TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
86 product SKUs launched in the Singapore bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Singapore bakery and cereals market 2
Sunshine Bakeries is the leading manufacturer in terms of new bakery and cereals products in Singapore 2
Packets was the dominant packing type in the new products launched in Singapore bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 63
Further reading 63
Datamonitor consulting 63
How to contact experts in your industry 63
LIST OF FIGURES
Figure 1: Singapore, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Singapore, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Singapore, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Singapore, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Singapore, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Singapore, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Singapore, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Singapore, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Singapore, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Singapore, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Singapore, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Singapore, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Kraft Oreo - Sandwich Cookies - Blueberry Ice Cream 20
Table 9: Loacker Quadratini - Bite Size Wafer Cookies - Dark Chocolate; Espresso 21
Table 10: Bourbon 24 Petite Series - Cookies - France Butter; Strawberry 22
Table 11: Kid-O - Cracker Sandwich - Butter Lemon; Super Choco 23
Table 12: Monica - Layer Cake - Chocolate; Moscovis; Original; Special 24
Table 13: Jacob's - Oatmeal Cereal Cookies With Apricot 25
Table 14: Home Bake - Sucrose Free Cookies - Almond Seeds; Danish Pastry; French Cranberry; Pumpkin Seeds 26
Table 15: Sunshine - Butterscotch Cream Roll; Cookies & Cream Roll 27
Table 16: Imei - Mini Cubic Wafer Snack - Chocolate; Vanilla 28
Table 17: Peacock - Biscuit - Oat & Honey 29
Table 18: Cadbury Boost - Chocolate Stix 30
Table 19: Imei Crunchoco - Crispy Cookies 31
Table 20: Imei - Dark Chocolate Wafer Pie 32
Table 21: I-Mei - Calcium Soda Cracker - Green Onion; Original; Seaweed 33
Table 22: Bonjour - Butterscotch Bread 34
Table 23: Hanako - Soft Buns - Chocolate; Custard Bun; Golden Maple 35
Table 24: FairPrice - Multi-Grain Wholemeal Bread 36
Table 25: Top-One - Enriched Hi-Fibre White Bread 37
Table 26: Kraft Cheezels Biskitz - Cheese Biscuits - BBQ Cheese; Chilli Cheese; Classic Cheese; Original Cheese; Sour Cream & Cheese 38
Table 27: Kid-O - Creamy Butter Cracker Sandwich 39
Table 28: Post Cupcake Pebbles - Wholesome Sweetened Rice Cereals 40
Table 29: Sara Lee Minis - Baked Cheesecake - Caramel; Chocolate; Original; Strawberry 41
Table 30: Nestle Fitnesse - Cereals - Honey & Almonds 42
Table 31: EnviroKidz Organic Leapin' Lemurs - Cereal - Peanut Butter & Chocolate 43
Table 32: Maggi - Flavored Rice Porridge - Abalone; Chicken; Fish 44
Table 33: Sunshine - Cream Roll - Butter Sugar; Chocolate; Vanilla 45
Table 34: CJ - Het Bahn Rice Porridge - Sweet Pumpkin; with Abalone sauce; with Green Tea Sauce; with Mushroom Sauce 46
Table 35: Kook A Krumb - Bread Crumbs - Cajun Spices; Herb & Garlic; Lemon Pepper; Parmesan; Spicy 47
Table 36: Hobie - Berry Trio Muffin 48
Table 37: Arnott's - Cookies - Melting Moment 49
Table 38: Kraft Oreo - Soft Cake - Vanilla 50
Table 39: Orion Choco Boy - Chocolate & Biscuits 51
Table 40: McVities Digestives - Biscuits - The Original 52
Table 41: Nestle Honey Stars - Honey-Coated Corn, Wheat and Oat Puffs - Econo Pack 53
Table 42: Knott's Berry Farm - Premium Bite Size Cookies - Apricot; Boysenberry; Raspberry; Strawberry 54
Table 43: De Ruiter - Dutch Speculaas Cookies 55
Table 44: Oreo - Sandwich Biscuits - Chocolate 56
Table 45: Nabisco Mini Oreo - Chocolate Sandwich Cookies 57
Table 46: Parle Marie - Digestive Biscuits 58
Table 47: Sunshine - Cream Roll - Banana; Cheese 59
Table 48: Sunshine - Bun - Cranberry Raisin; Pandan 60
Table 49: Top-One - Muffins - Chocolate; Vanilla 61
Table 50: Post - Lightly Frosted Shredded Wheat Cereal 62
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