 38: Saudi Arabia, morning goods, company share by value (%), 2008?09 146
Figure 39: Saudi Arabia, morning goods, distribution channels by value (%), 2008?09 149
Figure 40: Global bakery and cereals market split (value terms, 2009), top five countries 154
Figure 41: Global bakery and cereals market value, 2004–09, top five countries 156
Figure 42: Global bakery and cereals market split (volume terms, 2009), top five countries 158
Figure 43: Global bakery and cereals market volume, 2004–09, top five countries 160
Figure 44: Annual data review process 171

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Saudi Arabia, bakery and cereals, value by category (SARm), 2004?09 27
Table 4: Saudi Arabia, bakery and cereals, value forecast by category (SARm), 2009?14 28
Table 5: Saudi Arabia, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Saudi Arabia, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Saudi Arabia, bakery and cereals, volume by category (kg, million), 2004?09 32
Table 8: Saudi Arabia, bakery and cereals, volume forecast by category (kg, million), 2009?14 33
Table 9: Saudi Arabia, bakery and cereals, brand share by value (%), 2008?09 35
Table 10: Saudi Arabia, bakery and cereals, value by brand (SARm), 2008?09 36
Table 11: Saudi Arabia, bakery and cereals, company share by value (%), 2008?09 38
Table 12: Saudi Arabia, bakery and cereals, value by company (SARm), 2008?09 39
Table 13: Saudi Arabia, bakery and cereals, distribution channels by value (%), 2008?09 40
Table 14: Saudi Arabia, bakery and cereals, value by distribution channel (SARm), 2008?09 40
Table 15: Saudi Arabia, bakery and cereals, expenditure per capita (SAR), 2004?09 42
Table 16: Saudi Arabia, bakery and cereals, forecast expenditure per capita (SAR), 2009?14 43
Table 17: Saudi Arabia, bakery and cereals, expenditure per capita ($), 2004?09 44
Table 18: Saudi Arabia, bakery and cereals, forecast expenditure per capita ($), 2009?14 45
Table 19: Saudi Arabia, bakery and cereals, consumption per capita (kg), 2004?09 46
Table 20: Saudi Arabia, bakery and cereals, forecast consumption per capita (kg), 2009?14 47
Table 21: Saudi Arabia, bread and rolls, value by segment (SARm), 2004?09 48
Table 22: Saudi Arabia, bread and rolls, value forecast by segment (SARm), 2009?14 49
Table 23: Saudi Arabia, bread and rolls, value by segment ($m), 2004?09 51
Table 24: Saudi Arabia, bread and rolls, value forecast by segment ($m), 2009?14 52
Table 25: Saudi Arabia, bread and rolls, volume by segment (kg, million), 2004?09 54
Table 26: Saudi Arabia, bread and rolls, volume forecast by segment (kg, million), 2009?14 55
Table 27: Saudi Arabia, bread and rolls, brand share by value (%), 2008?09 58
Table 28: Saudi Arabia, bread and rolls, value by brand (SARm), 2008?09 58
Table 29: Saudi Arabia, bread and rolls, company share by value (%), 2008?09 60
Table 30: Saudi Arabia, bread and rolls, value by company (SARm), 2008?09 60
Table 31: Saudi Arabia, bread and rolls, distribution channels by value (%), 2008?09 61
Table 32: Saudi Arabia, bread and rolls, value by distribution channel (SARm), 2008?09 61
Table 33: Saudi Arabia, bread and rolls, expenditure per capita (SAR), 2004?09 63
Table 34: Saudi Arabia, bread and rolls, forecast expenditure per capita (SAR), 2009?14 63
Table 35: Saudi Arabia, bread and rolls, expenditure per capita ($), 2004?09 64
Table 36: Saudi Arabia, bread and rolls, forecast expenditure per capita ($), 2009?14 64
Table 37: Saudi Arabia, bread and rolls, consumption per capita (kg), 2004?09 65
Table 38: Saudi Arabia, bread and rolls, forecast consumption per capita (kg), 2009?14 65
Table 39: Saudi Arabia, breakfast cereals, value by segment (SARm), 2004?09 66
Table 40: Saudi Arabia, breakfast cereals, value forecast by segment (SARm), 2009?14 67
Table 41: Saudi Arabia, breakfast cereals, value by segment ($m), 2004?09 69
Table 42: Saudi Arabia, breakfast cereals, value forecast by segment ($m), 2009?14 69
Table 43: Saudi Arabia, breakfast cereals, volume by segment (kg, million), 2004?09 71
Table 44: Saudi Arabia, breakfast cereals, volume forecast by segment (kg, million), 2009?14 72
Table 45: Saudi Arabia, breakfast cereals, brand share by value (%), 2008?09 74
Table 46: Saudi Arabia, breakfast cereals, value by brand (SARm), 2008?09 74
Table 47: Saudi Arabia, breakfast cereals, company share by value (%), 2008?09 76
Table 48: Saudi Arabia, breakfast cereals, value by company (SARm), 2008?09 76
Table 49: Saudi Arabia, breakfast cereals, distribution channels by value (%), 2008?09 77
Table 50: Saudi Arabia, breakfast cereals, value by distribution channel (SARm), 2008?09 77
Table 51: Saudi Arabia, breakfast cereals, expenditure per capita (SAR), 2004?09 79
Table 52: Saudi Arabia, breakfast cereals, forecast expenditure per capita (SAR), 2009?14 79
Table 53: Saudi Arabia, breakfast cereals, expenditure per capita ($), 2004?09 80
Table 54: Saudi Arabia, breakfast cereals, forecast expenditure per capita ($), 2009?14 80
Table 55: Saudi Arabia, breakfast cereals, consumption per capita (kg), 2004?09 81
Table 56: Saudi Arabia, breakfast cereals, forecast consumption per capita (kg), 2009?14 81
Table 57: Saudi Arabia, cakes and pastries, value by segment (SARm), 2004?09 82
Table 58: Saudi Arabia, cakes and pastries, value forecast by segment (SARm), 2009?14 83
Table 59: Saudi Arabia, cakes and pastries, value by segment ($m), 2004?09 85
Table 60: Saudi Arabia, cakes and pastries, value forecast by segment ($m), 2009?14 85
Table 61: Saudi Arabia, cakes and pastries, volume by segment (kg, million), 2004?09 87
Table 62: Saudi Arabia, cakes and pastries, volume forecast by segment (kg, million), 2009?14 88
Table 63: Saudi Arabia, cakes and pastries, brand share by value (%), 2008?09 90
Table 64: Saudi Arabia, cakes and pastries, value by brand (SARm), 2008?09 90
Table 65: Saudi Arabia, cakes and pastries, company share by value (%), 2008?09 91
Table 66: Saudi Arabia, cakes and pastries, value by company (SARm), 2008?09 91
Table 67: Saudi Arabia, cakes and pastries, distribution channels by value (%), 2008?09 92
Table 68: Saudi Arabia, cakes and pastries, value by distribution channel (SARm), 2008?09 92
Table 69: Saudi Arabia, cakes and pastries, expenditure per capita (SAR), 2004?09 94
Table 70: Saudi Arabia, cakes and pastries, forecast expenditure per capita (SAR), 2009?14 94
Table 71: Saudi Arabia, cakes and pastries, expenditure per capita ($), 2004?09 95
Table 72: Saudi Arabia, cakes and pastries, forecast expenditure per capita ($), 2009?14 95
Table 73: Saudi Arabia, cakes and pastries, consumption per capita (kg), 2004?09 96
Table 74: Saudi Arabia, cakes and pastries, forecast consumption per capita (kg), 2009?14 96
Table 75: Saudi Arabia, cookies (sweet biscuits), value by segment (SARm), 2004?09 98
Table 76: Saudi Arabia, cookies (sweet biscuits), value forecast by segment (SARm), 2009?14 99
Table 77: Saudi Arabia, cookies (sweet biscuits), value by segment ($m), 2004?09 101
Table 78: Saudi Arabia, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 102
Table 79: Saudi Arabia, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 104
Table 80: Saudi Arabia, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 105
Table 81: Saudi Arabia, cookies (sweet biscuits), brand share by value (%), 2008?09 108
Table 82: Saudi Arabia, cookies (sweet biscuits), value by brand (SARm), 2008?09 108
Table 83: Saudi Arabia, cookies (sweet biscuits), company share by value (%), 2008?09 110
Table 84: Saudi Arabia, cookies (sweet biscuits), value by company (SARm), 2008?09 110
Table 85: Saudi Arabia, cookies (sweet biscuits), distribution channels by value (%), 2008?09 111
Table 86: Saudi Arabia, cookies (sweet biscuits), value by distribution channel (SARm), 2008?09 111
Table 87: Saudi Arabia, cookies (sweet biscuits), expenditure per capita (SAR), 2004?09 113
Table 88: Saudi Arabia, cookies (sweet biscuits), forecast expenditure per capita (SAR), 2009?14 114
Table 89: Saudi Arabia, cookies (sweet biscuits), expenditure per capita ($), 2004?09 115
Table 90: Saudi Arabia, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 116
Table 91: Saudi Arabia, cookies (sweet biscuits), consumption per capita (kg), 2004?09 117
Table 92: Saudi Arabia, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 118
Table 93: Saudi Arabia, crackers (savory biscuits), value by segment (SARm), 2004?09 119
Table 94: Saudi Arabia, crackers (savory biscuits), value forecast by segment (SARm), 2009?14 120
Table 95: Saudi Arabia, crackers (savory biscuits), value by segment ($m), 2004?09 122
Table 96: Saudi Arabia, crackers (savory biscuits), value forecast by segment ($m), 2009?14 123
Table 97: Saudi Arabia, crackers (savory biscuits), volume by segment (kg, million), 2004?09 125
Table 98: Saudi Arabia, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 126
Table 99: Saudi Arabia, crackers (savory biscuits), brand share by value (%), 2008?09 128
Table 100: Saudi Arabia, crackers (savory biscuits), value by brand (SARm), 2008?09 128
Table 101: Saudi Arabia, crackers (savory biscuits), company share by value (%), 2008?09 130
Table 102: Saudi Arabia, crackers (savory biscuits), value by company (SARm), 2008?09 130
Table 103: Saudi Arabia, crackers (savory biscuits), distribution channels by value (%), 2008?09 131
Table 104: Saudi Arabia, crackers (savory biscuits), value by distribution channel (SARm), 2008?09 131
Table 105: Saudi Arabia, crackers (savory biscuits), expenditure per capita (SAR), 2004?09 133
Table 106: Saudi Arabia, crackers (savory biscuits), forecast expenditure per capita (SAR), 2009?14 134
Table 107: Saudi Arabia, crackers (savory biscuits), expenditure per capita ($), 2004?09 134
Table 108: Saudi Arabia, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 135
Table 109: Saudi Arabia, crackers (savory biscuits), consumption per capita (kg), 2004?09 135
Table 110: Saudi Arabia, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 136
Table 111: Saudi Arabia, morning goods, value by segment (SARm), 2004?09 137
Table 112: Saudi Arabia, morning goods, value forecast by segment (SARm), 2009?14 138
Table 113: Saudi Arabia, morning goods, value by segment ($m), 2004?09 140
Table 114: Saudi Arabia, morning goods, value forecast by segment ($m), 2009?14 140
Table 115: Saudi Arabia, morning goods, volume by segment (kg, million), 2004?09 142
Table 116: Saudi Arabia, morning goods, volume forecast by segment (kg, million), 2009?14 143
Table 117: Saudi Arabia, morning goods, brand share by value (%), 2008?09 145
Table 118: Saudi Arabia, morning goods, value by brand (SARm), 2008?09 145
Table 119: Saudi Arabia, morning goods, company share by value (%), 2008?09 147
Table 120: Saudi Arabia, morning goods, value by company (SARm), 2008?09 147
Table 121: Saudi Arabia, morning goods, distribution channels by value (%), 2008?09 148
Table 122: Saudi Arabia, morning goods, value by distribution channel (SARm), 2008?09 148
Table 123: Saudi Arabia, morning goods, expenditure per capita (SAR), 2004?09 150
Table 124: Saudi Arabia, morning goods, forecast expenditure per capita (SAR), 2009?14 150
Table 125: Saudi Arabia, morning goods, expenditure per capita ($), 2004?09 151
Table 126: Saudi Arabia, morning goods, forecast expenditure per capita ($), 2009?14 151
Table 127: Saudi Arabia, morning goods, consumption per capita (kg), 2004?09 152
Table 128: Saudi Arabia, morning goods, forecast consumption per capita (kg), 2009?14 152
Table 129: Global bakery and cereals market value, 2009 153
Table 130: Global bakery and cereals market split (value terms ($m), 2009), top five countries 156
Table 131: Global bakery and cereals market volume, 2009 157
Table 132: Global bakery and cereals market split (volume terms, 2009), top five countries 160
Table 133: Leading players, top five countries 161
Table 134: Saudi Arabia bakery and cereals new product launches reports, by company (top five companies), 2009 162
Table 135: Saudi Arabia bakery and cereals new product launches SKUs, by company (top five companies), 2009 162
Table 136: Saudi Arabia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 163
Table 137: Saudi Arabia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 163
Table 138: Saudi Arabia bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 164
Table 139: Saudi Arabia bakery and cereals new product launches - recent five launches (2009) 164
Table 140: Saudi Arabia population, by age group, 2004?09 (millions) 165
Table 141: Saudi Arabia population forecast, by age group, 2009?14 (millions) 166
Table 142: Saudi Arabia population, by gender, 2004?09 (millions) 166
Table 143: Saudi Arabia population forecast, by gender, 2009?14 (millions) 167
Table 144: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 167
Table 145: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 167
Table 146: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 168
Table 147: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 168
Table 148: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 168
Table 149: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 169
Table 150: Saudi Arabia consumer price index, 2004?09 (2000=100) 169
Table 151: Saudi Arabia consumer price index, 2009?14 (2000=100) 169



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