TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
121 product SKUs launched in the South African bakery and cereals market 2
Breakfast cereals is the leading category in South African bakery and cereals market 2
Woolworths Group is the leading manufacturer in terms of new bakery and cereals products in South Africa 2
Boxes was the dominant packing type in the new products launched in South African bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 15
Bakery and Cereals Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New products by package material 21
Detailed Product Descriptions 22
Appendix 114
Further reading 114
Datamonitor consulting 114
How to contact experts in your industry 114
LIST OF FIGURES
Figure 1: South Africa, bakery and cereals market value by category ($m), 2004–09 13
Figure 2: South Africa, bakery and cereals market value by category ($m), 2009–14 15
Figure 3: South Africa, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 17
Figure 4: South Africa, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Figure 5: South Africa, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 20
Figure 6: South Africa, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 21
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: South Africa, bakery and cereals market value by category ($m), 2004–09 14
Table 3: South Africa, bakery and cereals market value by category ($m), 2009–14 16
Table 4: South Africa, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 17
Table 5: South Africa, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Table 6: South Africa, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 20
Table 7: South Africa, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 21
Table 8: Lyle's Golden Syrup - Biscuits Dipped in Belgian Chocolate 22
Table 9: Ouma - Breakfast Rusks 23
Table 10: Nestle Cheerios - Wholegrain Cereal - Honey 24
Table 11: Jungle - Oat Bran 25
Table 12: Risi - Biscuits - Six Love 26
Table 13: Woolworths Food - Mini Hot Dog Rolls 27
Table 14: Sweet Home Farm - Granola - French Vanilla; Honey Nut; Low Fat; Maple Pecan 28
Table 15: Spar - Dark Chocolate Biscuits with Cream Fillilng 29
Table 16: Gingerbread Lane - Chocolate Shortbread Hearts 30
Table 17: Woolworths - Hidden Centre Cupcakes - Lamington 31
Table 18: Woolworths - Chocolate Brownie Millionaire Slices 32
Table 19: Woolworths - White Chocolate, Cranberry & Macadamia Nut Brownies 33
Table 20: Woolworths - Crackers - Rosemary and Olive Oil 34
Table 21: Peoples Choice - Biscuits - Chocolate; Crunchy 35
Table 22: Vital - Muesli - Superfruit Select 36
Table 23: Kellogg's Coco Pops - Cereal - Choc'O's 37
Table 24: Bakers - Biscuits - Mini Tennis 38
Table 25: Keebler Fudge Shoppe - Shortbread Cookies - Mini Fudge Stripes 39
Table 26: Woolworths - Pain au Chocolat 40
Table 27: Fraccaro - Gondoeta con Crema al Cacao 41
Table 28: Woolworths - Cookies - Marula Cream Liqueur Millionaire's Shortbread 42
Table 29: Woolworths Kids - Cereal - Cinnamon Swirls 43
Table 30: Woolworths Kids - Cookies - Malted Milkies 44
Table 31: Woolworths - Whole Wheat English Muffins 45
Table 32: Future Choice Roundy - Butter-Cheese Coated Crackers 46
Table 33: Bokomo Weet-Bix - Toasted Whole Wheat Biscuit Cereal - Lite 47
Table 34: Woolworths - Mini Butter Scones 48
Table 35: Woolworths Kids - Cookies - Berry Cup Cakes 49
Table 36: Nabisco Oreo - Sandwich Cookies - Lemon Cream 50
Table 37: Ines Rosales - Sweet Olive Oil Tortas 51
Table 38: Euro Cake - Double Chocolate Pound Cake 52
Table 39: Bokomo Weet-Bix Flakes - Cereal - Fruit; Honey; Original 53
Table 40: Cadbury - Biscuits - Caramel; Crunchie; Turkish 54
Table 41: Woolworths - Hidden Centre Cupcakes - Berry & White Chocolate 55
Table 42: Woolworths Essentials - Muffins - Apricot 56
Table 43: Peace Cereal - Cereal - Wild Berry Crisp 57
Table 44: Jungle - Oats - Cinnamon 58
Table 45: Jungle Oatso Easy - Instant Oats - Vanilla 59
Table 46: Vicenzi Mini Snack - Puff Pastry Rolls Filled with Hazelnut Cream 60
Table 47: Bokomo ProNutro - Wholegrain Wheat-Free Cereal - Strawberry 61
Table 48: Pyotts Mini Cheddars - Snack Cracker - Biltong 62
Table 49: Morvite - Instant Breakfast Cereal - Pineapple 63
Table 50: Tia's - Muesli - Fruit & Nut; Gluten Free; Raisin Free; Sugar & Raisin Free; Sugar-Free Fruit & Nut 64
Table 51: Tantalize - Sugar-Free Biscuits - Yummy Crunch 65
Table 52: Woolworths - Danish - Sun-Dried Tomato Filled 66
Table 53: Woolworths - Durum Wheat Focaccia Fingers 67
Table 54: Woolworths - Chocolate Oat Bites 68
Table 55: Woolworths - White Rolls 69
Table 56: PnP - Melba Toast - Basil & Tomato 70
Table 57: Albany Bakeries - Wholegrain Brown Bread 71
Table 58: Woolworths Essentials - Cookies - Choc-Chip Hazelnut 72
Table 59: Woolworths - Mini Chocolate Snow Bombes 73
Table 60: Weigh-Less - Wraps - Sundried Tomato; Whole Wheat 74
Table 61: Woolworths - Hot Cross Buns - Cranberry & Orange 75
Table 62: Woolworths Baking Essentials - Mini Waffles 76
Table 63: Tiffany Tom - Cream Biscuit - Chocolate 77
Table 64: Woolworths Essentials - Muffins - Strawberry 78
Table 65: Frank Brady's - Lemon Drizzle Cake 79
Table 66: Cape Cookies Natural Choice - Muesli Rusks 80
Table 67: Spar - Golden Corn Flakes 81
Table 68: Nestle Nesum - Single-Serve Packet of Baby Cereal - Maize 82
Table 69: Kraft Oreo - Wafer Rolls - Chocolate Cream 83
Table 70: Peace Cereal - Low Fat Crisp - Apple Cinnamon 84
Table 71: Compass Bakery Hero's - Oatmeal Biscuit; Oatmeal Biscuit Dipped in Dark Choc; Oatmeal Biscuit Dipped in Milk Choc 85
Table 72: Cream of Wheat - Cereal - Whole Grain 86
Table 73: EnviroKidz Organic Leapin' Lemurs - Cereal - Peanut Butter & Chocolate 87
Table 74: PnP - Corn Flakes Cereal 88
Table 75: Rio - Wafer Cookie - Lemon 89
Table 76: Spar Squillos - Oat Pillows Cereal Snack Pack - Hazelnut & Chocolate; White Chocolate 90
Table 77: Telma Shefa - Puffy Creams Cereal - Nougat 91
Table 78: Woolworths - Tiramisu Mini Bites 92
Table 79: Pyotts Mini Cheddars Crinklys - Cracker - BBQ Rib; Cheese & Onion; Salt & Vinegar 93
Table 80: Bakers Blue Label - Biscuits - Mini Marie 94
Table 81: Woolworths - Chunky Cookies - Ginger & Macadamia Nut 95
Table 82: Woolworths - Peppermint Bark Shortbread 96
Table 83: Lu Tuc Crak's - Cracker - Barbecue; Creamy Onion; Lighty Salted 97
Table 84: Nature's Path Flax Plus - Organic Granola Cereal - Pumpkin 98
Table 85: Nestle Cerelac Gold - Cereal for Infants - Oat with Prunes; Rice with Juicy Apple & Cranberry 99
Table 86: EnviroKidz Organic Gorilla Munch - Cereal 100
Table 87: Real Foods - Organic Corn Thins - Sesame 101
Table 88: Future Life Nutri Boost+ - All-in-One Protein Porridge for Toddlers - Original 102
Table 89: Finn Crisp - Crispbread - Multigrain 103
Table 90: Woolworths - Braai Biscuits 104
Table 91: Kinder - Milk Slice - Milk and Honey 105
Table 92: Bakers - Biscuit Balls - Eet-Sum-Mor; Ginger Nuts; Ginger Nuts in Dark Chocolate; Romany; Tennis 106
Table 93: Bokomo ProNutro Pro-Light - 3-Grain Cereal - Berry Blaze; Golden Syrup Pancake; Original 107
Table 94: e'Pap - Instant Porridge - Vanilla 108
Table 95: Spar Freshline - Chocolate Chip Meringue Drops 109
Table 96: Woolworths - Moroccan Pastry Straws 110
Table 97: Fox's - Biscuits - Party Rings 111
Table 98: Spar - Soft Cakes - Raspberry 112
Table 99: Provita - Crispbread - Wholewheat 113
[Inhaltsverzeichnis ausblenden]
